kottakkal arya vaidya
TRANSCRIPT
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RESHMA V K10KUCMA033
KOTTAKKAL ARYA VAIDYA SALAPVT LTD
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INTRODUCTION
Ayurveda is a holistic healing science whichcomprises of two words.
Ayus means life and Veda meansknowledge or science.
Ayurveda is a science dealing not only withtreatment of some diseases but is a complete
way of life.Objectives ofAYURVEDA:-
Healthy mans regimen
Maintaining personal, social and civic hygiene for theorderly up keep of positive health.
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INDUSTRIAL PROFILE
World scenario
80% of the ASIAN AND AFRICAN populationdepends on traditional medicine for primaryhealth care .
More than 100 countries have regulations forherbal medicines.
Indian scenario
The annual turnover of Indian herbal industrywas increased year by year by 15 %
Herbal industry in India uses about 8000medicinal plants. About 8000 drug
manufactures in India, there are however not
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COMPANY PROFILE
Century old Charitable InstitutionFounded in 1902 by
Vaidyaratnam P.S Varrier
KottakkalAryaVaidyaSala Pvt Ltd
(AVS) is one of the popular
manufacturers of Ayurvedic
medicines.
AVS offers 530classical
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AVS have 23 branches and 1500
authorised dealer.Three factories:-
Kottakkal,Kanjikode,Nanjakodu
Mission and vision:-
Propagation of Ayurveda
Objectives of oraganization:-
To manufacture high quality Ayurvedicmedicines .
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MEDICINES MANUFACTURED
Medicines produces about 1000 medicines,that can be catagorised mainly into 9types :-
1. Arishta / Asava (Fermentedformulation)2. Bhasma (powdered drug)3. Churna (Powdered herb)4. Ghrita (Ghee based)
5. Gulika (Pill)6. Kashaya (Decoction)7. Leha (Electuary)8. Rasakriya (Collerium)
9. Taila / Kuzhampu (Oil based)
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ORGANIZATIONALSTRUCTURE
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Departmental DetailsThe institution has mainly have10
departments. They are:-
Finance.
Personnel and legal.Administration.
Marketing.
Production.
Research and Development.
Hospitals.
Engineering.
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SWOT ANALYSIS
Strengths:-
Long tradition of 109 years so high reputationand goodwill.
Excellent manufacturing facilities.Dedicated workforce.
Strong R&D department.
Superior quality goods.
Environment friendly.
Market leaders.
Weakness:-
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Opportunities:-
Herbs are considered to be very essential item.
Hence there is always possibility for stabledemand.
Cultivation and preservation of rare medicalplants.
Enhanced public awareness about theusefulness of Ayurvedic treatments.
Increased preference for Ayurvedic treatments.
Linking of Ayurveda Indian Tourism.
Threats:-
Change in consumer attitude and preferences.
High competition in the market.
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FINDINGS:-
Adequate safety and welfare facilities of the
workers.Good employer-employee relationship.
Free medical camps and seminars all over thecountry.
Highly efficient and well equipped laboratory inR&D section.
AVS promotes our culture through NATYASANGAM.
RECOMMENDATION:-
Give more important to new innovations
Expand distribution area.
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CONCLUSION
Since its inception Arya Vaidya Sala hasbeen manufacturing Ayurvedic medicinesof the highest quality and purity, accordingto the Ayurvedic texts under strict
supervision.
Objectives of Ayurvedic medicine are mostcommendable in AVS.
It places a great deal of emphasis upon theability to be at complete peace with one's
self and the world, for each person toestablish a balanced sense of mental,
physical, and spiritual well-being.
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THANK YOU