la @home boot camp pm
DESCRIPTION
Afternoon session on Networks. A project of the @home campaign combatting homelessness: www.athomedocumentary.orgTRANSCRIPT
Today’s Afternoon Agenda• Building Your Network• Microvideo• Breakout and Get Working!• Conclusion/Next Steps
http://www.slideshare.net/See3/la-home-pm
Boot Camp Components• Kickoff (today)• Webinars (4 topics)• Coaching (3 open office hours)• Projects
• Local stories of homelessness in your community • Goals:
• 100 Days• Build the network• Activate the network• Capacity building for your org
Traditional Mindset: Hub & Spokes
Network Mindset
“connect and collaborate” rather than “command and control”
What We’re Used To
How We Need to be Working
A Personal Story
Social Media Engagement Ladder
Benefits of Strong Networks
• More efficient use of staff time• Regenerative, constant flow• Sustaining energy• Responsive & generous• Focus on people and community• Cultivate appreciation for “host”• Expand community of supporters
“We will all be involved in the solution. Ending chronic and veteran homelessness will only be possible if everyone gets involved, including the nonprofit sector, public and private sectors, the faith community, philanthropy, labor and community members in every region.”
1. Value earns attention
2. Focus on shareable content
3. Design social into programs
Value Informs What You Post
CONTENT CURATIONis the process of sorting through the vast
amounts of content on the web and presenting it in a meaningful and organized
way around a specific theme.
"Curation comes up when search stops working…[and] when people realize that it isn't just about information seeking, it's also about synchronizing a community.”
-Clay Shirky
#2 Create Sharable Content• 49% say sharing allows them to inform others of products they
care about and potentially change opinions or encourage action.• 94% carefully consider how the information they share will be
useful to the recipient.• 68% share to give people a better sense of who they are and
what they care about.• 73% share information because it helps them connect with others
who share their interests.• 69% share information because it allows them to feel
more involved in the world• 84% share because it is a way to support causes or issues they
care about.
Key Factors that Influence SharingA
D
C
B
F
E
Mission + Format + Message + Resonance = Shared
Build Momentum Over Time
In the 150 hours leading up the Labor Day, Goodwill Industries International (@goodwillintl) will tweet out one first-person success story per hour under the hashtag #150jobs from an individual who has found work, education or volunteer opportunities with support from Goodwill.
X 150
#3 Design Social Into Programs
DESIGNING FOR SOCIAL
• Don’t be a bullhorn• Integrate with programs, goals, strategies• Be people focused, not institutionally focused
Informational -> Relational
Microvideo 101
A great place to start• A branded Vine video is
now viewed four times more often than a regular branded video
• Deeply integrated with social sharing
• Fun, experimental — anything goes!
INSTAGRAM: Charity : Water
http://instagram.com/p/aye_2mGhNa/
VINE: Diabetes UK
https://twitter.com/DiabetesUK/status/294732336778588161
Obligatory puppy Vine:
https://vine.co/v/b5UAMMaxdbY
Don’t forget about gifs:
http://www.buzzfeed.com/ofa/12-actual-pre-existing-conditions-from-before-the-dbl0
1. Know your audience
2. Know your goals
How do you choose?
Ideas to get the juices flowing:
- A “day in the life” at your org- Donor thank you messages- Messages from newly-housed individuals- “How-to” of putting together a move-in kit- Crowdsourcing content
Playtime!
Need inspiration?Here are some great organizations and individuals to follow:
https://twitter.com/CAEHomelessness
https://twitter.com/NYHomeless
https://twitter.com/funderstogether
https://twitter.com/shikemore
https://twitter.com/timrichter
https://twitter.com/CovHousePrez
https://twitter.com/CovenantHouse
https://twitter.com/susuesass
https://twitter.com/Ed_inSF
https://twitter.com/HomelessnessSD
https://twitter.com/CarlosAtMall
https://twitter.com/Cella65
https://twitter.com/BevanDufty
https://twitter.com/alanrmsyr
https://twitter.com/RebeccaRathmell
https://twitter.com/sowers
Looking Forward….
• Planning your content
• Skill building webinars
• Coaching & support
• Share what you’re doing
• 100 days!
Email coming with dates, times, details
Lisa ColtonChief Learning OfficerSee3 [email protected]@See3
Laura WilsonAssociate DirectorKindling Group [email protected]@KindlingGroup
@LAUnitedWay #100days