©2010 06.29.2010 | P1

THE CONTINUED RISE OF THE INTEGRATED MARKETER

BY CHARLIE KONDEKDIRECTOR OF SOCIAL MEDIA

OUTREACH, 4/13/11

©2010 06.29.2010 | P2

The questions we must answer today:

-Who is this guy?

-What is integrated marketing?

-Why is it important?

-What should I do about it?

-Wait, doesn’t this room know more about this than the speaker?

©2010 06.29.2010 | P3

Who is this guy?

-Director of Social Media Outreach, MSL Ann Arbor

-Outreach, community management

-Works across branch offices and across disciplines

-Blogworks.org

-charlie.kondek@mslgroup.com

©2010 06.29.2010 | P4

What is integrated marketing?

Advertising - Public Relations – Media - E-commerce - Direct mail/CSR - Consultants/Specialists - Measurements/Analytics

©2010 06.29.2010 | P5

Why is it important?Creative

Communication Community

Consumer

©2010 06.29.2010 | P6

What should I do about it?

-Career (Big or Small)

-Freelance

-Volunteering

-School

-Online groups

-OVERCOME FEAR

http://pndblog.typepad.com/pndblog/2009/11/career-pathways-and-young-professionals.html

©2010 06.29.2010 | P7

Let’s open this up to the room.