la pozzi - presentation
DESCRIPTION
www.lapozzi.com.brTRANSCRIPT
LA POZZI
Presentation
We are a Brazilian Based company
dedicated to professional cosmetics hair
products, with high-tech ingredients and
natural extracts, with the proposal to leave
your hair smooth and with perfect natural-
looking shine.
La Pozzi goes beyond besides just another find in the
industry.
CONCEPTLa Pozzi is a cosmetics brand in the beauty industry that seeks to serve an
audience that is ready to serve the client results without causing medium to longterm damage. We have centralized our efforts in promoting personal andprofessional satisfaction to our employees and partners.
MISSÃO
VISÃO
VALORES
Preserve transparency in our
relationships and excellent
customer service through an
honest relationship. We Value and
develop a professional team with
synergy.
To keep growing in innovation and
creation of professional products with
quality that may not cause harm to the
professional hairstylist nor the client. At
the same time allowing the clients to be
satisfied with the hair and products that
offer the results she is looking for.
Our differential is strongly linked to
innovation in our products.
DIFERENCIAL COMPETITIVO
ABOUT US
Provide high quality products in our
distribution, satisfying different types of
consumers, to be recognized as Top
Brazilian Brand in the hair industry. Make
people happier by promoting beauty and
high self-esteem.
MARKETING & SALESSALES AND PROMOTION STRATEGIES
In Brazil we promote our product using outdoors, internet,
magazine marketing and e-mail marketing. In our event productions we
offer promotions to our clients. We use different strategies in order to retain
clients as well as to help tHE company grow.
As our expansion grows into our international offices, we will be
dealing individually with each distributor and new partners of the company
in order to promote the company in his/her area.
CLIENT RELATIONSHIP
Here in Brazil, the government organ responsible for product
quality control and health consider several active ingredients illegal and that
are not allowed in cosmetics use anymore. In order to be a serious
company in Brazil we need to be within the law. Our products our inspected
from the production to the end process to guarantee quality and result in our
product.
- Google Addword Campaign
We perform specific link sponsored campaigns to reach the
public interest more quickly and efficiently
- Social medias and Web Site
We work focused on facilitating research in the web search engines to
reach more clients specifically in the area of cosmetics and beauty industry.
In our Site, our English and Spanish versions will be up and running by
the end of November. In our site we will have several options to help the
distributor as well as the professional hairstylist to any questions or
concerns they may have. Our goal is to connect us closer to you with the
use of technology.
- Currently in Brazil we make announcements in the biggest magazine
in the beauty industry (Cabelos & Cia).
- E-mail marketing
We like to stay in constant communication, so we use e-mail in
order to send any new information, products, classes...
MARKETING E SALES
PRODUCTS
ANVISAQuality Certification
Health Government Organ
Nacional Surveillance Agency
Okra Brush – Smoothing treatment
Active ingredients are hyaluronic acid, keratin,
collagen and fruit extracts. It offers comfort and
result for the professional to the client.
ADVANTAGES
- An amazing way to earn money in the salon with
amazing results such as volume reduction;
- A good looking and easy to use bottle approved
by hairstylist, that also offers the salon great eye
candy;
-Keeps the salon SMOKELESS AND ODORLESS
offering a better experience for the client;
Locktight lid with
no leakage
Okra Day – HomeCare
Shampooing e Conditioner
Products with high concentrations off essential active
ingredients to provide 3 times more silky, smooth,
shiny hair.
Amazing
Fragrance
Okra Day – Finishing Products
Leave-In
Extremely detangling effect with thermal protection
that offers great texture and shine and without
making it heavy.
- Suitable for dry and dull hair.
Anti-Frizz Serum
Rich with the best silicones. Great scent, provides
a good touch and shine to the hair.
- Always Used on dry hair after thermal processing;
- Cream based Silicone that does not separate;
- UNIQUE PRODUCT IN THE BRAZILIAN
MARKET.
Okra Day – Treatment
Capilar Masque
Great consistency with a pearl look as well as
concentrated texture. Extreme hydration. In only 5
minutes you can achieve the treatment.
Blond Brush – Neutralizing Smoothing Treatment
Active Ingredients such as hyaluronic acid, fruit
extract, collagen, special types of keratin and violet
flower.
ADVANTAGES
- Provides volume reduction with a special touch
and neutralizing and toning of yellowness
(brasiness) in platinum, highlighted or blond hair;
- It features an easy application and profitability to
your salon
- SHAMPOOING also tones down the brassiness
color of the hair offering shine as well as easy to
detangle.
Blond Care – HomeCare
Shampooing – Conditioner
Products that will help in the maintenance of your
blond hair when brassiness is not desired. Allowing
the hair to have platinum to pearl looking hair.
ADVANTAGES
Toning down of brassiness looking colors, shine,
long lasting, fast effects, fragrance from pau-rosa
and detangling effect.
The beautiful blondes
are BORN HERE!!!
Blond Care – Finishing Products
Leave-In
With thermal protection. Suitable for fine hair,
sensitive due to discoloration and highlights.
Serum
Oils and unique silicones, chosen to provide shine
and great touch to hair.
Blond Care – Treatment
Capilar Masque
Toning products that help the hair stay more
blonde without brassiness effects. Tested and
approved by hairstylist worldwide.
Diamond Glow - Finishing Product
+ SHINE SERUM offers extreme protection against thermal
and solar damages, can be used before and after
the blowdryer and flatiron.
- Professional use only.
- Offers a better result in the execution of the
smoothing treatment, eliminates all frizz in the hair.
- Very soothing fragrance, lightweight and
concentrated.
KITS – Smoothing Treatments
KIT BLOND BRUSH + DIAMOND GLOW
KIT OKRA BRUSH + DIAMOND GLOW
razilian riches!!!
Before
and
After
Results
Before After Before
After Before
After Before
After Before
After
AfterBefore
EVERYTHING
YOU NEED
TO KNOW
Edition 215
JAN/14
Edition 217
MAR/14
Edition
MAI/14
Edition 221
JUL/14Edition 223
SET/14
PROPAGANDA
BUSDOOR
MAGAZINECabelos&Cia
La Pozzi is very well
positioned on google
adwords
www.lapozzi.com.br
La Pozzi is in all
major social
netwoks.
SITE
SOCIAL
NETWORKS
6 a 9 de setembro de 2014
WHAT A SUCCESS!
PROPAGANDA
La Pozzi offers different
types of training
classes and workshops
TRAINING AND
WORKSHOPS
Centro de Beleza Charmant
(Shopping Nações Limeira – SP)
Salão Jusqu’à Beauty
(Limeira -SP)
Centro de Beleza Charmant
(Limeira - SP)
Salão Jusqu’à Beauty
(Marília –SP)
Salão Leandro & Alessandro
(Nova Iguaçu - RJ)
Salão Leandro & Alessandro
(Macaé - RJ)
CLIENTES IN BRAZIL
www.lapozzi.com.br
International Expansion Manager
55-22-2645-3080 / 55-22-997-531-158
New York Office 646-688-5143
r
We are open to new distributors,
for more info:
Daniel Rosado