Online Advertising is an ardent part of advertising. Also known as Digital Advertising,

Internet Advertising or Web advertising. Digital Advertising capitalise on internet to

deliver advertising and marketing messages. Without much hassle messages reach to

audience. Digital advertising is more cost effective than traditional advertising.

Digital advertising comprises of email marketing, Social Media Marketing, and SEM

(Search Engine Marketing. It also takes into account Display Advertising, Web Banner

Advertising and Mobile Advertising.

Display Advertising:

Display advertising is about posting ads on various websites. Its sole purpose is to

deliver promotional messages to larger audience. Because, in recent decade, we have

seen a huge jump in use of Internet. It is also used for creating brand awareness. When

we use internet, the ads we see on various websites are the part of Display Advertising.

However, with the time these ads start annoying us. Eventually, it gets successful in

delivering the messages.

Also read our another blog on Online Marketing:

5 Ways Digital Marketing Can Be Optimized Via Live Streaming

Mobile Advertising:

Mobile Advertising bridges the gap of communication between the products or services

and mobile and smartphone users. It ranges from normal text (SMS) advertising to

interactive ad campaigns.

Non-profit worldwide trade organisation, MMA (The Mobile Marketing Association) has

been formed for proper functioning. It works to foster mobile marketing and advertising

strategies.

Following are ways to do Mobile Advertising

● Multimedia messaging Service- banner ad, long text ad, short ad, audio ad, video

ad

● Mobile Web: rich media mobile ad, mobile Web banner ads, WAP 1.0 banner ads

● TV Advertising and Mobile video: linear and nonlinear ad break, creative mobile

ad and videos

Keep Modifying-

Online Advertising is the most sophisticated way of advertising. You don’t go out and

shoot ads for your brand. Online advertising is way simpler than conventional

advertising. You can experiment and mix up your ad campaign in online advertising.

Further, to reach larger audience you can always modify your ads. For instance, you

can focus on two domains for the target audience. In the winter, you can show images

of heavy coats to users in north India region, and t-shirts in south-west region . This

way advertisers can have more control on their audience through advertisement mixing.

There can be variety in income as well. Meanwhile, understand what devices users are

having. You can manage your income with it. For instance, users having apple product

tend to pay slightly extra than normal. This ‘slight extra’ could become, while comprised,

big in numbers.

Digital Advertisement Scientist:

You might think it amusing, but it actually results in assured growth. Determining the

effects and cause in offline advertising is hard. Contrary to this, online advertising is

easy to assess. Once done proper analysing and measuring of effects and cause

returns in success in online advertising. Often, advertisers come to an intuitive

conclusion; growth in sales is result of these ad campaigns. This can a be a misleading

conclusion. Said that, advertising budget rises when the sales are increased, even for

the useless advertisement. Albeit, in online advertisement you can assess which ads

are effective. It provides a solution to this problem. Altogether,you can increase sales

and put less budget on advertising.

Landing Pages Advertisements and marketing:

Generally, landing page is where a user lands on the web page of any website. In realm

of advertising and marketing, a landing page means the distinct web page of your

website. Therefore, landing pages are now being created for a focused objective.

Objectives vary according to the advertisers, now. Hence, there you can balance your

budget with increased traffic. Stop paying for directing people to your website or for

generic page. Start investing your time in landing pages, another effective part of online

advertisement. Keep your landing page relevant with your ad. Because, you become

more trackable with landing pages. Even, you can assess how many people landed on

page. You can see how many people bounced, how much time they spent and other

similar factors.

User- first inclination:

If your ad is not relevant or disruptive, you will see declination of users on your page.

So, keep user-first approach ahead when preparing your ad, or in dissemination of the

ad. Advertiser need to examine the data available. If Advertiser will assess an in-aap

journey of a user, they can determine the optimal time. Thus, create relevant

advertisement and pinch it on right time,

Conclusion- Online Advertising

These ideas aren’t new, but the proper implementation is critical in Online Advertising.

Brand and agencies should stop taking the ‘easy methods’. They should not follow the

same old strategies that don’t result in positive engagement with consumers.

Unconventional strategies, sometimes, prove to be far effective than any other. Keep

certain things in mind when you involve yourself in online advertising.