kyiv’s new shopping mall – univercity

Kyiv’s new shopping mall – UniverCity

• UniverCity

Unique attributes

1. This shopping mall development is situated in the historical centre of Kiev, where the busiest business areas of city cross the most prestigious educational institutions. About 60,000 people and 30,000 automobiles pass through the location of this project every day.

2. This shopping mall directly borders Shevchenko Park – a favourite relaxation place for residents of Kiev and guests of the city. No other existing or projected shopping mall in Kiev has this unique advantage. According to surveys carried out in the area, during the warmer times of the year this park is visited every day by 25% of all of the students, workers and residents from the surrounding area.


Unique attributes

3. The image of the shopping mall will be projected as YOUTH ENTERTAINMENT - SHOPPING CENTRE. There is no such similar establishment in Kiev which is positioned this way. Our basic target audience – youths between the ages of 18 and 28 have no "cult" place to visit in Kiev, we would like this to be our shopping mall. In order that this project will meet all the maximum possible requirements and tastes of our target audience, a whole floor of our object is designed as an ENTERTAINMENT SECTOR; offering bowling, an ice skating rink, a multiplex cinema and a attractions/games zone.


Competitive advantages

1. Our target audience is concentrated in immediate proximity from the object due to the presence of The National university, Medical Institute, Pedagogical Institute, Technical School of Communication (connection), Institute of the Food industry, all being close by; many offices are within a 5 minute walk and, importantly, the proximity of Shevchenko Park; all contribute to a significant territorial advantage.



2. All the latest tendencies and experience of shopping center development in the European market have been taken into consideration while designing “UniversCITY” Shopping Centre;

• Presence of powerful "anchors" (key tenants), drawing with them according to their popularity and quality of the goods, both increased visitor numbers to the shopping mall and also potential tenants;

• For the first time in a shopping mall in Kiev, a park of attractions, offering entertainment for the whole family.



3. The applied architectural decisions in our shopping mall make the experience of visitors pleasant and as much as possible promote active shopping:

· In the central part of the shopping mall an atrium will be the architectural highlight which is clearly visible from all 3 levels;

· The central aisles are about 6 meters wide, allowing for comfortable free movement of visitors to the centre;

· Ceiling height ranges from 3 to 5.3 meters;· Internally, each floor of the shopping mall will look like one big business

“street” with a clear view from one end to the other.


Our work to date, development of the project

1. Complex market research of preferences and wishes of potential visitors to the shopping mall among students of nearby higher education institutes, office workers and local residents.

2. An outline concept of tenancy for the shopping mall has been created, paying attention to target audience, tenant mix, providing correct delivery points for both trade and entertainment sections.



3. The project has been advertised among the largest domestic and foreign retailers, who have shown a huge interest in the project. At the moment, negotiations with key tenants are already under way. Potential tenants have expressed their readiness to conclude contracts in the entertainment sector and the large trading areas, as follows:

a. cinema - 1,150 м2;b. skating rink - 750 м2;c. bowling - 2,000 м2;d. shop of computer technical equipment - 500 м2;e. food supermarket - 550 м2;f. two-level supermarket of youth clothes - 1,500 м2.



We have also already received applications from smaller potential tenants totaling an area of about 1,000 м2. At this point therefore, we already have commitments for rental of a total of 6,450 м2, representing 37% of all the gross leaseable area.



4. The Rules of Trade have been already made and agreed with the potential tenants of the shopping mall; templates of contracts with the tenants have been already prepared, providing the owners of the shopping mall maximum flexibility to adjust their relationship with tenants.

5. Firm style and general strategy of advertisement both for the period of construction and after its opening has been developed, targeted towards the market positioning of the shopping mall and tested on focus-group of our target audience.


Total build area 31,000 sqm

Total leaseable space 17,500 sqm

Number of storeys 3

Maximum number of visitors 10,000 people at a time

Expected average amount of visitors a day

24,000 people

Total number of the employees throughout the complex

1,200 people

General information on the project


Construction cost of the project US $ 35,000,000 – US $ 45,000,000

Expected monthly total profit up to US $ 1,225,000

Expected pay-back period From 4.1 to 5.5 years

Outline financial information


Property OverviewComparative characteristics against other shopping malls

Data ↓ \ Name → Globus Metrograd Karavan Kvadrat UniverCity

Minimum rent rate $40.00 $25.00 $16.00 $25.00 $28.00

Maximum rent rate $180.00 $150.00 $70.00 $150.00 $180.00

Average rent rate $80.00 $70.00 $45.00 $70.00 $70.00

Location centre centre industrial zone near the centre centre

LacksNo entertainment sector, the most expensive rent

No entertainment sector, low level of comfort, ‘market’ concept

Removed from the centre, no natural flow of people

No entertainment sector, low level of comfort, ‘market’ concept

Advantagelocated at crossing of busy Metro stations

located at crossing of busy Metro stations

Powerful entertainment sector, located at crossing of transport streams

Located underground, Metro station nearby

Best entertainment sector in any shopping mall. Located near park and 2 branches of the Metro, a modern concept. Sustainable rental rate


First Level Plan - First Level Plan - Right WingRight Wing

Second Level PlanSecond Level Plan

Third Level PlanThird Level Plan

Contact us:

Ukrainian Trade Guild

BC «Parus»,11th floor, 2 Mechnikova str.

Kiev 01601,Ukraine

Tel/fax: +(380 44) 537 23 65

Mob: 050 356 08 57

Julia Badyul Investment projects department

kyiv’s new shopping mall – univercity

Documents

projected shopping mall

active shopping

residents of kiev

historical centre of

proximity of shevchenko

unique advantage

park of attractions

pedagogical institute