knowledge transfer 2.0 slides for auril 2011
DESCRIPTION
I spoke at an Association for University Research and Industry Links (AURIL) Conference in London in October. According to the feedback it went down very well - so here's the slide deck. As always I'm a bit light on words and heavy on graphics, so if you want to receive the Manual and InfoKit that goes with this visit here http://www.ginnn.com/forumgroup.aspx?g=5871 Or visit my blog at www.knowledgetransfer2.comTRANSCRIPT
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Knowledge Transfer2.0
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“I made a mistake in presuming that the self-interest of banks...was... capable of protecting their own shareholders”
Derivatives are a “time bomb” (2002)
The dangers of business as usual...Sunday, 23 October 11
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New Context
New Game
New Rules
New Tools
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There may be trouble ahead...The bad news is that :
New Context...
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0
50
100
150
200
2006 2007 2008 2009 2010
UK Investment by Financing Stage
start-up
seed-fundingcr
unch
BVCA data
mill
ions
New Context...
crun
ch?
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There maybe market volatility...
New Context...
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Funding Double Whammy...
Capital Markets Dual Funding
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There will certainly be cuts...
New Context...
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From:
HEROBAC . . . . to . . . . Impact
New Context...
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Let’s face the music & dance...But while there’s love and romance,
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New Game
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Towards Openness
Towards Co-creation
Towards Leanness
Three Trends in Innovation:
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Hank
Open Innovation
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Towards Openness
“most of the smart people don’t work for you”
Open InnovationOpen SourceCrowd sourcing
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“I’d like to take all of our geology, all the data we have that goes back to 1948, and put it into a file and share it with the world,” Over 80 percent of the new targets yielded substantial quantities of gold. 8 million ounces of gold found. Shaved two to three years off exploration time.
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Procter & Gamble
Harvard Business Review article authored by two P&G executives, the company’s innovation success rate has more than doubled while the cost of innovation has fallen
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KT was about individual research excellence - groups or individuals
KT 2.0 understands that innovation is a social process
Towards Collaboration..
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InnoCentive looking to crowd source improved open innovation strategy
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Yet still corporate led:
InnocentiveYet2.comNinesignma
etc.
Nothing akin to this in the KT space...
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Towards Co-creation
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From Collaboration to Co-creation
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From Protection to Connection...
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Text
Co-creation... Breaking the‘rules’
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Toward Lean
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Minimal Viable ProductValidation
Innovation accounting
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“Old management methods are not up to the task. Planning & forecasting are only accruate
when based on long, stable operating history and a
relatively static environment . Start-ups have neither”
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Delay prevents startups from getting the feedback they need
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False positives & false negatives...
Political - Fear of backing failure
Resource - Concerns over wasted resource
People less bothered about the ‘misses’
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We reduce cost - go lean
Outsource the cost - risk share
Get better & more diverse filters ... that approx validation
But the Game is Changed if:
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KnowledgeTransfer 2.0Getting more from less
New Rules...
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3 Pinch-points make KT inefficient
1 Pro
ject
Sel
ectio
n
2 Business Development
3 The Funding Valley of Death
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1 Pro
ject
Sel
ectio
n
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It’s not too many good ideas It’s not too little resource
It’s Filter Failure
Pinch-point 1Selection
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Filtering:Is time-consumingRequires a lot of clever peopleIs still not the market, but a guess
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Too early to know what will be a hit
The non-hits in aggregate might be more valuable
Too early to know what will be a hit
The full tail demonstrates the full range of impact
The KT -Impact Long Tail . . .
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The digital age has ushered new ways to filter information...
Crowds, with cognitive diversity & multiple perspectives, in aggregate provide stronger raw intelligence of any single person
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Wisdom of the CrowdProject selection through the:
Improves decision making, removes a constraint, increases transparency...And it’s Cheaper!
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A
B
C
The Long Tail of ‘Non-expert’ Expertise...
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2 Business Developm
ent
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Internal Capacity...
Clara Lopez !
Stephen Griffiths! Anna Tatton!
Tim Whitworth! Emma Nolan! Gordon Matthewman!
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External Capacity
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Scalability: Meets more demand Skill-sets: Provides Diversity of Skill-sets Scarcity: Overcomes scarcity by out-sourcing cost
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Research( Proof(of(Principle/Concept( Development( Seedcorn/(equity(
Pathfinder(Scheme(7=10K(~(6(months(
IP(Group((Grub(funding(
Follow=on=funding((All(RC’s)(80=150K(~12(months(
IKC((50K(~12(months(
MRC(–(Call(for(Targets:(Drug(Targets(&(AnUbodies(
IP(Group(
White(Rose(TSF(500K(
Commercialisa+on-Funding-Streams--
Clothworkers(((texUles(only)(6=16K(
Technology(Readiness(Levels((TRL)(TRL(1(–(Basic(principles(observed(
TRL(2(–(Tech(concept/(applicaUon(formulated(
TRL(3(–(AnalyUcal(&(experimental(POC(
TRL(4(–(Tech(validaUon(in(lab(environment(
TRL(5(–(Tech(validaUon(in(relevant(environment(
TRL(6(–(Prototype(demo(in(relevant(environment(
TRL(7(–(Prototype(demo(in(operaUonal(environment(
TRL(8(–(Tech(completed(through(test(and(demo(
TRL(9(–(Tech((qualified(through(successful(operaUons(
Fund
ing(sources(available(for(commercialisaU
on(
YABA(10=250K((avr(60K)(
Business(Enterprise(Fund(<100K(
YFM((250K(–(8M(
Working together to find the resource...
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Does it work?
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Increased Licence Income - 10-fold
£,000
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...at least - if not 15-fold
0
1000
2000
3000
4000
0
1000
2000
3000
4000
0
1000
2000
3000
4000
07/08 08/09 09/10 10/11 11/12
£,000
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3 Pinch-points make KT inefficient
3 The Funding Valley of DeathSunday, 23 October 11
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Research Development
Tech transfer
Commercialisation
Market Entry
Valley of Death
Pro
fit /
Loss
time
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Greater Credibility - better hit rate
More focus, incentive and motivation
Reduced risk and greater capacity
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KT1.0 Approach is… KT2.0 Approach is…
Constrained & Complex Simple, Capacity Building
Closed Connected & Open
Committee-based Crowd-based
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We can re-engineer the KT business model
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Large organisations are not the only way to make big things happen…
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...and it gets better the more organisations & individuals practicipate
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We’ll be without the moon, humming a different tune...
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Knowledge Transfer2.0
Many thanks for listening
Questions?
www.knowledgetransfer2.com
@brianamcSunday, 23 October 11