kokomo twitter seminar
DESCRIPTION
TRANSCRIPT
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http://www.getbrandswag.com
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www.kylelacy.com
@kyleplacy
facebook.com/kyleplacy
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Borders no longer exist
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Language is Secondary
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“It’s easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to
message one another in real time, each experiencing the chat in his or her
tongue.”
-Vint CerfVP of Google
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What is Twitter?
http://www.twitter.com
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Micro-blogging service that enables its users to send and
read other users’ updates known as tweets.
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CocktailParty
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35-49 Represent 42% of Twitter
Users
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Tweets
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Text-based posts of up to 140 characters which are displayed on
the user’s profile page and delivered to other users who have subscribed
to them (followers)
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@
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RT
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#
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DM
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Tiny.Url
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http://bit.ly
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Profile
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Name – Bio - Web
• Brief Keyword Rich Bio• Give a 140-160 Description of
Yourself or Company• Location• Website
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Background
• Give Additional Connection Points
• Picture or Logo• Give a 140-160 Description of
Yourself or Company
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TweetUp
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Lists
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Search
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http://search.twitter.com
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FriendsEnemies
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• Start by following your friends• Watch the conversation and
follow their friends• Look at Lists• Follow industry leaders
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TweetDeck
www.tweetdeck.com
Desktop Application for Twitter Management
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Hootsuite
www.hootsuite.com
Web Based Application for Twitter Management
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MOSTGetting the
out of Social Media
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MonitoringObjectivesStrategyTools
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Monitoring
• The Importance of Listening
• Custom Reputation Management– Radian6.com
• Google Alerts
–http://www.google.com/alerts
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Objectives
• Establish the Rules
• Why are you applying social media?
• What do you want to accomplish?
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Strategy
• The Value of a Story
• Building Brand Awareness
• Where are you driving the user?
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Tools
• What technology are you using?
• What technology are they using?
• What technology are your employees using?
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5 Ways to Combine
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1. MarketingResearch
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2. TraditionalNetworking
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3. Integration
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4. BrandAwareness
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5.LeadGeneration
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blogsearch.google.com
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Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: [email protected]
• Phone: 1-765-610-5965