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TRANSCRIPT
Executive SummaryThe Problem
Ice cream trucks and food trucks offer a wide of unhealthy food to their customer. Both of these
trucks have uninviting appeals written all over their vehicles.
The Solution
Kona Ice is the only engaging mobile shaved ice truck in the business. With its pristine and
lovable appearance, offering school nutrition standard products. Kona Ice in the Bay Area would
be remarkably popular in such an urban setting like this.
The Opportunity
With so many truck business in the Bay Area seeing such a new business would attract customers
easily.
Franchise Overview
★ Mobile, Hawaiian style shaved ice franchise established in Florence,
Kentucky
★ Kona Ice sells shaved ice that comes with different variation of
flavors called the Flavor-wave. Kona Ice can be rented for schools,
games, festivals, fairs, car washes, anywhere there’s a crowd and
they’ll provide you back a portion of every Kona sold
★ In order to start up a Kona Ice Franchise, pay for the truck and
finance fee (89,650 & 15,00) =$104,650
SWOT AnalysisStrengths:
Community InvolvementExtremely Quick startup (30 days or less)Proprietary Nutritional ProductIncredibly Low OverheadFixed RoyaltyMobilityVariety of flavors
Weaknesses:Seasonal Time (Spring & Summer)Location(Mobile Business)Easy to recreate product (Ice and favoring)
Opportunities:
To help impact the communitiesDiversity of giveback programs (Million Dollar Giveback)Cold treat alternative (Healthy/Nutritional)
Threats:
Other food trucks (Mexican and Ice cream)Simple product- besides the different flavors the concept of it is all is too plain Ice cream shops (more popularity)
Assessment of Opportunities for Venture Creation
Solution: Description of Product/ Service
★ Kona Ice can be rented for schools, games, festivals, fairs, car washes, anywhere
there’s a crowd and they’ll provide you back a portion of every Kona sold.
★ The shaved ice comes in five “klassic” sizes of kiddie, regular, king, color
changing, and souvenir.
★ The Kona Ice is sold in three different types of trucks which is the Kona mini, the
Kona Kioski, and the Kona Trailer
Company Logo
Marketing and Sales
● Kona Ice hosts events and collaborate with local schools in order to get the Kona Brand around.
● Numerous accounts of social media that promote each of the franchise
● Engages within their local comminity - Spread the brand name throughout
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