komunikacije v poslovnem svetu (trendi in...
TRANSCRIPT
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
Komunikacije v poslovnem svetu (trendi in priložnosti)
Beno Ceglar, Cisco [email protected]
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
Vsebina
Rešitve za sodelovanje v poslovnih okoljih
Poslovni video
Rešitve Cisco WebEx
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 333
Kultura TehnologijeProcesi
“Sodelovanje” predstavlja osnovo za poslovanje
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Mobility Security Policy MgmtAccessData Center Presence
Omrežje predstavlja platformo za rešitve sodelovanja
Unified Communications
IP TelephonyContact Center
Web & Audio ConferencingUnified Messaging
Video
Desktop Video TelePresence Video Conferencing
Web 2.0 ApplicationsCisco WebEx Connect Platform
Application Development Tools
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5Mobility Security Policy MgmtAccessData Center Presence
Unified CommunicationsUnified Communications VideoVideo Web 2.0 ApplicationsWeb 2.0 Applications
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
Kako rešitve za sodelovanje ponuja Cisco
CustomerPremises
Equipment(CPE)
Managed CPE
HostedCommunications
Solutions
SoftwareAs A
Service
ON PREMISE ON DEMAND
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
The Convergence of All Forms of Business Communications
PolicySpeech PresenceVirtualization VideoMobility
IntelligentNetwork
Mobile UCClients
Unified Messaging
Contact Center
VoiceVideo
Rich MediaConferencing
Ciscove Združene komunikacije
Unified Mobility;CUMC
IP phonesUnified clients
Unity UC ManagerUC500
MeetingPlaceWebEx
Cisco Unified Contact Center
CollaborativeTeam Space
WebEx Connect
Policy/Identity
Email/IM
Cisco Ent Policy Mgr.
Email/ Integration;
CUPC
Cisco TelePresence
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
Ciscov petletni plan vpliva združenih komunikacij na način sodelovanja
Accelerate Transform Include Transcend
Extending UC across
the business
Competitive advantage
with UCExtend UC to customers,
partners
Boundary Free Communication
Legacy,TDM to IP
Cost Savings
Employee Productivity
Business Transformation
Migrate
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
Povezati ljudi, podatke in procese
Rešitve Cisco WebEx
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
Nekateri globalni trendi in priložnosti
Globalization of Businesses
Speed vs. Scale
Rise of the Knowledge Worker
Distributed Value Chains
Ubiquitous Bandwidth
Mobility
SOA
SaaS
Unified Communications
Global Trends Technical Innovation
2.0
Tremendous Opportunity for Businesses to Move with Unprecedented Speed and Alter the Economics of Their Market
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
Delivery Model
Inovacijski cikli
Consumer
Enterprise
Application Innovation Cycle
Public Network
Enterprise Network
3 to 6 Months
3 to 6 Years
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
Delivery Model
The Current Landscape
Application
www
Izvleči najboljše iz obeh svetov
Ubiquity, Speed, Flexibility
“Web 2.0” style innovation platform
Facebook stat: 5000 “custom apps” built by 90K developers in 7 weeks
The “utilities”—security, reliability, scalability, availability, etc.
Intelligent services built into the network
Example: Network Access Control (NAC)
Bring together the pace of web-based innovations and Cisco’s proven strength in
enterprise networking
Public Network
Enterprise Network
Consumer
Enterprise
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
Poslovna vrednost WebEx rešitev
Reduce human latency to speed up business processes
Achieve optimum business results by reducing friction in collaboration
Improve the quality and quantity of knowledge worker’s output
….and at the same time, reduce cost of doing business.
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
WebEx rešitve
Infinite possibilities
Development platform,
open APIs
Add collaboration to any process, creating simple mash-ups or custom applications
+ =Instant Messaging
Voice
Shared Workspaces
Video
Web Meetings
Collaboration services
Presence
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
Spletni sestanki - rešitve
• Presentation, app and desktop sharing/control
• Rich real-time collaboration features
Sales CenterEvent Center Support Center Training Center
• Live and recorded Webinars
• Pre and post event management
• Lead tracking
• Online sales meetings and demos
• Attention indicator
• Customer portal
• Online classroom
• Breakout rooms
• Remote testing
• Hands-on labs
• Remote support
• Remote access
• WebACD
• Multi-Session UI
Meeting Center
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
WebEx MediaTone Network
9 Globally-linked data centers99.99%+ availability with full hot-site redundancyGlobal access and peeringAudit against ISO-17799 standards, stringent SAS70 Type II reportAudit against DIACAP/FISMA requirementsIndependent third-party source code review and reports
Intelligent, Secure, Reliable, and Scalable Global Delivery
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17
WebEx Connect: skupna platforma za storitve sodelovanja
Presence
Instant Messaging
Voice
Shared Workspaces
Video
Web Meetings
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18
Odprta platforma za razširitev in prilagoditev funkcionalnosti
Add Collaboration to Any Process, Creating Simple Mash-Ups or Custom Applications
Application Development Framework API
Connect Platform Services API
Common Services
Application Services
Security Framework
Identity
Policy
Analytics Notification Search
Administrative Services
User/ ApplicationProvisioning
Lifecycle Management
Audio Application Runtime
Table Service
Profile Calendar Video
Document Management
Persistent Chat
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
Poslovni video
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20
Dramatična rast internetnega prometa zaradi videa
Gopher, FTP
WWW
P2P
Video Content
Video Communication
Dominant Traffic Type
1993-19951995-2000
2000-20132013-2025
2025+
1995: Web Overtakes Gopher, FTP2000: Peer-to-peer Overtakes Web2010: Video Content Overtakes
Peer-to-Peer2015: Video Communication
Overtakes Video Content
37% CAGR 2006-2011
T
Source: Cisco Global IP Traffic Forecast, 2007
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21
Pravi vzvodi za poslovni video
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22
Vsesplošna uporaba video tehnologije
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23
Vizuelne izkušnje in uporabniške zahteve
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 24
Kreiranje novih poslovnih modelov z uporabo videa
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 25
Izzivi vpeljevanja videa v poslovni svet
Complexity Interactivity Capacity
n-display problem
Too many formats
Delivering new experiences
Hard to find and share video
Video isreal-timeand interactive
Increased customer expectations
Video storage
Bandwidth
Experience
Fragmented solutions
Hard to use
User is control-plane
B
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26
Poslovni video sistemi
Video broadcast to desktop PCs
Video calling, WebEx, and
interoperability
Unified communications
Desktop video streaming Networked
video signage
Digital signage IP-based video
surveillance
Video surveillance
Life-like, in-person video
collaboration
Cisco TelePresence
Media ready network platform
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 28
Poslovne video rešitve Telepresence
High-definition conferencing
Transforms collaboration
“Life-like” user experience
Tight network performance tolerances
Primary challenge: on-demand real-time performance
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 29
Auditorium
Health Presence
KiosksDocument Camera
Presentations
3200
1000
3000
500
Multipoint
Interoperability
G
Intercompany
Poslovne video rešitve Telepresence
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 30
Poslovne video rešitve Digital Media Systems
Streaming Video
e-Learning: Stored Training VoDs
Live Broadcast –Corporate Communications
Digital Signage
Primary challenge: capture, storage, and distribution
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 31
Video Telephony &Unified Personal Communicator WebEx – On-demand
TelePresenceInteroperability
G
Network as the PlatformNetwork as the Platform
Ad-hoc Video calls
Voice, Video & Web Collaboration
Interoperability
Unified MeetingPlace
QoSMedia ProcessingRSVP Inter-company
Poslovne video rešitve Sistem Združenih komunikacij
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 32
Media Ready Network
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 33
Program Media Ready Network Omogočanje poslovnih video rešitev
Video Solutions
Enable VideoSolutions
Optimize UserExperience
Best PracticesBest Practices
ArchitectureGuidelinesArchitectureGuidelines
Validated DesignsValidated Designs
Service ProviderintegrationService Providerintegration
QoS
Identity
CAC
Media Processing
RSVP
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 34
Omrežja MORAJO biti ustrezna za omogočanje video aplikacijToday's customers networks are NOT video ready…
– Optimized Delivery
– Monitoring and Management
– Non-Stop Communications
– Access Control
– Virtualization
– Infrastructure Security
– Increased Bandwidth
– Modular
…to address different application needs– capture, storage, and distribution
– on-demand real-time performance
– scalability and reach
– less predictable usage patterns
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 35
Video Ready Network Arhitektura
Clients Video Network Services
Media Content
Media I/O
UserInterface C
odec
Identity Services
Mobility Services
Confidentiality
Media Endpoint
Access Services
Location/Context
Packet Delivery
Session Admission
Quality of Service
Transport Services
Optimization
Conferencing
Recording
Transcoding
Bridging Services
Capture/Storage
Distribution
Content Mgmt
Storage Services
Session/Border ControllersCall Agent(s) Gateways
Session Control Services
High Availability Network Design
DATA CENTER
Aggregation
Edge
Access
Core
CoreStorage / Tape Farms
Server ClustersServer Farms
Aggregation
Edge
Access
Core
CoreStorage / Tape Farms
Server ClustersServer Farms
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 36
Video Ready Network Dodatni izzivi
Granular Application Classification, Prioritization, and Management–Distinguish among multiple video services and insure the experience, relative
service levels
Session Admission Control–Preserving wanted communications within policy are admitted to the network, while
unwanted are known and managed
Security–Cisco TrustSec integration for application level secure sessions and encryption
Presence and Location/Context Aware Services–Network provides information to applications to assist in session negotiation and
media type(s) available
Media Control Plane–Network intelligence at a session level, instead of a packet level
Seamless Session Integration–Access any rich media using the device of my choice, from the location of my
choice
IPv6–Improved multicast support and seamless mobile roaming
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 37
“Cisco on Cisco” implementirane video rešitve
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 38
Ujeti video priložnosti
Build Video Ready Build Video Ready Network ArchitectureNetwork Architecture
Deploy video solutions Deploy video solutions across the businessacross the business
Make Video part of Make Video part of your business DNAyour business DNA
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 39