ktz tv channel
TRANSCRIPT
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KTZ TV Channel: Online Broadcasting System
Group KTZ from the Culture Group
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-Why do we choose this idea?
-Current situation of East Asia
Background of our idea
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In 21st Century:-Globalization movement-Regional integration for example, EU, NAFTA, FTA, ASEAN, etc.
But, for the East Asia part: Japan, Korea and ChinaWe don’t know each other well, since there is a lack of communication.
Background of our idea
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Background of our idea
Culture
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Our plan
Online Broadcasting SystemKTZ Online TV Channel
-A website with broadcasting system-Broadcast existed programs-Produce original programs
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Contents
1.Programs - Combination & Comparison of the existing programs - Original programs
2.Membership system -Members with different member fees enjoy services of different levels
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Contents
3. Side-line range products of programs -Pins, toys, badges, bags, etc.
4.Interaction -Survey & Feedback -Personalized programs recommendation -Comments’ board: SNS -Off-line activities
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Cooperation company
Rakuten (楽天)
-An internet company with experiences -Huge number of members and users -Ambition: Worldwide business and explore international market -B to B to C system
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Originality of our idea
1.The 1st project to enhance mutual exchanging via Online TV System
2.We are unique: -different from NICONICO (Japan) Youtube (USA) Pandora (Korea) Youku (China)
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Originality of our idea
3.Comparison and combination of three countries4.Focus on the common contents and similarities of the three countries5.Convenient and accessible6.Meet personal needs
And etc…
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Problems
1.Copyright Logos, warnings, flash structure and other technologies.2.Cost and profit Profit: Ads\Sell programs and goods\Member fees\sponsors, etc
Cost part: Basic cost + extra cost
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Problems
3.Negotiation and Communication Requires certain market research as well as patience and understanding of the situations in different countries.
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Conclusion
Our online broadcasting system leads to increase common cultural contents and stimulate mutual interaction-have a positive impact on the development of East Asia
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Thank you for listening!
Culture group KTZ group
Zhang Mingjun (China)Zhou Shanshan (China)
Kim Jihyun (Korea)Kim Sohee (Korea)
Fueuy Tatsuhiro (Japan)