ktc 08 webbook

8/14/2019 KTC 08 WEBBOOK

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2w w w . ktcmediagroup.com7 1 4 - 3 7 8 - 1 6 6 0

Table o

fConte

nts

YOUR

DREA

MS.

OUR F

UEL.

No one k

nowsyour

products

as well as

you do. Its

our job to

learnthe f

undamen

tal eleme

nts that d

ifferentiate

products

fromthe c

ompetition

and creati

velyexpre

ss these e

lements in

waysthat

get your b

randnotic

ed.Our te

a

over70 y

earsof co

mbined a

dvertising

andmark

etingexpe

rience in

the Autom

otiveand

Motorspor

ts industr

ie

you tell us

whatsets

yourprod

uctsapart

we under

stand. Mor

e importa

ntly,we u

nderstand

whatmake

s your

baseticka

nd can ef

fectively tr

anslate yo

ur messa

ge tothat

audience.

Weare

pleased

topres

entthis

portfoli

oasasm

allsamp

lingofo

u

Thefollow

ing pages

represent

someof o

ur clients

current

campaigns

andprov

ide abrief

backg

relationsh

ips. There

is more d

etailed inf

ormation

on our w

ebsite an

d wewelc

omeany

questions

you

forward t

o hearing

fromyou t

o discuss

waysof ac

hieving yo

ur market

ing and ad

vertising

goals, and

t

interest in

our creati

ve service

s.

Adver

tising

is simp

lebut

noteas

y

Are y

ouhid

ingyou

r adve

rtising

?

Awise

man o

ncesai

d

Thinko

fKTC M

edia G

roup a

s Part

ofYOU

R Marketing

Tea

Withmany

publicatio

ns increas

ing their

ad-to-edit

ratios, it

is more c

ritical tha

n ever to

haveadve

rtising tha

t gets

noticed. Y

our compa

nysprod

uctsmay

leadan in

dustry in

innovation

, engineer

ing,featu

res and b

enefits, b

ut withou

t

profession

al creative

design to

stoppote

ntialbuye

rs from pa

ssingover

yourad, h

ow will the

y know?

KTCMedi

aGroupis

afullservi

ceadagen

cycapable

ofeveryth

ingfromc

ampaign

concepta

ndexecuti

onacross

multiple

media o

utletsto re

alizing yo

ur in-hou

se advertis

ing vision

through cr

eative de

signand

expression

. Generatin

g positive

responses from

creative a

dvertising

is a delica

te equatio

n, and we

do the for

mulas eve

ryday.

Youknow

the old sa

ying:Half

of all advertisin

g dollars

are wasted

. Thechall

engeis fig

uringout w

hichhalf.

Thisis

where we

comein.W

e researc

h new an

d existing media o

utletsto de

termine m

easurable

Return On

Investmen

t (ROI)

before pro

posing ele

ments of

any camp

aign.We s

tay abrea

st of industry tre

nds and de

velopsolid

relationsh

ips with ke

y

media re

presentativ

es and we

treatall of

our clients

like they

are our only clie

nt. The re

sultsspea

k forthem

selves

through m

easurable

impressio

ns and pos

itiverespo

nse.

3

I n tr o

d uc t

i o n

4

C am p

a i gn s

17

M ed i a

K i ts

18W

e bs i t

e s

19

M ai l e

r s

20

P ac k

a gi n g

22

P R

24

P ho t

o gr a

p hy

25

L og o

s /V i d

e o

26

R en d

e ri n g

s

27

K TC

Web

KippKing

ton, Presid

ent


3/15

campaig

n

5www.ktcmedi

campaig

ns4.ktcmed

iagrou

p.com

PRINT

AD

CATALO

G

aempow

er.com

AEMAdva

ncedEngi

ne Manag

ement, In

c. is

oneofour

originalc

lientsand

wearepr

oudtobe

theirlong

-

timemarketingp

artner. AE

M has ex

panded fr

om alead

ing

sport com

pactperformanc

e product

s manufa

cturer to

an afterm

arket pe

rformance

productspow

erhouse

whose

products

havepene

trated vir

tually all

forms of street

and

racing. Th

eir champ

ionship h

eritage is

displayed

in their

2008mark

etingcam

paign ac

rossall s

egments

.

ACTAdva

ncedClutc

h Techno

lodyhas

beenour

client

sinceourfi

rst year o

f business

.Since th

at time the

y have ex

panded

theirperfo

rmance c

lutchoffer

ingsfrom

sport co

mpact st

reetand

racingap

plications

to encom

passa wi

de variet

y ofimpo

rt, domest

ic

andlight

-duty Die

sel street

andrace

vehicles.

ACTis th

e choice

performan

ce clutch

andwe a

re honore

d tobe a

partof th

eir team.

PRINT

AD

WEBSI

TECAT

ALOG

"Knowing

yourclien

t is crucia

l to the su

ccess

process

andKTC

notonly

knows us

, they

deliver ou

r creative

in award w

inningfas

hion

as seen

by our I

nternatio

nalAuto

motive

Media T

M Gold

andSilve

r medal

award

winningc

atalogs a

nd "Best

Appearing

Car&

Crew" tw

o years

in arow

in NHRA

Sport

Comp

act.That

's more t

hanyou

would ex

pect

from an agenc

y atany

level."

KirkMille

r AEM V.P. Sales a

nd Market

ing


4/15

campaig

n

7www.ktcmedi

campaig

ns6.ktcmed

iagrou

p.com

PRINT

AD

BOOTH

CATALO

G

Ourad c

ampaign

for

Grant emph

asizedbra

nd

consisten

cy acros

s multip

le marke

t

segments

while m

aintaining

audience

relevancy

.

WhenYo

ur Hands D

emandTh

e Bestw

as born be

cause for

a driver, t

he feeling

you get gr

ippingthe

hideon a

proper st

eeringwh

eel is

universal.

We also d

esigned a

website

thatimpr

ovedGran

ts ability

to provide

technica

l informat

ion, visual

imagery a

nd comp

anyinfor

mation th

rough str

ategic

design an

d program

ming.

dy Perfor

mance P

roductsis

mierJapa

neseDom

esticMark

et

ufacturer

andhas

a long-s

tanding

utation fo

r product

excellenc

e inthe

ortcom

pactstree

t and

racing

segments

. Key el

ements

of this y

ears

campaig

n ishigh

lighting

thecom

panys

newprod

uct offerin

gs and d

ebutingt

heir

newtrade

showboot

h design

, which

bowed a

t the2007

SEMA sh

ow.GRed

dy

hasbeen

our client

since1994

andwe

are pr

ivileged to

workwith

them.


5/15

campaig

n

9www.ktcmedi

campaig

ns8.ktcmed

iagrou

p.com

PRINT

AD

WEBSI

TE

BOOTH

CATALO

G

PRINT

AD

WEBSI

TE

BROCH

URE

BOOTH

Pistons

is one

ofthe

premier

market pi

stonman

ufacturer

s forracin

gand

h perform

ancestre

et applic

ations. W

e have

eveloped

the CP Pi

stons Ha

rleyDavi

dsonand

MotoX m

otorcycle

ad camp

aigns an

d catalog

s

since 20

05 and d

esigned

a newtrad

e show b

ooth

thatdebu

ted in 20

06.Haw

k Perfor

mance P

roducts is

of Wellm

an Produ

cts Group

, a subsid

iaryof Ha

wk

Theyare a

global le

aderin fri

ctiontech

nolog

aviation

andaero

space an

d anafter

market in

d

street and

friction a

pplication

s.Wejoine

d Haw

and design

ed anad c

ampaign

andbroc

hure

brand co

nsistency

andhow

Hawks s

u

resource

s and ca

pabilities

apply to

t

aftermark

et street

andracin

g appli

designed

newtrade

showboot

h

SEMA,PR

I andWellm

an Produ

cts CON

product displa

ys for the

CONEXPO

top:fro

bottom


6/15

campaig

n

1www.ktcmedi

campaig

ns

.ktcmed

iagrou

p.com

PRINT

AD

WEBSI

TE

BOOTH

CATALO

G

PRINT

WEB

CATAL

torque

-maste

r.com

tokicog

asshoc

ks.com

BR

Turbonet

ics

came to

us in2006

to launch

theTorq

ue-Maste

r Diesel

Product

lineand

GT-Klogo

for the la

unchof th

eir new

turbine.

TheGT-K

wonBes

t New In

ternationa

Product

of the Ye

arat th

e 06 SE

MAShow

. F

provided

Turbonet

ics with a

n 07Mus

tangto ac

tu

the projec

t carrend

eringwe c

reated for

them

the car w

on Best

NewProje

ct of the

Year at

SEMA Sh

ow.This

year,Turb

onetics

is celebra

years of

turbochar

ginginno

vation an

d this he

r

be reflect

ed intheir

creative

design.

co Gas S

hocks, a

n of H

itachi Automoti

ve

ts, isa lea

dingafter

market

nsionman

ufacturer

for sport

ctand

domestic

cars. W

e

loped a n

ew websit

e forthem

in

5 and the

success o

f thisproje

ct led

concepta

ndexecut

ionofthe

irprintad

campaign

s, catalog

s and 20

06 SEMA

Showboot

h design.


7/15

campaig

n

3www.ktcmedi

campaig

ns

.ktcmed

iagrou

p.com

BROCH

URES

CATALO

G

PRINT

AD

BOOTH

GRAPH

IC

MSTWhe

els isa fas

t riser in

the comp

etitive

aftermarket

wheel se

gment, w

ith multip

le lines t

o

suitthe

performance

andstyle

requirem

entsof

virtually

anyenth

usiast.We de

veloped th

e creative

foreach

brands

identity

in catalogs

andsales

brochure

s tosupp

ort the c

ompanys

sales efforts,

in additio

n tonew

websites

for each

brand.

Konig W

heelsis ren

owned o

n the sh

ow

circuit fo

r itsaggr

essive s

tylesand high

quality,

making

thema lea

derin th

e street-

performance

wheel se

gment.T

hey came

to usin 20

08 toconc

ept

a print a

d campa

ignthat

would b

othdeliv

er

awarene

ss of th

e perform

ancecapa

bilities o

f

theirwhe

el line an

d highligh

t their ne

w styles.

Snow P

erforma

ncewas

looking

for

water/me

thanol in

jection s

ystems n

oticed us

ingedgy

a powerf

ul visual

impressio

n.Wedeve

loped the

in 2007 to

playon th

e current

popcultu

re phenom

e

effort thr

oughless

workvia t

he virtue

s ofscie

enhancem

ent.Edgy

? Absolut

ely. Notice

d? Abs


8/15

campaig

n

5www.ktcmedi

campaig

ns

.ktcmed

iagrou

p.com

PRINT

AD

BOOTH

CATALO

G

PRINT

AD

PROMO

TIONA

LBOOTH

JE Pisto

ns isa lea

der in for

gedracin

gpiston

technolo

gy inever

ything

fromNHR

A toNASC

AR.We ha

ve create

d their cat

alogdesig

ns and p

rintads

since

2006,and

werehono

red to con

ceptthe p

rint ad cre

ativefor th

e launch

of their S

RP

sportsma

n racingf

orged pis

ton line.

We also d

esigned

theirnew

tradeshow

booth

graphics

thatdebu

ted in the

company

s new bo

oth at the

2007SEM

A show.

KTCis al

wayseasy

to deal

with. Wh

en Ineed

highqual

ity artwo

rk on a

tight

deadline

theyalwa

ys come t

hrough, b

y far, out

performin

gour pre

viousmeth

ods.

SeanCraw

ford

Marketing

Specialist

JE Piston

s

In 2007,

WyoTech

wanted

to

develop

an ad ca

mpaign

for consu

mer

enthusia

st magaz

inesthat

highlight

ed

thecare

eroppo

rtunities

available

through

theireduc

ational c

urriculum

.

Wedeve

loped a

concept

to featu

re

successf

ul gradu

atesof W

yoTech

currently

employe

d inthe

automoti

ve

afterm

arket,usi

ngmultip

le examp

les that

showed both th

e breadt

h ofWyo

Techs

resource

s and their sign

ificance

in and to

eachresp

ective ma

rketsegment.

Denso is

a leadin

g OEauto

motive p

roducts

supplier w

ith an aft

ermarket

spark plu

gdivision

that

setsthe s

tandard i

n spark ig

nition tec

hnology.

We

develope

d a print a

d campa

ign and g

raphics f

or their

SEMA sh

ow exhib

it in2005

.


9/15

media

kit

7www.ktcmedi

campaig

ns

.ktcmed

iagrou

p.com

PRINT

AD

CATALO

G

Millett

Sights lea

ds the wa

y intactica

l andhunt

ingsighti

ng

innovation. In

2005, Mil

lettwan

tedto se

parate th

emselves

fromthe

competit

ion through fres

h print c

reative th

at feature

s thetech

nical

elements

of their p

roducts. We acc

omplishe

d this by

usingpow

erful

visual ima

geryfor t

he prima

ry messa

ge and key te

chnical a

dvantage

s

andcarri

ed that th

emethrou

gh totheir

2008full-line cat

alog.

BullOutd

oorProd

uctswas

looking

to take their

printcrea

tivebeyo

nd the sto

dgydesi

gn comm

on tohigh

-end

outdoor

grilling a

nd entert

ainment

products

. In2008

, Bull

wanted

to shift it

s primar

y messag

e toprod

uct afford

ability.

Backyar

d Getawa

y reveals

a Bull BB

Q resort-

likeoutd

oor

environm

entthat

costs les

s than a t

ypical fa

milyvaca

tion

andlasts

much lon

ger.

Professi

onalHarle

racer Te

rry

lighting

theraci

withmult

iplev

reigning

clas

season

on

schedule

. T

takehis

t

levelby

fullra

2008,

hisra

pre

po

We desig

n and co

ordinate t

he annua

l Race Re

port thatPapada

kis Racin

gdelivers t

o itsspon

sorsa

potential

sponsors

. This pa

rticular r

eport inc

ludes me

dia coveragein m

ultiple ou

tletsbrok

en out by

catego

Coverage

is feature

d inthe f

ormof cli

ppings a

nd metric

s aretabu

lated usingavail

ablestati

stical res

ources

WEB

Before

I gottogether w

ith KTC, I

wasfar f

romthe

top shelf.

Theyhave

certainly

raised the

bar not only fo

r me, but

for every

onein ou

r sport.

TerryStew

art

Movers &

Shakers

AHDRANit

ro Harley

DragRacin

g

"Working

withKTC

is like h

aving m

y own in

-house m

arketing

teamat m

y

fingertips

. They kn

owracin

g and ho

w toposi

tionmy

teameffec

tively. Th

ey

always de

liver, and

thatallow

s meto fo

cuson ra

cingand

managin

gtheteam

."

Stephan

Papadaki

s

Papadakis

Racing


10/15

mailers

9www.ktcmedi

website

s

.ktcmed

iagrou

p.com

greenin

gautoc

ompan

y.com

coeste

design.

com

colorrit

ecusto

m.com

grantpro

ducts.c

om

adfexp

o.com

cialize incust

om web d

esignfor v

irtually an

y budget, and w

ork with

workoftal

ented pro

grammers

to ensure

siteoptim

izationan

d easy to

use back-

interface

s. Additio

nal capab

ilities inc

ludeInter

net Servic

e Provide

r (ISP) re

search

nd recom

mendatio

ns, searc

h engine

optimizati

on and M

ediaCent

er creatio

n for

hostingi

mages an

d docum

entsfor c

ustomer,

personne

l andmed

ia downlo

ad.

(Above)Yo

kohama

Tires invi

tation to

th

long-lead

event to

testtheir

newAdva

n tire lin

e.

invitation

on uniqu

e low-glos

s paper s

tockwith

enclosed i

nmachin

ed metall

ic envel

ope.

(Above L

eft)B Ce

llarssam

plerdirec

t m

potential

distributo

rs and ret

ail outlet

s. High-q

andorde

r form in

cluded w

ith wine

samp

mail-read

ypackagi

ngtoensu

resafede

liv

(Left) AD

FE direc

t maile

r for t

Saddle

stitched

on uniqu

e pape

inserts a

nd gold

embosse

d script

Delivere

d invelu

m envelo

pe.

If you are

hostinga

major eve

nt ordoin

gdirect mai

to targete

d audien

ces,we

cancrea

te apow

erfuld

package

thatgene

ratesa pos

itiveresp

onse.


11/15

packag

ing

www.ktcmedi

packag

ing

Wehave

created

packagin

g design

s forsom

e

popular

automoti

veenth

usiast te

levision

shows

Overhaul

in, Hot Ro

d TV,Payb

ack,Meta

l Shop an

d

.ktcmed

iagrou

p.com

Frompack

agingdesignto

point-of-

purchase

(POP) disp

lays,we c

an

create in

novative

designs th

at get your pro

ductnotic

ed. We ca

n create c

ustom PO

P

designs a

nd coordin

ate const

ruction th

rough our netwo

rk of fab

ricators,

or freshe

n an

existing

POPdisp

lay with n

ew, high-i

mpact ar

twork. W

e can create pa

ckagingd

esign

based on

existing

die-line

specifica

tions, or

workwith

ournetw

ork of packag

ing

specialist

s todesi

gn custo

m packag

ingthat s

uitsyour

product r

equireme

nts.


12/15

press r

elea

www.k

tcmedi

press r

elease

.ktcmed

iagrou

p.com

Inaddi

tionto

press r

elease c

opywritin

g and

dissemina

tionto ta

rgeted en

thusiast

printand

online m

edia

lists, KTC

candrive

yourpubl

ic relatio

ns effort

s for sp

ecific

promotion

s orover

all marke

tingedito

rial goals.


13/15

logos /

vid

www.k

tcmedi

photog

raphy

.ktcmed

iagrou

p.com

We can c

reatelogo

sfor new p

roduct lin

es or con

sultwith

you

on the red

esign of

an existin

glogo.All

logos are

designed

usingVec

tor artwo

rk and

are prese

ntedin mu

ltiplefile f

ormats fo

r usein va

riousmed

ia outlets

. Wecan

alsoassis

t

withthe

creation

of Corpo

rateStyle

Guideline

s foryour

logoprop

erties to

maintain

logo

integrity i

n custom

er and me

dia artwo

rk.

Our video

equipme

nt and pro

duction c

apabilitie

s allow us

to create

most pro

m

video a

ndcom

mercial

s inhous

e, and w

e have e

xterna

productio

n resourc

es tohand

le almos

t anysized

job.

Weoffer

studio,

event

andloca

tion

photogra

physerv

icesfor v

irtually a

ny size

photogra

phy job.A

ll ofour im

age files a

re shot us

ing

the latest

digital ca

meratech

nology in

the large

st

high-reso

lution file

format an

d wearch

ive them.


14/15


15/15

9 8 91 H

a mi l t o

n Av e .

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n gto n

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C A9 2 6

4 6

7 1 4- 3 7

8 - 16 6 0

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7 1 4- 3 7

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c me d i

a gro u p

. c omA S

UBSIDIA

RY OF KI

NGTEC C

OMMUNI

CATION

S, INC.

www.k

tcmedi

agroup

.com

ktc 08 webbook

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