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TRANSCRIPT
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LA REDOUTE25th OCTOBER 2017
3rd LINGERIE INDUSTRY FORUM
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25 OCTOBER 2017 3rd Lingerie Industry Forum 2
VIDEO
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3
#1 OVERVIEW LA REDOUTE
#2 MARKETPLACE PARTNERSHIP
AGENDA
3rd Lingerie Industry Forum25 OCTOBER 2017
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11 MILLION VISITORS PER MONTH
20 COUNTRIES
10 MILLION CUSTOMERS90% women
3.5 MILLION fans Facebook
99% BRAND AWARENESS
91% ONLINE TURNOVER
4
LA REDOUTE:
KEY FIGURES
3rd Lingerie Industry Forum25 OCTOBER 2017
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6th
E-COMMERCE
PLATFORM
IN FRANCE
PLACED AN ORDER ON
LA REDOUTE IN THE
1ST SEMESTER 2016
INTERNET USER AMONG
51 3rd
ONLINE FASHION
SELLER
/PRÊT A PORTER
IN FRANCE
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LA REDOUTE ON THE FRENCH MARKET
3rd Lingerie Industry Forum25 OCTOBER 2017
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35-44years old
IN AVERAGE
55%
ARE LOYAL
CUSTOMERS
17%
LIVE IN
PARIS
93%
ARE
WOMEN
CUSTOMER LA REDOUTE SS17
18-24 years old 3%
25-34 years old
15%
35-44 years old
24%
45-54 years old
23%3rd Lingerie Industry Forum25 OCTOBER 2017
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GALERIES LAFAYETTE / LA
REDOUTE
FRANCE TOP ONE SELLER
3rd Lingerie Industry Forum25 OCTOBER 2017
http://media.fashionnetwork.com/m/d2f7/a1ca/5ea4/52a6/c022/c386/e099/f1a7/44cc/dbc0/dbc0.jpghttp://media.fashionnetwork.com/m/d2f7/a1ca/5ea4/52a6/c022/c386/e099/f1a7/44cc/dbc0/dbc0.jpg
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8
LA REDOUTE:
MARKETPLACE
BUSINESS MODEL
3rd Lingerie Industry Forum25 OCTOBER 2017
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LA REDOUTE: BRAND ENVIRONMENT ON LAREDOUTE.FR
3rd Lingerie Industry Forum25 OCTOBER 2017
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Represents 25
%
OF TURNOVER La Redoute
+ 40 % increase
in sales2016 vs 2015
500
SELLERS
STRATEGY TO
WORK mainly with
brands
ONLY PRO
SELLERS not individuals
FULL
TRANSPARENCY wholesale
- marketplace
SELECTIVE
MODEL
OUR MARKETPLACE PLATFORM TODAY
3rd Lingerie Industry Forum25 OCTOBER 2017
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MARKETPLACE
PROCESS
3rd Lingerie Industry Forum
Seller lists products on marketplace
Buyer places an order
Seller validates and ships
order
Buyer receives the order
Marketplace pays seller
Seller deals with customer
service
25 OCTOBER 2017
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La Redoute
Car los CANTONIccanton i@redoute . f r
Lola SEGUINl segu in@redoute . f r
3rd LINGERIE INDUSTRY FORUM