la2 m google for nonprofits 3.21.12
Post on 14-Sep-2014
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Colby Chilcote: Google for Non-ProfitsTRANSCRIPT
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1 Google confidential
making google work for you: an intro to google for nonprofit tools march 21, 2012 colby chilcote, google account manager
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engage supporters, improve operations & raise awareness
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“we support deployed troops with care packages filled with love and thanks from home. we use gmail to communicate with the troops, their families, sponsors and volunteers who want to join our effort. google adwords helps us generate donations.”
Carolyn B. Operation Gratitude
we shipped over 600k care packages
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agenda
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google for nonprofits overview
google adwords / google grants
google apps
how to apply
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agenda
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google for nonprofits overview
google adwords / google grants
google apps
how to apply
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free tools to help you achieve your mission google.com/nonprofits
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free google products for nonprofits
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agenda
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google for nonprofits overview
google adwords / google grants
google apps
how to apply
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google grants for nonprofits
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google’s organic search results Organic or “Natural” search results
• Controlled via algorithm
Need more information about organic results? Visit google.com/webmasters/tools
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google’s paid advertising results
Sponsored “Paid” Advertising • Advertisers can bid on these positions
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google adwords overview 1. Advertisers select relevant keywords and writes ads 2. Users search on those keywords 3. Google ranks ads (ad auction) 4. Winning ads appears 5. Advertiser only pays when ad is clicked
What terms should an animal shelter target?
animal shelter in saginaw cat adoption
volunteer with animals adopt a pet
pets
animal care
find dog
Narrow Broader/generic
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regional and local targeting to sharpen focus
• Country, Regional, and City-level Targeting – Reach customers searching for results in geographic areas you choose
• Customized Targeting – Reach customers searching for results in an area you define
• Language Targeting – Reach users searching in a specific language, wherever they are
Region City Radius
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eligible nonprofits can use adwords for free google grants
• In-kind advertising program for 501(c)(3)s
• You create your ads and choose your keywords
• Ads appear on Google.com
• Self-managed by your organization
• Monthly cap of $10,000 in free advertising
• Maximum CPC bid of $1
• Continues indefinitely
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target ads to your specific audience and goals using google grants
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• Common nonprofit goals for AdWords include:
– Increasing awareness – Soliciting donations – Promoting events & programs – Recruiting volunteers & staff
• Create multiple ads with targeted messaging to encourage different actions or to promote different events.
Donate to the Red Cross Provide Relief to Disaster
Survivors Around the World!www.RedCross.org
Habitat for Humanity Local Non-profit Building
Affordable Housing in Detroit www.H4H.org
Official Volunteer Site Be a volunteer this holiday season! Help Gleaners fight Mich. hunger
www.GCFB.org
Ann Arbor Summer Festival National and International Performers in Ann Arbor
www.AnnArborSummerFestival.com
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create campaigns and ad groups around your goals inside the adwords account
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choose targeted keywords and customize ads inside the adwords account
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agenda
4
1
2
3
google for nonprofits overview
google adwords / google grants
google apps
how to apply
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google apps for nonprofits
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google apps what’s included*
Gmail Huge inbox with search: keep and find everything
Talk Business class IM and VC as easy as email
Groups Let users easily create and work in teams
Calendar Make sharing calendars and schedules easy
Docs Makes collaborating as easy as creating
Sites Allow users to manage their own sites
Video Unlock the power of video within your business
* free for nonprofits with less than 3000 users
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google apps built on the cloud computing model
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Information overload • Lots of storage: don't worry about quotas • Search built into every application • Labels and threading: new ways to cope
Collaboration is central • Make collaborating as easy as creating • Remove the IT barrier to collaboration
Access anywhere • Mobile versions for applications • Web-based, no VPN and no thumb drive
google apps
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Manage information better • 25GB quotas per user - never waste
time managing quotas again • Search your email -- find what you
need quickly and easily • Use labels to filter and sort messages • Conversation threading to help
manage your inbox Anytime, anywhere access • Web access from any connection • Mobile access: Blackberry, iPhone,
Android, Windows Mobile
google apps: gmail
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Real-time communications • Instant messaging with text • Simple voice and video
communications • IMs archived and searchable with
email • Integrated directly into the Inbox
Simple to deploy and manage • No client applications • Built right into the web-browser • Video available on any machine with
a webcam
google apps: talk
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Rich functionality • Quickly add meetings and find
available times and resources • Sync to Blackberry, iPhone, Android
and Windows Mobile Share calendars for easier collaboration • Corporate calendars • Team calendars • Launch calendars • Even external calendars
google apps: calendar
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Essential editing capabilities • Word processing, spreadsheet, and
presentation capabilities • Unique features like forms for
spreadsheets and remote viewing of presentations
Focused on collaboration • Real time co-authoring built into all of
the applications • Control access to documents at user,
group, and company levels
google apps: docs
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google apps: docs.google.com/templates
Search for “Make-a-Change”
• newsletters • donor mailing lists • invite invitations • event forms • donor thank you notes
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google apps: docs.google.com/templates
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agenda
4
1
2
3
google for nonprofits overview
google adwords / google grants
google apps
how to apply
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1) apply at google.com/nonprofits how to apply
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2) login with your google account how to apply
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3) submit your application how to apply
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4) confirmation and status how to apply
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you’ll receive an acceptance email when you’re approved
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enroll in the individual products you want when you’re approved
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thank you! sites.google.com/site/googa2officehours/