l15 convergence and proliferation in hardware new
TRANSCRIPT
Entrance Activity
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Using your mini whiteboard, YOU MUST note down x5 features associated to this product:
e.g term we have covered beginning with ‘F’
3 minutes
FEEDBACK
WHAT has a product like this provided film Fans?
First Run Digital Movie Release
Entrance Activity
Homework
Due: Next Lesson – TODAY
• Complete a 1 page overview of HOW ‘The Angel’s Share’ (2012 – Dir. Ken Loach –Sixteen Films) manage to achieve an audience online through Sundance Selects, IFC Films and other DTO services like iTunes.
• Research an online service that is threatening the existence of the film industry (Article, Product)
Title:
Convergence and Proliferation in Hardware
Monday 12th January 2015
Unit FM2: Section A –Producers & Audience
Why?
Aims & Objectives
• YOU WILL re-cap prior learning of areas we have covered so far.
• ALL OF YOU WILL develop your understanding of the HOW technological convergence and the proliferation of hardware impacts the UK Film Industry.
• Review the Learning.
AO1 Demonstrate knowledge and understanding of the film industry.
• YOU WILL learn about the expectations of this section of the exam and what you will be assessed on.
FM2 – Section A (40 Marks)
Technological Convergence
The coming together of more than one technology and/or media platform.
For example:
E-Media (Internet) Product
Broadcast (Film) Technology converged into the web site.
WHY is this an example of Technological Convergence?
Proliferation refers to the rapid increase and growth of Hardware and Content for the Film Industry's Institutions and Audiences.
Proliferation
Production
Distribution
DVD Sales, on average, account for up to 60% of a Film’s profits –on average only 20% of a Production budget is recouped at the Box-Office.
Motion Capture and Green Screen Technology
Volume = Millions Value (£) = Billion
WHY has it gone down?
Task:3 minutes
Evaluate the reasons WHY DVD/Blu-Ray sales have decreased since 2009.
YOU SHOULD research some reasons and come up with your own based on what we have learnt so far.
Distribution Case Study:
‘A Late Quartet’ (2012 – Entertainment One)
• Limited release – 50 Public Cinemas
• Recouped: $418k at the UK Box-Office
• The film was – like ‘A Field in England’ – a “Day-and-Date release”
Task:5 minutes
1. Visit the website2. What IS it?3. What genre (type) of films are available on
the service?4. Extension – YOU COULD research a
secondary source to find out what people have to say about the service.
WHAT is this an example of?SIMPLES!
Synergy and Technological Convergence
SIMPLES!In reference to the case study, HOW does Curzon provide audiences with ‘the kinds of entertainment experiences they want’ (Jenkins – 2006)?
YOU MUST do this in no more than 30 words.
Marketing - Virals
Case Study: ‘Carrie’ (2013 – MGM)
'Carrie' Viral
Marketing - Virals
Task: 8 minutes
• Research and watch another example of Viral Campaign –
HOW did you find this example? HOW did you watch it?
• Evaluate the Benefits of this form of marketing for Institutions and Audiences
FEEDBACK
What have you learnt?
SIMPLES!In reference to the statistics just covered, WHAT can you conclude about our Film Consumption habits in the UK?
YOU MUST do this in no more than 20 words.
FM2 – Section A Topic Areas
These are the areas we WILL cover and in many cases have already covered for the Exam.
Task
• In preparation for the Test you are going to complete next lesson, YOU MUST ‘Mind-Map’ the areas and case studies that we have covered so far for:
Homework
Due: Friday 16th January
Revise for a TEST (2nd half of Double Lesson – 30 – 40 minute Test) on the areas we have covered so far for Section A