LANGUAGE OF COLORS

ISSEN A. JEHAD

HÜLYA ŞAHİN

İPEK SÖZER

LANGUAGE OF COLORS

RED

Inroducing Red More personal association

Recognized as a stimulant

İncreases energy

Draws attention

Refers to cupid and the devil

How Affects Us Physically İncreases enthusiasm

Stimulates energy

İncerase blood pressure, respiration, and heartbeat

Encourages actions and confidence

Provides a sense of protection from fears and anxiety

Nature Of Red The hottest one of the warm colors

Has a physical affects

İndicates anger

Conjures up a range of seemingly conflicting

emotions from passionate love to violence and warfare

Using Red To grab attention and to get people to take action.

When you don't want to sink into the background

To feel confidence

Red Around The Globe In China, red is associated with good luck and fortune

To the Hindu, red symbolizes joy, life, energy, and creativity

Islamic, Hindu, and Chinese brides traditionally wear red

Red symbolizes feast days of martyrs in the Catholic church

YELLOW

Inroducing Yellow

Shines with optimism, enlightenment, and happiness

Has conflicting symbolism

Denotes happiness and joy

On the other hand it is the color of cowardice and deceit.

How Affects Us Physically Stimulates mental processes

Stimulates the nervous system

Activates memory

Encourages communication

Nature Of Yellow It is a warm color

Cheerful color

Has a high visibility

Using Yellow Use bright yellow to create excitement

Use it as a companion with other colors

Use lemon yellow to carry out a healthy, summery, citrus theme

Yellow Around The Globe In the United States, taxi cabs and school buses are

associated with the color yellow.

Jews wore yellow armbands in Nazi concentration camps.

In Aztec culture, yellow symbolized food because it was the color of corn, the primary food of the Aztec people.

Signifies “sadness” in Greece’s culture and “jealousy” in France’s culture.

GREEN

Envy

Healthy

Good luck

Renewal

Fertility

Generosity

HOW THE COLOR GREEN AFFECTS US PHYSICALLY

Soothes

Relaxes mentally, as well as physically

Helps alleviate depression, nervousness, and anxiety

Offers a sense of renewal, self-control, and harmony

GOOD GREEN

Green light - go, permission to proceed (with a task)

The green room - in theater or televisions it is the room where performers

and guests go to relax

Olive green is the traditional color of peace

Greenback - US dollar bill, money

Greener pastures - something newer or better (or perceived to be better),

such as a new job

BAD GREEN

Green-eyed monster - jealousy

Green with envy - jealous or envious

Green - inexperienced, untested, untrained

Greenhorn - novice, trainee, beginner

RELIGIOUS & MYTHOLOGICAL ASSOCIATIONS WITH GREEN

In several religions, green is the color associated with resurrection and

regeneration.

Green is the color of Venus, the Roman goddess of love and beauty.

The prophet Mohammed wore a green cloak and turban.

The God of fertility in Celtic myths was associated with green.

QUOTES ABOUT GREEN

“Green how I want you green. Green wind. Green branches." -- Federico

Garcia Lorca

"Green is the prime color of the world, and that from which its loveliness

arises." -- Pedro Calderon de la Barca

"He had that curious love of green, which in individuals is always the sign of

a subtle artistic temperament, and in nations is said to denote a laxity, if

not a decadence of morals." -- Oscar Wilde

“Absolute green is the most restful color, lacking any undertone of joy, grief,

or passion. On exhausted men this restfulness has a beneficial effect, but

after a time it becomes tedious.” -- Wassily Kandinsky

“Green represents the dead image of life.” -- Rudolf Steiner

PURPLE

Mysterious

Royalty

Spirituality

Ceremony

Wisdom

Arrogance

Enlightenment

Cruelty

Nobility

GOOD PURPLE

Purple cow - something remarkable, eye-catching, unusual

Purple prose - exaggeration, highly imaginative writing (also has negative

connotations)

BAD PURPLE

Purple speech - profanity, raunchy language

Purple prose - exaggeration, colorful lies

Purple haze - state of confusion or euphoria, possibly drug-induced, specific

type of potent cannabis (marijuana), specific type of LSD

QUOTES ABOUT PURPLE

"I think it pisses God off if you walk by the color purple in a field somewhere and don't notice it." -- Alice Walker

"Born in the scientific purple." -- George Howard Darwin

"But, luckily, he kept his wits and his Purple crayon." -- from Harold and the

Purple Crayon (1955)

"Oh, I love red. I'm very loyal to my colors. I love violet." -- Elizabeth Taylor

“Violet has the shortest wavelength of the spectrum. Behind it, the invisible

ultraviolet. Roses are Red, Violets are Blue. Poor violet, violated for a rhyme.” --

Derek Jarman

POPULAR PHRASES THAT INCLUDE PURPLE

Purple prose: an elaborately written poem or paragraph in

literature

Purple heart: a medal awarded to a U.S. soldier wounded in

battle

Born to the purple: a person who is born into a noble or royal

family

Lay it out in lavender: very cool, relaxed, and in control

PİNK

PİNK

CULTURE OF PİNK;

little girls

Sugar and spice

Feminine,delicate

GOOD PİNK

In the pink - healthy

Tickled pink - happy, content

Pink collar - female office worker (sometimes used in a

derogatory manner)

BAD PİNK

Pink collar - female office worker (sometimes used in a derogatory manner to imply low person on the office totem pole)

Pink - cut, notch, or make a zigzag

DOES WOMEN PREFER PİNK?

PİNK’S REPRESENTS;

Harmony

Joy

Sweetness

love

Make feel comfort

Rest

Romantic

Tender

Calming effect

BLUE

LİGHT BLUE

Health

Healing

Tranquility

understanding

DARK BLUE

Represents knowledge

Power

İntegrity

seriousness

Sky and Sea

Trust,loyalty,wisdom,confidence, intelligence,faith,truth and heaven.

Mind and Body

Human metabolism and produces a calming effect.

Piety and sincerity

YOU CAN USE BLUE;

Promote products

Services related to cleanliness

Air and sky water and sea

Blue is masculine color

According to studies

Supresses appetite

Use yellow+red

Finally; Job interview