Malaga, 10 June 2016

La conjuntion Y‘The observer’

Experiment of Art and Neuroscience

1

Creativity Perception

YART

La conjunction Y – «L’observator»

2

Premessa

Creativity Perception

YART

Art and Neuroscience

3

On may we conducted a neuro test measuring the instinctive phisyological reactions during the PERCEPTION ofthe ART Video La conjunction Y engaging a group of visitors. Their reactions have been recordered by sensorsused in medicine for evaluating biofeedback

• EEG (elettroencephalografic) sensors to measure the cognitive reaction in terms of interest/ valueattribution from the brain

• HR (hearth rate) and GSR (skin conductance) sensors to measure the deep emotion;

• Eye-tracking system to trace the eye gaze direction and time and visula fruiction path on differentsequences of scenes

At the end of the experimental task each visitor has also been briefly interviewed

Tecnologie impiegate e persone coinvolte

Elettroencefalografia (EEG)

Elettrocardiografia(ECG)

Galvanic SkinResponse

(GSR)

Eye-tracker

Intervista

Perception – study method

30 persons Malaga living, whatced the art video:

• 50% Male, 50% Female; Age 24-70; 50% More Art Expert, 50% Less Art Expert

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Experiemental task

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4 segments pillars in the first creativity

action

A. Intro with voice solo (secs. 0-87)

B. The woman wakes up out of clay, atbeginning with a eye in the higher rightcorner (secs. 365-373)

C. The woman straight on feet is in the mud

and then rinsed by water, naked in the body(secs. 480-518)

D. The cat, the glass on the world image at thefinal of the video (secs.582-584)

Creativity

Emotional index

Interest index

• Balance between Approach and Withdrawal

• Values negative vs positive• Range not limited • More meaningful peaks higher than 1

Indexes and key segments of creativity

6

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

scene black withthe voice

Woman removesthe block of clay

 the nakedscenes

The cat at theend

EMOTION

0

0.2

0.4

0.6

0.8

1

1.2

1.4

scene black withthe voice

Woman removesthe block of clay

 the nakedscenes

The cat at theend

INTEREST

Average on artist maximum attention segments

• Positive Values, with engadgement (>0,3)

• Emotion lower in Intro segment• No evident differences beetween segments 2-3-4

• Positive Values

• Less in «intro» and in «naked scenes» • Higher in «Woman removing the clay and in

«the end with the cat»

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Differences in the sub-groups by gender and by level of art expertise

Emotion

• Segment A. «Voice solo» obtain lower emotional reaction compared to the others B.C.D. at similar level

• For all segments • people Less Art Expert feels more

emotion than the More Experts;• Women feels more emotion than

Men

Results derived from «A couple of 2Way ANOVA ANALYSIS (Segments* Gender, Segment* Art Expertise)» in Sapienza Labs

Brain Interest

• Segment B. with the Woman moving from her own face a block of clay (and an tearing eye in the right higher corner) generated more interest in all the sample then the other segments

• No differences between the sub groups Less Experts vs More Experts; Women vs Men

• In segments C. and D. • Women react with higher more

Interest

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Emozione

-

0.100

0.200

0.300

0.400

0.500

0.600

0.700

0.800

1 9

17

25

33

41

49

57

65

73

81

89

97

105

113

121

129

137

145

153

161

169

177

185

193

201

209

217

225

233

241

249

257

265

273

281

289

297

305

313

321

329

337

345

353

361

369

377

385

393

401

409

417

425

433

441

449

457

465

473

481

489

497

505

513

521

529

537

545

553

561

569

577

585

593

601

609

617

625

633

641

649

Emozione

¿Cómo te has encontrado en esta experiencia? Come si è trovato in questa esperienza?

Bene, Tranquilla, aspettativa/Benissimo. Comoda. Positiva/Non…/Bene, in attesa e tranquilla/Bene…rilassato, halo di irrequitezza/Aspettative non so cosa accadrà/Esperiencia relaxante ,astratto , arcaica . archetipi comuni , mondo interno , gatto , sentimenti , riflessivo , sensazione di 'alla casa’/Bene. Tranquilla/Bene. Tranquilla/Vagamente agitato. Destrutturato -la storia-.

Bene/ Esperiencia visuale. Molto informazione voglio vederlo un'altra volta/Benissimo. Positiva. Una Scoperta. Origine della natura/Benissimo/Bene/Bene. Esperiencia rilassata e riflessiva

Travolgente. Creativo/Bene/Nervosa, con molte aspettative/ Bene. En qualche occasione triste. Diverse sensazione con gli animali vulnerabili/Bene. Paralizzata/Strano, nutre miei attitudecomo artista/Nervosa, con molte aspettative, dopo rilassata/ Emozionata, comprensione/Bene. Curioso, Gradevole. Aveva paura di che cosa va acontecere/Bene/Bene. Scioccante/Bene,interessante/Bene, comoda/Scomodo per la situazione di lavoro (estava facendo la prova alla stessa ora di lavoro)/Bene, comoda/Bene/Rare, frustrato, nervoso, scomodo/Confusso. Tentodi trovare senso/Bene. Rilassato, sensazione di sentirsi piccolo/Strano al inizio, dopo entrando sul la storia.

Positive Emotion secs by secs

A. B. C. D.

9

-1.5

-0.5

0.5

1.5

2.5

3.5

4.5

1

10

19

28

37

46

55

64

73

82

91

100

109

118

127

136

145

154

163

172

181

190

199

208

217

226

235

244

253

262

271

280

289

298

307

316

325

334

343

352

361

370

379

388

397

406

415

424

433

442

451

460

469

478

487

496

505

514

523

532

541

550

559

568

577

586

595

604

613

622

631

640

649

658

667

676

INTERESSE

Emozione

Ricordi Messaggio ?

"Guardare la vita/"Siamo la vita«/"Noi non percepiamo tanta bellezza«/Creatori di nostra propia mente, siamo quello che pensiamo/La combinazione di todo. Naturaleza e essere umani/ "Chesucede alla persona quando qualcuno le da fastidio« /"Pulita", "bella/ Poesia /La consapevolezza, natura, l'osservatore . Quello che si vede è la bellezza /Tranquillità, pace /Pace /Messaggio divida / Pace /"Possiamo noi mostrare come siamo« /"Progress, believe in humans« /"Vedere e guardare«/ """Le rose hanno le spine"", ""vedere e immaginare "« /"Rapporto con natura… / "Ledonne tra il viaggio della storie" "Guardare e immaginare« /Natura "Il bacino d'occhio vuoto« /"La vita continua /Messagio per me "caos / Pace/ "Critica a la natura distrutta per gli umani"./

Non ben definito, ma dominano decodifiche positive la natura, la vita gli umani che possono bellezza e pace in mazzo a tante disarmonie da cui sono circondati No / No / No / No / No / No / No/ No /

Positive Interest secs by secs

A. B. C. D.

10

-1.5

-0.5

0.5

1.5

2.5

3.5

4.5

1

10

19

28

37

46

55

64

73

82

91

100

109

118

127

136

145

154

163

172

181

190

199

208

217

226

235

244

253

262

271

280

289

298

307

316

325

334

343

352

361

370

379

388

397

406

415

424

433

442

451

460

469

478

487

496

505

514

523

532

541

550

559

568

577

586

595

604

613

622

631

640

649

658

667

676

Interesse

Emozione

-

0.100

0.200

0.300

0.400

0.500

0.600

0.700

0.800

1

10

19

28

37

46

55

64

73

82

91

100

109

118

127

136

145

154

163

172

181

190

199

208

217

226

235

244

253

262

271

280

289

298

307

316

325

334

343

352

361

370

379

388

397

406

415

424

433

442

451

460

469

478

487

496

505

514

523

532

541

550

559

568

577

586

595

604

613

622

631

640

649

Emozione

Together

A. B. C. D.

A. B. C. D.

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Woman in the

clay80% discovered

ALL sample

Woman in the

clay50%

discovered

ALL sample

Focus on discoveredbreast

Woman all

naked

ALL sample

Focus on C. Woman in clay, rinsed and then naked – modesty effect

C-1 C-2 C-3

12

0

1

2

3

4

5

6

7

S

e

c

o

n

d

i

All sample

0

1

2

3

4

5

6

7

8

S

e

c

o

n

d

i

Men vs Women

Uomini

Donne

0

1

2

3

4

5

6

7

8

9

10

S

e

c

o

n

d

i

More Art Expert vs Less Art Expert

Esperti

Non esperti

Modesty effect: less time of fixation when woman is naked

C-1 C-2 C-3

C-1 C-2 C-3

C-1 C-2 C-3

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-1

-0.5

0

0.5

1

1.5

2

2.5

1

11

21

31

41

51

61

71

81

91

101

111

121

131

141

151

161

171

181

191

201

211

221

231

241

251

261

271

281

291

301

311

321

331

341

351

361

371

381

391

401

411

421

431

441

451

461

471

481

491

501

511

521

531

541

551

561

571

581

591

601

611

621

631

641

651

661

671

681

Peacks on Artist Segments and Also others evident in Perception

Woman moving up the

clay and eye in the

higher right

corner

Woman

Woman on the bed in front of a rose

Woman’s raising

upCat drinks and catches away the water

Nakedwomanrinsedfrom clay

Images in the

bottle and Woman

covered in the city

Cat big focused on the screen, raising up

Sea

Elder woman

Cat watching around

Observers have more istinctive interest on scene about the woman coming out of her sleep

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Effects expected plus unexpected

Creativity Perception

YART

Special positive effectsconfirmed in • Intro «voice solo»• Woman removing the clay (373)• Woman in the mud washed out• The cat walking on the earth

globe

Pillars of CreatvityA. Intro «voice solo»

B. Woman removing the clayC. Woman in the mud washed outD. The cat walking on the earth globe

Other positive effects• The sea (133-146)• The woman died/sleeping (198)• The woman on a bed, rose in the wall (240)• Figure sequences in the bottle and the woman

in clay walking in the city (300-320)• Woman waking up like resurrection (452)

Unexpected effect• Naked Woman in the mud

washed out (lower thanexpected)

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20

Creativity Perception

YART

Art and Neuroscience