kunskapsbaren 2011 stockholm - framgångsfaktorer för digital marknadsföring

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STOCKHOLM 14 APRIL, 2011

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Anna Kleines och ustwo:s slides från Kunskapsbaren 2011 i Stockholm. Ämnet var "Framgångsfaktorer för digital marknadsföring".

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Page 1: Kunskapsbaren 2011 Stockholm - Framgångsfaktorer för digital marknadsföring

STOCKHOLM14 APRIL, 2011

Page 2: Kunskapsbaren 2011 Stockholm - Framgångsfaktorer för digital marknadsföring

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Page 3: Kunskapsbaren 2011 Stockholm - Framgångsfaktorer för digital marknadsföring

A few years ago we found that ustwo™ and HiQ share the same vision on how a projectshould be approached. Since then we have truly found the power of our partnership. Todaywe have strong bonds between us and not only do we have joint work processes definedbetween our companies but now even share the same workspace.

How it started

oct-08 feb -09 oct -09 jan -11sep -10

[email protected]

50 consultants

TelecomFinance

Retail 1 Retail 2

Page 4: Kunskapsbaren 2011 Stockholm - Framgångsfaktorer för digital marknadsföring

“ustwo™ - Design the Right Thing”

“HiQ - Design the Thing Right”

UXP processMotion Design

Cutting edge UI Design

Vast SW ExperienceQ&A specialistsFull service maintenance

Partnership

[email protected]

Page 5: Kunskapsbaren 2011 Stockholm - Framgångsfaktorer för digital marknadsföring

CLIENTProduct owner

Account DirectorProject ManagerSingle point of contact

UI/UX Designers

Motion Designers

Motion Designers

Front End Developers

Developers

Software Architects

Quality Assurance

System Specialists

One [email protected]

The ‘One Team’ Structure

Page 6: Kunskapsbaren 2011 Stockholm - Framgångsfaktorer för digital marknadsföring

Work processustwo™ and HiQ have together defined a work process that not only ensures efficient, high quality execution of the project but also that will make sure that all the we cover all the key success factors that we have gathered from 5 years of experience in the digital world of apps.