kyc-app marketing plan by ankur kumar srivastava
TRANSCRIPT
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APP MARKETING PLAN
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becauseOutline:-Executive
summarySituation AnalysisGoalStrategyProductImplementationControl &Exhibits
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KNOW YOUR CITY app is one stop search solution for finding near by places/ near by locations. KYC provides category based search for all businesses around selected/current location.
Moreover it provides a shopkeeper-customer connection solution that helps shopkeepers stay in touch with their Customers.
It also helps to provide an answer to the inquiry about the availability of a particular product at a particular store questions raised often by the customer.
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%age APPS in Play store
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COMPETITORSThe rival out there for us are:-• For Finding places-
Place Locator, Locate, Route Finder, Bar Finder etc.• For selling things-
Flipkart,Amazon, Snapdeal etc.•
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MAIN TARGET WILL BE SHOPKEEPERS AND PEOPLE OF A PARTICULAR DISTRICT
People/Students who have no idea where can they buy a particular thing in their nearby region.
Local shopkeepers who want to inform their customer about the availability of a particular product in their store.
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GOALSHORT TERM-Get maximum no. of
downloads and high rating
MID TERM-Converting free users to premium
POST MID TERM-Increase Shops Involvement and Customer base
LONG TERM –Spread across several districts across the states
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• Customers will get to know the nearby locations easily• Shopkeepers and vendors
can register and can inform their customers about the various offerings.• Customers can pin their
favourite shops and thus get regular updates easily.• Customers can send an
enquiry about a particular product’s availability.
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MARKET POSITIONING
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5 C’s ANALYSIS
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KYC:-ALL TEAMS
APP
Development Team
Content creation team
Marketing Team
Public Relation Team
Data Analysis Team
Accounting Team
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POINTS OF PARITY:-Faster access to store locations.Easy user interface on your
phone.Provides category based search
for all businesses/stores around the current given location.
POINTS OF DIFFERENCE:-Product enquiry.Favourite store sms updates.Shop Registration and discount.
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The whole and sole aim of our app is to help people locate the right shops and connect the shopkeepers with their customers and get the best deals instead of relying on other sources. Hence our aim should be customer satisfaction and ease of doing
business with trusted and reliable information.
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The key collaborators of KYC will be product delivery companies, free messaging sites, nearby hotels and shopkeepers.
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PRODUCT
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Free registration
Access location of nearby shops.
Product enquiry
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Free Sms alerts
to your customers.
Discounted rates of commodities
Availability of product status
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DISTRIBUTION
Major distributing channels:-Google Play store, Social Media, Shopkeepers, Restaurants, Hotels
etc.Registered Customers
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Created by Ankur Kumar Srivastava, BIT SINDRI, during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.