l. celeste bottorff: industry initiative and opportunity

8/12/2019 L. Celeste Bottorff: Industry Initiative and Opportunity

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Industry Initiatives & Opportunities

Celeste Bottorff

VP, Global Health & Well-being Initiatives

The Coca-Cola Company


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Sustainability Priorities

WE

WORLD

ME

Well-Being

Four Commitments

Beverage Benefits

Active, Healthy Liv

Women

Community Founda

Human & Workplac

Safety

Water

Packaging

Carbon

Sustainable Agricu


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Well-Being

Starts WithEnergy Balance


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ACTIVE HEALTHY LIVING

Helping communities and

individuals lead active,

healthy livesDUCATIONT INK


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Find

at c

At The Coca-Cola Company, we believe th

leads to happier lives. Thats why we ar

create awareness around choice and mo

consumers make the most informed d

themselves and their familie

Coca-Cola commits to the followin

To have low or no

calorie options

available everywhere.

To h

prod

inclu

calor

of al

To help get peoplemoving by

supporting physical

activity programs in

all the 200+ countries

where we do

business.

To ndirec

unde

the w

1 2

3 4


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Variety RINK

More than 3,500 beverages globally More than 800 low- and no-calorie beverages 25%

portfolio

Continue to increase the fortified products we offer

Nineteen of our top 20 brands have a low- or no-caloalternative or are low- or no-calorie
http://www.virtualvender.coca-cola.com/ft/index.jsp?brand_id=313http://www.virtualvender.coca-cola.com/ft/index.jsp?brand_id=072http://www.virtualvender.coca-cola.com/ft/index.jsp?brand_id=412http://www.virtualvender.coca-cola.com/ft/index.jsp?brand_id=002


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Campaigns

Collaborations

Communic


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To make physical activity and exercise a standard part of a disease

and treatment medical paradigm in the United States and interna

Vision

Multi-organizational global initiative launched in November 2007American College of Sports Medicine (ACSM) and the American

Association (AMA).

Committed to the belief that exercise and physical activity are in

the prevention and treatment of diseases, and should be assess

of medical care and integrated into every primary care office vis

Background


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Canada

USA

Mexico

Costa Rica

BrazilEcuador

ColombiaVenezuela

Paraguay

UK

Portugal Spain

NorwaySweden

Germany

China

Russia

Turkey

Kenya

South Africa

Malay

Thailand

Ghana

Argentina

Chile Uruguay

SwitzerlandCzech RepublicSlovakia

Sin

KuwaitUAE

LebanonIsrael

Aruba

Key

No EIM presence

EIM presence

EIM Regional Centers

Indianapolis, North America

Bogota, Latin America

Ulm, Europe

Johannesburg, Africa

Beijing, ChinaSingapore, Southeast Asia

Brisbane, Australasia

Hungary

Exercise is Medicine (EIM) Global Health Initiative Prese

Qatar

Jordan


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The pilot study: -40%

French Pilot towns:

n = 23617Overweight

andobesityrate%

20,6%21,0%

20,5%

20,0%

19,0%

18,0%

19,5%

18,5%

2005

Accelerated by Belgian towns:

10,22 10,5

9,467,41

0

2

4

6

8

10

12

2007 2010

Con trol Towns

EPODE town s

p


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EPODE International Network 2 14:37 member programs across 25 countries

USAMEXICO

CHILE

BRAZIL

SPAIN

ROMANIA

POLAND

THE NETHERLANDS

FRANCE

PORTUGAL

SLOVAKIA

SINGAPOR

TAI

CANADA

UK

ISRAELGREECE

ITALYBULGARIA

BELGIUM

P bli P i t P t


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INSTITUTIONS

UNIVERSITIES AND SCIENTIFIC

ASSOCIATIONS

PROGRAMS

Public Private Partners

PRIVATE


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Sharing the Evidence via a Variety of Me


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Partnerships & Relationships Accelerate Impa


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Partnerships & Relationships Accelerate Impa

CIVIL SOCIETY

GOLDENTRIANGLE
http://www.icpaph2014.com/ingles/index.php


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INFORM

INVOLVE

INSPIRE

l. celeste bottorff: industry initiative and opportunity

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