kneebone financial services presentation
DESCRIPTION
Marketing Performance Management Presentation for financial services industry. Drive new accounts by increasing your marketing effectiveness. Kneebone is a cross marketing performance software platform.TRANSCRIPT
© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
© Kneebone Inc. Confidential. Do Not Copy.
Cross-Marketing performance technology – BI Built for Marketers
Technology for the ideas you haven’t thought of yet.
© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
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Kneebone Inc. history
• 7 years, Toronto based• Marketing, Technology and Performance
Partnership– Wendy Robertson, CEO (Marketing Strategy)– John Wylie, PhD, CTO (Marketing Software)– Adrian Borys (Product Management)
• US Patent granted in 2011• www.kneebone.com/about
© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
3
Kneebone understands change.
Is my acquisition and retention working
Is my marketing driving channel performance
Where are we seeing cross-marketing performance
What new business outcomes are possible.
© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
4
What is Kneebone?
• Software-as-a-Service Cross-Marketing Performance Technology 1. Unified view of Marketing Investments and Performance data
• Marketing Activities: advertising, social Media, direct, digital, communications, PR
• Performance Data: transactions, branch, sales, web hits, units sold, and other KPIs
2. Analyze Cost and Performance• Marketing Event Level OR product, branch, channel levels• Perform test and learns faster (Champion/Challenger)
3. Plan Performance• Understand the past to plan scenarios for future marketing spend
© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
5
Kneebone Technology
1. Proprietary Marketing Data Model – All Data sources, ETL, normalized timelines, drill anywhere,
event level
2. Patented Performance Algorithm – Historical average at the marketing event level allowing the
marketer to easily visualize performance
3. Advance Visualization Technology for Marketers– Dashboards, reports, Blocking charts, time series
© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
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Kneebone for Marketers…
• ……see cross-marketing performance with risk and spend
• …that want to put in more rigor into managing marketing spend
• …lower costs of marketing performance analysis• …that do want to better understand, through data,
the Cause, Effect, and Result of Marketing.• …are overwhelmed with data, access to data, and
timeliness data.
© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
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Kneebone includes Risk Management Data
• Condition data set– Show me total household debt trend– Interest Rates– Bankruptcies
• Segment data– Drill down by Risk Segment, treatment,
• Performance (KPI) data– Portfolio risk KPIs like charge offs, defaults,
interest income, etc…
© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
Targeted Population
Segment Credit Band
450
Balance Transfer
DM
Credit Increase
Online
Segment Credit Band
700
Credit Increase
Branch
Acquisition Population
Region A
2.9% Offer
Kiosk
Loyalty Rewards
Online
Region B
3.9% Offer
Direct Agent
Customer View of Campaigns
© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
Sales and Leads Risk ManagementBudget and Cost
Media Events and Loyalty ProgramsSocial Media
Business Rules that define your business:1. Calendar2. Lines of Business3. Geographies4. Types of Marketing used5. Measures – Responses/Applications/Approvals/ Profitability
Organizing your Data
CRM Campaign
Clie
nt D
ata
Kneebone will provide ETL spec, all individual client data removed
Clie
nt E
TL
Proc
ess
Knee
bone
Pla
tform
Subs
crib
er
Appl
icati
ons
© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
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Event view of Campaigns
Segment Credit Band 450 Balance Transfer DM
Segment Credit Band 450 Credit Increase TM
Segment Credit Band 700 Credit Increase DM
Acquisition Region A 2.9 % Interest Kiosk
Acquisition Region A 3.9 % Interest Online
Acquisition Region B Loyalty Points Kiosk
Flatten all initiatives and trackers – Tag them with Business Rules and track all performance in a time series
Nodes become Tagged Events that have a cost, distribution and time associated with them
Date/Distribution/Cost
Date/Distribution/Cost
Date/Distribution/Cost
Date/Distribution/Cost
Date/Distribution/Cost
Date/Distribution/Cost
Brand Campaign Region B Brand OOH/Airport Date/Distribution/Cost
© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
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Kneebone answers new questions
• Show me all my marketing investments and total apps or total new accounts for Germany
• Show me total new accounts by channel for Mortgage with associated total marketing spend
• Show me total apps by kiosk for low interest rate offer in North East USA
• Show me total spend on CLI offer at branch and total new accounts derived for X week
• Show my the least effective campaign spend during Q1• Where would I cut costs for Q4?
© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
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Kneebone Marketing Performance Value Proposition
1. Uncover 15% of non-performing marketing spend
2. Increase your key performance indicator by up to 15% by allocating spend to performing activities
3. Reduce costly FTE reporting cycles by 80%
Download the Kneebone ROI Calculator now at http://www.kneebone.com/ROI/
© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
13
Financial Services Marketing Opportunities
• New Opportunities– Branch Display– Mobile advertising / Mobile Apps– Social advertising and engagement
• Challenge:– How does this affect my Marketing budget and
spend allocation?– How is traditional Marketing impacted?
© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
Financial Services: Planning for performance
Platform has over $300MM in marketing investments across all lines of business
• Manage 15 + data feeds from internal and external sources, online and offline
• Key benefit – ability to manage and host all marketing investments and performance metrics and easy to use reporting tools for analysis
• Use Case – Showed that a 25% decrease in Marketing investments and a change in marketing mix can drive an additional 10% in performance
14© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
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Challenges
• Being asked to try “new things”• How can I drive down the cost of Marketing?• How are my initiatives impacting sales?• What market conditions are affecting sales?• How is my competition affecting sales?• Is my offer working?• What is my ROI?• Where should I spend next?• What is working and what is not?
© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
© Kneebone Inc. Confidential. Do Not Copy.
Book a demo NOWwww.kneebone.com/demorequest
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© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
© Kneebone Inc. Confidential. Do Not Copy.
Contact Uswww.kneebone.com/contact-us/
© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
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Kneebone licensing modelOPTIONS Kneebone
workgroupKneebone Professional
Kneebone Enterprise
Set up Fee (Up front) $30,000-$150,000 per instance
Platform Maintenance
Data Sources 1-5 Data Sources 5-10 Data Sources 10-20 Data Sources
Data Storage Up to 5G Up to 10G Up to 50G
Licenses 5 Users 10 Users 20 Users
Total Subscription $8,000/mth $15,000/mth $25,000/mth
Pricing subject to change at anytime
© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.
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Data Privacy
• Kneebone provides Customers with ETL process for aggregated import files
• Kneebone does NOT require unique customer data• Customer controls the data process• Data can be hosted in local Countries
• http://www.kneebone.com/company/privacy/• http://www.kneebone.com/security/