la raza - miracle grow
TRANSCRIPT
Miracle Grow
Ellie KlerleinNational Campaigns
National Council of La Raza
National Council of La Raza
• Largest national Latino civil rights and advocacy organization in the US
• Increase the Latino voice in federal legislative debates
• Network of 300 community organizations – service providers
National Calls
• Inform community on moving legislation and create action
• Segment list based on issue interest• ID activist willing to join a conference call• Use Salsa to promote calls and RSVP
participants– ID NCLR affiliates vs other organizations live on
call– ID possible anti’s
Event RSVP
Follow-up Actions
• Ask for commitments on the call for a variety of actions–Make calls to their members– Ask 25 other people to make calls– Ask grasstops to make calls– Collect postcards or personal stories– Place an op-ed in their local paper– Volunteer to be a local spokesperson
Boycott Intolerance
Arizona Boycott Action Example
• Mayor of Columbus, OH – no travel to AZ
• OH radio station contest to bank roll someone’s visit to AZ
Letters and Calls to OH Station and Clear Channel Headquarters
Letters and Calls to OH Station and Clear Channel Headquarters
• Nearly 5000 letters to OH station manager and CEO of Clear Channel Headquarters in day and half
• Over 100 phone calls via text message alert in one day
• Local group, OH Action Circle, tried to meet with station manager and deliver petition
• CC headquarters asked station to apologize• Local station responded to OH Action Circle• Station apologized a day later
Thank You Email