la pozzi - presentation

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LA POZZI Presentation

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www.lapozzi.com.br

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Page 1: La Pozzi - Presentation

LA POZZI

Presentation

Page 2: La Pozzi - Presentation

We are a Brazilian Based company

dedicated to professional cosmetics hair

products, with high-tech ingredients and

natural extracts, with the proposal to leave

your hair smooth and with perfect natural-

looking shine.

La Pozzi goes beyond besides just another find in the

industry.

CONCEPTLa Pozzi is a cosmetics brand in the beauty industry that seeks to serve an

audience that is ready to serve the client results without causing medium to longterm damage. We have centralized our efforts in promoting personal andprofessional satisfaction to our employees and partners.

Page 3: La Pozzi - Presentation

MISSÃO

VISÃO

VALORES

Preserve transparency in our

relationships and excellent

customer service through an

honest relationship. We Value and

develop a professional team with

synergy.

To keep growing in innovation and

creation of professional products with

quality that may not cause harm to the

professional hairstylist nor the client. At

the same time allowing the clients to be

satisfied with the hair and products that

offer the results she is looking for.

Our differential is strongly linked to

innovation in our products.

DIFERENCIAL COMPETITIVO

ABOUT US

Provide high quality products in our

distribution, satisfying different types of

consumers, to be recognized as Top

Brazilian Brand in the hair industry. Make

people happier by promoting beauty and

high self-esteem.

Page 4: La Pozzi - Presentation

MARKETING & SALESSALES AND PROMOTION STRATEGIES

In Brazil we promote our product using outdoors, internet,

magazine marketing and e-mail marketing. In our event productions we

offer promotions to our clients. We use different strategies in order to retain

clients as well as to help tHE company grow.

As our expansion grows into our international offices, we will be

dealing individually with each distributor and new partners of the company

in order to promote the company in his/her area.

CLIENT RELATIONSHIP

Here in Brazil, the government organ responsible for product

quality control and health consider several active ingredients illegal and that

are not allowed in cosmetics use anymore. In order to be a serious

company in Brazil we need to be within the law. Our products our inspected

from the production to the end process to guarantee quality and result in our

product.

Page 5: La Pozzi - Presentation

- Google Addword Campaign

We perform specific link sponsored campaigns to reach the

public interest more quickly and efficiently

- Social medias and Web Site

We work focused on facilitating research in the web search engines to

reach more clients specifically in the area of cosmetics and beauty industry.

In our Site, our English and Spanish versions will be up and running by

the end of November. In our site we will have several options to help the

distributor as well as the professional hairstylist to any questions or

concerns they may have. Our goal is to connect us closer to you with the

use of technology.

- Currently in Brazil we make announcements in the biggest magazine

in the beauty industry (Cabelos & Cia).

- E-mail marketing

We like to stay in constant communication, so we use e-mail in

order to send any new information, products, classes...

MARKETING E SALES

Page 6: La Pozzi - Presentation

PRODUCTS

Page 7: La Pozzi - Presentation

ANVISAQuality Certification

Health Government Organ

Nacional Surveillance Agency

Page 8: La Pozzi - Presentation

Okra Brush – Smoothing treatment

Active ingredients are hyaluronic acid, keratin,

collagen and fruit extracts. It offers comfort and

result for the professional to the client.

ADVANTAGES

- An amazing way to earn money in the salon with

amazing results such as volume reduction;

- A good looking and easy to use bottle approved

by hairstylist, that also offers the salon great eye

candy;

-Keeps the salon SMOKELESS AND ODORLESS

offering a better experience for the client;

Locktight lid with

no leakage

Page 9: La Pozzi - Presentation

Okra Day – HomeCare

Shampooing e Conditioner

Products with high concentrations off essential active

ingredients to provide 3 times more silky, smooth,

shiny hair.

Amazing

Fragrance

Page 10: La Pozzi - Presentation

Okra Day – Finishing Products

Leave-In

Extremely detangling effect with thermal protection

that offers great texture and shine and without

making it heavy.

- Suitable for dry and dull hair.

Anti-Frizz Serum

Rich with the best silicones. Great scent, provides

a good touch and shine to the hair.

- Always Used on dry hair after thermal processing;

- Cream based Silicone that does not separate;

- UNIQUE PRODUCT IN THE BRAZILIAN

MARKET.

Okra Day – Treatment

Capilar Masque

Great consistency with a pearl look as well as

concentrated texture. Extreme hydration. In only 5

minutes you can achieve the treatment.

Page 11: La Pozzi - Presentation

Blond Brush – Neutralizing Smoothing Treatment

Active Ingredients such as hyaluronic acid, fruit

extract, collagen, special types of keratin and violet

flower.

ADVANTAGES

- Provides volume reduction with a special touch

and neutralizing and toning of yellowness

(brasiness) in platinum, highlighted or blond hair;

- It features an easy application and profitability to

your salon

- SHAMPOOING also tones down the brassiness

color of the hair offering shine as well as easy to

detangle.

Page 12: La Pozzi - Presentation

Blond Care – HomeCare

Shampooing – Conditioner

Products that will help in the maintenance of your

blond hair when brassiness is not desired. Allowing

the hair to have platinum to pearl looking hair.

ADVANTAGES

Toning down of brassiness looking colors, shine,

long lasting, fast effects, fragrance from pau-rosa

and detangling effect.

The beautiful blondes

are BORN HERE!!!

Page 13: La Pozzi - Presentation

Blond Care – Finishing Products

Leave-In

With thermal protection. Suitable for fine hair,

sensitive due to discoloration and highlights.

Serum

Oils and unique silicones, chosen to provide shine

and great touch to hair.

Blond Care – Treatment

Capilar Masque

Toning products that help the hair stay more

blonde without brassiness effects. Tested and

approved by hairstylist worldwide.

Page 14: La Pozzi - Presentation

Diamond Glow - Finishing Product

+ SHINE SERUM offers extreme protection against thermal

and solar damages, can be used before and after

the blowdryer and flatiron.

- Professional use only.

- Offers a better result in the execution of the

smoothing treatment, eliminates all frizz in the hair.

- Very soothing fragrance, lightweight and

concentrated.

KITS – Smoothing Treatments

KIT BLOND BRUSH + DIAMOND GLOW

KIT OKRA BRUSH + DIAMOND GLOW

razilian riches!!!

Page 15: La Pozzi - Presentation

Before

and

After

Page 16: La Pozzi - Presentation

Results

Before After Before

After Before

After Before

After Before

After

AfterBefore

Page 17: La Pozzi - Presentation

EVERYTHING

YOU NEED

TO KNOW

Page 18: La Pozzi - Presentation

Edition 215

JAN/14

Edition 217

MAR/14

Edition

MAI/14

Edition 221

JUL/14Edition 223

SET/14

PROPAGANDA

BUSDOOR

MAGAZINECabelos&Cia

Page 19: La Pozzi - Presentation

La Pozzi is very well

positioned on google

adwords

www.lapozzi.com.br

La Pozzi is in all

major social

netwoks.

SITE

SOCIAL

NETWORKS

GOOGLE

Page 20: La Pozzi - Presentation

6 a 9 de setembro de 2014

WHAT A SUCCESS!

PROPAGANDA

Page 21: La Pozzi - Presentation

La Pozzi offers different

types of training

classes and workshops

TRAINING AND

WORKSHOPS

Page 22: La Pozzi - Presentation

Centro de Beleza Charmant

(Shopping Nações Limeira – SP)

Salão Jusqu’à Beauty

(Limeira -SP)

Centro de Beleza Charmant

(Limeira - SP)

Salão Jusqu’à Beauty

(Marília –SP)

Salão Leandro & Alessandro

(Nova Iguaçu - RJ)

Salão Leandro & Alessandro

(Macaé - RJ)

CLIENTES IN BRAZIL

Page 23: La Pozzi - Presentation

www.lapozzi.com.br

International Expansion Manager

[email protected]

55-22-2645-3080 / 55-22-997-531-158

New York Office 646-688-5143

r

We are open to new distributors,

for more info:

Daniel Rosado