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1 Ku-Band: Enabling Maritime Operations Today and into the Future Digital Ship, Singapore, 2013 October 2013

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Page 1: Ku-Band: Enabling Maritime Operations Today and into the ... · 4 Corporate Financial Highlights •Intelsat delivered solid financial performance in 2012 –Revenue of $2.6 Billion

1

Ku-Band: Enabling

Maritime Operations

Today and into the

Future

Digital Ship, Singapore, 2013

October 2013

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2

Agenda

• Intelsat Overview

• Beyond The Myths

• Key Considerations

• Q & A Session

Page 3: Ku-Band: Enabling Maritime Operations Today and into the ... · 4 Corporate Financial Highlights •Intelsat delivered solid financial performance in 2012 –Revenue of $2.6 Billion

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Government

• Reliable and secure

global bandwidth

• In-theatre

communications

solutions for war

fighters

Network Services

• Critical network

infrastructure

– Telecom backbone

– Wireless network

expansions

– Private data networks

• Highly reliable

corporate networks

Media

• Distribution of television

programming—regionally

and globally

• Hosting 38

direct-to-home

platforms

• Delivering 488

HD channels

• Special events

Intelsat The Global Satellite Leader

Providing Critical Communications Infrastructure

Mobility

• High performance

broadband connectivity

– Maritime

– Aviation

– Land mobile

Page 4: Ku-Band: Enabling Maritime Operations Today and into the ... · 4 Corporate Financial Highlights •Intelsat delivered solid financial performance in 2012 –Revenue of $2.6 Billion

4

Corporate Financial Highlights

• Intelsat delivered solid financial performance in 2012

– Revenue of $2.6 Billion

– Contracted Backlog: $10.7 Billion

– Completed $3.7 Billion satellite

investment programme with

5 launches in 2012

– Listed on NYSE on 18th April 2013 under ticker “I” in latest phase of

corporate development

Intelsat’s Washington, DC, Operations Headquarters

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Intelsat is the Choice of World-class Specialists

in Maritime/Oil & Gas Communication Solutions

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Beyond The Myths

Page 7: Ku-Band: Enabling Maritime Operations Today and into the ... · 4 Corporate Financial Highlights •Intelsat delivered solid financial performance in 2012 –Revenue of $2.6 Billion

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• There is no magic wand to solve all communications

challenges at sea

• “Maritime” is not a single defined sector with a single set of

needs

• IT’S ALL ABOUT THE SOLUTION FIT

– What applications?

– Geographic areas of operation?

– Number of users onboard?

– Profile of users onboard?

– Budget?

– Can the chosen solution fit your needs today and into the future?

Myth 1: There is one single frequency,

solution and/or package to suit “Maritime”

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So what should we be thinking about when

Choosing the right solution?

SPECTRUM THROUGHPUT

ROI

ARCHITECTURE

EFFICENCY

VALUE

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Spectrum

• The frequency selection is driven

by many considerations:

– Coverage and beam size

– Atmospheric conditions in the region

that is being served

– Availability of a robust ecosystem of

ground technologies

C

Ku

Ka

Page 10: Ku-Band: Enabling Maritime Operations Today and into the ... · 4 Corporate Financial Highlights •Intelsat delivered solid financial performance in 2012 –Revenue of $2.6 Billion

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Why Does Spectrum Matter for Maritime?

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Throughput

• Rapid Growth in Demand

– Consumer-driven demand for broadband,

anywhere on any device

– Broadband-centric business and welfare

applications in all regions of the globe

Global IP Traffic – EB per Month

Source: Cisco

• Service providers need to deliver

solutions to address this specific

demands of the end user

• HTS platforms will change

satellite’s role in the telecoms/

media infrastructure:

– Expand addressable geographic markets

by delivering broadband everywhere

– Serve application segments with

terrestrial-like economics

– Leverage satellite inherent strengths

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Why does Throughput Matter for Maritime?

Improved operational efficiency of the vessel (charts, weather, engine monitoring and maintenance services) by providing high throughput services in specific high density areas while existing Ku-Band footprint provides high quality services globally.

Vessel becomes a fully functional remote office, extending the reach of the HQ by facilitating VPN, Corporate email, video/voice chat and remote IT support.

Crew in high density operational regions, requiring bandwidth services akin to what they can get at home in order to stay connected with friends and family but also using the connection to provide entertainment, like music and film downloads

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Efficiency

• Optimal satellite efficiency depends on

the target business application

– A lower efficiency design will optimize

shared network services for the most users

at the lowest possible cost per user

– A high efficiency design will enable carrier-

grade services, maximizing throughput

delivered to specific end-users for mission-

critical applications

• Greater efficiency lowers end-user

terminal costs for consumer and

enterprise applications

More bits for your buck

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Architecture Open Architecture, Unrivaled Choice, Greater Flexibility

Further Service Providers

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COST, VALUE & ROI

Ship Operations

Navigation & Charts Onboard

Maintenance

Health & Safety

Safety Services

Weather

CO

MM

UN

ICA

TIO

NS

COMMUNICATIONS

Ship Operations

Navigation, Charts, Weather

Onboard

Maintenance

Health & Safety

Safety Services

Crew Welfare

• Focus shift from cost to value (ROI)

• Legacy

• Communications separate from ship operations

• Focus on limiting costs

• Today and into the future

• How to leverage the necessary investment in communications

solutions to maximise operational efficiencies and ROI

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CUSTOMER

NEEDS

Limit CAPEX

Manage

OPEX

Performance where it’s

needed

Reliability

CHOICE

•Platform

•Hardware

•Provider

CREW

•BYOD

•Social

•Media

MORE & MORE

B/WIDTH

A Changing Approach

• Historically shipboard

functions were retrofitted to

the available technology

• Today, current and future

requirements are driving

design of next generation

systems

• Increasing awareness of ROI

vs. simply reducing costs

• A growing appreciation of

“You get what you pay for”

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Driving ROI Through Application Enablement

SHIP OPERATIONS

•Weather

•Charts

•Engine Monitoring

CREW

•Email & Internet

•Entertainment

•News & Sports

•Social media

•Training

EXTENDING HQ

•VPN

• Intranet Access

•Video & Telephone Conference

SAFETY

•Surveillance

•Health and Safety

•Telemedicine

•Security

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Extending the HQ

• Vessel no longer isolated and separate from organisation

• Extension of HQ, like any terrestrial remote office

• Remote IT/System Support • Reduce need for vessel visits

and associated costs • Video Conferencing • VPN • Corporate Intranet Access

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Ship Operations

Previously hampered by the limitations of legacy connectivity options, suppliers are now finding innovative ways of leveraging the on-board communications solutions integrate the following activities: • Navigation • Weather • System & Engine Monitoring • Cargo Monitoring

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Crew

• Enhanced online training facilities reduce time ashore and associated costs

• Welfare initiatives continue to drive crew retention, reducing churn & manage recruitment costs

• Onboard connectivity removes a significant barrier to entry for young people to a life at sea

• Bring Your Own Device

• greater number of crew wishing to use their laptops/smartphones onboard

• 68% prepared1 to pay for internet access online

• Welfare no longer just voice calls and basic email - significantly higher bandwidth demands

(1Stark, Moore, MacMillan: The Future of Satellite Communications: Is

Ka-Band the only solution? (Adamson) Digital Ship Cyprus 2013)

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Safety

• Health & Safety training and procedure management • Reduce the need for time ashore and associated costs

• Telemedicine

• Immediate situation assessment • Immediate treatment or evacuation decision making

• Incident reporting

• Ship, crew and cargo surveillance

• Live video • HD images

• Security

• Monitoring and Tracking

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Myth 2: Ku Band provides only regional

coverage

• Coverage decisions are driven

by:

– Target applications and

geography

– Density and distribution of

existing end-user locations or

traffic patterns

– Anticipated global/regional

expansion of customer

networks

– Consistent service level

expectation

– Flexibility needed for varying

beam and coverage

requirements

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Today’s Capacity Provides a Bridge

to Intelsat EpicNG…

• Intelsat Mobility capacity designed to service needs of Maritime & Aero segments

• Enable & develop business

• Supplement with beams for high traffic regions

• Blend of coverage & performance

• Today’s platform & terminal solutions deployed without concern for redundancy

Forward compatibility enables use of existing capacity

to service today’s needs

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…And Will Complement The New

Backwards compatibility enables use of existing capacity

to complement the new

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Intelsat EpicNG focuses on dense areas of

operation

• Intelsat EpicNG

complements

Intelsat mobility

fabric by

focusing on high

density areas

• High

performance

where you need it

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Myth 3: Higher Frequencies Provide Higher

Throughput

• There is nothing fundamental in a frequency band which supports higher throughput.

• The amount of data that a satellite can transmit is determined by the design of the satellite and transponder size

• The throughput potential of satellites is largely determined by the size and number of spot beams.

• IS-29e can deliver up to 160Mbps downlink per spot beam compared with 50-84Mbps of competing Ka-Band service.

200

miles 600

miles 1000

miles

Ka-

band Ku-

band C-band

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Key Considerations

How much bandwidth will you need in the next 15 years?

Demonstrate efficiencies of communications across shipboard functions to maximise ROI

Reduce risk by leveraging proven technologies

Coverage and capability where you need it

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Ku-Band, working today, enhanced tomorrow,

enabling you into the future

Ku-Band

Working today, enhancing tomorrow;

Enabling the future