kristy presentation small-biztech_boston
TRANSCRIPT
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Five Surefire Waysto Get Your Company
Found Online
Kristy CampbellDirector of Marketing
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The world’s largestsmall business community.
What is Manta?
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Why do more than 1,500 business owners – like you – join Manta every day?
• To promote their business and be found by customers
• To connect with prospects, partners, and vendors
• To share tips and learn best practices from other business owners
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No. 3 business/finance site
Top 50 U.S. site
Top 100 most
valuable startups
Manta Buzz
Featured in:
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The Biggest Fear of the Small Business Owner
20%
33%
38%
I can't stay abreast of new
technology
I'll never be able to retire
I'm not marketing effectively
Source: ECSB, 2011
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Do an online search for
Your company
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Remember to
N.A.P.
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For example:
123 S. Vine
is not the same as
123 South Vine Street
(724) 555-1212 is not the same as
724.555.1212
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Write the Way Your Customers Search
(Search Engines are 3rd Graders)
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Not sure which words to use?• Ask around!
• Find out for free:
Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal
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What percentage of online searches will be done from a mobile device in 2012?
Q:
A: 50%+According to Google
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Don’t Try to Outsmart
the Search Engine
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Ask Every Customer
One Question
5
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What percentage of small business owners track where their leads come from?
Q:
A: 79%
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Download our new e-book:
“10 Surefire Ways to Get Your Company Found Online”
www.Manta.com/ebook
Want more tips?
Get daily tips delivered to your inbox. Sign up at:
www.Manta.com
