kugler / presentation
TRANSCRIPT
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Becoming a Destination Employer
Mike Smith, President/CEOMike Koenecke – DEI Program Lead
Presented February 11, 2015
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Your Questions -
How to Hire in this employment environment? How do we retain? Where do we find? All levels (hourly, applicators, sales, management)
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
What has changed in Agriculture? The consolidation in Ag Business and farm level economics
from 1986-2005 pushed many people out of Ag—We probably won’t get them back
Very limited supply in rural areas The graduation rate of Ag degrees for Ag jobs has been
decreasing at 3% per year 50% of the agriculture employee base will retire in the next 10
years--Baby Boomers
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
UnemploymentDistribution
Source—Bureau of Labor Statistics, Local Area Unemployment Statistics - http://www.bls.gov/lau/maps/twmcort.pdf
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
The Education Component The U.S. Demand for college educated is outpacing supply at a rate of
300,000 per year.
By 2018, the postsecondary system will have produced 3 million fewer college graduates than demanded by the labor market – - Source – Georgetown University Projections of Jobs and Education
Requirements
From 2010 to 2015 - Agriculture needs 54,400 new college graduates each year / Supply – 53,500 - Source - Purdue/USDA publication Employment Opportunities for College
Graduates – Goecker, Smith, Goetz 2010
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Reference – Wall Street Journal
The Education Component
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
U.S. Employment Trend - 10 Years
- Labor Force Statistics from the Current Population Survey – Employment Level- 25yrs and older www.bls.gov
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
The Declining Unemployment Impact
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
U.S. Employment age groupsWorkers Aged 55 To 64 will nearly double as a percent of the work force
from 2000 To 2020. (According to BLS)
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Compensation Trends - Agronomy/Seed
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
The Current Ag Talent Perfect Storm
Ag Background Applicants
Total Labor Supply
Aggressive Competitors Retirements Turnover
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Your choices in the available pool
1. Hire someone with potential and train them2. Hire someone doing similar work today - Passive3. Recruit before you need – bench strength4. Hire those at about time to exit the work force-PT, seasonal5. Improve your Retention6. Relocate someone in from some other area7. Hire the Unemployed - Active
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Make your workplace more attractiveA Three Legged Stool
Hiring Retention Engagement
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
This is what it looks like Current employees refer to you as the best place to work The marketplace sees your organization as a great place to establish a career Future employees see your company as the ultimate career destination
Retention is high/Turnover is low Strong internal/external brand image Exceptional communication & marketing Of the people, by the people, for the people Talent comes to you looking for an opportunity
Here is how you get it done
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Destination Employer
Continuous Recruiting + Onboarding= HiringContinuous Recruiting + Employer Branding/Communication = Engagement
Onboarding + Employer Branding/Communication = Retention
The Whole Is Greater Than The Sum Of Its Parts
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Interactive Questions – Getting started
Would you say that finding employees is the #1 problem in your business?
YesNo
44%56%
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Hiring
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Assess for SuccessTurn it upside down
1. Talent to do the work2. Motivation to do the work3. Performance Trend – Topgrading / Performance Profile4. Team Leadership – ability to persuade, motivate, and cooperate5. Problem solving6. Planning Management and Organization7. Cultural fit8. Character - Values and goals9. Potential10. Relevant past accomplishments
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Define Your Target Despite what many managers think, most candidates that we can find are
not just waiting on the sidelines for someone to hire and put in the game. The best candidates are already
employed Your traditional HR system of post and wait will not work Where will you find the “best”
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Concept to Incorporate Active/Passive Strategy
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Concept to Incorporate – Objective Measurement
Validated objective measurement tools Quantify ones “Emotional Aptitude” Look beyond Ag Transferable skill sets Sizing up one proven “Track Record”
Increase Predictability Up to 92%
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Interactive Questions - HiringOnce you begin receiving applications or referrals, how long does it take to complete your hiring process on average?
Less than 3 weeks3-6 weeksMore than 6 weeks
30%
48%22%
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Recruiting
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Common Recruiting ChallengesYou must make yourself known
Website does not convey Employer Value Proposition Cumbersome application/interview process Management disengaged with the entire
recruiting/hiring/onboarding cycle Where will I find candidates? Do they currently exist in my market?
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Steps to Improve Your Odds Establish a clear understanding of the role Enhance your assessment process Promote career challenges and opportunities Stop selling and start recruiting Can you identify an internal trainer – then go target those with
potential and train them in your system CAUTION – Deal with the Boomer v. Millennial differences Agree on “must haves” vs. “nice to haves” Determine the performance objectives A failure to plan, is a plan to fail
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
What Is Your Value Proposition?Promote Challenges and Opportunities
Why would they want to work for your organization? What challenges and opportunities lie ahead Paint a clear picture of the future Make the conversation about career move – not compensation
Career Decisions are weighted in this order - COBS 1. The quality of the Job2. The quality of the Hiring Manger3. The quality of the Team4. The quality of the company5. The package
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
The Offer - Anticipate Their Thoughts
The Value of a new position must hold some level of Improvement in quality of life AND an Advancement of their Career
See the position through the “candidate’s eyes” – there is safety (lower risk premium) in not making a change – (Prospect Booklet)
Limit the impact of the Cons where possible Help your candidate see the total Value – The Future at your organization
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Interactive Questions - RecruitingDo you have a company ambassador?YesNo
Do you have an employee referral program?YesNo
Hires from referrals (known and trusted) perform better on the job than hires from any other source. Referred workers have a higher retention rate and are up to 30% less likely to quit their jobs.
40%60%
45%55%
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Onboarding
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Onboarding Must not forget the importance onboarding has in communicating
the value to other new recruits The experience will be told to many outside of the company
Certainly within their circle of friends and social media 5 elements as per the white paper (handout):
1.Pre-hire process2.First day experience3.Onboarding includes – Initial and long term goals4.Internal Communications5.It’s all about the Future
They will tell others about their experience –The question is - what will they tell others?
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Onboarding – More than orientation
Focus on Compliance, Clarification, Culture, and Connection Pre-scheduled one on one time with supervisor throughout first 100
days Alignment - everyone understands new employee's role/responsibility
and expectations BEFORE they arrive Mentors in entry level roles especially Well defined day one. Formal, but fun
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Onboarding – What you do Before day 1 Celebrate arrival of new employee 100 day action plan Communicate with new employee - They understand how they can
have impact, planned out for a full year 100 - 200 - 300 day goal success (supervisor/mentor) Continued communication prior to start Encourage learning between acceptance and start date Regular feedback
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Test Your Hiring and Onboarding
After a few weeks to a month of training, Zappos management offers every new employee the opportunity to walk out the door
Offer includes:Wages you have earned during trainingA check for $3,000
2-3% accept, which is far less expensive than keeping those potentially bad hires
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
1st day, 1st week, 1st month
30-180 days 6-12 months
Communication(what to do)
Training(how to do)
Mentoring(why you do)
Overall 9 block style Onboarding Program - Exercise
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
COMMUNICATION – THE WHAT
1st day, 1st week, 1st month 30-180 days 6-12 months
Alignment with what the job is all about and who all they will be interacting with
Clarity in what is expected from this employee and how to measure progress toward those goals
What the future holds and how to get there as it relates to this employee
• Mostly about Orientation in this time frame
• Ex. Explain company organizational chart and protocol for reporting and permissions
• Ex. Establish and review with employee clarity in job performance objectives including target date
• Ex. Begin discussions on promotional timelines or sales achievement goals that would lead to promotion potential
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
TRAINING – THE HOW
1st day, 1st week, 1st month 30-180 days 6-12 months
Mostly orientation Introductions to new equipment, systems, and procedures as employee is given new responsibilities
Training is less frequent and more targeted to advancement to new skills
• Ex. Computer /IT orientation, software basics on programs not familiar with
• Informing where resources are and how to get them
• Ex. Enroll in future classes surrounding advance program training
• Ex. Establish Monthly Peer meetings / Discussion Groups
• Ex. Schedule Leadership Development reviews and training as applicable
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
MENTORING – THE WHY
1st day, 1st week, 1st month 30-180 days 6-12 months
Meeting with key leadership – Talk about philosophies, historical, and most importantly-What the Future holds
Focus on the Why your company does what they do – what makes you different
Focus on the long term vision-The Carrot
• Ex. Establish 15 minute beginning of day & 30 minute end of day meeting with mentor
• Ex. Weekly PAR (Progress, Analysis, Review) meetings with mentor to identify progress towards goals
• Ex. Coaching to performance – Continue PAR focusing on metrics of performance
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Interactive Questions - OnboardingDo you have a great first day program?YesNo
Does your onboarding program include steps beyond 100 days?YesNo
68% percentage of new hires decide whether to stay within the first 6 months - Aberdeen Group
35% percentage of new hires that begin looking for their next job within 2 weeks - source Career Builder - 2013
25%75%
18%82%
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Retention
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Quotes - Employees that have begun to look or have left…
“I can handle the pressure…I can handle the early mornings…I can handle the relatively low pay…What I can’t handle is the lack of communication on when I’m supposed to work.”
“I need higher pay, more home time with family, an opportunity for advancement, and authority to request help or clean up issues.”
“I needed more training and responsibility. My employer did not trust me to handle customers directly. I needed higher pay and benefits.”
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Continuous Recruiting = Retention
Gro
wth
& Im
pact
Time
Source: 2011 LinkedIn Survey of 4,550 fully-employed professionals
Passive Candidate Active Candidate
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Lack of RespectLack of leadershipFavoritismPoor employee relationsIncompetenceLack of Technical Skills
Lack of RespectLack of leadershipFavoritismPoor employee relationsIncompetenceLack of Technical Skills
{Why is the candidate looking?
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Your employees are the image of the company. They represent the company 24 hours a day, 7 days a week.
I don’t care what your employees say to you in their review, I want to know what they are saying to friends every Friday night!!
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Retention Periodic Career discussions Create “Toolbox” time Re-recruiting interviews Highest degree of retention are people that are referred Work/Life balance Understand generational motivators Recognition/reward systems Competitive overall compensation
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Interactive Questions - RetentionWhat is your annual turnover percentage? (how many employees you must hire to replace those that left divided by your overall headcount)
Less than 10%10-20%More than 20%
Key Question: How many of your employees are nearing retirement? How does this affect your retention %?Some attrition is natural – focus on the rest of your employees
67%
23%10%
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Engagement
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
EngagementForbes article – Sept, 2013: “I Hate My Job”
Recent study – only 29% of workforce fully engaged Highly engaged employees 2X more likely to be top performers Key factor – an employee’s relationship with their supervisor
Best Companies for engagement DHL - recognition SAP - articulating the why Southwest Airlines – Living the Brand
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Engagement
Mel Gibson & Helen Hunt©2000 by Paramount Pictures
“whatwomenwant”
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Engagement
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Engagement"The way your employees feel is the way your customers will feel. And if your employees don't feel valued, neither will your customers.“
-Sybil F. Stershic – Marketing and Organizational Advisor – American Marketing Assn.
Engagement is a 2 Way interaction - Engaged employees will emulate their leaderEmployees are energized around the organization’s CORE mission-the
WHY you existEmployees must know why their job is important to the
success of the company Ownership of activities and decision making
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Interactive Questions - Engagement
How high of a percentage of fully engaged employees do you believe that you have?
Less than 30%30-50%More than 50%
Gallup Organization – 70% of employees surveyed are disengaged or actively
7%36%
57%
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Employees Need Answers
Where are we going as a company? How are we getting there? How do you expect me to contribute? How am I doing? What is my career path? How will I get the skills necessary to keep me on that path?
Implementation - How the employee sees it
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Set the tone. Effective and enthusiastic communication is crucial to building a common purpose
Check your vision. Energize your project team around a shared vision. Not just tasks: champion the WHY and paint a clear picture
Got trust? Trust will be shattered with sudden change directions or
broken promises. Listen up! Communication involves both talking and listening. Questions engage the brain more than statements.
Communicate, Communicate, Communicate
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Improving Internal Communication
Employees want to know…how their role fits with the goals of the company – Clarity
Was the last time that you talked to your employee, their annual review?
The measurement of good communication is that you don’t have to call your employee to learn what they accomplished during the week
It needs to be a 2 way street
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Expecting the company to deliver on it’s promises, be honest in communications, and compensate fairly -
The need for TRUST
Lead by example
The need for HOPE Believing that you will grow, develop skills, and have opportunity of increased
responsibility or career progress leading to higher pay -Show the path
The need for WORTH If you do your best, work hard, you will be recognized for you contributions
Recognize and coach
The need for COMPETENT You will be matched to your job, use your talents, be challenged, receive training, see
the results of your work, and obtain regular feedback on your performanceProvide training
Management Actions - Employee Needs
One size does not fit all
The most trusted and reliable recruiting firm in the agriculture industry © Ag 1 Source
Baby BoomersCurrent age: mid 50s – late 60s
•Focused on the process•Clearly defined Onboarding map•Extend Onboarding Beyond 6 months•Level of Respect
Gen XCurrent age: mid 30s – early 50s
•Focused on learning (Entrepreneurial)•Mentor Program•Objectives & Timelines in Onboarding•Work/Life Balance
Gen YCurrent age: under 32
•Focused on social•Enable Contribution•Link Onboarding to Learning•Flexibility/Buddy system/Networking
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Interactive Questions - Communication
What percentage of your workforce meets with a supervisor weekly in a work review to discuss progress toward goals?
Less than 50%50 – 80%More than 80%
82%8%
10%
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Resourceswww.ag1source.com/kuglerpresentation
Becoming a Destination Employer checklist Slideshare of this PowerPoint presentation Handouts
Onboarding example White Paper
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Being A Destination Employer
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Being A Destination Employer
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Interactive Questions - Final
Do you believe that you would want to become a Destination Employer?YesNo
Do you believe that you are a Destination Employer now?YesNo
92%8%
32%
68%
The most trusted and reliable recruiting firm in the agriculture industry © 2015 Ag 1 Source
Questions?
www.ag1source.com
If you would like to talk directly with us –
Mike Smith: [email protected] or 1.620.327.2205
Mike Koenecke: [email protected] or 1.620.327.0320