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Page 1: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation
Page 2: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Knowledge Cities on Smart Cities22@Barcelona Case

Josep M. Piqué

Page 3: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Agenda

Framework

22@Barcelona: Where

22@Barcelona: Knowledge City

22@Barcelona: Smart City

22@Barcelona: Knowledge Economy

22@Barcelona: Knowledge Society

Q&A

1

2

3

4

5

6

7

Page 4: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Framework1

Page 5: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation
Page 6: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Source: Loet Leydesdorff & Martin Meyer. 2003.

Knowledge-based

Economy

Knowledge

KnowledgeInfrastructure

GeographyPolitical Economy

Economy

Innovation

Page 7: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

University

Government

Industry

Source: Henry Etzkowitz & Loet Leydesdorff, 2000.

TRIPLE HELIX. Local & Global Innovation System

Page 8: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Venture Capital

Investors

EntrepreneursCorporations/

Strategic Investors/

R&D Centers/

Potential AcquirersLarge Pools of

Private Capital

Public Stock

Markets

Universities

Management

Professions

Government

Source: Jerry Engel, Josep Pique & Itxaso del Palacio, 2010.

CLUSTERS OF INNOVATION

Page 9: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Global

National

Regional

Local

Science Technology Industry Market

Innovation

Inte

rna

tion

al

Innovation+Internationalization

Source: Francesc Solé Parellada, Josep Piqué & Joan Bellavista. 2007.

Page 10: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Research Universities

Entrepreneurs

Venture Capital

Good Infrastructures(Social and Physical)

Good Food,

Wine and Coffee

Highly Trained

Workforce

with Global Access

Good

Business Climate

Angel

Investors

The Ecology of

Innovation

Source: The Ecology of Innovation, Tapan Munroe, 2008

The Ecology of Innovation

Page 11: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Source: Richard Florida, 2008

Talent: Who is your city?

Page 12: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Talent Economy

INTERNATIONAL

LOCAL

CREATION AND DEVELOPMENT TALENT

TALENT RETENTION

TTTSTREAM

TALENT

ATTRACTION

PERFORMANCE

Source: Xavier Marcet and Roser Salvat, 2009

Page 13: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

22@Barcelona: Where2

Page 14: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Among the main European capitals

Page 15: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Barcelona’s Metropolitan Area

Page 16: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

22@Barcelona, included in the Ensanche’s plan (1859)

Page 17: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

1860 - 1960: the “Catalan Manchester”

Page 18: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

1960 - 1990: obsolescence and degradation

Page 19: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Sagrera AVE

Forum 2004

22@Barcelona

The Barcelona’s eastern transformation

Olympic Village 1992

Page 20: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

22@Barcelona: Knowledge City on Smart City3

Page 21: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Knowledge City on Smart City

A new model of making city

The City as a Platform of the Knowledge Economy and Society

Page 22: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Phase 2 Knowledge EconomyCompanies

Phase 1 Smart CityTown PlanningBuildingInfrastructure

Conceptual model

Phase 3 KnowledgeSocietyCitizens

Page 23: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation
Page 24: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

The 22@ Plan, a Model of Knowledge City on Smart City

INCLUSIVE GROWTHGREEN GROWTHSMART GROWTH

@ ECONOMICS

SCIENCE AND TECH

GREEN INFRASTRUCTURES

MOBILITY QUALITY OF LIFE

HOUSING

Page 25: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

22@ Barcelona: Smart City4

Page 26: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

The scale of 22@Barcelona

• Productive Activities• Housing, facilities and services

The scale of the project:

Territory

New gross floor space

Increase in green spaces

Increase in facilities

Investment in infrastructures

3.200.000m2

800.000 m2

198,26 Ha (115 city blocks)

4.000.000 m²

114.000 m²

145.000 m²

200 million €

Page 27: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Balance public and private benefits:

0

3

CLAVE 22a CLAVE 22@

INDUSTRIAL

ACTIVITIES

URBAN

PRODUCTIVE

ACTIVITIES

@ ACTIVITIES

SOCIAL HOUSING

2’7 -

2-

2’2 -

Bu

ild a

bili

ty:

of ce

ilin

g/m

² o

f la

nd

CODE 22a CODE 22@

Urban planning. Density

Increase density:

PRIVATE BENEFITS PUBLIC BENEFITS

• More productive uses: 22a ➔ 22@

• Higher density: 2➔ 2,2 / 2,7

• Leadind edge infrastructures

• Free cession of land: 10% for 7@ facilities 10% for subsidized housing 10% for green areas

• Eventual opening of streets

• Financing a part of the Special Infrastructure Plan

Page 28: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Special Infrastructures Plan: The Backbone of the Smart City

New heating and cooling system

New energy networks

Underground galleries

New mobility plan

Selective pneumatic waste collection

Wi-fi and optic fiber

Page 29: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

22@UrbanLab

22@UrbanLab

Led

Page 30: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

University

Government

Industry

The City as a Platform

The City as

Organization

Public Procurement

Driven Research

Tech Transfer

Urban Lab

Golden References

Customer Insights

Scalability

City Challenges

Citizens needs

Ecology of Innovation

Quadruple Helix

Open Innovation in Cities

Page 31: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

22@ Barcelona: Knowledge Economy5

Page 32: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

MEDIA

Entrepreneurship

Services for companies

Internationalization

Community of professionals

Cluster strategies

Transversalprograms

Relation between clusters

Marketing

ENERGY MEDTECH ICT DESIGN

Urban clusters

Clusters policy

Page 33: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Technological centers

22@Barcelona: Clusters & activities

Leadership of projects: current situation and forecast

Companies

Institutions

Universities

IncubatorsResidences

Other services

Specific spaces

Dissemination spaces

Entrepreneurs

Page 34: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Media Cluster

Universities

Incubators

Institutions

Specifics spaces

Technological centers

Residences

Dissemination

Companies

UPF, UB, UOC

Barcelona Activa - Almogàvers

RNE, Barcelona TV…

Audiovisual Production Centre (PBM)

Barcelona Media-Innovation Centre

Melon District / Ciutadella

Media Factory

MediaPro, Lavinia, Cromosoma…

Page 35: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Universities

Incubators

Institutions

Specifics spaces

Technological centers

Residences

Dissemination

Companies

UB, UPC

Barcelona Activa - Glòries

Mobile World Capital, GSMA, AENOR

Interface building, Media-TIC building

BDigital Tech Centre

Melon District

Cibernarium

T-Systems, Indra, Telefónica

ICT Cluster

Page 36: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Media & ICT Campus

VILA CASAS MUSEUM

OF CONTEMPORARY ART

AUDIOVISUAL PRODUCTION

CENTRE

BARCELONA ACTIVA

IMAGINA BUILDING:

Mediapro, CIBM, Yahoo!, TCI,…

T-SYSTEMS HQ. &

BARCELONA DIGITAL

COMMUNICATION FACULTY

(UPF)

BARCELONA TV

MEDIA-TIC BUILDINGSUBSIDIZED HOUSING

INTERFACE BUILDING:

IMI, Indra & AENOR

AGBAR TOWER

RNEINDRA

GREEN AREAS

RBA HQ.

Page 37: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Clean Energy Cluster: Interuniversity Campus of Besòs

Universities

Institutions

Specifics spaces

Technological centers

Residences

Dissemination

Companies

UPC

b_TEC Incubator

ITER, Fusion for Energy

Campus Offices

IREC

b_TEC Residence

Campus services

Endesa, Alstom Wind, Agbar

Incubators

Page 38: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Health Cluster

Universities

Institutions

Specifics spaces

Research centers

Residences

Dissemination

Companies

UPF, Official Nursing College

Barcelona Activa - Almogavers

CatSalut, Blood Bank, BIOCAT

PRBB

IMIM, CRG, CMRB,

Nido

Biomedical Research

Park

Matachana, Gaes, Sanofi Aventis,

Isdin, Telemedicine

Incubators

Page 39: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Design Cluster

Universities

Institutions

Specifics spaces

Technological centers

Residences

Dissemination

Companies

BAU-UVic, UPC, IAAC

Hub Design

BCD

Palo Alto, PBM, Hub Design

KIM BCN

Melon District / Ciutadella

Hub Design

G-Star Raw, ADD, Node, Estudi

Arola, Morera Design, Bassat Ogilvy

Incubators

Page 40: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Companies and Jobs at 22@Barcelona

Economic Transformation

Jobs in 22@Barcelona

Employees of companies already

located or in process to be installed 93.000

Companies located in the district

Companies already located or in

process to be installed 8.223

10.300 M €Total Turnover (Annual)

Page 41: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Investment and Taxes at 22@Barcelona

Total Invesment (Accumulated)

Investment in Buildings 1.787,6 M€

2.772,4 M€

Investment in Infrastructures 192,3 M€

Investment in Land 793,4 M€

27,1 M€

Tax Planning permission(Year) 6,7 M€

Permanent Local Taxes (Year) 20,4 M€

Total Local Taxes (Year)

Investment and Taxes

Page 42: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Cluster’s leader agents

Page 43: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

22@ Barcelona: Social and Cultural6

Page 44: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

22@ Space of

Personal Relation

22@Talent

Increase of the belonging feeling

Creation of the community 22@

Pride to work/live in 22@

Space of personal relation

• 22@Network

• Cibernarium

• 22@Update Breakfast

• 22@Voluntariat

• 22@CreaTalent

• 22@Digital District

• Actions of direct communication

• 22@Staying in company

For the professionals For the neighbours

Page 45: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Old Factories as Public Space for Art, Culture and Technology creation.

www.hangar.org

www.laescocesa.org

Can Ricart

La Escocesa

The City as Externality: Art, Culture and Technology creation

22@ Cultural Factories

Page 46: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Access to personal and collaborative manufacturing using digital technologies

www.fablabbcn.org

www.fab10.org

Rethinking Manufacturing: Productive Cities

FABLABS

Page 47: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Q & A7

Page 48: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

Thank you!

Josep Miquel Piqué[email protected]

@JosepMPique

Page 49: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation

22@Barcelona

Page 50: Knowledge Cities on Smart Cities 22@Barcelona Case · 22a Î 22@ x Higher density: 2Î 2,2 / 2,7 x Leadind edge infrastructures ... Cluster strategies Transversal programs Relation