korea nz corporation - presentation november 2014

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South Korea Seafood Market

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Page 1: Korea NZ Corporation - Presentation November 2014

South Korea Seafood Market

Page 2: Korea NZ Corporation - Presentation November 2014

TABLE of CONTENTS

1.

Introduction2.

Outline of Korea’s Seafood Industry- Keynote of Korea’s Seafood Market- Main Consuming Products- Food Safety- Distribution Channel3

.

Prospects (Diversification)4

.

With Canada- Main Imported Products- Advancement Strategy- Threats5

.Conclusion

Page 3: Korea NZ Corporation - Presentation November 2014

1IntroductionSouth Korea Seafood Market

Page 4: Korea NZ Corporation - Presentation November 2014

1.

Introduction

Korea NewZea Corp.Product Quantity/kg Price(USD)

Small octopusWebfoot octopus 1,111,572 5,627,518

Hoki roe 260,211 512,774

Pollack 193,747 257,384

Pollack roe 160,071 676,729

Eel 132,224 893,853

Changlan 127,200 497,618

Mussel 72,688 489,107

Others 39,254 422,307

Total 2,096,950 9,377,293

Page 5: Korea NZ Corporation - Presentation November 2014

2Outline of Korea’s Seafood IndustrySouth Korea Seafood Market

Page 6: Korea NZ Corporation - Presentation November 2014

2.

Outline of Korea’s Seafood Industry

• 13th Highest Producer in the World• World’s 10th Seafood Importing Country• Self-sufficiency-ratio of 80%• Per Capita Consumption of 60kg per year

Page 7: Korea NZ Corporation - Presentation November 2014

2.

Outline of Korea’s Seafood Industry- Keynote of Korea’s Seafood Market

• Decrease in Catch• Increase of Imported Seafood

Trend

Salmon

Page 8: Korea NZ Corporation - Presentation November 2014

2.

Outline of Korea’s Seafood Industry- Main Consuming Products

• Pollack : 779,182t• Squid : 729,253t• Hairtail : 207,094t• Mackerel : 483,128t

Dried Squid

Pollack Sashimi

Page 9: Korea NZ Corporation - Presentation November 2014

2.

Outline of Korea’s Seafood Industry- Food Safety

• For Imported Seafood - Strengthen KFDA

• For Manufactured Foods - Implement HACCP System

• For Exported Seafood - Issue Health Certificate

HACCP Sign

Page 10: Korea NZ Corporation - Presentation November 2014

2.

Outline of Korea’s Seafood Industry- Distribution Channel

Producer(Importer)

Large scale wholesaler Retail dealer Consumer

ConsumerWholesalerManufacturing company

ConsumerHypermarket

Page 11: Korea NZ Corporation - Presentation November 2014

3 Prospects & Diversi-fication

South Korea Seafood Market

Page 12: Korea NZ Corporation - Presentation November 2014

3.

Prospects & Diversification

• Depletion of Resources → Reduction in Catch• Increase in Income Levels

→ Preference for Safe Foods(Seafood)• Demands in Increase of Seafood• FTA → Increase in Importing Countries

Prospects

Page 13: Korea NZ Corporation - Presentation November 2014

3.

Prospects & Diversification

• Importing Countries : China, Russia, Viet-nam, Chile, Thailand, Norway Etc.

• Importing Products : Salmon, Mackerel, Shrimp, Small Octopus, Pollack and more

Diversification

Page 14: Korea NZ Corporation - Presentation November 2014

4 With CanadaSouth Korea Seafood Market

Page 15: Korea NZ Corporation - Presentation November 2014

4.

With Canada - Main Imported Products

• Sardine : 2,775t• Hagfish : 381t• Ray : 654t• Pollack : 558t• Rockfish : 160t

Ray

Sardine

Page 16: Korea NZ Corporation - Presentation November 2014

4.

With Canada - Advancement Strategy

• Utilization of FTA and to PR Canadian Seafood Products• Select and Commercialize after Goodness of Fit Test• Establish a Bridgehead to Enter Third Power

Nations(China & Japan)

Page 17: Korea NZ Corporation - Presentation November 2014

4.

With Canada - Threats

• Insufficient Information of Favorable Products• Freshness and Size• Whole Round Products

Page 18: Korea NZ Corporation - Presentation November 2014

5 ConclusionSouth Korea Seafood Market

Page 19: Korea NZ Corporation - Presentation November 2014

5.

Conclusion

• Actively Engage in Finding Products• Establish Bridgehead

Salmon Fillet

Salmon

Page 20: Korea NZ Corporation - Presentation November 2014

Thank YouMunny Kang