the Spirit of Hockey

More than one Reason to be here!

EVENT SUMMARY

The Kodava Hockey Festival, held this year under the

banner of The Kuppanda Cup is an annual thirty day

event held on the months of April and May. It is one of

the largest community run sports event of its kind in the

South and attracts over 200,000 visitors each year.

Starting in 1997 with 60 families, we aim to be

recognized by the Guinness World Book of records for

having 300 teams participate.

Drawing international exposure, Participants and

spectators enjoy the event due to the electrifying

atmosphere, unique festival experience, and a well run

competition with reasonable prize money.

The soul of our event is the family. We have created an

event that is fun and will entertain all ages in the

family. We pride ourselves on our culture and the

community we support. In order for us to do this, our

goal this year is to increase the number of supporting

partners working with the Kuppanda Committee.

Sponsorship opportunities to support one of the biggest

event held in Kodagu are many and varied. We have

several options in a tiered sponsorship proposal and

we trust it includes an option that suits you as a

sponsor.

KODAGU

Nestled amid ageless hills that line the southernmost

edge of Karnataka is the luscious Kodagu (Coorg)

region, gifted with emerald landscapes and acres of

plantations. Kodagu (Coorg), the thickly wooded

grandeur on the Western Ghats, is the most beautiful

hill station of Karnataka.

It occupies an area of 4,102 square kilometers (1,584

sq mi) in the Western Ghats of southwestern

Karnataka.

As of 2001, the population was 548,561, 13.74% of

which resided in the district's urban centers, making

it the least populous of the 30 districts in Karnataka.

Kodagu is well known in the world for coffee and its

"brave warriors". Madikeri is the headquarters of

Kodagu. Kodagu is home to the native speakers of

Kodava language.

Kodagu is considered rich with wildlife and has three

wildlife sanctuaries and one national park: the

Brahmagiri, Talakaveri, and Pushpagiri Wildlife

Sanctuaries, and the Nagarhole National Park, also

known as the Rajiv Gandhi National Park.

KODAVA

The Kodavas (anglicized as Coorgs) are a patrilineal ethno-lingual group from the region of Kodagu

(in Karnataka state of southern India) who natively

speak the Kodava language. Traditionally they were

land-owning agriculturists with martial traditions.

By religion most of them are of the Hindu community.

The Kodava Hindus, are a non- Brahminical sect who

believe more in reverence towards nature and their

ancestors then in the strict following of the Vedic

Hindu principles. Kodavas were called Kshatriyas

based on their legendary descent, the rights they

held to carry arms from the ancient times and their

military traditions. They practice family exogamy and

caste endogamy.

Although there are a variety of theories as to the

origin of Kodavas, including theories of them being

either the indigenous inhabitants of their region, or of

foreign decent over two thousand years ago,

evidence has not been able to be ascertain these. B P Govind

M M Somaya

Dr M P Ganesh

C S Poonacha

Dr A B Subbaiah K K Poonacha Len Aiyappa S K Uthappa Nikin Thimmaiah Nitin Thimmaiah

THE KUPPANDAS

The Kuppanda Family hails from the village of Nangala, in

Virajpet Taluk of Kodagu District. Comprising of over 300

members, the Kuppanda Family is led by their “Pattedara”, Mr

Kuppanda B Belliappa.

Having had quite a few members holding or held senior positions

in the armed forces, the Kuppanda family prides itself for being

a family that till date encourages its young to do for the nation as all their ancestors did in the past.

Sports and Games run in the blood of the Kuppandas, ensuring

that they actively participate in any sport that comes their way.

Having had quite a few family members represent the state and

country in various games in the past, the Kuppandas encourage

their young to take up sports as a part of their daily life

FAMILY HOCKEY

The Kodava hockey festival was started in the year

1997 with the intent of creating a platform in which

the different Kodava families can get together.

Realizing the passion of hockey in Kodagu, this

hockey festival became an event to bring Kodavas

together.

The love of the sport and the untouched talent

within Kodagu, generated excitement and

subsequently the tournament was first held at

Karada and called as Pandanda Cup attracted

around 60 families.

Rules governed that all the team members must

belong to the same family (surname) and

participate in a full hockey attire and women

could also be a part of the team.

Over the last 18 years of its existence, the Kodava

Hockey Festival has attracted an audience from

far and wide. A 30 Day event gathering over

200,000 lovers of the game, the enigmatic event is

conducted with a lot of enthusiasm from each of

the organizing family. The Kuppanda Cup 2015,

would be the 19th Edition of this Limca Book of

Record event.

THE PAST

Year Name Held at Number of

Teams

1997 Pandanda Cup Karada 60

1998 Kodira Cup Kadanga 116

1999 Ballachanda Cup Kakotparambu 140

2000 Cheppudira Cup Ponnampet 170

2001 Nellamakkada Cup Ammathi 220

2002 Chekkera Cup Hudikeri 252

2003 Kaliyanda Cup Napoklu 280

2004 Maleyanda Cup Madapur 235

2005 Biddanda Cup Madikeri 222

2006 Kallichanda Cup Ponnampet 217

2007 Mandettira Cup Kakotparambu 186

2008 Alamengada Cup Ponnampet 216

2009 Mandepanda Cup Ammathi 231

2010 Maneyapanda

Cup Ponnampet 214

2011 Machamada Cup Ponnampet 228

2012 Iychetira Cup Ammathi 217

2013 Madanda Cup Balugodu 225

2014 Thathanda Cup Virajpet 242

THE KUPPANDA CUP

The Kuppanda Cup 2015 promises to be the best

Kodava Hockey Festival that has been

conducted thus far. Scheduled to take place

between the months of April 2015 & May 2015 at

the Junior College Grounds Virajpet.

The Kuppanda Cup aims to be the platform for

all budding hockey players of the district as well

as that of the community.

Having tied up with Hockey India the abode of

the Indian Hockey arena, will hope to rope in the

Indian selectors to come to the tournament to

tap budding talent.

The Kuppanda Cup also visions to have a

Guinness World Record by have a total of 300+

families participate at the tournament

The Kuppanda Cup will also help the local

economy of the Virajpet region considering that

the tournament would bring in large crowds

(Over 250,000) from across the district as well as

that from other cities such as Mysore and

Bangalore.

Creating History in the arena of our National Sport

– Hockey!

THE PREPOSITION

The Kuppanda Cup 2015 is looking for Sponsorship

to cover the expenses of running the tournament.

The Categories of sponsorships are as below.

TITANIUM SPONSOR INR 2,500,000

PLATINUM SPONSOR INR 1,500,000

GOLD SPONSOR INR 1,000,000

SILVER SPONSOR INR 500,000

BRONZE SPONSOR INR 100,000

PREVIOUS SPONSORS OF THE EVENT

THE MARKETING PLAN ₹

- Event Name - Winner Trophy Carries Name - Entry Arch (Main) - Gallery Named (Two Ends) - 30% of all branding at venue - Honorary Guest @ Finals - 10 x 2 min video on LED wall per day

- Star Sports covers matches from Quarter finals* - Local Television Adverts - Web page to flaunt Name - 10 15x20 Hoardings around Coorg - Whatsapp update to over 100,000 audience - All print media to carry name - Only one Titanium Sponsor

₹- Co - Sponsor Name - Runner Trophy Carries Name - Entry Arch (Side) - Gallery Named (One Ends) - 20% of all Branding at Venue - Honorary Guest @ Finals - 10 x 1 min video on LED wall per day

₹

₹

- Gold Sponsor Tag - 10% of all Branding at the venue shared among 3 Gold Sponsors - Entry Arch (Side- 10% Coverage on each side) - Gallery Named (One Side) - Web page to run logo strip - Honorary Guest @ Semi finals - 10 x 30 sec video on LED wall per day

₹

- Star Sports covers matches from Quarter finals* - Local Television Adverts - Web page to flaunt Name - 10 15x20 Hoardings around Coorg - WhatsApp update to over 100,000 audience - All print media to carry name - Only Two Platinum Sponsors

- Silver Sponsor Tag - 5% of all Branding at the venue shared among 3 Gold Sponsors - Entry Arch (Side- 5% Coverage on each side) - Gallery Named (One Side) - Web page to run logo strip - Honorary Guest @ Semi finals - 10 x 20 sec video on LED wall per day

- Bronze Sponsor Tag - 3% of all Branding at the venue shared among 3 Gold Sponsors - Entry Arch (Side- 5% Coverage on each side) - Gallery Named (One Side) - Web page to run logo strip - Honorary Guest @ Quarter finals - 10 x 10 sec video on LED wall per day

GLIMPSE OF THE PAST

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DISTANCES FROM VARIOUS LOCATIONS

Bangalore – Virajpet – 244 Kms Mysore – Virajpet – 106 Kms

Mangalore – Virajpet – 166 Kms Calicut – Virajpet – 147 Kms

SPONSORSHIP

ACCEPTANCE FORM Business/ Individual Name

Address

Email Address

Primary Contact Name

Primary Contact Mobile No Landline No

Sponsorship Opportunities

TITANIUM SPONSORSHIP x 1 INR 2,500,000

PLATINUM SPONSORSHIP x 2 INR 1,500,000

GOLD SPONSORSHIP x 3 INR 1,000,000

SILVER SPONSORSHIP x 4 INR 500,000

BRONZE SPONSORSHIP x 5 INR 100,000

Mode of Payment

CHEQUE Cheque No:

DEMAND DRAFT DD No:

LOGO

LOGO ENCLOSED LOGO TO COME

Vector EPS file format (colour, black and white versions. Please email logo files to: Subbaiah K P, +91 99800 80080, logo@kuppanda.com

This agreement is made and entered into on……………….day of …………….. 2014/15, by and between the Kuppanda Family and ……………………………………………………………… post acceptance of all terms and conditions mentioned in Annexure A (Over leaf). And all terms and conditions shall be adhered to with utmost order.

Name of Authorized Signatory: Location: Date: Signature:

TERMS & CONDITIONS 1. PAYMENT AND TERMS. For sponsorships, 100% of sponsorship amount must be paid at the time of submission of this form. Cheque or DD to be drawn in favor of “ Kuppanda Hockey Festival (Nangala)” payable through the District Cooperative Bank Virajpet. 2. ELIGIBLE SPONSORS. Sponsors will encompass those companies or other entities offering materials, products or services of specific interest to attendees as determined by the Kuppanda Family in its sole discretion. The Kuppanda Family also reserves the right to determine the eligibility of any company specific marketing campaign before distribution. Only the company whose name appears on the face of this contract may be placed in print and pre- outlined sponsorship recognition opportunities. 3. SUB-LEASING – SPONSORSHIP SHARING. No sponsor shall reassign, sublet or share the whole or any part of the sponsorship parameter allotted to the contracting firm without written permission from the Kuppanda Family prior to the recognition opportunities taking action 4. SPONSORSHIP PACKAGES. Prices quoted include all items listed in the sponsorship proposal and signed contract. These items could range from show specific, one time, recognition opportunities to long-term multi- media marketing targets. Sponsorship results will be based on prior event, mutually agreed to, tests and terms which may include: measuring awareness/attitude changes, measuring sales, measuring media coverage, interest levels/participation, number of product –related actions taken, key clients attending, new contacts/mailing list response. 5. CANCELLATION OF SPONSORSHIP. There is no provision in this contract to cancel the agreed and paid sponsorship amount. 6. DECORATIONS. The Kuppanda Family shall have full discretion and authority over the placing, arrangements, and appearance of all items displayed by sponsor, and may require the replacing, rearrangement, or redecorating of any item or of any sponsorship announcement, and no liability shall attach The Kuppanda Family for costs that may devolve upon the sponsor thereby. 7. ACCEPTABILITY OF ADS. The Kuppanda Family reserves the right to refuse placement of any ad that it believes to be injurious to the purpose of the publication. 8. PHOTOGRAPHY/DISCLOSURE. The photographic rights for the events sponsored or items the sponsoring company has agreed to be reserved to the Kuppanda Family. By signing the sponsoring contract, the sponsor comp any agrees to distribution of the undersigned company in outlined contractual circumstances as well as liberal discretion of the Kuppanda Family to utilize photography of their event and sponsor company name and logo presence for all other purposes as the Kuppanda Family sees fit. 9. DAMAGE TO PROPERTY. The sponsor is liable for any damage caused to building floors, walls or columns or to other sponsors and or property. 10. SPONSOR CONDUCT. The distribution of samples, souvenirs, and publications, etc. may be conducted by the sponsor only with written approval of the Kuppanda Family. The sponsor shall conduct and operate its sponsorship (if a physical element exits) so as not to annoy, endanger or interfere with the rights of other exhibitors, sponsors and attendees. Any practice resulting in complaints from any other exhibitor, sponsor or any attendee, who in the opinion of the Kuppanda Family interferes with the rights others or exposes them to annoyance or danger, may be prohibited by the Kuppanda Family. 11. CANCELLATION OR POSTPONEMENT OF EVENT AND OR INITIATIVE OUTLINED IN SPONSORSHIP CONTRACT. In the event that the premises in which the event or outlined sponsorship initiative is or is to be conducted shall become, in the sole discretion of the Kuppanda Family, unfit for occupancy, or in the event the holding of the event and or sponsorship initiative or the performance of the Kuppanda Family under the contract (of which these Rules and Regulations are a part) are substantially or materially inferred with by virtue of any cause or causes not reasonably within the control of the Kuppanda Family, said contract and/or event or initiative (or any part thereof) may be terminated by the Kuppanda Family. the Kuppanda Family shall not be responsible for delays, damage, loss, increased costs or other unfavorable conditions arising by virtue of cause or causes not reasonably within the control of the Kuppanda Family. If the Kuppanda Family terminates said contract (or any part thereof) as aforesaid, then the Kuppanda Family may retain such part of an sponsor fee as shall be required to recompense it for expenses incurred up to the time such contingency shall have occurred, and there shall be no further liability on the part of either party. For purposes hereof, the phrase “cause or causes not reasonably within the control of the Kuppanda Family” shall include, but shall not be limited to, fire; casualty; flood; epidemic; earthquake; explosion or accident; blockade embargo; inclement weather; government restraints; restraints or orders of civil defense or military authorities; acts of public enemy; riot or civil disturbance; strike; lockout, boycott or other labor disturbance; inability to secure sufficient labor; technical or other personnel failure; impairment or lack of adequate transportation facilities; inability to obtain, condemnation, requisition or commandeering of necessary supplies or equipment; local, state or federal laws, ordinances, rules orders, decrees, or regulations whether legislative, executive or judicial, and whether constitutional or unconstitutional; or Act of God. 12. RESOLUTION OF DISPUTES. In the Event of a dispute or disagreement between: the sponsor and the Kuppanda Family or between two or more sponsors; all interpretations of the rules governing the sponsorship contract, actions, or decisions concerning this dispute or disagreement by the Kuppanda Family intended to resolve the dispute or disagreement shall be binding on the sponsor. 13. AMENDMENT TO RULES. Any matters not specifically covered by the preceding rules shall be subject solely to the discretion of the Kuppanda Family. the Kuppanda Family shall have full power in the matter of interpretation, amendment and enforcement of all said rules and regulations, and any such amendments when made and brought to the notice of the exhibitor shall be and become part hereof as though duly incorporated herein and subject to each and every one of the terms and conditions herein set forth. 14. DEFAULT. If the sponsor defaults in any of its obligations under this contract or violates any of its obligations or covenants under this contract, including without limitation any sponsorship Rule or Regulation promulgated pursuant to the contract, the Kuppanda Family may, in addition to any other remedies provided for herein or otherwise available to the Kuppanda Family at law or in equity, without notice, terminate this agreement and retain all monies received on account as liquidated damages. the Kuppanda Family may thereupon direct the sponsor or forthwith to remove its employees, agents and representatives, and all of its articles of merchandise and other personal property from the specified sponsored event and location. 15. AGREEMENT TO RULES. The sponsor, for itself and its employees, agents and representatives, agrees to abide by the foregoing rules and by any amendments that may be put into effect by the Kuppanda Family. 16. EXCLUSIVITY. The Kuppanda Family events are offered to all potential sponsors without exclusivity. the Kuppanda Family has sole discretion as to any changes in the policy and will disclose those changes to any and all relevant sponsors prior to the sponsor contract remittance. 17. ACCEPTANCE. Once the sponsor signs the Sponsorship Contract and returns it to the Kuppanda Family, all Rules and Regulations are officially in affect. This agreement shall not be binding until accepted by the Kuppanda Family.

THE TEAM

President Maj Gen (Retd) K P Nanjappa

(AVSM, Vir Chakra)

Vice Presidents Kuppanda P Chinnappa

Kuppanda K Subramani

Kuppanda S Nanjappa

Hon Secretaries Kuppanda B Belliappa

Kuppanda M Ravindra

Kuppanda G Suresh

Joint Secretaries Kuppanda T Manu Poovaiah

Kuppanda C Sajith Ponnappa

Kuppanda N Nitin

Kuppanda S Bopanna (Dilan)

Treasurers Kuppanda M Rajeev Kariappa

Kuppanda Harish Aiyappa

Convenor Kuppanda M Rajeev Kariappa

Media Kuppanda M Monnappa

Kuppanda C Achal Achaiah

Kuppanda M Ravindra

Kuppanda G Suresh

Kuppanda B Ramesh Nanaiah

Contact Us Kuppanda Rajeev Kariappa Convenor – The Kuppanda Cup 2015 Kuppanda Muddappa Complex Virajpet, South Kodagu 571 218 Phone: +91 99005 00456 Email: rajeev@kuppanda.com Website: kuppanda.com/ kuppandacup.kuppanda.com

Under the Aegis of Kodava Hockey Academy