klantcase plan nederland - programmatic buying relatiedag 2017
TRANSCRIPT
RELATIEDAG 2017Programmatic Buying binnen de customer journey
Mattanja de Vries & Lize Braspenning
Mattanja de Vries & Lize BraspenningOnline Marketing Consultants
Programmatic Buying …..say whuuut?
[proh-gruh-mat-ik]
Programmatic buying is the use of technology & audience insights to automatically buy and
run a campaign in real time, reaching the right user with the right message.
Programmatic & Netprofiler
één overkoepelende
strategie
Programmatic quizzzz!
Vraag 2: Programmatic & Realtime Bidding
Vraag 3: Programmatic & Kanalen
Vraag 4: Programmatic & Inkoopmogelijkheden
Vraag 5: Programmatic & Prospecting
Vraag 6: Programmatic & Viewability
Standaard Display Banner Video Ad
1 seconde 2 seconden
50% van de
banner pixels
50% van de
banner pixels
Vraag 7: Programmatic & Retargeting
Vraag 8: Programmatic & Adverteerders
Vraag 9: Programmatic & Data
Vraag 10: Programmatic & Ecosysteem
DSP, SSP, Trading Desk, Ad Exchange,
Publishers.… weet jij precies het verschil?
Kom naar onze round table sessie!