konica minolta color printers help you make more money
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Konica Minolta Color Printers Help You Make More Money. Agenda. What’s happening with color printing What opportunities await you with color printers What strategies can you use to increase color printer sales Which Konica Minolta solutions work best for your customers. - PowerPoint PPT PresentationTRANSCRIPT
KONICA MINOLTA PRINTING SOLUTIONS U.S.A., Inc.
Konica Minolta Color Printers Help You Make More Money
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Agenda
What’s happening with color printing
What opportunities await you with color printers
What strategies can you use to increase color printer sales
Which Konica Minolta solutions work best for your customers
Submit your questions online during the webinar using this button at the top of your screen
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Color Page Printer Shipments Doubled Share of Total Shipments
US Laser Printer Shipments (2004)
3,159,564
600,177
Color Page
Mono Laser
US Laser Printer Shipments (2001)
245,553
2,787,062
8%
16%Source: IDC
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Color Page Printer Sales Expected to Grow
0
100000
200000
300000
400000
500000
600000
2004 2009
11-20 ppm
21-30 ppm
21.8% average growth each year from 2004 to
2009
20.5% average growth each year from 2004 to
2009
Source: IDC
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Utilization of Color Laser Printers Increasing
Monthly Print Volumes for Color Page Printers
0200400600800
1,0001,2001,4001,6001,800
2000 2001 2002 2003 2004 2005 2006 2007
Monochrome
Color
Source: IDC
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Why Are More Businesses Using Color? Adds impact to communication
Improves readability
Increase retention of information by up to 70%
Reduces chance of error
Increases response rates
Helps increase sales
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Opportunities for Printers
8:1
Ratio of printers to copiers in any given business
Whether ink jet or laser, your customers are using printers. Where did they get them?
• Retail?
• Kyocera?
• Ricoh?
• HP?
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Selling Color Printers into Existing Accounts
Displacement of older monochrome laser printers
Displacement of slower ink jet printers
Convenience of single-sourcing print supplier
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Displacing Older Printers
Does the primary application (document) of this printer lend itself to color?
Compare the price of replacement consumables with price of new color printer
Compare the cost of any maintenance contracts with the price of new color printer
Sell the benefits of color printing while maintaining support for monochrome printing
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Displacing Ink Jet Printers
Many of your customers rely on ink jet printers
Ink jet printers are slow, messy, and expensive if best quality output is desired
The “messiness” & slow printing of ink jets dominates customers’ mindset regarding color printing
Not efficient enough for business use
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LASER
Print speed consistent regardless ofprint quality
High duty cycle sustains use by multiple people on a network
High consumable yields prevent workflow interruptions
Output durable and resistant
No special print media required for best output
INK JET
Print speed slows dramatically as printquality increases
Duty cycle typically not designed for network use
Limited consumable yields mean frequent replacement
Output subject to smearing and fading. Drying time required
Premium media (at a premium price) required for best output
Why Color Laser vs. Ink Jet?
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Ink Jet Prints Migrating
Ink Jet Prints Declining
0
20
40
60
80
100
120
140
160
2000 2001 2002 2003 2004 2005 2006 2007
Monochrome
Color
Source: IDC
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Color Markets
Real Estate
Medical
Human Resources
Advertising
Sales & Marketing
Technical Information Publishing
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Real Estate Digital technologies converging in one market Affordable digital cameras make it easy for
salesperson to market properties Affordable color laser printers give site-sellers
durable, high-quality appearance Economical to produce quantities Utilize database software to personalize mailings Utilize color laser printers to make mailings
more appealing
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Medical Medical imaging
On-demand printing at nurse’s stations
Space (lack of it) is crucial to successful printing solutions
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Human Resources Personnel records
Training documents
Safety & health issues demand clear, concise communication of policies and procedures
Color laser printing facilitates the message
Added value to training: useful, full color posters or job aids increase retention of training
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Technical Information Publishing Manufacturers need more economical
and efficient methods of producing technical documents
Print-on-demand keeps data in documents current and costs contained by keeping in inventory only the documents needed for a specific run
Color in technical information – especially user documents – can affect liability
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Sales & Marketing Proposals printed in color get noticed
first
Letters printed in color get noticed first
Invoices printed in color stand a better chance of being paid first
One-to-one marketing makes the best use of your customer data
Customize mailings to individual segments of your market
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Sell Affordable, High Quality Solutions
magicolor 7300 EN magicolor 5440 DL
magicolor 5450 magicolor 2450
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magicolor 7300 EN:Best Color, Large Format Prints
PhotoART imaging technology ideal for your customers who need detail, wide range of colors
Up to 110 lb Index, 12.25”x18” from Universal tray
Banner printing up to 11”x35” (with optional manual feed)
Up to 4 individual paper sources for multi-size support
Competitively priced
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magicolor 7300 EN Competition
magicolor
7300 EN HP
5550n Oki C9300NXerox
Phaser 7300N
Price $3199$3199 $3749 $3412 $3899
Speed 2020 27 30 30
Resolution 9600x6009600x600dpi-classdpi-class
600 x 600,3600 Ret 1200 x 600 600 x 600,
2400 dpi
EmulationsPostScript PostScript
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PCL 6,PostScript,
PCL 6PostScript
PCL 6PostScript
Network Connection
10/10010/100
StandardStandard10/100
Standard10/100
Standard10/100
Standard
Std. Paper Input 750750 600 650 650
1 Vendor web price as of 7/13/05All prices listed in U.S. dollars
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magicolor 5450DN:Fast Color, Workgroup Strength
Full network and page language support
Fast print speed for better productivity
PhotoART imaging technology for best quality
Simple installation & maintenance for busy offices
Up to 4 individual paper sources for longer printing without interruption
Competitively priced
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magicolor 5450DN Competition
magicolor
5450DN HP
4650hdn
XeroxPhaser6350DX
Oki7550hdn
Price $2547$2547 $3999 $3149 $2848
Speed 2727 22 36 24
Resolution9600x6009600x600dpi-classdpi-class
600 x 600,
3600 Ret1200 x 1200 dpi 1200 x 1200
EmulationsPostScript 3PostScript 3
PCL6PCL6PCL 6
PostScript 3PCL 5c
PostScript 3PCL 6
PostScript
Network Connection
10/100/100010/100/1000
StandardStandard10/100
Standard10/100
Standard10/100
Standard
Std. Paper Input 600600 1600 1800 630
1 Vendor web price as of 1/19/05All prices listed in U.S. dollars
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magicolor 2450:Power in a Smaller Size
Small footprint for small office spaces
PhotoART imaging technology for best quality
Easy installation
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magicolor 2450 Competition
magicolor
2450HP
2550nLexmark
C510nOki
C5400N
Price $599*$599**after $100 rebate*after $100 rebate
$6411 $6991 $10501
Speed 5 / 205 / 20 4 / 20 8 / 30 16 / 24
Resolution 9600x6009600x600dpi classdpi class
600dpi
2400 Ret2400
Image Quality 1200 dpi
Compatible Systems
PostScript 3, PostScript 3, PCL 6, PDFPCL 6, PDF
PostScript 3, PCL 6
PostScript 3,PCL 6
PostScript 3, PCL 6
Network
Connection
10/10010/100
StandardStandard
10/100
Standard10/100
Standard10/100
Standard
Paper Input 200 std.200 std.
700 max700 max375 std.875 max.
250 std.780 max.
400 std.930 max.
1 Vendor web price as of 7/13/05All prices listed in U.S. dollars
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magicolor 5440 DL:Affordable Office Printing Alternative
Fast printing: first page out in 14.1 seconds
Network-ready for TCP/IP
Supports Windows, Macintosh, and Linux for easy integration in office networking environment
Competitively priced
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magicolor 5440 DL Competition
magicolor
5440 DLHP
4650nOkidataC7550n
LexmarkC762N
Price $1299$1299 $20991 $22571 $17991
Speed 2727 22 24 25
Resolution2400 dpi2400 dpi 2400 Ret 1200 dpi 4800 Color
Quality
Compatible Systems
Windows Windows (GDI)(GDI)
Mac OSMac OSLinuxLinux
PCL6,PostScript 3
Windows Mac OSLinux
WindowsNovell
Mac OSLinux
Network
Connection10/10010/100
StandardStandard10/100
Standard10/100
Standard10/100
Standard
Paper Input 600 std.600 std.1600 max.1600 max.
600 std.1600 max.
630 std.1690 max.
600 std.3100 max.
1 Vendor web price as of 7/13/05All prices listed in U.S. dollars
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0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
mo
nth
1
mo
nth
6
mo
nth
11
mo
nth
16
mo
nth
21
mo
nth
26
mo
nth
31
mo
nth
36
Re
ve
nu
e
Supplies
magicolor 5450 (120V)
Profits from supplies exceed hardware profits
at month 3 (based on 1500
color prints/month)
Build Profits with Supplies
$259
$210
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Konica Minolta Helps You Make More Money
26%magicolor 5450DN
This model not available through any other channel!
Includes:40GB hard driveAuto duplexer
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Konica Minolta Printers Help You Achieve KMBS Baseline Performance
All sales of Konica Minolta printers accrue toward your dealer baseline measurement from KMBS
Selling printers help you earn more…sooner!
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Not certified for Color MFPs?Still Sell Color Printers!
Even if you haven’t received KMBS authorization for color MFP sales, you can still sell desktop color printers
If you provide service, becoming a Authorized Service Provider for color printers is easy … and offers more opportunities for increased profits!
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Summary
Color printer shipments continue to increase…
Color printer monthly print volumes increasing…
Konica Minolta offers competitive color printers…
Konica Minolta hardware margins are great…
Konica Minolta supplies offer great profit potential…
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Don’t Forget Konica Minolta Printers! Once your sales force has educated your customer on the
value of color, what happens if color copier is not in their budget?
Use color printers to complement – not compete with – your color copiers
Grow the implementation of color printing in your existing accounts
Sell something!
Thank you for your attention!
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