Korea Association of Smart Home

3 Company History

Goal of Organization 2

6 Vision

7 Business Strategy

8 Main Propulsion Projects

Definition of Smart Home 1

4 Organizational Status

5 Company Members’Status

2

1. Definition of Status

Combining residential environment with IT to promote national benefit & welfare

and to enable Smart Life Environment which focuses on danger free zones

City Electricity

Cars

Mobile Phone Work Smart Walk

Smart Grid

Smart City

(U-City)

Smart Phone

TV Smart TV

Smart Car

Education Smart Education

Health

Smart Care

Home appliances

Smart Home appliances

Convergence of Construction.Home appliances.Telecommunication.

Broadcasting. Service

Danger free Lives Promotion of

Health & Welfare

Economic convenience

3

Development

in policy

Goal of Organizat

ion

Exchange

Cooperation

Diffusion of

supply

Promoting the use of Smart Home

Service and its dissemination &

diffusion around the world

Exchanging information and cooperating

between members &companies

Excavation of system improvements and Support policy research and

development

Realizing a globalized leading nation of Smart home service

2. Goal of Oraganization

4

Changed the company name to ‘Korea Association of Smart Home’ Organized ‘u-Life Idea Competition’ Operating ‘Construction IT Convergence Support Center’ Inauguration of Smart TV/Home appliance Convergence Forum Operating ‘The process of manpower cultivation, specializing in Smart TV App Development

Operating Ubiquitous Dream Exhibition Standardization of Home network Performing research Signing of MOU among Korean-Chinese-Japanese Standards organization (Econet, IGRS,

Homenet Forum)

Inaugural Assembly(9.1) Inauguration of First President

(Lee, Yong Gyung, President of KT)

Establishment Of

Foundation Establishment

Organized ‘Smart Home Network Show‘ Publication of Research on ‘Home Network Statistics Report’ Organized ‘Home Network/u-Health Global Summit’ Established ‘Gumi Ubiquitous Experience Center’

Operating Inauguration of Smart Home Readers Forum (President/Sectorial Chiefs, composed with 16 people) Established the Smart Home /TV ecosystem based construction business Smart Home Development Strategy Establishment & Presentation Organized Smart Home Building Industry Exhibition Inauguration of Seventh President(Hong, Won-Pyo President of Samsung Electronic )

Development

Expansion

Leap

2003 2004 2005~8 2009~12 2014~

3. Company History

5

4. Organizational Status

General

Assembly

Board of

Directors

Steering

Committee

President

Vice-President

Planning and

Coordination

Management Strategy

Team

Research and

standard Team

Business Strategy

Department

Marketing Strategy

Team

External Relations

Team

Audit

Office location : 1101ho, NewT Castle, 429-1 Gasan-dong, Geumcheon-gu, Seoul

▪ SmartTV Forum ▪ Smart appliance Forum

▪ Smart Green Home Forum ▪ u-Health Forum

▪ Korea ZigBee Forum

Sectorial Forum Operation

Organization Chart

6

5. Company member’s Status

Board Members Members of company

Currently President of Samsung Electronics

Media Solution Center

Previous Secretary General of Korea Research Council

for Industrial Science and Technology

Previously worked at Ministry of Knowledge Economy,

Korean Agency for Technology and Standards

Vice President : KT, KT Telecop, LG electronics, SK telecom, Samsung C&T Corporation, Samsung Electronics,

Ezville, Kocom, Commax, LH Corporation, National Intelligence Communication Enterprise Association.

Head Director: Hyundai Tel., Telecommunications Technology Association, National Information Society

Agency, Electornics and Telecommunications Research Institute, Korea Electronics Technology Institute,

Ubiquitous computing, Radiopulse, KD Network

Audit : Samsung SDS

Tele-communication

Home appliances

Construction

Home Net

Security

ETC

About130 Companies President : Hong, Won Pyo

Vice-President : Lee Choong Ho

Board Members

7

Disseminate Smart Home Service to 50% of domestic households until 2020

6. Vision

Strengthening the industrial

competitiveness

Enlarging domestic markets.

Diffusing Korean Smart Home Global

2013

2016

2020

8

Constructing limitless competition

Developing as a core industry of Creative Economy Management innovation of Association Building human network with

members /related organizations

Expansion of Smart-home Applications

Policy Development

Partnership & Alliance

Establishing systematic construction to

Enhance accompanied growth

Developing and supplying service based on members needs

Commercialization Consulting, Excavating New Service, Cultivating Manpower, Networking etc., Total Support System.

7. Business Strategy

8. Main Propulsion Projects

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Improvement and standardization of legal system

Operational and strategic cooperation forum

Operation of Smart Home Readers Forum

Promote the use of smart home services

Research and constructing foundation

Expansion to overseas markets

1

2

3

4

5

6

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Research on establishing service guidelines and publish reports

Research on Construct Housing Building Guide <2010~2011>

Research on the guide to connecting Muti-unit dwelling and subdivision service

and u-service <2012>

Research on improvement of Laws.Regulations and Revision

Revise Housing Act/Facilitate .install advanced intelligent Home Network and revising

Technical Standards <2009>

Research on revising Laws&regulations to spread New convergence service<2003~ >

Publishing research on service industry guidelines and reports

Server of Subdivision, Homegateway, Wallpad KS standard setting and TTA Organization

standard setting<2011~2012>

Propulsion of Smarthome electronic equipment, service, interface, standardization of

platform<2004~ >

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8. Main Propulsion Projects

Improvement and standardization of legal system

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Organizing a Specialized event of Smarthome

Organizing International Smarthome Building industry<every November, Coex>

(Organizing Export Consultation for Smarthome buyer, Smarthome Grand Conference)

Discover Smarthome service and enhance competitiveness

Smarthome idea/Organized an Award of TV App and peripheral <every October>

Organize SmartTV Global Summit <every November>

Raise developer specialized in Smart TV app <every year>

Strengthening Smarthome promotion

Organized Smarthome/u-Health Roadshow: hosted in main cities of Korea

Running Smarthome portal(www.kashi.or.kr) and publishing newsletters <twice per month>

Promote the use of smart home services 2

8. Main Propulsion Projects

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Research and constructing foundation

Research on Smarthome Market trends

Present Condition of Smarthome and publication of research on policy direction reports <once in every year>

Publishing research on Service industry guideline report <once in every year>

Constructing the foundation of Smarthome/TV Ecosystem

Support of Commercialization consulting & Preparing a Roadmap for Development in

industry <2012~2015>

Develop a model of Korean new town and Strategic research on countries with high export

opportunities of overseas expansion <2013~2015년>

Research on the model of Covengence of Smarthome to create win-win relationships for

Large․Small&Medium enterprises <2013~2015>

Developing guideline for managing Smarthome and Cultivating manpower<2013~2015>

Running SmartTV support center, establishing testing environment <2012년~2015>

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8. Main Propulsion Projects

Operational and strategic cooperation forum

SmartGreenHome Forum<Chairperson : LH Corporation JO Huiman Department Head>

LH Corporation, Kocom, Commax, Samsung SDS etc. 20 companies are participating

Equipment, propulsion of standardization on Infra Convergence/Public hearing of Smarthome

SmartTV Forum<Chairperson : Samsung Electronics Kim Hyun Seok Vice president>

Samsung Electronics, LG Electronics, KT, SKT, KBS, SBS, Alticast etc. 43 companies are participating

Cultivating manpower for development in apps/Developer Workshop/Global Summit/App competition

Smart appliance Forum<Chairperson : Samsung Electornics Han Baekhee Executive Director>

Samsung Electronics, LG Electronics, KT, SKT, Moneual etc. 23 companies are participating

Standardization between home appliance’s interface/Seek for Service Model/Improvement in service regulation

u-Health Forum <Chairperson : Seoul National University Hospital Professor Kim Seok Hwa >

Seoul National University Hospital, Yonsei Univeristy Health System, Catholic University Hospital, KT, SKT etc. 17

companies are participating

Standardization of Service and excavation of models/proposal in improvement of laws&regulations/ dispatching

delegation for overseas expansion

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8. Main Propulsion Projects

Operation of Smart Home Leaders Forum

Committee: President(Hong, Won-Pyo, President of Samsung Electronic) and about 15 people of leaders of Smart Home Industry

Scheduled host dates : 6 times in a year(April,May,June,September,October,November) breakfast every last week of the month

Formation of meeting : Debating on issues and check lists

(increase the member of the committee up to 30 people from 2014, Invite famous

domestic&overseas people)

Contents of meeting

- Share problems of each smarthome industry and seek for solutions

- Discuss on expansion of Smarthome service and diffusion method

- Check on revitalization of Smarthome Industry and its development

strategy

- Share visions and ideas of Smarthome

- Seek ways for promotion and create Smarthome boom

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8. Main Propulsion Projects

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Expansion to global markets

Operation of Global strategic items export consortium

~2010 : Kazakhastan, Spain, Russia, etc.

2011 : UAE, Turkey

2012 : Malyasia, Indonesia

Running Korean Pavilion ANGACOM EXBITION

Participating the event which organized every June in Germany Cologne <10 domestic

companies were involved in construction of consortium)

Promotion of cooperation with other overseas relevant agencies

Standardization with Korea-China-Japan’s Smarthome representatives and promoting

cooperation via MOU signing < Circuit Workshops for 2 times in a year>

<Econet Consortium(Japan), IGRS(China), KASH & SmartGreenHome Forum (Korea)>

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8. Main Propulsion Projects

Thank you!!

Korea Association of Smart Home