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Katarína Buzová 2011

Kredibilita

Čo to je ?

kredibilita

spoľahlivosť

odbornosť

dôveryhodnosťkvalita

stav (vo vzťahu k informáciám) a nie

charakteristika

Aká je ?

kredibilita

subjektívna

nedá sa exaktne merať

dynamická

nestabilná

Tradičné hodnotiace kritériá - CACAO

Tradičné hodnotiace kritériá - CARS

Údaje o autorovi

Dôkaz o riadení kvality

Metainformácie – sumárne, hodnotiace

Aktuálnosť

Komplexnosť

Cieľové publikum a účel

Objektivita

Umiernenosť

Konzistencia

Potvrdzovanie

Overenie

Pravosť

(Robert Harris, 1997)

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katarina.buzova@gmail.com

Ďakujem za pozornosť !

Použité zdroje BÜTTNER, Oliver B., GÖRITZ, Anja S., 2008. Perceived trustworthiness of online shops. In:

Journal of Consumer Behaviour [online], vol.&, issue 1, p.35-50 [cit. 2010-10-19]. Dostupné na internete: <http://www3.interscience.wiley.com/journal/117908131/abstract?CRETRY=1&SRETRY=0>.

BUZOVÁ, Katarína. 2010. Postavenie kredibility webových sídiel v rámci SEO optimalizácie. In ELET Newsletter [online], 27. september, 2010 [cit. 2010-10-19]. Dostupné na internete: <http://www.elet.sk/?kredibilita-webovych-sidiel&sprava=postavenie-kredibility-webovych-sidiel-v-ramci-seo-optimalizacie>.

CHEUNG, Christy M.K., LEE, Matthew K.O., 2001. Trust in Internet Shopping: Instrumental Development and Validation through Clasical and Modern Approaches. In: Journal of Global Information Management [online], vol. 9, no. 3, 2001 [cit. 2010-10-19]. Dostupné na internete: <http://www.google.com/books?hl=sk&lr=&id=hXk7Hx2zHAEC&oi=fnd&pg=PA25&dq=Perceived+trustworthiness+of+online+shops&ots=YI4i151q2a&sig=_xyIOPNeyetkSVN2DFlLLNCehIc#v=onepage&q=&f=false>.

Fishkin, Rand. (2009). Search Engine 2009 Ranking Factors.  In: SEOMOZ.org. The Web´s best SEO resources. 2009 [online], [cit. 2010-09-20]. Dostupné na internete:http://www.seomoz.org/article/search-ranking-factors.

GARNIK, Igor, 2005. Vendor Credibility in e-Shops Design in Poland: an Empirical Study [online]. [cit. 2010-10-19]. Dostupné na internete: <http://www.zie.pg.gda.pl/~igar/articles/ECCE13-Garnik-Vendor_Credibility.pdf>.

GARNIK, Igor, 2006. Factors Affecting Credibility of E-shops in Poland. In: Proceedings of 13th International COST294 Workshop on user Interface Quality Models [online], Rome September 12-13, 2006, pp. 94-97. [cit. 2010-10-19]. Dostupné na internete: <http://www.zie.pg.gda.pl/~igar/articles/FCMS5-Garnik-Factors_affecting_credibility.pdf>.

Použité zdroje Knudsen, Chris. 2009. Credibility Matters. In: SEO Blog. 3rd December 2009 [online], ],  [cit.

2010-09-13].  Dostupné na internete:http://www.seo.com/blog/credibility-matters/. MAYER, Roger C., DAVID, James H., SCHOORMAN, F. David, 1995. An integrative model of

organizational trust. In: Academy of Management Review, vol.3, no.20, p. 709-734 [online]. [cit. 2010-101-19]. Dostupné na internete: <http://douglaskaralis.com/files/An_integration_model_of_organizational_trust.pdf>.

McGee, Matt. 2008. The SEO Success Pyramid. In: Small Business Search Marketing.  8th January 2008 [online], [cit. 2010-09-20]. Dostupné na internete:http://www.smallbusinesssem.com/the-seo-success-pyramid/971.

O’REILLY, Tim, 2009. What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software. In: Web Squared: Web 2.0 Five Years On [online]. [cit. 2010-10-19]. Dostupné na internete: < http://oreilly.com/web2/archive/what-is-web-20.html>.

RIEGELSBERGER, Jens, 2009. Building Trust in Online Shopping. In: BrandChannel [online]. [cit. 2010-10-19]. Dostupné na internete: <http://www.brandchannel.com/papers_review.asp?sp_id=1238>.

Wall, Aaron. 2007. A Crucial SEO Element: Web Site Credibility. In: Search Engine Land. 13th September 2007 [online], [cit. 2010-09-20]. Dostupné na internete: http://searchengineland.com/a-crucial-seo-element-web-site-credibility-12165.

YOO, B., DONTHU, N., 2001. Developing a Scale to Measure the Perceived Quality of Internet Shopping Sites (SITEQUAL). In: Quarterly Journal of Electronic Commerce, 2, (1), 31-47 [online]. [cit. 2010-10-19]. Dostupné na internete: <http://people.hofstra.edu/Boonghee_Yoo/papers/2001_QJEC_SITEQUAL.pdf>.