know act grow driving smarter businessdecisionsinvietnam2014

7232019 Know Act Grow Driving Smarter BusinessDecisionsInVietnam2014

httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 1112

KNOW ACT GROWDRIVING SMARTER BUSINESS

DECISIONS IN VIETNAM2014



OVER TWO DECADES OF DRIVINGSMARTER BETTER AND FASTER

DECISIONS IN VIETNAM

1923 1923 1946 1955 1968

The Companyis founded andincorporated in

Chicago IL

Nielsen producesthe first marketing

research andperformance

surveys Nielsen presentsthe first

instantaneousAudimeter to the

radio industry

Nielsen createsthe DesignedMarket Area (DMA)concept in the US

defining atelevision market Nielsen begins

measuringtelevision ratings

for all Summer andWinter Olympic

Games broadcasts

We capture and analysereal-life conversation online

across

235of the most popular US

television channels

We measure the activityof more than

50000online panelists worldwide


httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 3112Copyright copy 2014 The Nielsen Company

1974 1988 2005 2012

We measure

85millionretail product transactions

a year in 350000+ stores

globally

We provide TV audiencemeasurement in

33countries

NIELSEN IN

VIETNAM

1993

Nielsen scanned itsfirst item on June 251974 Juicy Fruit Gum

Nielsen introducesa new TV meteringtechnology the Active

Passive meter tomeasure all broadcasts

in the US

Nielsen becomes thefirst of ficial market

research provider forOlympic Games

Nielsen introduceshand-held scannersused by householdmembers to record

UPC-coded purchases


httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 4112DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014

WELCOME

VAUGHAN RYAN

MANAGING DIRECTOR

Vietnam

Vietnam continues to be a volatile market In less than two years

we have gone from the fastest-growing retail environment in the

world to a declining market with many new challenges As a

result companies need to be bet ter informed Decision-making

can no longer rely on gut fee l and historic trends as uncertain

times stand before us Organic growth will certainly slow downespecially in the key cities of Ho Chi Minh and Hanoi For this

reason companies need to look at new markets within the country

Companies that succeed in the future need to be present across

the total market As you will see in this 9th edition of the Nielsen

Pocket Reference Book we must start thinking about RURAL

Vietnam as our next source of growth With over 65 of the

countryrsquos population living in rural areas and accounting for around

50 of the countryrsquos GDP rural Vietnam is the ldquogreener pasturerdquo

that will drive growth for many businesses for at least the nextdecade and beyond



Information is everywhere and as easy as it is to jump on the

Internet bandwagon it is difficult discerning what matters Thatrsquos

the new challenge of ldquoBig Datardquo and this is where Nielsen can

help We deliver actionable insights to your business using new

forms of technology to consistently provide an UNCOMMON

sense of the Vietnamese consumer This version is a compilationof Nielsen findings over the past year and our hope is that it helps

you identify trends in Vietnam and serves as a first-stop reference

when you have questions about the market and your area of

interest We have again included our own proprietary research as

well as figures from the Vietnam Government Statistics Of fice

Know your consumers Act to address them Grow your business

Our presence in104 countries acrossdeveloped anddeveloping regionsenable us to provideclients with the mostcomprehensive viewof what consumerswatch and buy

NIELSEN PRESENCE

RANKEDAMONG TOPEMPLOYERSIN VIETNAM

STARTEDMYANMAROFFICE IN

MARCH 2014

REGIONALHEADQUARTERS

IN SINGAPORE

ABOUT 6000EMPLOYEES IN

11 MARKETS





With presence in 104 countries Nielsenrsquos mission is to provide

clients with the most complete understanding of what consumerswatch and buy The consumerrsquos world is changing at anunprecedented speed where media and commerce are collidingWe are focused on innovating to stay ahead of evolving markettrends allowing us to provide our clients with usable practical andmeaningful tools that help them make strategic business decisionsevery day Nielsen is uniquely positioned to drive performancemanagement solutions for our clients around the globe


httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 8112VIII DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014

WE ME ASURE THESE

CATEGORIES IN VIETN A M

BEVERAGE FOOD PERSONALCARE

HOUSEHOLDCARE

MILK-BASEDPRODUCTS

BABYPRODUCTS

CIGARETTES

Beer Biscuits and pies Hair conditioner Dish washingliquids Milk powdersyndicated Baby cereal Cigarettes

Energy drinks Bouillon MSG Body creamlotions

Fabr ic sof te ne rs S po on yogh ur t Ba by di ap er s

Fruit juices Chilli sauces Deodorants Facial tissues Sweetenedcondensed milk

Instant coffee Cooking oils Facial careproducts

Householdcleaners

Packaged water Gum Feminineprotection

Householdinsect aerosolsand coils

Ready-to-drink

tea

Instant noodles Mouth wash Household

insect lotionsReady-to-drinkmilk

Mayonnaise Personal wash Laundryproducts

Ready-to-drinkcoffee

Sauces Shampoo Tissue

Sport drinks Snacks Toothbrushes

Tea bags Toothpaste

Tonic fooddrinks



CONTENTS

3

10

18

24

32

38

44

48

INSIGHT 1 THE BIG PICTURE

INSIGHT 2 WHAT SHOPPERS WANT

INSIGHT 3 HEALTH MATTERS

INSIGHT 4 DEMYSTIFYING RURAL VIETNAM

INSIGHT 5 MORE DEVICES MORE SCREENS

INSIGHT 6 FUTURE OF BANKING

TAKING A CLOSER LOOK AT THE DATA 991251HOUSEHOLD INCOMES

TAKING A CLOSER LOOK AT THE DATA 991251 POPULATION


httpslidepdfcomreaderfullknow-act-grow-driving-smarter-businessdecisionsinvietnam2014 101122 DRIVING SMARTER BUSINESS DECISIONS IN VIE TNAM 2014

I N S I GHT 1

THE BIGPICTURE



CONSUMERS ARE AT THE HEART

OF YOUR BUSINESSBUT DO YOU KNOW HOW THE WORLDrsquoS ECONOMYAFFECTS THEIR SPENDING AND SAVINGS DECISIONS

ARECONSUMERS

SAVING

ARECONSUMERS

SPENDING

HOW DO THEY

FEELABOUT THEIR

JOB PROSPECTS



VIETNAMESE CONSUMERS ARE

CAUTIOUSLY OPTIMISTIC

of Vietnamese respondents

are confident about job prospects

45


are confident aboutpersonal finances

54


think now is the timeto buy

37

of Vietnamese respondentshave recently

changed spending tosave more

85







VIETNAMrsquoS WILLINGNESS TO SPEND IS RELATIVELY LOWER THAN THEREGIONAL AVERAGE OVER THE PAST YEAR

NOT SO GOODBAD

VN Q3rsquo13

EXCELLENTGOOD

VN Q4rsquo13 VN Q1rsquo14 VN Q2rsquo14 AP Q3rsquo13 AP Q4rsquo13 AP Q1rsquo14 AP Q2rsquo14

8

53

334

6

54

34

4

8

52

345

5

56

344

10

45

35

5

9

44

38

5

9

44

37

5

10

45

38

5



HIGHEST SAVINGS SINCE 2011 983080AFTER COVERING ESSENTIALLIVING EXPENSES983081

Investing in shares of stockmutual funds

HolidaysVacations

Home improvementsdecorating

New clothes

New technology products

Out-of-homeentertainment

Paying off debtscredit cardsloans

Retirement fund

Putting into savings

I have no spare cash

Donrsquot knowundecided

Q3 2013

Q4 2013

Q1 2014

Q2 2014

7274

7779

3531

3338

3230

31

31

3033

2930

3133

2729

282525

28

1417

1616

101010

12

1014

1610

7

744

122

1

Base All respondents n=503



SNAPSHOT OF VIETNAM OVER THE YEARS

INDEX LEVELS INDICATE DEGREES OF OPTIMISM 983080gt100983081 AND PESSIMISM 983080lt100983081

-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-

Since 2005 the Nielsen Global Survey of Consumer Confidence and Spending Intentions hasmeasured consumersrsquo confidence concerns and spending intentions The largest survey ofits kind it reaches more than 30000 online respondents in 60 countriesmdashthat represents aglobal online population of close to two billion consumers

Access Nielsenrsquos Global Consumer Confidence Trend Tracker atwwwnielsencomconsumerconfidence

SINCE LAST YEAR PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVEON HOUSEHOLD EXPENSES

PERCENTAGE OF VIETNAMESE FEEL THEIR COUNTRY IS CURRENTLY IN A RECESSION

STATE OF PERSONAL FINANCES



I N S I GHT 2

WHATSHOPPERSWANT



RETAIL VIETNAM WHATrsquoS FLYING

OFF THE SHELVES AND MALLS

THE FMCGMARKET

CUTTINGBACK ON

SPENDINGMORE ON

PREMIUMCATEGORIES



FMCG MARKET IS FACING THE HEAT

2 0 1 1

2 0 1 2

2 0 1 3

M A T

Y A Q

2 Q 3

Q 4 Q

1 Q 1

Q 2

Q 3

Q 4 Q

1 Q 2

Q 3

Q 4 Q

1

M A T

T Y

Y T D

Y A

Y T D

T Y

141

52

193

83

142

225

29

14

4359

141

200

UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH

-13

31

18

30

106

136

-40

32

-08

124

57

181

142

58

200

150

42

192

141

56

198

125

111

236

94

153

247

68

187

255

41

129

169

30

107

137

31

53

84

-23

29

06

-37

30

-08

-40

32

-07

8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVEON HOUSEHOLD EXPENSES

NO YES

TH VN MY PH ID IN TW JP

92

8

85

15

80

20

74

26

69

31

69

31

KO AU NZ S G HK AP

80

20

79

21

75

25

67

33

61

39

58

42

55

45

51

49

65

35

CN

Q2 2014Base All respondents n=7037

FAST MOVING CONSUMER GOODS MARKET DYNAMICS 991251 TOTAL VIETNAM 983080983081





MIDDLE CLASS SPENDING

ON THE RISEPERCENTAGE INCREASE 983090983088983089983091 VS 983090983088983089983092

CARS

+70ELECTRONICS

983080IPODS983081

+262INTERNATIONAL

TRAVEL+13

URBAN RURAL

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

10

12

15

2011

2013

2012

26

33

35

40

40

37

20

13

12

10

12

15

00

0

32

0

1

4

5

8

15

24

29

37

42

40

31

22

19

11

7



VIETNAMESE CONSUMERS

ARE SMARTER MOREDISCERNING SHOPPERSMORE FOCUSED ON QUALITY AND STILL SEEKING VALUE

PRICECHECKS

I USUALLY MAKEPRICE COMPARISONS

BEFORE PURCHASEDECISIONS

83

IrsquoM AWARE OF PRICEFOR MOST PRODUCTS

81

I CHECK PRICESCAREFULLY

55

QUALITY

IrsquoM WILLING TO PAYMORE FOR HIGHER

QUALITY

73

TO ME THE HIGHERTHE PRODUCT

PRICE THE BETTERTHE QUALITY

75







I N S I GHT 3

HEALTHMATTERS





BODY MIND AND SOUL 991251

ITrsquoS A BALANCING ACT

WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82

EATINGHEALTHY FOOD99

BALANCED DIET

95



FROM PERCEPTION TO PRODUCTS

TO CONSUMERS HEALTHY FOOD IS

lsquoHEALTHYrsquo PRODUCTS ARE

SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED

67FROMTRUSTWORTHYMANUFACTURERS

58NATURAL

72NO ARTIFICIALADDITIVES

58

LIQUID MILK

90 LOW CHOLESTEROL OIL73

ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46

CHEESE34Base All respondents n=700



TOP HEALTH AND NUTRITION PROBLEMS 991251THOSE NOT CONFIDENT IN CURRENT HEALTH 983080983081

THE MOST IMPORTANT CONCERNS IN LIFE 983080983081

HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER

RELATIONSHIP BETWEEN

FAMILY MEMBERS

FINANCE MONEY PROPERTY

HOUSE VEHICLES ETC

26

13

13

12

11

Middle-aged30+ yo 34

Youth 19

OFTENEASILY FALLS SICK

DONrsquoT KNOW WHERE TO EAT

HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD

THAT LACK IN NUTRITION

17

14

12

12

9

FAMILY HEALTH IS THE TOP CONCERN

1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEA LTHAND WEAK IMMUNITY

Q13 Self-evaluation o own health confidence ((All respondents n=700)Q16 First mention on most common HampN concerns (Those not confident in health n=284)





I N S I GHT 4

DEMYSTIFYINGRURALVIETNAM







RURAL CONSUMERS ARE

OPTIMISTIC ABOUT THE FUTUREAS THEIR INCOMES INCREASE MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES AND THE LIVES OFTHEIR CHILDREN

BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS

65 PLANS TOREPAIRREBUILDTHE HOUSE

47 PLANS TODEVELOP THEIROWN CAREER

37 INTENDS TO BUYA FRIDGE IN THENEXT 6 MONTHS

25 INTENDS TOBUY A WASHINGMACHINE IN THENEXT 6 MONTHS

91 ARE CONCERNEDABOUT THEIRKIDSrsquo FUTURE

15 OF MONTHLYHOUSEHOLDINCOME SPENTON THEIR KIDSrsquoEDUCATION983080VS 9 IN URBAN983081

3RD MOST IMPORTANTLIFE GOAL IS TOSEND CHILDRENTO THE CITYTO STUDY

47 WANT TOEXPLORENEW THINGS





RETAILERS ARE POWERFUL

BRAND AMBASSADORSRURAL VIETNAM CONSUMERS ARE READILY BUYINGWHAT THE RETAILERS RECOMMEND

90OF RETAILERS RECOMMENDPRODUCTS TO SHOPPERS

275MSHOPPERSRECEIVE RETAILERSrsquoRECOMMENDATIONS DAILY

85MSHOPPERS POTENTIALLYBUYING PRODUCTSBECAUSE OF RETAILERSrsquo

RECOMMENDATIONS DAILY

31SHOPPERS BUY PRODUCTSTHAT ARE RECOMMENDEDBY RETAILERS

477000OFF983085PREMISE STORES INRURAL AREAS

64CUSTOMERS VISIT ARURAL STORE DAILY





TELEVISION REMAINS A KEY

CHANNEL TO REACH AND CONNECT

INFORMATIONSOURCE ONLY

PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081

AFFECTS BRANDPURCHASEDECISION

BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source

A source ofentertainment

A reliablesource ofproduct

information



information

A sourceof product

information

88 SHARE OFTOTAL TIME SPENTON MEDIA USAGE

34 HOURS SPENTON WATCHINGTV DAILY



I N S I GHT 5

MOREDEVICESMORE PL ACES



GROWING MIDDLE CLASS MEANS

MORE SHOPPING FOR MEAND MY HOME

URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION

Source- Rural Nielsen Rural Study (2014)- Urban Omnibus (112012)

HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRA NDS



TECHNOLOGY OWNERSHIP AMONG ONLINE VIETNAMESE 983080SMARTPHONE ISPERSONAL OWNERSHIP ALL OTHER DEVICES ARE HOUSEHOLD OWNERSHIP983081

CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNEC TEDDEVICES AND SCREENS

lsquoConnected TVrsquo combines Smart TV and TV which connects to the internet via a separate device

Smartphonestop the listof personallyowned devices

MORECONNECTEDSCREENSAND DEVICES= MOREOPPORTUNITYTO REACHAND ENGAGECONSUMERS INUNIQUE WAYS

82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET



WHAT ARE THEY DOING ON EACH SCREEN

TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY

TOP 5 ACTIVITIES MOSTLY USED

198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC

62WATCH MOVIESERIESFILMS

75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS

LAPTOP DESKTOP TABLET SMARTPHONE

Source Nielsen Watch Study (2014) (Urban)



DIGITAL MEDIA IS A VITAL COMPONENT TO ANORGANISATIONrsquoS CROSS983085PLATFORM STRATEGY

ONLINE ACTIVITIES ACROSS DAY983085PARTS983080AS A PROPORTION OF TOTAL ONLINE POPULATION983081

ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY FACILITATEDBY MANY CONNECTED AND lsquoALWAYS ONrsquo DE VICES

USING THE INTERNET

LISTENING TO THE RADIO

READING PRINT NEWSPAPER

WATCHING TRADITIONAL T V

B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90



ONLINE VIDEO CONSUMPTION IS VERY STRONG

GENERAL ONLINE VIDEO BEHAVIOUR 991251 STREAMING ANDOR DOWNLOADING983080ANY ONLINE VIDEO NOT SPECIFICALLY TV AND MOVIE CONTENT983081

Weekly activity isfar higher among

young consumers(16ndash20 year olds94 21ndash29 yearolds 93)

YOUNG CONSUMERS FAR MORELIKELY THAN THEIR OLDERCOUNTERPARTS TO TURN TO ONLINESOURCES FOR VIDEO CONTENT

POPULAR SOURCES OF ONLINE VIDEO AMONG THOSE WHO

DOWNLOADEDSTREAMED IN PAST 983089983090 MONTHS

20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4





PARTICIPATION IN SOCIAL T V ACTIVIT Y DURING 983090983088983089983092983080AMONG TOTAL ONLINE POPULATION983081

SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN

The majority of onlineVietnamese have started

participating in social TV activity

SOCIAL TV IS A NEW ENGAGEMENT METRIC FOR TVrsquoSEXTENDED REACH AND INFLUENCE ACROSS SCREENS

Reading other peoplersquos comments aboutTV programs as you are watchingwatched recently

Interacting with othersposting comments about

TV programs as you are watchingwatched recently

91

87

WEEKLY OR MORE OFTENLAS T 12 MONTHS

62

57













HOUSEHOLD

INCOME CLASSIFICATIONHOUSEHOLD INCOME BAND 983080HIB983081 CLASSIFICATION SYSTEM OVERVIEW

THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME

TABLE 1 HIB OF URBAN HA NOI AND URBAN HO CHI MINH CIT Y

HIB

983090983088983089983091

HANOI HO CHI MINH CITY HO CHI MINH CITY

AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324

Source Nielsen Database 2013



TABLE 2 HIB OF URBAN AREAS IN THE 5 KEY CITIES

HIB

983090983088983089983091

HANOI HAIPHONG

DA NANGHO CHIMINHCITY

CAN THO 983093 KEYCITIES

URBAN URBAN URBAN URBAN URBAN URBAN

A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667




TABLE 3 HIB OF VIETNA M

HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548




TAKING A CLOSE R LOOK AT THE DATA 991251

POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090

Mekong River Delta 19473700 19618100 19803300 19999300 20236700

Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600

Dong Thap 1662500 1666600 1669600 1673200 1676300An Giang 2142600 2147600 2148900 2151000 2153700

Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100

Source Statistical Yearbook

POPULATION BY PROVINCE 20089912512012 983080CONrsquoTD983081



POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012

REGIONPROVINCE TOTAL URBAN RURAL

Tổng số ndash TOTAL 88772900 28356400 60416500Red River Delta 20236700 6247700 13989000

Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000




North and SouthCentral Coast

19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400

Thua Thien Hue 1114500 537700 576800Da Nang 973800 849000 124800

Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400

Central Highlands 5379600 1544100 3835500

Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500

Ba Ria - Vung Tau 1039200 518100 521100TPHo Chi Minh 7681700 6384500 1297200

POPULATION BY PROVINCE 991251 URBANRURAL 991251 2012 983080CONTrsquoD983081




Mekong River Delta 17390500 4329100 13061400

Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700

Source Statistical Yearbook 2012










POPULATION AREA AND POPULATION DENSITY BY PROVINCE 2012

REGIONPROVINCEPOPULATION

983080THOUSAND PEOPLE983081AREA 983080KM983090983081

POPULATION DENSITY983080PEOPLEKM983090983081

Tổng số ndash TOTAL 887729 3309511 268

Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665

Northern Midlandsand Mountain

114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101

Yen Bai 7644 68863 111Thai Nguyen 11502 35347 325

Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175







FEMALE POPULATION BY PROVINCE IN VIE TNAM 20089912512012

REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Tổng số ndash TOTAL 43162600 43501600 43946400 44403300 44865700

Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400

Quang Ninh 557200 561100 563900 568200 571600Hai Duong 869400 871700 873500 879000 884600

Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900

Quang Binh 422000 421700 424100 426500 428800Quang Tri 300700 303200 304400 305600 306900

Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300

Central Highlands 2510200 2538100 2568700 2596100 2634100

Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100

Binh Duong 727700 785000 841800 877800 905500Dong Nai 1223700 1261700 1304000 1350300 1386600

FEMALE POPUL ATION BY PROVINCE IN VIE TNAM 20089912512012 983080CONTrsquoD983081



REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300

Tra Vinh 505800 509100 510900 513600 515100Vinh Long 522700 520500 521000 522100 524200

Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700


FEMALE POPULATION BY PROVINCE IN VIETNAM 20089912512012 983080CONTrsquoD983081













CONSUMER PRICE INDEX 983080PREVIOUS MONTH = 100983081

MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090

January 1024 1003 1014 1017 1010February 1036 1012 1020 1021 1014

March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003

Monthly average index 1015 1005 1009 1014 1006

December of report year

compared with previous year

1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128














INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 983080BILLION VND983081

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090

Tổng số ndash TOTAL 19031281 22980866 2963 4997 3 695 0919 4627733 1State 3452783 4209568 5671080 6492723 7573745

Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165

Collective 66409 87303 109269 na na

Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na

Foreigninvested sector

8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373


Private 301 314 325 na na

Households 69 67 60 na na


446 432 420 446 463




OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF

ACTIVITY 983080BILLION VND983081

YEAR Tổng số ndashTOTAL

OF WHICH

CULTIVATION LIVESTOCK SERVICE

2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601

Index (previous year=100) ndash percentage

2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035






YEARTổng số ndash

TOTAL

OF WHICH

EXPORTS IMPORTS BALANCEIndex (previous year=100) ndash percentage

1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066


EXPORTS AND IMPORTS OF GOOD 983080MILLION USD983081 983080CONTrsquoD983081










OF WHICH

STATE NON983085STATEFOREIGN

INVESTED SECTOR

Structure (percentage)

1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29


RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP

983080BILLION VND983081 983080CONTrsquoD983081





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130

North Central andCentral coastal area

15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960

Quang Ngai 1071310 1340000 1722970 2016980 2519910Binh Dinh 1583560 1879730 2252540 2812170 3241020

Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150

RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE 983080AT CURRENT

PRICES983081 983080BILLION VND983081 983080CONTrsquoD983081



983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480

Tien Giang 1541360 1806010 2149880 2727140 3214270Ben Tre 1087820 1258700 1554750 1889590 1985450

Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430










Tổng số ndashTOTAL HOSPITAL REGIONALPOLYCLINIC SANATORIUMAND

REHABILITATIONHOSPITAL

MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208

NorthernCentral andCentralcoastal area

3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262

Quang Binh 173 8 6 na 159

Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244

Quang Ngai 206 18 6 na 182

Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140

Ninh Thuan 81 7 7 1 65

Binh Thuan 150 13 10 na 127

CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184

NUMBER OF HEALTH ESTABLISHMENTS UNDER PROVINCIAL DEPARTMENT OF

HEALTH IN 2012 BY PROVINCE 983080UNIT983081 983080CONTrsquoD983081





NUMBER OF PATIENT BEDS 983080THOUSAND BEDS983081

REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090

Tổng số ndash TOTAL 2198 2329 2463 2667 2751Hospital 1518 1639 1766 1955 2034

Regional polyclinic 87 81 77 77 78

Sanatorium andrehabilitation hospital

43 49 50 63 77

Medical service units incommunes precincts

487 494 503 506 507

Medical service units in

offices enterprises 50 50 50 50 34

Others 20 16 17 16 21

Bed per 10000 inhabitant(bed)

196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974

Medical service units inoffices enterprises

1000 1000 1000 1000 1007

Others 927 895 971 909 1133

Bed per 10000 inhabitant

Source Statistical Yearbook 2012 ndash excluding private establishments



NUMBER OF HEALTH STAFF 983080THOUSAND PERSONS983081

REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090

Medical staff Doctors 573 608 614 628 737

Assistant physicians 498 518 522 542 587

Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301

Doctors per 10000inhabitants (Persons)

67 71 71 71 83

Pharmaceutical staf f Pharmacists of high degree

58 57 56 58 103

Pharmacists of middle degree

139 159 179 205 303

Assistant Pharmacists 86 81 72 66 75


Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169

Pharmaceutical staf f

Pharmacists of high degree 1021 981 982 1036 1776


1122 1139 1126 1145 1478





MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE

AND BY REGION 983080THOUSAND VND983081

2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304

Northern midlandsand mountain areas

327 442 657 905 1285

North Central areaand Central coastal area

361 476 728 1018 1469


South East 893 1146 1773 2304 3241







GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION 983080PERCENTAGE983081

2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region

Red River Delta 100 86 83 71 61

Northern midlands

and mountain areas275 251 294 267 242


222 192 204 185 167


South East 31 25 23 17 14











EXCHANGE RATE TO US$1 YEAR AVERAGE

983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118

Source IMA Asia Report 2013





CONTACTSTEL +84 8 3997 8088

FAX +84 8 3845 5348

EMAIL vietnaminfonielsencom

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Ho Chi Minh City Head OfficeOver 250000 consumer and audit interviews annually

Off ices in top key cities in VietnamHCMC Ha Noi Da Nang Nha Trang Can Tho Hai Phong

Field work offices in other key areas 450+ full time staff

NIELSEN VIETNAM

ABOUT NIELSEN

Nielsen Holdings NV (NYSE NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information television and other media measurementonline intelligence mobile measurement trade shows and relatedproperties Nielsen has a presence in approximately 100 countries with

headquarters in New York USA and Diemen the Netherlands

For more information visit wwwnielsencom

Copyright copy 2014 The Nielsen Company All rights reserved Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZTACNTrademarks LLC Other product and service names are trademarks orregistered trademarks of their respective companies 148038





CONSUMERIZATION

Nielsen provides extensive

segmentation analysis

across industries to help

clients understand their

consumer Our measurement

enables clients to create

products and experiences to

effectively reach those unique

customer segments

INNOVATION

Once wersquove helped identify

the desires and needs of

consumers clients rely on our

ability to shape and develop

breakthrough products and

services This not only includes

effective go-to-market plans

but also innovative solutions

to expand their product

portfolio for future growth

MARKETING

EFFECTIVENESS

Our differentiated perspective

into what consumers watch

and buy helps clients prioritize

marketing spend and maximize

return on investment (ROI)

Nielsen determines whether

campaigns reached the right

consumers how the message

resonated and what action was

taken as a result

PERFORMANCE

MANAGEMENT

We provide our clients with

tools and processes to ensure

their product is available

visible and effectively

promoted With insights into

marketplace trends we help

clients get the right price and

create promotional and retail

experiences that get results

PERFORMANCE FRAMEWORK

At Nielsen we analyze billions of data points to see consumers

in an uncommon way We provide unique insights that allow ourclients to unlock demand The performance framework supports

our mission to help clients make faster smarter more confident

decisions to improve profitable growth

CONSUMERIZATION INNOVATIONMARKETING

EFFECTIVENESS

PERFORMANCE

MANAGEMENT





OVER TWO DECADES OF DRIVINGSMARTER BETTER AND FASTER

DECISIONS IN VIETNAM

1923 1923 1946 1955 1968

The Companyis founded andincorporated in

Chicago IL

Nielsen producesthe first marketing

research andperformance

surveys Nielsen presentsthe first

instantaneousAudimeter to the

radio industry

Nielsen createsthe DesignedMarket Area (DMA)concept in the US

defining atelevision market Nielsen begins

measuringtelevision ratings

for all Summer andWinter Olympic

Games broadcasts

We capture and analysereal-life conversation online

across

235of the most popular US

television channels

We measure the activityof more than

50000online panelists worldwide



1974 1988 2005 2012

We measure



globally


33countries

NIELSEN IN

VIETNAM

1993




in the US




UPC-coded purchases



WELCOME

VAUGHAN RYAN

MANAGING DIRECTOR

Vietnam





























NIELSEN PRESENCE



MARCH 2014


IN SINGAPORE


11 MARKETS









WE ME ASURE THESE



HOUSEHOLDCARE

MILK-BASEDPRODUCTS

BABYPRODUCTS

CIGARETTES






Householdcleaners



Ready-to-drink

tea







Tea bags Toothpaste

Tonic fooddrinks



CONTENTS

3

10

18

24

32

38

44

48











I N S I GHT 1

THE BIGPICTURE





ARECONSUMERS

SAVING

ARECONSUMERS

SPENDING

HOW DO THEY

FEELABOUT THEIR

JOB PROSPECTS







45



54



37



85








NOT SO GOODBAD

VN Q3rsquo13

EXCELLENTGOOD


8

53

334

6

54

34

4

8

52

345

5

56

344

10

45

35

5

9

44

38

5

9

44

37

5

10

45

38

5





HolidaysVacations


New clothes




Retirement fund




Q3 2013

Q4 2013

Q1 2014

Q2 2014

7274

7779

3531

3338

3230

31

31

3033

2930

3133

2729

282525

28

1417

1616

101010

12

1014

1610

7

744

122

1






-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-








I N S I GHT 2

WHATSHOPPERSWANT





THE FMCGMARKET

CUTTINGBACK ON

SPENDINGMORE ON

PREMIUMCATEGORIES




2 0 1 1

2 0 1 2

2 0 1 3

M A T

Y A Q

2 Q 3

Q 4 Q

1 Q 1

Q 2

Q 3

Q 4 Q

1 Q 2

Q 3

Q 4 Q

1

M A T

T Y

Y T D

Y A

Y T D

T Y

141

52

193

83

142

225

29

14

4359

141

200


-13

31

18

30

106

136

-40

32

-08

124

57

181

142

58

200

150

42

192

141

56

198

125

111

236

94

153

247

68

187

255

41

129

169

30

107

137

31

53

84

-23

29

06

-37

30

-08

-40

32

-07


NO YES


92

8

85

15

80

20

74

26

69

31

69

31

KO AU NZ S G HK AP

80

20

79

21

75

25

67

33

61

39

58

42

55

45

51

49

65

35

CN









CARS

+70ELECTRONICS

983080IPODS983081

+262INTERNATIONAL

TRAVEL+13

URBAN RURAL

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

10

12

15

2011

2013

2012

26

33

35

40

40

37

20

13

12

10

12

15

00

0

32

0

1

4

5

8

15

24

29

37

42

40

31

22

19

11

7





PRICECHECKS



83


81


55

QUALITY


QUALITY

73



75







I N S I GHT 3

HEALTHMATTERS







WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82


BALANCED DIET

95






SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT





1974 1988 2005 2012

We measure



globally


33countries

NIELSEN IN

VIETNAM

1993




in the US




UPC-coded purchases



WELCOME

VAUGHAN RYAN

MANAGING DIRECTOR

Vietnam





























NIELSEN PRESENCE



MARCH 2014


IN SINGAPORE


11 MARKETS









WE ME ASURE THESE



HOUSEHOLDCARE

MILK-BASEDPRODUCTS

BABYPRODUCTS

CIGARETTES






Householdcleaners



Ready-to-drink

tea







Tea bags Toothpaste

Tonic fooddrinks



CONTENTS

3

10

18

24

32

38

44

48











I N S I GHT 1

THE BIGPICTURE





ARECONSUMERS

SAVING

ARECONSUMERS

SPENDING

HOW DO THEY

FEELABOUT THEIR

JOB PROSPECTS







45



54



37



85








NOT SO GOODBAD

VN Q3rsquo13

EXCELLENTGOOD


8

53

334

6

54

34

4

8

52

345

5

56

344

10

45

35

5

9

44

38

5

9

44

37

5

10

45

38

5





HolidaysVacations


New clothes




Retirement fund




Q3 2013

Q4 2013

Q1 2014

Q2 2014

7274

7779

3531

3338

3230

31

31

3033

2930

3133

2729

282525

28

1417

1616

101010

12

1014

1610

7

744

122

1






-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-








I N S I GHT 2

WHATSHOPPERSWANT





THE FMCGMARKET

CUTTINGBACK ON

SPENDINGMORE ON

PREMIUMCATEGORIES




2 0 1 1

2 0 1 2

2 0 1 3

M A T

Y A Q

2 Q 3

Q 4 Q

1 Q 1

Q 2

Q 3

Q 4 Q

1 Q 2

Q 3

Q 4 Q

1

M A T

T Y

Y T D

Y A

Y T D

T Y

141

52

193

83

142

225

29

14

4359

141

200


-13

31

18

30

106

136

-40

32

-08

124

57

181

142

58

200

150

42

192

141

56

198

125

111

236

94

153

247

68

187

255

41

129

169

30

107

137

31

53

84

-23

29

06

-37

30

-08

-40

32

-07


NO YES


92

8

85

15

80

20

74

26

69

31

69

31

KO AU NZ S G HK AP

80

20

79

21

75

25

67

33

61

39

58

42

55

45

51

49

65

35

CN









CARS

+70ELECTRONICS

983080IPODS983081

+262INTERNATIONAL

TRAVEL+13

URBAN RURAL

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

10

12

15

2011

2013

2012

26

33

35

40

40

37

20

13

12

10

12

15

00

0

32

0

1

4

5

8

15

24

29

37

42

40

31

22

19

11

7





PRICECHECKS



83


81


55

QUALITY


QUALITY

73



75







I N S I GHT 3

HEALTHMATTERS







WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82


BALANCED DIET

95






SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT





WELCOME

VAUGHAN RYAN

MANAGING DIRECTOR

Vietnam





























NIELSEN PRESENCE



MARCH 2014


IN SINGAPORE


11 MARKETS









WE ME ASURE THESE



HOUSEHOLDCARE

MILK-BASEDPRODUCTS

BABYPRODUCTS

CIGARETTES






Householdcleaners



Ready-to-drink

tea







Tea bags Toothpaste

Tonic fooddrinks



CONTENTS

3

10

18

24

32

38

44

48











I N S I GHT 1

THE BIGPICTURE





ARECONSUMERS

SAVING

ARECONSUMERS

SPENDING

HOW DO THEY

FEELABOUT THEIR

JOB PROSPECTS







45



54



37



85








NOT SO GOODBAD

VN Q3rsquo13

EXCELLENTGOOD


8

53

334

6

54

34

4

8

52

345

5

56

344

10

45

35

5

9

44

38

5

9

44

37

5

10

45

38

5





HolidaysVacations


New clothes




Retirement fund




Q3 2013

Q4 2013

Q1 2014

Q2 2014

7274

7779

3531

3338

3230

31

31

3033

2930

3133

2729

282525

28

1417

1616

101010

12

1014

1610

7

744

122

1






-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-








I N S I GHT 2

WHATSHOPPERSWANT





THE FMCGMARKET

CUTTINGBACK ON

SPENDINGMORE ON

PREMIUMCATEGORIES




2 0 1 1

2 0 1 2

2 0 1 3

M A T

Y A Q

2 Q 3

Q 4 Q

1 Q 1

Q 2

Q 3

Q 4 Q

1 Q 2

Q 3

Q 4 Q

1

M A T

T Y

Y T D

Y A

Y T D

T Y

141

52

193

83

142

225

29

14

4359

141

200


-13

31

18

30

106

136

-40

32

-08

124

57

181

142

58

200

150

42

192

141

56

198

125

111

236

94

153

247

68

187

255

41

129

169

30

107

137

31

53

84

-23

29

06

-37

30

-08

-40

32

-07


NO YES


92

8

85

15

80

20

74

26

69

31

69

31

KO AU NZ S G HK AP

80

20

79

21

75

25

67

33

61

39

58

42

55

45

51

49

65

35

CN









CARS

+70ELECTRONICS

983080IPODS983081

+262INTERNATIONAL

TRAVEL+13

URBAN RURAL

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

10

12

15

2011

2013

2012

26

33

35

40

40

37

20

13

12

10

12

15

00

0

32

0

1

4

5

8

15

24

29

37

42

40

31

22

19

11

7





PRICECHECKS



83


81


55

QUALITY


QUALITY

73



75







I N S I GHT 3

HEALTHMATTERS







WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82


BALANCED DIET

95






SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT

















NIELSEN PRESENCE



MARCH 2014


IN SINGAPORE


11 MARKETS









WE ME ASURE THESE



HOUSEHOLDCARE

MILK-BASEDPRODUCTS

BABYPRODUCTS

CIGARETTES






Householdcleaners



Ready-to-drink

tea







Tea bags Toothpaste

Tonic fooddrinks



CONTENTS

3

10

18

24

32

38

44

48











I N S I GHT 1

THE BIGPICTURE





ARECONSUMERS

SAVING

ARECONSUMERS

SPENDING

HOW DO THEY

FEELABOUT THEIR

JOB PROSPECTS







45



54



37



85








NOT SO GOODBAD

VN Q3rsquo13

EXCELLENTGOOD


8

53

334

6

54

34

4

8

52

345

5

56

344

10

45

35

5

9

44

38

5

9

44

37

5

10

45

38

5





HolidaysVacations


New clothes




Retirement fund




Q3 2013

Q4 2013

Q1 2014

Q2 2014

7274

7779

3531

3338

3230

31

31

3033

2930

3133

2729

282525

28

1417

1616

101010

12

1014

1610

7

744

122

1






-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-








I N S I GHT 2

WHATSHOPPERSWANT





THE FMCGMARKET

CUTTINGBACK ON

SPENDINGMORE ON

PREMIUMCATEGORIES




2 0 1 1

2 0 1 2

2 0 1 3

M A T

Y A Q

2 Q 3

Q 4 Q

1 Q 1

Q 2

Q 3

Q 4 Q

1 Q 2

Q 3

Q 4 Q

1

M A T

T Y

Y T D

Y A

Y T D

T Y

141

52

193

83

142

225

29

14

4359

141

200


-13

31

18

30

106

136

-40

32

-08

124

57

181

142

58

200

150

42

192

141

56

198

125

111

236

94

153

247

68

187

255

41

129

169

30

107

137

31

53

84

-23

29

06

-37

30

-08

-40

32

-07


NO YES


92

8

85

15

80

20

74

26

69

31

69

31

KO AU NZ S G HK AP

80

20

79

21

75

25

67

33

61

39

58

42

55

45

51

49

65

35

CN









CARS

+70ELECTRONICS

983080IPODS983081

+262INTERNATIONAL

TRAVEL+13

URBAN RURAL

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

10

12

15

2011

2013

2012

26

33

35

40

40

37

20

13

12

10

12

15

00

0

32

0

1

4

5

8

15

24

29

37

42

40

31

22

19

11

7





PRICECHECKS



83


81


55

QUALITY


QUALITY

73



75







I N S I GHT 3

HEALTHMATTERS







WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82


BALANCED DIET

95






SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT











WE ME ASURE THESE



HOUSEHOLDCARE

MILK-BASEDPRODUCTS

BABYPRODUCTS

CIGARETTES






Householdcleaners



Ready-to-drink

tea







Tea bags Toothpaste

Tonic fooddrinks



CONTENTS

3

10

18

24

32

38

44

48











I N S I GHT 1

THE BIGPICTURE





ARECONSUMERS

SAVING

ARECONSUMERS

SPENDING

HOW DO THEY

FEELABOUT THEIR

JOB PROSPECTS







45



54



37



85








NOT SO GOODBAD

VN Q3rsquo13

EXCELLENTGOOD


8

53

334

6

54

34

4

8

52

345

5

56

344

10

45

35

5

9

44

38

5

9

44

37

5

10

45

38

5





HolidaysVacations


New clothes




Retirement fund




Q3 2013

Q4 2013

Q1 2014

Q2 2014

7274

7779

3531

3338

3230

31

31

3033

2930

3133

2729

282525

28

1417

1616

101010

12

1014

1610

7

744

122

1






-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-








I N S I GHT 2

WHATSHOPPERSWANT





THE FMCGMARKET

CUTTINGBACK ON

SPENDINGMORE ON

PREMIUMCATEGORIES




2 0 1 1

2 0 1 2

2 0 1 3

M A T

Y A Q

2 Q 3

Q 4 Q

1 Q 1

Q 2

Q 3

Q 4 Q

1 Q 2

Q 3

Q 4 Q

1

M A T

T Y

Y T D

Y A

Y T D

T Y

141

52

193

83

142

225

29

14

4359

141

200


-13

31

18

30

106

136

-40

32

-08

124

57

181

142

58

200

150

42

192

141

56

198

125

111

236

94

153

247

68

187

255

41

129

169

30

107

137

31

53

84

-23

29

06

-37

30

-08

-40

32

-07


NO YES


92

8

85

15

80

20

74

26

69

31

69

31

KO AU NZ S G HK AP

80

20

79

21

75

25

67

33

61

39

58

42

55

45

51

49

65

35

CN









CARS

+70ELECTRONICS

983080IPODS983081

+262INTERNATIONAL

TRAVEL+13

URBAN RURAL

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

10

12

15

2011

2013

2012

26

33

35

40

40

37

20

13

12

10

12

15

00

0

32

0

1

4

5

8

15

24

29

37

42

40

31

22

19

11

7





PRICECHECKS



83


81


55

QUALITY


QUALITY

73



75







I N S I GHT 3

HEALTHMATTERS







WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82


BALANCED DIET

95






SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT





CONTENTS

3

10

18

24

32

38

44

48











I N S I GHT 1

THE BIGPICTURE





ARECONSUMERS

SAVING

ARECONSUMERS

SPENDING

HOW DO THEY

FEELABOUT THEIR

JOB PROSPECTS







45



54



37



85








NOT SO GOODBAD

VN Q3rsquo13

EXCELLENTGOOD


8

53

334

6

54

34

4

8

52

345

5

56

344

10

45

35

5

9

44

38

5

9

44

37

5

10

45

38

5





HolidaysVacations


New clothes




Retirement fund




Q3 2013

Q4 2013

Q1 2014

Q2 2014

7274

7779

3531

3338

3230

31

31

3033

2930

3133

2729

282525

28

1417

1616

101010

12

1014

1610

7

744

122

1






-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-








I N S I GHT 2

WHATSHOPPERSWANT





THE FMCGMARKET

CUTTINGBACK ON

SPENDINGMORE ON

PREMIUMCATEGORIES




2 0 1 1

2 0 1 2

2 0 1 3

M A T

Y A Q

2 Q 3

Q 4 Q

1 Q 1

Q 2

Q 3

Q 4 Q

1 Q 2

Q 3

Q 4 Q

1

M A T

T Y

Y T D

Y A

Y T D

T Y

141

52

193

83

142

225

29

14

4359

141

200


-13

31

18

30

106

136

-40

32

-08

124

57

181

142

58

200

150

42

192

141

56

198

125

111

236

94

153

247

68

187

255

41

129

169

30

107

137

31

53

84

-23

29

06

-37

30

-08

-40

32

-07


NO YES


92

8

85

15

80

20

74

26

69

31

69

31

KO AU NZ S G HK AP

80

20

79

21

75

25

67

33

61

39

58

42

55

45

51

49

65

35

CN









CARS

+70ELECTRONICS

983080IPODS983081

+262INTERNATIONAL

TRAVEL+13

URBAN RURAL

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

10

12

15

2011

2013

2012

26

33

35

40

40

37

20

13

12

10

12

15

00

0

32

0

1

4

5

8

15

24

29

37

42

40

31

22

19

11

7





PRICECHECKS



83


81


55

QUALITY


QUALITY

73



75







I N S I GHT 3

HEALTHMATTERS







WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82


BALANCED DIET

95






SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT





I N S I GHT 1

THE BIGPICTURE





ARECONSUMERS

SAVING

ARECONSUMERS

SPENDING

HOW DO THEY

FEELABOUT THEIR

JOB PROSPECTS







45



54



37



85








NOT SO GOODBAD

VN Q3rsquo13

EXCELLENTGOOD


8

53

334

6

54

34

4

8

52

345

5

56

344

10

45

35

5

9

44

38

5

9

44

37

5

10

45

38

5





HolidaysVacations


New clothes




Retirement fund




Q3 2013

Q4 2013

Q1 2014

Q2 2014

7274

7779

3531

3338

3230

31

31

3033

2930

3133

2729

282525

28

1417

1616

101010

12

1014

1610

7

744

122

1






-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-








I N S I GHT 2

WHATSHOPPERSWANT





THE FMCGMARKET

CUTTINGBACK ON

SPENDINGMORE ON

PREMIUMCATEGORIES




2 0 1 1

2 0 1 2

2 0 1 3

M A T

Y A Q

2 Q 3

Q 4 Q

1 Q 1

Q 2

Q 3

Q 4 Q

1 Q 2

Q 3

Q 4 Q

1

M A T

T Y

Y T D

Y A

Y T D

T Y

141

52

193

83

142

225

29

14

4359

141

200


-13

31

18

30

106

136

-40

32

-08

124

57

181

142

58

200

150

42

192

141

56

198

125

111

236

94

153

247

68

187

255

41

129

169

30

107

137

31

53

84

-23

29

06

-37

30

-08

-40

32

-07


NO YES


92

8

85

15

80

20

74

26

69

31

69

31

KO AU NZ S G HK AP

80

20

79

21

75

25

67

33

61

39

58

42

55

45

51

49

65

35

CN









CARS

+70ELECTRONICS

983080IPODS983081

+262INTERNATIONAL

TRAVEL+13

URBAN RURAL

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

10

12

15

2011

2013

2012

26

33

35

40

40

37

20

13

12

10

12

15

00

0

32

0

1

4

5

8

15

24

29

37

42

40

31

22

19

11

7





PRICECHECKS



83


81


55

QUALITY


QUALITY

73



75







I N S I GHT 3

HEALTHMATTERS







WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82


BALANCED DIET

95






SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT







ARECONSUMERS

SAVING

ARECONSUMERS

SPENDING

HOW DO THEY

FEELABOUT THEIR

JOB PROSPECTS







45



54



37



85








NOT SO GOODBAD

VN Q3rsquo13

EXCELLENTGOOD


8

53

334

6

54

34

4

8

52

345

5

56

344

10

45

35

5

9

44

38

5

9

44

37

5

10

45

38

5





HolidaysVacations


New clothes




Retirement fund




Q3 2013

Q4 2013

Q1 2014

Q2 2014

7274

7779

3531

3338

3230

31

31

3033

2930

3133

2729

282525

28

1417

1616

101010

12

1014

1610

7

744

122

1






-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-








I N S I GHT 2

WHATSHOPPERSWANT





THE FMCGMARKET

CUTTINGBACK ON

SPENDINGMORE ON

PREMIUMCATEGORIES




2 0 1 1

2 0 1 2

2 0 1 3

M A T

Y A Q

2 Q 3

Q 4 Q

1 Q 1

Q 2

Q 3

Q 4 Q

1 Q 2

Q 3

Q 4 Q

1

M A T

T Y

Y T D

Y A

Y T D

T Y

141

52

193

83

142

225

29

14

4359

141

200


-13

31

18

30

106

136

-40

32

-08

124

57

181

142

58

200

150

42

192

141

56

198

125

111

236

94

153

247

68

187

255

41

129

169

30

107

137

31

53

84

-23

29

06

-37

30

-08

-40

32

-07


NO YES


92

8

85

15

80

20

74

26

69

31

69

31

KO AU NZ S G HK AP

80

20

79

21

75

25

67

33

61

39

58

42

55

45

51

49

65

35

CN









CARS

+70ELECTRONICS

983080IPODS983081

+262INTERNATIONAL

TRAVEL+13

URBAN RURAL

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

10

12

15

2011

2013

2012

26

33

35

40

40

37

20

13

12

10

12

15

00

0

32

0

1

4

5

8

15

24

29

37

42

40

31

22

19

11

7





PRICECHECKS



83


81


55

QUALITY


QUALITY

73



75







I N S I GHT 3

HEALTHMATTERS







WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82


BALANCED DIET

95






SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT









45



54



37



85








NOT SO GOODBAD

VN Q3rsquo13

EXCELLENTGOOD


8

53

334

6

54

34

4

8

52

345

5

56

344

10

45

35

5

9

44

38

5

9

44

37

5

10

45

38

5





HolidaysVacations


New clothes




Retirement fund




Q3 2013

Q4 2013

Q1 2014

Q2 2014

7274

7779

3531

3338

3230

31

31

3033

2930

3133

2729

282525

28

1417

1616

101010

12

1014

1610

7

744

122

1






-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-








I N S I GHT 2

WHATSHOPPERSWANT





THE FMCGMARKET

CUTTINGBACK ON

SPENDINGMORE ON

PREMIUMCATEGORIES




2 0 1 1

2 0 1 2

2 0 1 3

M A T

Y A Q

2 Q 3

Q 4 Q

1 Q 1

Q 2

Q 3

Q 4 Q

1 Q 2

Q 3

Q 4 Q

1

M A T

T Y

Y T D

Y A

Y T D

T Y

141

52

193

83

142

225

29

14

4359

141

200


-13

31

18

30

106

136

-40

32

-08

124

57

181

142

58

200

150

42

192

141

56

198

125

111

236

94

153

247

68

187

255

41

129

169

30

107

137

31

53

84

-23

29

06

-37

30

-08

-40

32

-07


NO YES


92

8

85

15

80

20

74

26

69

31

69

31

KO AU NZ S G HK AP

80

20

79

21

75

25

67

33

61

39

58

42

55

45

51

49

65

35

CN









CARS

+70ELECTRONICS

983080IPODS983081

+262INTERNATIONAL

TRAVEL+13

URBAN RURAL

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

10

12

15

2011

2013

2012

26

33

35

40

40

37

20

13

12

10

12

15

00

0

32

0

1

4

5

8

15

24

29

37

42

40

31

22

19

11

7





PRICECHECKS



83


81


55

QUALITY


QUALITY

73



75







I N S I GHT 3

HEALTHMATTERS







WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82


BALANCED DIET

95






SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT










NOT SO GOODBAD

VN Q3rsquo13

EXCELLENTGOOD


8

53

334

6

54

34

4

8

52

345

5

56

344

10

45

35

5

9

44

38

5

9

44

37

5

10

45

38

5





HolidaysVacations


New clothes




Retirement fund




Q3 2013

Q4 2013

Q1 2014

Q2 2014

7274

7779

3531

3338

3230

31

31

3033

2930

3133

2729

282525

28

1417

1616

101010

12

1014

1610

7

744

122

1






-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-








I N S I GHT 2

WHATSHOPPERSWANT





THE FMCGMARKET

CUTTINGBACK ON

SPENDINGMORE ON

PREMIUMCATEGORIES




2 0 1 1

2 0 1 2

2 0 1 3

M A T

Y A Q

2 Q 3

Q 4 Q

1 Q 1

Q 2

Q 3

Q 4 Q

1 Q 2

Q 3

Q 4 Q

1

M A T

T Y

Y T D

Y A

Y T D

T Y

141

52

193

83

142

225

29

14

4359

141

200


-13

31

18

30

106

136

-40

32

-08

124

57

181

142

58

200

150

42

192

141

56

198

125

111

236

94

153

247

68

187

255

41

129

169

30

107

137

31

53

84

-23

29

06

-37

30

-08

-40

32

-07


NO YES


92

8

85

15

80

20

74

26

69

31

69

31

KO AU NZ S G HK AP

80

20

79

21

75

25

67

33

61

39

58

42

55

45

51

49

65

35

CN









CARS

+70ELECTRONICS

983080IPODS983081

+262INTERNATIONAL

TRAVEL+13

URBAN RURAL

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

10

12

15

2011

2013

2012

26

33

35

40

40

37

20

13

12

10

12

15

00

0

32

0

1

4

5

8

15

24

29

37

42

40

31

22

19

11

7





PRICECHECKS



83


81


55

QUALITY


QUALITY

73



75







I N S I GHT 3

HEALTHMATTERS







WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82


BALANCED DIET

95






SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT







HolidaysVacations


New clothes




Retirement fund




Q3 2013

Q4 2013

Q1 2014

Q2 2014

7274

7779

3531

3338

3230

31

31

3033

2930

3133

2729

282525

28

1417

1616

101010

12

1014

1610

7

744

122

1






-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-








I N S I GHT 2

WHATSHOPPERSWANT





THE FMCGMARKET

CUTTINGBACK ON

SPENDINGMORE ON

PREMIUMCATEGORIES




2 0 1 1

2 0 1 2

2 0 1 3

M A T

Y A Q

2 Q 3

Q 4 Q

1 Q 1

Q 2

Q 3

Q 4 Q

1 Q 2

Q 3

Q 4 Q

1

M A T

T Y

Y T D

Y A

Y T D

T Y

141

52

193

83

142

225

29

14

4359

141

200


-13

31

18

30

106

136

-40

32

-08

124

57

181

142

58

200

150

42

192

141

56

198

125

111

236

94

153

247

68

187

255

41

129

169

30

107

137

31

53

84

-23

29

06

-37

30

-08

-40

32

-07


NO YES


92

8

85

15

80

20

74

26

69

31

69

31

KO AU NZ S G HK AP

80

20

79

21

75

25

67

33

61

39

58

42

55

45

51

49

65

35

CN









CARS

+70ELECTRONICS

983080IPODS983081

+262INTERNATIONAL

TRAVEL+13

URBAN RURAL

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

10

12

15

2011

2013

2012

26

33

35

40

40

37

20

13

12

10

12

15

00

0

32

0

1

4

5

8

15

24

29

37

42

40

31

22

19

11

7





PRICECHECKS



83


81


55

QUALITY


QUALITY

73



75







I N S I GHT 3

HEALTHMATTERS







WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82


BALANCED DIET

95






SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT







-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-








I N S I GHT 2

WHATSHOPPERSWANT





THE FMCGMARKET

CUTTINGBACK ON

SPENDINGMORE ON

PREMIUMCATEGORIES




2 0 1 1

2 0 1 2

2 0 1 3

M A T

Y A Q

2 Q 3

Q 4 Q

1 Q 1

Q 2

Q 3

Q 4 Q

1 Q 2

Q 3

Q 4 Q

1

M A T

T Y

Y T D

Y A

Y T D

T Y

141

52

193

83

142

225

29

14

4359

141

200


-13

31

18

30

106

136

-40

32

-08

124

57

181

142

58

200

150

42

192

141

56

198

125

111

236

94

153

247

68

187

255

41

129

169

30

107

137

31

53

84

-23

29

06

-37

30

-08

-40

32

-07


NO YES


92

8

85

15

80

20

74

26

69

31

69

31

KO AU NZ S G HK AP

80

20

79

21

75

25

67

33

61

39

58

42

55

45

51

49

65

35

CN









CARS

+70ELECTRONICS

983080IPODS983081

+262INTERNATIONAL

TRAVEL+13

URBAN RURAL

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

10

12

15

2011

2013

2012

26

33

35

40

40

37

20

13

12

10

12

15

00

0

32

0

1

4

5

8

15

24

29

37

42

40

31

22

19

11

7





PRICECHECKS



83


81


55

QUALITY


QUALITY

73



75







I N S I GHT 3

HEALTHMATTERS







WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82


BALANCED DIET

95






SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT





I N S I GHT 2

WHATSHOPPERSWANT





THE FMCGMARKET

CUTTINGBACK ON

SPENDINGMORE ON

PREMIUMCATEGORIES




2 0 1 1

2 0 1 2

2 0 1 3

M A T

Y A Q

2 Q 3

Q 4 Q

1 Q 1

Q 2

Q 3

Q 4 Q

1 Q 2

Q 3

Q 4 Q

1

M A T

T Y

Y T D

Y A

Y T D

T Y

141

52

193

83

142

225

29

14

4359

141

200


-13

31

18

30

106

136

-40

32

-08

124

57

181

142

58

200

150

42

192

141

56

198

125

111

236

94

153

247

68

187

255

41

129

169

30

107

137

31

53

84

-23

29

06

-37

30

-08

-40

32

-07


NO YES


92

8

85

15

80

20

74

26

69

31

69

31

KO AU NZ S G HK AP

80

20

79

21

75

25

67

33

61

39

58

42

55

45

51

49

65

35

CN









CARS

+70ELECTRONICS

983080IPODS983081

+262INTERNATIONAL

TRAVEL+13

URBAN RURAL

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

10

12

15

2011

2013

2012

26

33

35

40

40

37

20

13

12

10

12

15

00

0

32

0

1

4

5

8

15

24

29

37

42

40

31

22

19

11

7





PRICECHECKS



83


81


55

QUALITY


QUALITY

73



75







I N S I GHT 3

HEALTHMATTERS







WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82


BALANCED DIET

95






SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT







THE FMCGMARKET

CUTTINGBACK ON

SPENDINGMORE ON

PREMIUMCATEGORIES




2 0 1 1

2 0 1 2

2 0 1 3

M A T

Y A Q

2 Q 3

Q 4 Q

1 Q 1

Q 2

Q 3

Q 4 Q

1 Q 2

Q 3

Q 4 Q

1

M A T

T Y

Y T D

Y A

Y T D

T Y

141

52

193

83

142

225

29

14

4359

141

200


-13

31

18

30

106

136

-40

32

-08

124

57

181

142

58

200

150

42

192

141

56

198

125

111

236

94

153

247

68

187

255

41

129

169

30

107

137

31

53

84

-23

29

06

-37

30

-08

-40

32

-07


NO YES


92

8

85

15

80

20

74

26

69

31

69

31

KO AU NZ S G HK AP

80

20

79

21

75

25

67

33

61

39

58

42

55

45

51

49

65

35

CN









CARS

+70ELECTRONICS

983080IPODS983081

+262INTERNATIONAL

TRAVEL+13

URBAN RURAL

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

10

12

15

2011

2013

2012

26

33

35

40

40

37

20

13

12

10

12

15

00

0

32

0

1

4

5

8

15

24

29

37

42

40

31

22

19

11

7





PRICECHECKS



83


81


55

QUALITY


QUALITY

73



75







I N S I GHT 3

HEALTHMATTERS







WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82


BALANCED DIET

95






SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT






2 0 1 1

2 0 1 2

2 0 1 3

M A T

Y A Q

2 Q 3

Q 4 Q

1 Q 1

Q 2

Q 3

Q 4 Q

1 Q 2

Q 3

Q 4 Q

1

M A T

T Y

Y T D

Y A

Y T D

T Y

141

52

193

83

142

225

29

14

4359

141

200


-13

31

18

30

106

136

-40

32

-08

124

57

181

142

58

200

150

42

192

141

56

198

125

111

236

94

153

247

68

187

255

41

129

169

30

107

137

31

53

84

-23

29

06

-37

30

-08

-40

32

-07


NO YES


92

8

85

15

80

20

74

26

69

31

69

31

KO AU NZ S G HK AP

80

20

79

21

75

25

67

33

61

39

58

42

55

45

51

49

65

35

CN









CARS

+70ELECTRONICS

983080IPODS983081

+262INTERNATIONAL

TRAVEL+13

URBAN RURAL

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

10

12

15

2011

2013

2012

26

33

35

40

40

37

20

13

12

10

12

15

00

0

32

0

1

4

5

8

15

24

29

37

42

40

31

22

19

11

7





PRICECHECKS



83


81


55

QUALITY


QUALITY

73



75







I N S I GHT 3

HEALTHMATTERS







WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82


BALANCED DIET

95






SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT









CARS

+70ELECTRONICS

983080IPODS983081

+262INTERNATIONAL

TRAVEL+13

URBAN RURAL

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

10

12

15

2011

2013

2012

26

33

35

40

40

37

20

13

12

10

12

15

00

0

32

0

1

4

5

8

15

24

29

37

42

40

31

22

19

11

7





PRICECHECKS



83


81


55

QUALITY


QUALITY

73



75







I N S I GHT 3

HEALTHMATTERS







WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82


BALANCED DIET

95






SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT







PRICECHECKS



83


81


55

QUALITY


QUALITY

73



75







I N S I GHT 3

HEALTHMATTERS







WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82


BALANCED DIET

95






SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

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6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

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1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT









I N S I GHT 3

HEALTHMATTERS







WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82


BALANCED DIET

95






SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT









WHAT WEEAT

HOW WE

LIVE

LIVING HAPPILY

92

WORK LIFE BALANCE

89

DOING EXERCISE82


BALANCED DIET

95






SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT








SAFEHYGIENIC

94FRESH

91

VITAMINSINCLUDED


58NATURAL


58

LIQUID MILK


ORGANIC FOOD63

POWDER MILK56

YOGURT54

CEREAL46






HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT







HEALTH OF HUSBAND

WIFECHILDREN

MY PERSONAL HEALTH

MY CAREER


FAMILY MEMBERS


HOUSE VEHICLES ETC

26

13

13

12

11


Youth 19



HEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATINGDRINKING FOOD


17

14

12

12

9








I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT







I N S I GHT 4








RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT









RURAL CONSUMERS ARE


BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGERIDEALS





























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT























PRODUCTINFORMATION

983080SPECIFICATION

FUNCTION983081


BEING A

TRUSTWORTHYSOURCE

29 69 50 36

40 57 42 48

69 38 20 16

69 47 20 18

Mosttrustworthy

source



information



information

A sourceof product

information





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT





I N S I GHT 5






URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT







URBAN RURAL

99 99

64

24

4

89

62

31

HOUSEHOLD DEVICES

PENETRATION










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT










82

81

75

74

70

58

49

37

35

33

SMARTPHONE

LAPTOPNOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIA

SEPARATE DEVICE

PAY

SMART

HOME INTERNET

CONNECTION

WIRELESS LAN

TABLET




TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT






TIME SPENT PER DAY

102MINSDAY

94MINSDAY

87MINSDAY

69MINSDAY


198

BROWSE

WEBSITES

91BROWSE

WEBSITES

91BROWSE

WEBSITES

94ORDINARY CALL

AND MESSAGE

292

WATCHREADTHE NEWS

77WATCHREAD

THE NEWS

82WATCHREAD

THE NEWS

81BROWSE

WEBSITES

386

SOCIALNETWORK

69SOCIAL

NETWORK

79PLAY GAMES

78LISTEN TO MUSIC

4 83LISTEN TO MUSIC


75LISTEN TO MUSIC

77SOCIAL

NETWORK

578

PLAY GAMES

61PLAY GAMES

74SOCIAL

NETWORK

74WATCHREAD

THE NEWS








USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

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cnetcom

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aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







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NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

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EFFECTIVENESS

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USING THE INTERNET




B e f o r e 9 a

m

9 a m

- B e f o r e 1 2 p

m

1 2 p m

- B e f o r e 2 p

m

2 p m

- B e f o r e 4 p m

4 p m

- B e f o r e 6 p

m

6 p m

- B e f o r e 8

p m

8 p m

- B e f o r e 1 0

p m

1 0 p m

O n w

a r d s

10

20

30

40

50

60

70

80

90










20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







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NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT












20112014

WEEKLY

70

91

45

LA ST 12MONTHS

MONTHLY

98

81

96

YouTube

channelnewsasiacom

stompcomsg

msncom

straitstimescom

asiaonecom

therealsingaporecom

dailymailcouk

cnetcom

huffingtonpostcom

espnfccom

aboutcom

Other

86

37

25

23

22

21

12

11

10

6

5

4

4













91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT















91

87


62

57













HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT















HOUSEHOLD




HIB

983090983088983089983091


AND HANOI

URBAN URBAN URBAN

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 3 2

A1 19 18 18

A 20 21 21

B 39 38 38

C 33 31 32

D 8 9 9

E 0 1 0

F 0 0 0

TOTAL 100 100 100

Sample Size 102923 78401 181324





HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT






HIB

983090983088983089983091

HANOI HAIPHONG




A5 0 0 0 0 0 0

A4 0 0 0 0 0 0

A3 0 0 0 0 0 0

A2 1 0 1 3 0 2

A1 19 8 14 18 6 16

A 20 9 14 21 7 18

B 39 39 34 38 22 37

C 33 43 39 31 43 34

D 8 9 12 9 23 10

E 0 0 1 1 5 1

F 0 0 0 0 0 0

TOTAL 100 100 100 100 100 100

Sample Size 102923 3968 17281 78401 8094 210667





HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT






HIB

983090983088983089983091

VIETNAM

URBAN RURAL TOTAL

A5 0 0 0

A4 0 0 0

A3 0 0 0

A2 1 0 1

A1 13 5 8

A 15 5 8B 35 24 28

C 37 42 41

D 12 22 19

E 1 6 5

F 0 0 0

TOTAL 100 100 100

Sample Size 231612 18936 250548





POPULATION









REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







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CONSUMERIZATION









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REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







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EFFECTIVENESS

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REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Long An 1428200 1436300 1442800 1449600 1458200

Tien Giang 1668000 1672800 1678000 1682600 1692500

Ben Tre 1259600 1256100 1256700 1257800 1258500

Tra Vinh 1000800 1003200 1006700 1012600 1015300

Vinh Long 1024000 1025100 1026500 1028600 1033600


Kien Giang 1672300 1688500 1699700 1714100 1726200

Can Tho 1180900 1188600 1195100 1200300 1214100

Hau Giang 756300 758000 760400 769200 769700

Soc Trang 1285100 1293200 1297500 1303700 1301900

Bac Lieu 847500 856800 863300 873300 873400

Ca Mau 1201700 1207100 1210200 1214900 1217100








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







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NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









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taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT








Ha Noi 6844100 2931300 3912800

Vinh Phuc 1020600 235600 785000

Bac Ninh 1079900 283000 796900

Quang Ninh 1177200 615400 561800

Hai Duong 1735100 381400 1353700

Hai Phong 1904100 885000 1019100

Hung Yen 1145600 148700 996900

Thai Binh 1787300 178700 1608600

Ha Nam 790000 82900 707100

Nam Dinh 1836900 331700 1505200

Ninh Binh 915900 174000 741900

Northern Midlands

and Mountain 11400200 1942400 9457800

Ha Giang 758000 114100 643900

Cao Bang 515200 103800 411400

Bac Kan 301000 49000 252000

Tuyen Quang 738900 96800 642100

Lao Cai 646800 146100 500700

Yen Bai 764400 149400 615000

Thai Nguyen 1150200 327200 823000

Lang Son 744100 143100 601000

Bac Giang 1588500 155100 1433400

Phu Tho 1335900 243100 1092800

Dien Bien 519300 78000 441300

Lai Chau 397500 57200 340300

Son La 1134300 158400 975900Hoa Binh 806100 121100 685000





19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







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CONSUMERIZATION









customer segments

INNOVATION











MARKETING

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taken as a result

PERFORMANCE

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EFFECTIVENESS

PERFORMANCE

MANAGEMENT







19173600 5009500 14164100

Thanh Hoa 3426600 394700 3031900

Nghe An 2952000 400500 2551500

Ha Tinh 1230500 192100 1038400

Quang Binh 857900 130300 727600

Quang Tri 608100 177700 430400


Quang Nam 1450100 277200 1172900

Quang Ngai 1227900 179900 1048000

Binh Dinh 1501800 462700 1039100

Phu Yen 877200 203800 673400

Khanh Hoa 1183000 526400 656600

Ninh Thuan 576700 208400 368300

Binh Thuan 1193500 469100 724400


Kon Tum 462400 161900 300500

Gia Lai 1342700 394200 948500

Dak Lak 1796700 432500 1364200

Dak Nong 543200 83500 459700

Lam Dong 1234600 472000 762600

South East 15192300 9283600 5908700

Binh Phuoc 912700 153400 759300

Tay Ninh 1089900 170800 919100

Binh Duong 1748000 1133500 614500

Dong Nai 2720800 923300 1797500







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







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customer segments

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EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT







Long An 1458200 261800 1196400

Tien Giang 1692500 249500 1443000

Ben Tre 1258500 126300 1132200

Tra Vinh 1015300 164800 850500

Vinh Long 1033600 160900 872700

Dong Thap 1676300 297700 1378600

An Giang 2153700 645900 1507800

Kien Giang 1726200 471200 1255000

Can Tho 1214100 805200 408900

Hau Giang 769700 202800 566900

Soc Trang 1301900 442500 859400

Bac Lieu 873400 238100 635300

Ca Mau 1217100 262400 954700
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







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NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT
















Red River Delta 202367 210509 961

Ha Noi 68441 33236 2059

Vinh Phuc 10206 12365 825

Bac Ninh 10799 8227 1313

Quang Ninh 11772 61023 193

Hai Duong 17351 16560 1048

Hai Phong 19041 15239 1250

Hung Yen 11456 9260 1237

Thai Binh 17873 15700 1138

Ha Nam 7900 8605 918

Nam Dinh 18369 16526 1112

Ninh Binh 9159 13767 665


114002 952723 120

Ha Giang 7580 79149 96

Cao Bang 5152 67079 77

Bac Kan 3010 48594 62

Tuyen Quang 7389 58673 126

Lao Cai 6468 63839 101


Lang Son 7441 83208 89

Bac Giang 15885 38489 413

Phu Tho 13359 35334 378

Dien Bien 5193 95629 54

Lai Chau 3975 90688 44

Son La 11343 141744 80

Hoa Binh 8061 46087 175








REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT










REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090


Red River Delta 9929000 9968200 10044400 10139900 10231600

Ha Noi3256900 3292000 3340200 3398300 3446500

Ha Tay

Vinh Phuc 501700 506200 510000 511900 516600

Bac Ninh 520100 522600 528700 539000 548400


Hai Phong 921000 927800 936200 946900 958800

Hung Yen 581900 575700 579100 578400 579800

Thai Binh 923400 922300 923000 923500 924100

Ha Nam 404500 402300 402300 402600 403700

Nam Dinh 939100 933800 934500 936300 938100

Ninh Binh 453800 452700 453000 455800 459400


5538200 5555600 5601000 5663000 5718300

Ha Giang 361600 362000 367100 373400 379400

Cao Bang 259900 257500 258600 259200 260000

Bac Kan 145900 146100 146700 147400 148200

Tuyen Quang 366000 361900 364300 365900 369000

Lao Cai 302000 305900 311100 316700 321200

Yen Bai 369800 371000 375600 379800 382800

Thai Nguyen 561900 568900 572400 577700 583200

Lang Son 366900 368300 369400 371200 372300

Bac Giang 782700 785100 785100 793300 803100

Phu Tho 665300 669300 668000 672900 674100

Dien Bien 238800 245300 250500 255300 259400

Lai Chau 181400 181500 185900 190300 194300

Son La 537500 536600 546700 556700 564700



REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







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WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT





REGION

PROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Hoa Binh 398500 396200 399600 403200 406600


9528900 9532600 9572400 9622800 9682400

Thanh Hoa 1721100 1722000 1722800 1727100 1733400

Nghe An 1473700 1467700 1475000 1481700 1487000

Ha Tinh 641600 620700 621000 621500 622900


Thua Thien Hue 551100 550200 550700 557100 563400

Da Nang 441700 453300 469700 482000 493500

Quang Nam 728800 729700 730700 735100 740300

Quang Ngai 618500 617200 617700 619100 622200

Binh Dinh 760300 762300 764700 767800 769700

Phu Yen 429600 430800 433200 435100 438200

Khanh Hoa 578900 586300 588800 592100 596800

Ninh Thuan 282300 283800 283900 283800 286000

Binh Thuan 578600 583700 585700 588300 593300


Kon Tum 211000 213100 214500 215300 216500

Gia Lai 626600 637800 644400 651000 657100

Dak Lak 849100 859400 868800 877600 890100

Dak Nong 237200 235800 240400 243000 253500

Lam Dong 586300 592000 600600 609200 616900

South East 6991700 7253800 7480500 7668300 7849000

Binh Phuoc 422000 430700 439900 446600 452000

Tay Ninh 535500 536200 540100 545400 551100





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT





REGIONPROVINCE

983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Ba Ria - Vung Tau 490600 499400 506200 513400 519800

HCMC 3592200 3740800 3848500 3934800 4034000


Long An 718700 723000 726300 729900 734000

Tien Giang 853300 852100 852100 853100 862700

Ben Tre 644100 639800 640200 640800 641300


Dong Thap 833000 835900 837600 839500 841100

An Giang 1083000 1080700 1080900 1081700 1082200

Kien Giang 838200 836300 845600 851500 858300

Can Tho 597300 598900 599900 605300 610400

Hau Giang 378800 376600 377500 380800 381500

Soc Trang 653800 650500 652600 654000 654900

Bac Lieu 434500 429500 432900 437900 438900

Ca Mau 601400 600400 601900 603000 605700
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT
















MONTH 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


March 1030 998 1008 1022 1002

April 1022 1004 1001 1033 1001

May 1039 1004 1003 1022 1002

June 1021 1006 1002 1011 997

July 1011 1005 1001 1012 997

August 1016 1002 1002 1009 1006

September 1002 1006 1013 1008 1022

October 998 1004 1011 1004 1009

November 992 1006 1019 1004 1005

December 993 1014 1020 1005 1003




1199 1065 1118 1181 1068

Previous year=100 1230 1069 1092 1186 1092

Year 2000=100 1796 1920 2096 2486 2715

Year 2005=100 1408 1505 1643 1948 2128















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT
















983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090


Central 2865937 3525735 4974074 5767558 6813217

Local 586846 683833 697006 725165 760528

Non-state 7099033 8855172 11508673 13987202 17274165


Private 5727233 7225509 9624094 na na

Households 1305391 1542360 1775310 na na


8479465 9916126 12455244 16470994 21429421

Structure ()


State 181 183 191 176 164

Central 150 153 168 156 148

Local 31 30 23 20 16

Non-state 373 385 389 378 373





446 432 420 446 463







OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT








OF WHICH


2005 4338744 3314244 952529 71971

2006 4515508 3423674 1017921 73913

2007 4677236 3536802 1064548 75886

2008 5004115 3780127 1145438 78550

2009 5158196 3810902 1266144 81150

2010 5401628 3967336 1351372 82920

2011 5718858 4219254 1412042 87562

Prel 2012 5877927 4338701 1448625 90601


2005 1034 1014 1114 1026

2006 1041 1033 1069 1027

2007 1036 1033 1046 1027

2008 107 1069 1076 1035

2009 1031 1008 1105 1033

2010 1047 1041 1067 1022

2011 1059 1063 1045 1056

Prel 2012 1028 1028 1026 1035







TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT








TOTAL

OF WHICH


1991 858 868 849

1992 1157 1237 1087

1993 1349 1157 1544

1994 1430 1358 1485

1995 1377 1344 1400

1996 1352 1332 1366

1997 1129 1266 1040

1998 1004 1019 992

1999 1116 1233 1021

2000 1294 1255 1332

2001 1037 1038 1037

2002 1167 1112 1218

2003 1246 1206 1279

2004 1287 1314 1266

2005 1184 1225 1150

2006 1224 1227 1221

2007 1314 1219 1398

2008 1288 1291 1286

2009 886 911 8672010 1236 1265 1213

2011 1297 1342 1258

Prel 2012 1121 1182 1066












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT












OF WHICH


INVESTED SECTOR


1990 1000 304 696 na

1991 1000 269 731 na

1992 1000 242 758 na

1993 1000 218 782 na

1994 1000 231 764 05

1995 1000 226 769 05

1996 1000 213 775 12

1997 1000 200 786 14

1998 1000 194 793 13

1999 1000 186 801 13

2000 1000 178 806 16

2001 1000 167 817 16

2002 1000 162 799 39

2003 1000 157 802 41

2004 1000 150 812 38

2005 1000 129 833 38

2006 1000 127 836 37

2007 1000 107 856 37

2008 1000 98 868 34

2009 1000 131 842 27

2010 1000 142 832 26

2011 1000 126 845 29

Prel 2012 1000 122 849 29








983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT







983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Lai Chau 88560 113540 136290 189210 173900

Son La 507290 631450 808320 921390 1236570

Hoa Binh 278360 358690 486200 602600 743130


15681040 19492710 24914400 30440820 37159810

Thanh Hoa 1430170 1778000 2383530 2946540 4051260

Nghe An 1615570 1991410 2768020 3114850 3921930

Ha Tinh 898530 1147190 1463940 1896810 2178320

Quang Binh 602460 727360 956300 1192770 1365720

Quang Tri 568570 731110 949380 1228150 1520900

Thua Thien Hue 927500 1096060 1458380 1804720 2074650

Da Nang 1843520 2686700 3410320 4269630 5072540

Quang Nam 895620 1115460 1417920 1640370 2329960


Phu Yen 615140 749540 936270 1150630 1428030

Khanh Hoa 2003930 2339010 2904820 3561020 4321200

Ninh Thuan 422320 510690 641630 737650 915300

Binh Thuan 1202840 1400450 1648380 2068530 2219070


Kon Tum 218860 279060 368060 484960 621920

Gia Lai 822990 1006950 1310600 1826820 2096220

Dak Lak 1327140 1911580 2613490 2253380 3043720

Dak Nong 334450 418460 521320 661890 790220

Lam Dong 1313650 1641470 2026580 2399690 3008440

South East 33666820 42043630 54168600 64739630 77452890

Binh Phuoc 783410 938080 1222570 1613110 1881430

Tay Ninh 1911140 2228640 3020960 3236110 4340150





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT





983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

Binh Duong 2634440 3369990 4550330 5569150 7028470

Dong Nai 3772080 4523050 5722100 7306550 8424970

Ba Ria - Vung Tau 1405050 1880860 2335640 3293480 3275380

TPHo Chi Minh 23160700 29103010 37317000 43721230 52502490


Long An 1157950 1407710 1793700 2276250 2721480


Tra Vinh 679880 754970 857360 1043520 1191010

Vinh Long 1136160 1378440 1702860 1983900 2252140

Dong Thap 1689100 2167820 2674500 3754540 4126150

An Giang 2839620 3213500 4907570 4420180 5938940

Kien Giang 1954630 2256720 2987130 3764010 3997300

Can Tho 2052060 2717370 3250150 4028430 4516340

Hau Giang 696180 938980 1206790 1649530 2241270

Soc Trang 1233700 1560810 2173450 2563960 3080800

Bac Lieu 944860 1160000 1185450 1212090 1761130

Ca Mau 1546530 1881970 2374950 3034930 3626430












MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT











MEDICALSERVICEUNIT

Bac Giang 144 13 18 na 112

Phu Tho 128 10 15 na 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 na 208


3283 230 127 10 2910

Thanh Hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

Ha Tinh 291 16 12 1 262


Quang Tri 160 10 7 1 142

ThuaThien Hue

176 14 8 1 152

Da Nang 71 13 na 1 56

Quang Nam 280 24 11 na 244


Binh Dinh 182 17 5 1 159

Phu Yen 126 13 7 1 105

Khanh Hoa 169 13 14 1 140



CentralHighlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 na 184








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT








REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090




43 49 50 63 77


487 494 503 506 507



Others 20 16 17 16 21


196 208 220 240 249



Hospital 1019 1029 1028 1010 990



784 1075 1023 1341 1051


1006 1006 1004 1002 974


1000 1000 1000 1000 1007

Others 927 895 971 909 1133






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT






REGIONPROVINCE 983090983088983088983096 983090983088983088983097 983090983088983089983088 983090983088983089983089 983090983088983089983090



Nurses 651 715 823 881 1003

Midwives 230 250 268 279 301


67 71 71 71 83


58 57 56 58 103


139 159 179 205 303



Medical staff

Doctors 1046 1061 1010 1023 1174


Nurses 1079 1099 1151 1070 1138

Midwives 1105 1090 1072 1041 1079

Doctors per 10000 1031 1060 1000 1000 1169




1122 1139 1126 1145 1478







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT







2004

983090983088983088983094 983090983088983088983096 983090983088983089983088 983090983088983089983090WHOLE COUNTRY 636 995 1387 2000 10757

By Residence

Urban 815 1058 1605 2130 3071

Rural 378 506 762 1070 1541

By Region

Red River Delta 498 666 1065 1580 2304


327 442 657 905 1285


361 476 728 1018 1469


South East 893 1146 1773 2304 3241








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT








2006 983090983088983088983096 983090983088983089983088 983090983088983089983089 PREL 983090983088983089983090

WHOLE COUNTRY 155 134 142 126 111

By Residence

Urban 77 67 69 51 39

Rural 180 161 174 159 144

By Region


Northern midlands



222 192 204 185 167


South East 31 25 23 17 14












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT












983090983088983089983088 983090983088983089983089 983090983088983089983090 983090983088983089983091 983090983088983089983092

Japan 8800 8000 8000 9700 10600

China 677 646 631 619 608

Hong Kong 777 778 776 776 776

Taiwan 3160 2950 2960 2970 2940

South Korea 115900 110800 112500 109600 105800

Indonesia 908600 877600 938400 1053800 1212500

Malaysia 322 306 309 315 323

Philippines 4510 4330 4220 4250 4280

Singapore 136 126 125 125 122

Thailand 3170 3050 3110 3080 3260

Vietnam 1915100 2068100 2084700 2101900 2130000

India (FY) 4580 4660 5340 5850 6600

Australia 109 096 096 104 115

New Zealand 139 126 123 122 118







FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT








FAX +84 8 3845 5348


WEB wwwnielsencomvn






NIELSEN VIETNAM

ABOUT NIELSEN









CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT







CONSUMERIZATION









customer segments

INNOVATION











MARKETING

EFFECTIVENESS










taken as a result

PERFORMANCE

MANAGEMENT
















EFFECTIVENESS

PERFORMANCE

MANAGEMENT



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