kuber chopra_brand and advertising

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Portf olio Kuber Chopra

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Page 1: Kuber Chopra_Brand and Advertising

PortfolioKuber Chopra

Page 2: Kuber Chopra_Brand and Advertising

Start

• He started of as a young customer

• An early 20s wide eyed college student

trying to make sense of it all

• He moved to UK as an

International Business student

and his intrigue about how

communication works grew

• He was still actively absorbing

when he returned home to a

mundane analyst role

• He continued to like the sound

of an advertisement the colors of

retail signage

Page 3: Kuber Chopra_Brand and Advertising

The Break

• Early in his career he decided to get a move on then

• Dabbling in ordinary communication, finding vents for his imagination he disastrously made a movie about nothing

http://vimeo.com/24646555http://vimeo.com/24646555

• The movie however was ambiguous enough to fascinate his future employers –

Virgin Mobile India

• Recruited into the Marketing Innovation team he could finally learn on someone else's money. And learn he did.

Page 4: Kuber Chopra_Brand and Advertising

Disrupt

• For 1 full year he gave up the good life, save a couple of binges in the office with the

Virgin fellows

• He focused his energies in churning out

� Campaigns

� Promotions

� Innovations � Innovations

� Internal Communication Solution

• He did this in collaboration with regional teams and agencies across media with a

focus on print

• Some of his work follows

Page 5: Kuber Chopra_Brand and Advertising

Campaign

Page 6: Kuber Chopra_Brand and Advertising

Promotion

Page 7: Kuber Chopra_Brand and Advertising

Innovation

Page 8: Kuber Chopra_Brand and Advertising

Internal

Page 9: Kuber Chopra_Brand and Advertising

Plunge

• He then decided to double his luck, ready to learn at his own expense

• With the support of his colleagues, friends and partners he opened a little brand

consulting shop , some of its work and opinion can be found on

http://thinkrasta.wordpress.com/

• His purpose was to bridge the gap between the brands going after the youth and

the youth themselves

• He also took up some independent assignments basis his interest in promoting

sport

Page 10: Kuber Chopra_Brand and Advertising

@Rasta

Bread and Butter Strategic Initiative

Page 11: Kuber Chopra_Brand and Advertising

IndependentPromoting Sport & Development in Kerala, India

Page 12: Kuber Chopra_Brand and Advertising

Now

• To stay ahead and test his wits in a more developed economy he is in London

looking for a role with an agency/media house/design studio

• He believes he can contribute to make a difference and bring in wily perspective

• You can reach him on (and at anytime) –

[email protected]

0790 114 6257 0790 114 6257