Story Behind

Klaus Strudel Haus originated in

the mind of a man that have worked and

travelled in different countries for his

career.

He has a sweet tongue, not the tongue

to sweet talk but more to the dessert

eating tongue.

As time passed, he has tried more than

he can remembered from all the

countries he have visited.

There was a small café in Berlin where he patronised

almost every morning and evening. The coffee, pastries

that he favour the most. There he met the café owner and

was given a name by the owner. The name is Klaus.

Particularly the strudels baked by the owner to Klaus. He

realized that each day --- every pastry, and coffee was a

small souvenir reminding him of the time he'd been, the

things he'd done and the people he'd known.

The small little café owner inspired Klaus about life and

experiences. He decided to bring this little inspirations into

a venture.

It's called

Concept

A premier pastry kiosk & outlet in retailing specialized

dessert & savory pastry for to-go and casual dine in.

Products mix – Log Strudels & Donut Strudels in

Sweet & Savory Fillings

Product Category – Main Meal, Snack meal & Dessert.

Menu Mix & Pricing

“Donut” Strudels

• Strawberry Rush• Blueberry Dream• Peachy Peach• Mango-go• Passion Fruit• Vanilla• Choco Rich• Lattecinno• Mocha Latte• Cheesey Cream• etc

1 pcs for MYR 2.50

6 pcs for MYR 14.00

12 pcs for MYR 26.00

“Log” Strudels

• Original Apple• Apple Mango• Apple Peach• Mango• Strawberry• Blueberry• Berry Apple• Mango Peach• Tiramisu

Double Layer

Full Log = MYR 30.00

Half Log = MYR 18.00

1 Slice = MYR 6.90

Meal Strudels

• Strudel Sandwiches• Garlic Shrimp Strudel• Variants Beef/Chicken Strudel Cup• Vegetarian and• Warm Fruits Strudel Cup• Sausage in a Roll• Salmon & Egg Strudel Cup

Per Serving from

MYR 5.90 – 18.90Single Layer

Full Log = MYR 24.00

Half Log = MYR 15.00

1 Slice = MYR 4.90

Other Products

• Gourmet Coffee • Teas• Juices• Horns• Cup Cakes• Puffs• Jam• Cookies• Biscottis• Danishs• Pies• etc

Chilled Based

Fruits and

cream based

More than 30

varieties.

Other Supporting products.

Croissants, Danishes, Eclaires, Puffs, Pies & others

Marketing Approach

Brand Promotion Route

Bloggers

Web Site

Face book

Friend Card

Friend Card Approach

For each Friend Card whom spent minimum MYR 80 within a

month, will FREE 1 full log strudel at their choice.

This is to encourage members to spend minimum MYR 80 in

a month.

Operating Scene

o Setting up the team and production base.

o Opening the 1st Flagship Store

Design Concept & Substances

Items Qty

Ovens 4

Baking Tray 50

Delivery Container 100

Working Table 6

Ice Cube Maker 1

Automatic Sheeter 1

Industrial Mixer 3

Industrial Cooker 1

Chiller 4

Freezer 3

Central Kitchen Equipment List

Kitchen Productivity Projections (Oven)

For Log Strudel Pastry

The oven can produce approx 20 logs of pastry. Total = 40 loaves

Baking time = 18mins (1st bake) + 5mins (2nd bake)

1 day full production = 10 hours

One hour produce = 80logs, One day = 800 logs

For Donut Strudel Pastry

The oven can produce approx 150 pcs of pastry. Total = 300 pcs

Baking time = 18mins (1st bake) + 5mins (2nd bake)

1 day full production = 10 hours

One hour produce = 300pcs, One day = 3000 pcs

Kitchen Productivity Projections (Sheeter)

Sheeting Machine Capacity

1st Sheeting Process (25kg) = 2hours

Daily Capacity = 100kg of Dough

2nd Sheeting Process (for baking) = 1 hour

Daily Capacity = 200kg

Kitchen Productivity Projections (Cooker)

Cooker usage for fruit fillings cooking

Apple filling cooking time = 2 hours

Capacity = ~50kg of apples

Daily max = 150kg or 3 times cooking