krish mantripragada - first data · rapid adoption of mobile, social, web and video has increased...
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Krish Mantripragada
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Copyright 2013 First Data Corporation. All Rights Reserved. This document contains unpublished, confidential and proprietary information of First Data Corporation. You may not disclose, copy or use any part of these materials for any purpose without the express written consent of First Data Corporation. All trademarks, service marks and trade names used in this material are the property of their respective owners.
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© Copyright 2013 | First Data Corporation
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Rapid adoption of mobile, social, web and video has increased the opportunity for more touch points
© Copyright 2013 | First Data Corporation
Businesses are challenged with the emergence of the Cross-Channel Customer
Challenge = Optimized Interactions
Social Online
Video
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© Copyright 2013 | First Data Corporation
Insights on EVERY Customer
Data before, during and after the sale to better serve your customer
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© Copyright 2013 | First Data Corporation
Fundamental Technology • Big Data • Cloud • Mobile • Real-Time
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Balance of Power Shifts to Serve Customers Better
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© Copyright 2013 | First Data Corporation
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Macro vs. Micro
Data type should match the application for valuable decision-making
Real-Time vs. Strategic
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Data Mash-ups
Value Multiples When Data Sets are Combined with Other Interesting Data Sets © Copyright 2013 | First Data Corporation
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Matching Data View to Business Need
Continuous
Cyclic or Event Driven
Trend Dependent
Type
of B
usin
ess
Proc
ess
Micro (Individual Transaction
& Personal Data) Macro
(Aggregated Data) View of Data
Real-time Operational
Activities
Strategic Activities
© Copyright 2013 | First Data Corporation
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Personalized Relevancy
Relationship Marketing with 1:1 Customer Relationship
Benchmark Performance & Leverage Network Intelligence
Making Big Data Actionable
© Copyright 2013 | First Data Corporation
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Network Effect
The Value of Big Data Analysis Multiples in the Context of a Network © Copyright 2013 | First Data Corporation
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“What kinds of loyalty campaigns best perform for restaurants? Can I leverage the template?”
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“Most of my customers are cardholders with a few Banks, should I consider co-marketing
campaigns with them?”
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Power of Network
“Is my AOV of $32 good or bad?
How am I performing against best
in class
“My new customer acquisition rate dropped
3% in May, but grew 2% for other
Merchants in my category/area.
What should I do?”
© Copyright 2013 | First Data Corporation
Leveraging Big Data into High-Value Direct Engagement
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Who controls THE WHEN
THE WHAT & THE HOW
of customer engagement?
How do you prove your worth to your customers…
How to respond to “I want it now”…
Converging loyalty, payment and mobility…
How do I establish Omni-Channel commerce…
How are others successfully addressing loyalty issues…
© Copyright 2013 | First Data Corporation
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