klood presentation
DESCRIPTION
Klood provides businesses with a complete packaged service to manage their online presence and social network interactions. The Klood combination of dedicated client resources supported by leading edge technology raises awareness of brands, products and services, and most importantly increases profitability. B2B Social Media, B2C Social Media, Social Media Marketing, Digital Marketing, SEO, Facebook Marketing, LinkedIn Management, Twitter Marketing, Google+ Management, YouTube Marketing, Vimeo Management, Social Media Content.TRANSCRIPT
The traditional rules of communication, customer engagement and marketing are changing at a mind boggling rate. offers SMEs the opportunity to navigate
this complex world at a very low price.
It took radio
38 YEARS to reach
50 MILLION listeners
Terrestrial TV took
13 YEARS to reach
50 MILLION viewers
The Internet took
4 YEARS to reach
50 MILLION people
In less than
1 YEAR Facebook added 200 MILLION
users
THE FACTS
More than 1 million businesses have a
presence on Facebook.
34% of bloggers post opinions about products & brands
25% of search results for the world’s 20 largest
brands are links to user generated content
YouTube is the 2nd largest
search engine in the world.
50% of internet traffi c in the UK is for Facebook.
THE FACTS
provides SMEs with a complete packaged service to manage their online presence
and social network interactions. The Klood combination of dedicated client resources supported by leading edge
technology raises awareness of brands, products and services, and most importantly increases
profitability.
is a new kind of web services agency for
the digital and social network era. A combination
of creative thought and innovative technology
allows Klood to deliver its clients an unrivalled service
in this digital age.
WHAT IS KLOOD?
Klood connects businesses to existing and new customers through multiple channels. Klood removes the complexity and expense associated with managing on-line presence.
THE KLOOD ECOSYSTEM
Source: Social Media ROI: Socialnomics
*All costs exclude internal or agency management costs
Company sales with highest
levels of social media
Company sales with least social
activity
“ Companies who mange their social media effectively
outperform their peers in company sales and profi t performance.”
“£10,000 spent on a direct mail
campaign on average yielded 200 new
customers.”
“£5,000 spent on billboard or magazine
advertising on average yielded 300 new
customers.”
Minimal cost spent on a well crafted Twitter campaign
on average yielded 1800 new
customers.+18%
-6%
THE BENEFITS
By engaging with social media now and aligning this with your existing on-line presence, you are capitalising on the opportunity of a generation to build a long-term strategic asset for your business.
will build and develop your on-line presence and keep your content fresh and exciting which will:
Increase number of facebook fans, twitter followers and website visitors
Allow your business to interact with its customers
Dramatically increase the size of your customer database & deliver targeted sales campaigns
Deliver cost effective communications
Obtain real time feedback on products or services
Multiply the number of customer referrals & recommendations.
Allow you to manage demand for your products and services
Increase interaction with your customers, so you’re not out of mind, when you’re out of sight
Create brand advocates
Increase sales opportunities
THE BENEFITS
Klood has dramatically enhanced our on-line presence and social buzz!!! Working with the team at Klood we have substantially increased our customer database and now use social media to engage with our customers in a more productive way - through product feedback, new design reviews and customer competitions. This has seen us increase in sales and most importantly we now have a higher proportion of repeat customers
Managing Director, Multisport Distribution
Klood has taken what we see as a complex problem and freed us up to get on with the core elements of our business.
SALES BENEFITS
Blog Construction
Facebook Page Construction (or enhancement)
Twitter Set-up
Initial Facebook / Twitter Competition
Video Channel (if applicable)
SEO Review
Home Page – News Window
Regular Facebook Communication
Regular Tweets
Series of Facebook Campaigns (Competitions, Ballots, Coupons)
Blog Updates
Regular Analytics
Increased Customer Database
Improved SEO
Increased traffic to website & increased customer interactionProduct Feedback
Strong Facebook, Twitter community
*Not all benefits are for all services
Clean, segmented customer database
Improved product and/or service design
Enhanced Brand Awareness
Consistently higher SEO rankings
Customer / User Advocacy
Improved SEO
Customer Loyalty
Reduced Marketing Costs
6Months
Start Up 12+
Months
KLOOD TIMELINE
You have a dedicated Klood manager who sets your agenda for the week and manages the content on your behalf, scouring local and national content relevant to your business to deliver enriched customer interaction
The Kloo engine efficiently manages your on-line presence across Twitter, Facebook, YouTube, your Blog and your home page. Letting you communicate to more people and faster than previously imaginable, spreading like wildfire.
Using best in class analytics tools the Klood Team feedback and report on the impact of all these activities and utilise lessons learnt to further improve your on-line presence.
You as a business set the parameters for interaction e.g. themes of tweets & updates, type of promotions, areas of interest.
HOW IT WORKS
A forum for product or service feedback, and test new ideas with your customer base quickly and effi ciently.
The Klood Team will set up and manage your company’s Facebook page.
Frequent updates on the status of your business
Social Media activity is monitored and analysed to improve effectiveness.
Will increase followers through customer interaction, promotions, competitions and increased interaction.
Can act as an additional window into your online shop
HOW IT WORKS
A forum for product or service feedback, and test new ideas with your customer base quickly and efficiently.
The Klood Team will set up and manage your company’s Twitter Feed
Impact of Social Media activity monitored and understood to improve effectiveness.
Will increase followers through customer interaction, promotions, competitions and increased interaction.
Frequent tweets about your business; promotional offers, product developments, general news.
Customer competitions which drive traffic and activity to your home page
Social Analytics to illustrate the impact these updates have on your business performance.
Increase the size of customer database to support targeted e-campaigns.
HOW IT WORKS
The Klood Team will set up and manage your company blog – this will be appended to your website and will the central hub of communication activity for your business – Updates will be automated between your Blog, Facebook & Twitter.
Keep messages and marketing activity consistent across all mediums – Twitter, Facebook, Website etc.
Drive fresh and meaningful content to your website.
Improve your company’s organic search engine rankings.
Regular vibrant updates to your customer base
Autolink to Facebook & Twitter
HOW IT WORKS
The Klood Team will set up and manage your company’s YouTube Channel.
The Klood Team can take your raw video footage and turn this into a professional digital presentation.
Another channel from which customers can find your products or services
HOW IT WORKS
The Klood Team will undertake activity to monitor and improve your SEO and ultimately increase traffi c to your company’s website. The frequency and intensity of this activity is dependent on the service level accessed.
The Klood Team will keep news and images current on your home page with links to Twitter, Facebook and WordPress blog updates
Klood will create links between your existing web page and the new content sources they are creating (such as Twitter and WordPress) to ensure that your company’s web page is constantly updated with fresh content.
Regular vibrant updates to your customer base.
HOW IT WORKS
PRICINGService Bronze Silver Gold
Facebook page construction + associated promotions • • •Facebook page management level 1 • • •BASIC Facebook & Twitter sweepstake/competition/offer • • •Twitter account set-up • • •Twitter account management level 1 • • •Website news update • • •SEO level 1 • • •HTML newsletter campaign level 1 • • •Blog (Standard) • • •Facebook page management level 2 • •STANDARD Facebook & Twitter sweepstake/competition/offer campaign • •Twitter account management level 2 • •YouTube channel creation • •YouTube or Vimeo “My Channel” administration • •SEO level 2 • •HTML newsletter campaign level 2 • • •Blog (Premium) • •Facebook page management level 3 •PREMIUM Facebook & Twitter sweepstake/competition/offer campaign •YouTube video creation • •SEO Level 3 •HTML newsletter campaign level 3 •Google Adwords management (excludes cost of Adwords – paid for by client separately) •
Please refer to SLA sheet for full description of what each service entails
Monthly Charge From £299.00 £499.00 £699.00
£500.00 £650.00 £750.00Set Up Fee