knowing your customers: what does the big data tell us?...knowing your customers: what does the big...
TRANSCRIPT
![Page 1: Knowing your customers: what does the Big Data tell us?...Knowing your customers: what does the Big Data tell us? Strategy • Business • Technology • Performance Nicolas BAUDY](https://reader034.vdocuments.mx/reader034/viewer/2022052013/602a45d383e7f7567b2187a6/html5/thumbnails/1.jpg)
Knowing your customers: what does the Big Data tell us?
![Page 2: Knowing your customers: what does the Big Data tell us?...Knowing your customers: what does the Big Data tell us? Strategy • Business • Technology • Performance Nicolas BAUDY](https://reader034.vdocuments.mx/reader034/viewer/2022052013/602a45d383e7f7567b2187a6/html5/thumbnails/2.jpg)
Strategy • Business • Technology • Performance
Nicolas BAUDY - HEC 25 years of experience in Marketing, Digital and Innovation.
Socialy – Dir. Business Consulting (marketing & communication
agency)
Vigimilia - co-founder and active investor (big data decision tool)
Investor and mentor in many start-ups.
Previously:
Innovigo - co-founder (digital business consulting firm)
Weekendesk - eCommerce Marketing Director
Voyages SNCF - France Mission Officer
TousEnFrance.com - co-fondateur & CEO
Pierre & Vacances - CTO & Innovation
Havas Voyages - CTO & Innovation
Deloitte & Touche - consultant
![Page 3: Knowing your customers: what does the Big Data tell us?...Knowing your customers: what does the Big Data tell us? Strategy • Business • Technology • Performance Nicolas BAUDY](https://reader034.vdocuments.mx/reader034/viewer/2022052013/602a45d383e7f7567b2187a6/html5/thumbnails/3.jpg)
Social Networks, Blogs, Specialized websites, Forums, Review websites: the best locations to share, promote and be seen
3
The best sources of information when you want to know your customers better
![Page 4: Knowing your customers: what does the Big Data tell us?...Knowing your customers: what does the Big Data tell us? Strategy • Business • Technology • Performance Nicolas BAUDY](https://reader034.vdocuments.mx/reader034/viewer/2022052013/602a45d383e7f7567b2187a6/html5/thumbnails/4.jpg)
Listen to their posts, articles, testimonials, reviews, pictures, conversations, …
Identify their drivers, key topics, satisfaction & dis-satisfaction, …
![Page 5: Knowing your customers: what does the Big Data tell us?...Knowing your customers: what does the Big Data tell us? Strategy • Business • Technology • Performance Nicolas BAUDY](https://reader034.vdocuments.mx/reader034/viewer/2022052013/602a45d383e7f7567b2187a6/html5/thumbnails/5.jpg)
Intelligence Listening Real-time
Spontaneous publications 400M captured sources +190 countries covered 61 languages processed Capturing online media
Automated analysis of the tone of publications
Recognition of objects
How can monitoring help decision making ?
![Page 6: Knowing your customers: what does the Big Data tell us?...Knowing your customers: what does the Big Data tell us? Strategy • Business • Technology • Performance Nicolas BAUDY](https://reader034.vdocuments.mx/reader034/viewer/2022052013/602a45d383e7f7567b2187a6/html5/thumbnails/6.jpg)
Executive summary
Example of queries Period of observation
![Page 7: Knowing your customers: what does the Big Data tell us?...Knowing your customers: what does the Big Data tell us? Strategy • Business • Technology • Performance Nicolas BAUDY](https://reader034.vdocuments.mx/reader034/viewer/2022052013/602a45d383e7f7567b2187a6/html5/thumbnails/7.jpg)
Writers’ information
![Page 8: Knowing your customers: what does the Big Data tell us?...Knowing your customers: what does the Big Data tell us? Strategy • Business • Technology • Performance Nicolas BAUDY](https://reader034.vdocuments.mx/reader034/viewer/2022052013/602a45d383e7f7567b2187a6/html5/thumbnails/8.jpg)
Contents’ information
![Page 9: Knowing your customers: what does the Big Data tell us?...Knowing your customers: what does the Big Data tell us? Strategy • Business • Technology • Performance Nicolas BAUDY](https://reader034.vdocuments.mx/reader034/viewer/2022052013/602a45d383e7f7567b2187a6/html5/thumbnails/9.jpg)
![Page 10: Knowing your customers: what does the Big Data tell us?...Knowing your customers: what does the Big Data tell us? Strategy • Business • Technology • Performance Nicolas BAUDY](https://reader034.vdocuments.mx/reader034/viewer/2022052013/602a45d383e7f7567b2187a6/html5/thumbnails/10.jpg)
Videos’ information
![Page 11: Knowing your customers: what does the Big Data tell us?...Knowing your customers: what does the Big Data tell us? Strategy • Business • Technology • Performance Nicolas BAUDY](https://reader034.vdocuments.mx/reader034/viewer/2022052013/602a45d383e7f7567b2187a6/html5/thumbnails/11.jpg)
What for? Transform observation into action: make sense of the data and act
Detect market opportunities Brand monitoring Alerting & Weak signals detection Adapt products and contents to the markets and customers Monitor and influence the demand
![Page 12: Knowing your customers: what does the Big Data tell us?...Knowing your customers: what does the Big Data tell us? Strategy • Business • Technology • Performance Nicolas BAUDY](https://reader034.vdocuments.mx/reader034/viewer/2022052013/602a45d383e7f7567b2187a6/html5/thumbnails/12.jpg)
Linkedin :
nicolasbaudy