kusuma ida anjani, m.bus, m.app fin
TRANSCRIPT
Kusuma Ida Anjani, M.Bus, M.App FinPT Mustika Ratu, Tbk.Business Development & Innovation Director
Case Study from Mustika Ratu
Sources:Badan Pusat Statistik Indonesia, 2020KEMENKOPUKM, 2019
MSMEs in Indonesia
60,5 % 96,9%
to Indonesian National GDP
to job opportunities
65,465,496 MSMEs Business Unit Registered
99,9 %
to Indonesian Business Unit
Changes in Priorities Changes in Behavioral
People tend to spend their savings on basic need, F&B, herbal drink, health Supplements and sport equipments
Collaboration for innovationImpacting all enterprises
Sources:KANTAR, 2020Consumer Behavior New Normal After COVID-19. 2020. Jakarta: Inventure Knowledge.
Stay at Home LifestyleWork From Home, School from Home, Online shopping
Go Digital
Virtual meeting, online education, Telemedicine, virtual social interaction
79% of the survey responden sample spend most of there time at home.
Significant movement in the digital transformation.
The increasing numbers number of business
from all size of enterprises joining online
marketplace during Pandemic
Sources:Laporan Perekonomian Indonesia, 2020KOMINFO, 2020
Katadata, 2021. Perilaku Konsumen E-Commerce Indonesia
. ttps://katadata-s3-public.s3-ap-southeast-1.amazonaws.com/media/kic/Bahan%20Presentasi%20Kredivo%20210605_.v.5.pdf
LPEM FEB UI. 2020. Impact of COVID-19
Pandemic on MSMEs in Indonesia.
Grand daughter of King Sultan Pakubuwono X
Hj. DR. BRA. Mooryati Soedibyo
1972 - Started in a garage, with the help of 2 assistants and only IDR 25.000 as her initial capital
Empu JamuEmpu Jamu
Over than 90% of Mustika Ratu raw herbal materials are from local MSMEs
Lembaga Pendidikan dan Pelatihan Mooryati Soedibyo (LPPMS)
Yayasan Puteri Indonesia (YPI)
Taman Sari Royal Heritage Spa
Ibu Moor's and her assistants were assigned to help her delivering orders
- Workers- Suppliers
Media / Agency Marketing ATL
Training
Local Farmers Cooperatives
PackagingFactory
Manufacturing
Puteri Indonesia
Activation Events / BTL
Distribution / Offline Retail
Export / Jamu Diplomacy
Online Platforms
Jamu Cafe
SPA Wellness
CSR
Creative Workers
Role Modelling
- Beauty Consultants- Supporting Workers
- Atase Perdagangan- ITPC- Logistics
- Tech Experts- Logistics
- Barista- Creative Menu /Collaborations
- Therapist- Others
- Coach- Others
- Coach- Others
- Salesman- Promoter Detailer- Logistics- Merchandiser- Store Owner
Consumer /Shopper
Engagement
DistributionChannels
WellnessExperience
Education /Empowerment
Holistic Approach by Mustika Ratu
Collaboration with MSMEs Terms introduced by Mustika Ratu’s President Director - Bingar Egidius Situmorang
Mustika Ratu collaborate with Wake Up Make Up(Start up company by Wirda Mansyur) as youngmillenial entrepreneur, creating local brand withnatural ingredients and multipurposed products.
Creating job opportunities
Business synergy through mutually beneficial business development partnership, offering product sales services.
Spa is one of the industry that collaborate with MSMEs. Along with the governments, encouraging MSMEs to grow and survive during the Pandemic.
From MSMEs
Raw materials are sourced from local MSMEs
Research Collaboration
Clinically Tested
Herbamuno+ is included on the list ofHerbal Clinical Trials that have beenassisted by the Drug and Food SupervisoryBody Org. (BPOM) as an adjuvant for Covid19 Treatment at Wisma Atlet Hospital
Collaboration with University of Indonesia.
By combining those above, it could create products that have benefits not only for MSMEs, also for society among this current situation of pandemic
Help support the immune system
Green ChiretaLicorice
Gale of The WindSmall Ginger
Cashnew Nut Leaf
Mustika Ratu JamuReady To Drink
Jejamu byMustika Ratu
Herbamuno+ Hand Sanitizer
Growth on health care, traditional medicine,and herbal drink categories in Mustika Ratuhave reached 168% in 2020.
will engage more MSMEs throughReseller & House of Jejamu
"We believe if we put passion to work and shape a mission that can provide agreater impact in society, success will follow afterwards."
Kusuma Ida Anjani, M.Bus, M.App FinBusiness Development & Innovation Director
PT Mustika Ratu, Tbk.
Thank You.