Corporate ProfileNovember 2012

Company Information

Providing services in Istanbul since 2007Founder: Ahter Kutadgu, Managing PartnerIndependent communications consultancy firmConsultant staff: 4Operatives: 12Liasion Offices: Ankara and IzmirCooperations: Worldcom, Weber Shandwick, FTI

Expertise

Corporate reputation managementMedia relationsCrisis communicationsPublic affairsStakeholder engagementMarketing communicationsInternal communicationsSocial networks strategies

Managing Partner

Ahter Kutadgu Istanbul University Law School, 1987Professional background:

Legal Advisor, DITAS (Marine Services)Legal and Regulatory Affairs Mananger, Mobil Oil TurkeyGeneral Counsel and Board Member, Unilever TurkeyCorporate Affairs Director and Board Member, Nestle TurkeyGroup Corporate Comnunications Director, Sabanci HoldingVice President (Corporate Affairs), Turk Telekom

Consultants

Burak Tezcan

Senior ConsultantGraduated from İstanbul Erkek High School and Marmara University, he completed his graduate degree in “Sports Management”; worked for leading agencies and various media companies before joining Kutadgu.

Cemil BasaSenior ConsultantGraduated with Honors from Bursa Anadolu Lisesi and Advanced Placement degree from Greenwich High School (Greenwich, CT), Communications from University of Connecticut, B.A Ege University American Literature. After 10 years of various posts in Turkey’s leading media group Sabah – ATV, started a career in communications consultancy with focus on brand management and corporate communications.

Media Relations

Reha Tartici

Senior Media ConsultantGraduated from İstanbul University Economy School after Saint Joseph French High School (1991). Worked for Kanal6, ATV, NTV, CNBC-e and StarTV as a director (1992-2001); for NTV and CNBC-e as Technical Operation Manager and Executive & Broadcasting Committee Member. He has worked as a communications director for various companies before joining Kutadgu. He is a Lecturer on Marketing at Istanbul University.

Meral Gundogdu

Media ConsultantGraduated from Istanbul University School of Communications. Worked as a reporters and an editor for various nationwide newspapers. Following a career change, she has been a media consultant for leading agencies before joining the team.

Communications Team

4 senior communication executives3 junior communication executives1 social networks and digital consultant2 media relations executives2 administrative employees

Business Model

Communications is a management function. We benchmark our services with results. We deliver on time and meet deadlines. We are always accessible. We are open to discussion. Our combined expertise and experience:

Over 125 years of combined expertise and experience Services for more than 300 companies

Communications Model

Formulate Strategy

Define Business Objectives & Strategy

Designate Communication Objectives

Research Reputation and Competitor Survey

Analyze SWOT and PEST

Reach Stakeholders

Build Positioning & Key Messages

Engineer Messages

Execute Action Plan

Business and Industry Experience

Reputation Management and Corporate Affairs TelecommunicationsFinance and insuranceHealthcare and pharmaceuticalsFMCG, food and agricultureEnergy, utilities and infrastructureArts and culture

Highlights Reputation Management and Corporate Affairs

Our corporate reputation management and corporate affairs initiatives.

3MAVIVA Sigorta TurkeyBarillaRed BullDoruk GroupLimakKimberly-ClarkTurk TelekomUnileverNestleSabanci Holding

HighlightsTelecommunications

Most dynamic business in Turkey and we have been very active.

Turk TelekomAveaTTNETSony EricssonTurkcell TelcomKoc Bilgi Group

Highlights Finance and Insurance

Money never sleeps. We are always awake for our clients as well.

AVIVA Sigorta TurkeySAB MillerCerberus CapitalTEB BNP ParibasFortis

Highlights Healthcare and Pharmaceuticals

In a market where healthcare communication is extremely limited, we sometimes have to work magic.

Lilly: Diabetes communication strategy.

Novo Nordisk:Stakeholder communication for price regulation issues.

Boehringer IngelheimActavis

Highlights FMCG, Food and Agriculture

Our most delicious experiences.

BarillaDoruk Group HoldingMcDonald’sEfes PilsenKraft FoodsColgate Palmolive TurkeyNestleUnilever

Highlights Energy, Utilities and Infrastructure

Larger the project, greater the excitement.

Eurasia Tunnel: The first stakeholder engagement program in Turkey

OMV TurkeyPetrol OfisiUNIT Group

Highlights Arts and Culture

Arts and culture communications have become a tradition for us.

Bank of America Merrill LynchArt Conservation Project in TurkeyGaze Exhibiton in Istanbul Modern

Limak Holding:Presidential Symphonic Orchestra sponsorship communicationCermodern Contemporary Art Museum in Ankara

Sabancı Holding«Picasso in Istanbul»

Current clients

Project based clients

Our partners so far…

Our gratitude and thanks to our previous partners, for they have helped us grow and gain immeasurable experience.

Caferaga mh. Safa sk. N:6 34710 | Kadikoy | Istanbul | TurkeyT: +90 216 348 4444F: +90 216 348 4446

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