Kristofer Betlem - CV 2015

Download Kristofer Betlem - CV 2015

Post on 22-Jan-2018




0 download

Embed Size (px)


<ol><li> 1. Kristofer Betlem 36 Caliban Tower Arden Estate Purcell Street London N1 6PW Tel: 07961 790 441 Date of Birth: 24.06.1976 Education 1994 - 1996 Moreton Institute of Technical and Further Education, Brisbane, Australia BA (Hons) Fashion Design 1989 - 1993 Canterbury College, Waterford Q Australia Equivalent GSCEs in English, Ancient and Modern History, Geography, Maths, Art and Computing Employment History Sept 2014 Sept 2015 Theo Fennell Ltd Fulham Road Showroom Manager 169 Fulham Road, London SW3 6SP Managing a Showroom Team of 3 Senior Sales and a Junior Sales person (from March 2015 2 Senior Sales and 2 Juniors) Responsible for Sales in-store against a challenging budget, as well as developing opportunities (internally and externally) in order to generate new business for the company Creating a harmonious, professional and sales-driven team, opening up communication channels between all departments in order to drive sales and opportunities Creating relationships with external sources in order to drive sales Responsible for all Visual Merchandising in-store as well as the relaunch of the Harrods and Selfridges concessions Responsible for all CRM within the Fulham Road Business, challenging the team to take details, log them and convert new customers into repeat business; reviewing Sales Histories of clients and developing profiles to form better understanding of clients, their traditional sales patterns and future potential Developing better understanding of Customer Services as part of the Theo Fennell Website, maximizing sales opportunities and converting all enquiries into solid sales Dealing with VIP Clients across all Sales Categories Encouraging repeat business in-store through continued contact with existing clients; creating a structure within the sales team to communicate regularly with clients across all categories </li><li> 2. July2012 June 2014 CoutureLab GiftLab Retail Manager 32 Grosvenor Crescent Mews, London SW1X 7EX Managing online and offline (Boutique and Private Client) sales, overseeing a core Sales Team of 4 Managing a online customer service level implementing a program of regular contact to existing customers, as well as working with new sales tools such as LiveChat and PS Department to open new avenues for sales Creating a full Database of Customers, divided by strata of spend, nationality and sales category to maximize potential for sales; contact programme established for each sales person, regularly updated and challenged Responsible for visual merchandising of the boutique, creating a merchandising plan to rotate new and existing brands as highlight throughout the year Managing, creating structures and budgets for various offline activities Ready-to-Wear Pre Orders for VIP Clients, Brand promotional events in-store and affiliate associations to increase awareness of the physical store and the 2 brands represented within the company In 2013, established a calendar of marketing and promotional events, focused on driving brands/categories at key times of the year, reinforced with on-site and external events (16 in 2013) to maximise sales opportunities; Key instance of this was the Lotus Arts de Vivre promotional event in October 3 events organized: Press and Promotional Event, VIP Selling Event and off-site event working with the Thai Embassy Establishing a network of affiliates both as part of the PrivateLab service to VIP clients, and as part of strategic marketing to key local groups (i.e. Litle Book of Wonders (as part of Barclays Wealth), all local concierges and Marketing Managers (The Lanesborough, The Wellesley, The Mandarin Oriental etc.) Working closely with Carmen Busquets (Owner) and Senior Management Team to create new programmes and opportunities for sales and long-term planning within the business Working in close association with Suppliers across numerous categories, organizing training for Sales Team, and maximizing sales potential through each brands stockholdings (not necessarily always represented within CL and GLs stock edit) From October 2013, managed the Logistics and Merchandising departments (in addition to Sales Manager role), responsible for: The timely delivery of all online Customer Orders Stock levels across 4 locations, moving as and when needed throughout the business, pre-empting key selling times Sales Reports, Stock Updates and Vendor Returns (RTVs) to 120 Brands allocated within the business on both Marketplace and Consignment Contracts Liaising with 3rd Party Warehouses, in the UK and USA, to fulfill orders, manage stock levels and schedule RTVs from these locations back to all suppliers ahead of the GiftLab merger in March/April 2013 </li><li> 3. April 2011 July2012 Chopard (Franchise of Time2) Concession Manager Selfridges, Oxford Street Managing Franchise Concession, overseeing team of 4 Salespeople Motivating and maintaining exceptional levels of customer service Creating sales budgets, formulating sales plans and achieving consistently high sales targets Developing good internal relationships within Selfridges and Chopard HO in Geneva to maximise potential sales (Personal Shopping, Marketing etc); working to create key selling events to promote the brand and maximize sales (i.e. Chopard Couture Pop-Up space in August 2011) Co-ordinating stock deliveries to maximise sales potential Co-ordinating in-store events and creating a marketing plan for key points in the retail year Implementing and developing administrative procedures to help the sales teams understand their roles, promote these roles and create better development and communication within the team Maintaining and developing the Customer Database All concession visual merchandising Challenging the annual buy to best fit existing clients and drive sales to potential new clients Controlling any discounting to key clients and challenging Profit margins as part of the Profit-Loss strategies June 2009 April 2011 Stephen Webster Ltd Retail Director Based at 93 Mount Street Flagship, London W1K 2SY Managing and Overseeing both the Mount Street Flagship and Harrods Concession Responsible for creating a new Sales Team within the Mount Street Flagship and training to exceptional standards Motivating and maintaining exceptional levels of customer service across the UK Retail Team Co-ordinated the closure of Selfridges Concession in July 2010 as part of an initial assessment of the key strengths of the Retail business Organising and implementing effective administrative procedures Implementing effective and accountable stock control procedures Managing Client relationships, VIP liaisons and Bespoke Appointments Managing a Core Team of 6 across 2 locations and co-ordinating efficient rotas Liaising with multiple departments to ensure timed deliveries of Stock and effective Launch Strategies for new collections Effective Profit and Loss Procedures Controlling all Discounts to clients and challenging profit margin Creating an effective and efficient Database/capture of Client Details Sourcing new Business and ensuring repeat custom Regular Assessment of both Locations to ensure optimum levels of </li><li> 4. Stock, highlight sales trends and communicate effectively to other departments Effective and efficient After-sales care and Customer follow-through Monitoring and delegating Worldwide Website enquiries and ensuring swift responses to all customer enquiries Creating lasting relationships with adjacent retailers to ensure potential cross-promotion Creating effective relationships within Harrods Management for promotion of the Brand in-store, marketing possibilities and future potential within the Store Co-Ordinating Launch Events with Press and Marketing Departments, controlling Guest Lists and ensure smooth-running and optimum sales potential of all events 1st year Trading across both locations exceeded projected Budgets by 67% Maintaining close relationships with Stephen Websters creative team to ensure customer feedback, any potential production/design faults and Bespoke Commissions Nov 2008 June 2009 Theo Fennell plc Temporary Contract - Consultancy Role Selfridges, Oxford Street Jan 2008 - Sept 2008 Liberty plc Head of Concessions (Jan 2008 - March 2008) Head of Accessories and Jewellery Head of Liberty of London (both positions April 2008 - Sept 2008) Initially employed to oversee 21 concessions within store Concessions overseen: Rowan Yarns, Descamps, Yves Delorme, Kurt Geiger Shoes (Womens and Mens), Dress Box Vintage clothing and Accessories, Dower &amp; Hall, Pascal, Kojis, Paula Pryke, Aveda, Aesop, Ren, Murdocks Barbers, Stowers Bespoke Menswear and Ford McDonald Catering (3 Restaurants) Promoted, as part of a company-wide re-structure, to Head of 3 departments(being 1 of 6 store Head of Departments), overseeing a total team of 25 salespeople and 3 Assistant Head of Departments Required to be dynamic, forward-thinking and Proactive in order to meet the constantly changing needs of the business as a whole and institute any changes with conviction and focus Responsible for instituting exceptional levels of Customer Service in order to drive sales and set Standards as an example to the entire store. Organising Supplier training schedules to increase Product Knowledge Reporting to the Store Manager and Managing Director Liaising with Buying and Merchandising across all areas to ensure accurate reportage, maintain stock levels, refine and introduce new lines and development of areas Working particularly closely with Liberty of London Creative Director, Tamara Salmon, on Shopfloor Feedback and Stock knowledge to drive sales </li><li> 5. Oct 2005 - Dec 2007 Theo Fennell plc Retail Manager, Selfridges Oxford Street July2003 - Sept 2005 Theo Fennell plc Assistant Retail Manager, Harvey Nichols, Manchester Jan 2002 - June 2003 Theo Fennell plc Sales Associate, Chelsea Collection, Harrods Nov 2001 - Jan 2002 Freedom Recruitment Temp work for Theo Fennell plc in Harrods Predominantly on Chelsea Collection July2000 - Oct 2001 Scrivo Limited Assistant Retail Manager/Printing Manager April 1998 - July2000 Judith Leiber Sales Associate, Room of Luxury, Harrods April 1996 - Dec 1998 MYER Group of Department Stores, Brisbane, Australia Sales Associate, Mens Wear/Shoes/ Logistics References available on Request </li></ol>