kk04 - now i would like you to think about...

78
EDUCATION ETHNICITY SOCIAL GRADE AGE GENDER GCSE/ NO DEGR/ A-LVL O-LV/ FORML MAST/ OR CSE/ ALL FE- QUAL PHD EQUIV NVQ12 BME ASIAN BLACK WHITE DE C2 C1 AB 65+ 55-64 45-54 35-44 25-34 15-24 MALE MALE TOTAL (t) (s) (r) (q) (p) (o) (n) (m) (l) (k) (j) (i) (h) (g) (f) (e) (d) (c) (b) (a) (z) 430 568 449 695 326 196 70 2191 725 543 748 501 601 394 396 348 372 406 1240 1277 2517 Unweighted Base 355 675 486 697 299 175 65* 2218 601 541 711 664 518 352 428 413 410 395 1285 1232 2517 Weighted Base 25 50 48 80 9 4 2 221 37 62 61 68 47 29 50 32 41 31 100 129 230 Australia 7% 7% 10% 12 %zs 3% 2% 3% 10 %zop 6% 12 %zl 9% 10%l 9% 8% 12% 8% 10% 8% 8% 11 %zb 9 %bl t op 30 44 49 88 23 12 5 204 36 60 69 61 30 31 22 47 48 48 119 107 226 USA 8% 6% 10% 13 %zs 8% 7% 8% 9% 6% 11%l 10%l 9% 6% 9% 5% 11 %fh 12 %fh 12 %zf 9% 9% 9 %fhl h s 16 42 38 41 5 3 1 161 40 31 56 38 37 23 36 23 25 21 51 114 165 Germany 4% 6% 8% 6% 2% 2% 2% 7 %zop 7% 6% 8% 6% 7% 6% 9% 6% 6% 5% 4% 9 %zb 7 %bop 11 61 26 51 18 8 7 147 23 33 40 69 34 31 23 24 22 31 96 69 165 France 3% 9 %zrt 5% 7%t 6% 4% 11% 7% 4% 6% 6% 10 %zjk 7% 9% 5% 6% 5% 8% 7% 6% 7 %lt l 10 48 35 27 3 3 - 126 16 18 47 48 50 20 26 16 10 8 65 65 129 New Zealand 3% 7 %zqt 7 %qt 4% 1% 2% - 6 %zop 3% 3% 7 %kl 7 %zkl 10 %zcd 6 %cd 6 %cd 4% 2% 2% 5% 5% 5 %cdk eg lopt 20 32 24 26 1 - * 124 29 27 36 33 31 26 21 20 15 12 67 58 124 Ireland 6% 5% 5% 4% * - * 6 %zop 5% 5% 5% 5% 6 %c 7 %zc 5% 5% 4% 3% 5% 5% 5 %op 14 30 26 26 2 1 * 108 29 22 26 33 20 13 26 16 14 21 59 51 110 Spain 4% 4% 5% 4% 1% 1% * 5 %zop 5% 4% 4% 5% 4% 4% 6% 4% 4% 5% 5% 4% 4 %op 13 30 18 24 6 2 2 95 13 24 36 29 32 22 9 16 10 13 53 49 102 Canada 4% 4% 4% 3% 2% 1% 3% 4% 2% 4%l 5%l 4%l 6 %zdf 6 %df 2% 4% 2% 3% 4% 4% 4 %fl Page 33 J13067067-11-03 13-MAR - 31-MAR 2014 BBC IDENTITY POLLING 4 Apr 2014 Table 18 KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which one country, if any, would you say has an outlook or values that are closest to your own personal outlook and values? BASE: ALL RESPONDENTS Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t Overlap formulae used. * small base

Upload: dinhtruc

Post on 26-Apr-2019

213 views

Category:

Documents


0 download

TRANSCRIPT

EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/

NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

430568449695326196702191725543748501601394396348372406124012772517Unweighted Base

35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base

2550488094222137626168472950324131100129230Australia7%7%10%12%zs3%2%3%10%zop6%12%zl9%10%l9%8%12%8%10%8%8%11%zb9%bl

top

304449882312520436606961303122474848119107226USA8%6%10%13%zs8%7%8%9%6%11%l10%l9%6%9%5%11%fh12%fh12%zf9%9%9%fhl

hs

164238415311614031563837233623252151114165Germany4%6%8%6%2%2%2%7%zop7%6%8%6%7%6%9%6%6%5%4%9%zb7%bop

116126511887147233340693431232422319669165France3%9%zrt5%7%t6%4%11%7%4%6%6%10%zjk7%9%5%6%5%8%7%6%7%lt

l

1048352733-12616184748502026161086565129New Zealand3%7%zqt7%qt4%1%2%-6%zop3%3%7%kl7%zkl10%zcd6%cd6%cd4%2%2%5%5%5%cdk

eglopt

203224261-*124292736333126212015126758124Ireland6%5%5%4%*-*6%zop5%5%5%5%6%c7%zc5%5%4%3%5%5%5%op

1430262621*108292226332013261614215951110Spain4%4%5%4%1%1%*5%zop5%4%4%5%4%4%6%4%4%5%5%4%4%op

133018246229513243629322291610135349102Canada4%4%4%3%2%1%3%4%2%4%l5%l4%l6%zdf6%df2%4%2%3%4%4%4%fl

Page 33

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 18

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t

Overlap formulae used. * small base

EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/

NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base

1132211043-821817222919121813149345185Holland3%5%q4%q1%1%1%-4%p3%3%3%4%4%3%4%3%3%2%3%4%3%pq

42715721152410172311101113110282754Sweden1%4%zqt3%q1%1%1%2%2%1%2%2%l4%zl2%d3%d2%d3%d*2%d2%2%2%dlq

615111521-491414131010910895282351Italy2%2%2%2%1%1%-2%2%3%2%2%2%3%2%2%2%1%2%2%2%

6141064443--1661472646198103444Pakistan2%2%2%1%15%zmn25%zm--3%z1%2%1%*2%1%1%5%zef2%h1%3%zb2%bhm

npgh

114362221-558310225684171027India*2%zt1%1%7%zmn12%zmn-*1%1%*1%**1%2%2%h1%1%1%1%m

p

246451-16765313-29791221Poland1%1%1%1%2%o*-1%1%1%1%**1%-*2%zfh2%fh1%1%1%h

15561818--748--1127810818Bangladesh*1%1%1%6%zm10%zmn--1%i1%1%i--***2%h2%zfg1%1%1%m

ph

133911-17664315-34410718Portugal**1%1%z*1%-1%1%1%***1%f-1%1%1%1%1%1%

1843---17211131542129717Greece*1%1%*---1%**2%zkl1%*2%1%1%**1%1%1%

Page 34

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 18

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t

Overlap formulae used. * small base

EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/

NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base

15622--14-1964233249716Denmark*1%1%*1%--1%-*1%zkl1%l1%*1%1%*1%1%1%1%

16321-114313913*5238715South Africa*1%1%**-2%1%***1%*1%*1%*1%1%1%1%

6-35---15851----21025915Romania2%zs-1%1%---1%1%zij1%i*----*3%zef1%*1%1%

gh

-543---1414632242-45914Norway-1%1%*---1%*1%1%1%*1%1%1%-1%*1%1%

2435---134135144*126813Malta*1%1%1%---1%1%**1%*1%1%**1%*1%1%

14*43118424212-3423911Japan*1%*1%1%1%2%m*1%*1%**1%-1%1%**1%*

-31743-75-33-121338311Turkey-**1%z1%zm1%zm-*1%k-**-*1%*1%1%1%**m

*82-2-2931256*22-14711Switzerland*1%zq*-1%-2%zm****1%1%z*1%*-**1%*

-12711-9326----5146410Lithuania-**1%z**-***1%i----1%h*1%zh***

243*7-52313321231-639Jamaica*1%1%*2%zmo-8%zmo*1%*****1%1%*-1%**m

p

Page 35

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 18

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t

Overlap formulae used. * small base

EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/

NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base

241-5-522-321-42-1257Nigeria*1%*-2%zm-8%zmo**-***-1%z*-****m

p

52--11-612131--32-527Russia1%zqrs*--*1%-******--1%1%-***

122154-243----1132347Saudi Arabia****2%zm3%zm-*1%j1%----**1%1%***m

223-1--6121231--31347Cyprus**1%-*--*****1%*--1%****

21*255-2-411-1*1-4426China1%***2%zm3%zm-*-1%zl**-***-1%zh***m

1-216-6-5-1---1212616Somalia*-**2%zm-9%zmo-1%zik-*---***1%***am

p

13-14-3--13---1-3-224Ghana**-*1%zm-5%zmo--**z---*-1%z-***

p

1--22--331--1--3---44Bulgaria*--*1%--*1%z*--*--1%z---**

-1-23-2113--1-1--2-44Brazil-*-*1%zm-3%zmo**1%z--*-*--*-**m

Page 36

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 18

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t

Overlap formulae used. * small base

EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/

NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base

12-11-1311-21-1--3134Mexico**-**-1%***-**-*--1%z***

-1121-131-21-*21--4*4Kenya-****-2%zm**-**-*1%*--***

--2133--*111---121-33Afghanistan--**1%zm2%zm--****---***-**

-------311-111-1--2*3Republic of-------***-***-*--***Ireland

12--33--111-1--11-3-3Sri Lanka**--1%zm1%zm--***-*--**-*-*

-12----2--11----12122Iceland-**----*--**----*****

1--1---2-2--1--1---22Zimbabwe*--*---*-*--*--*---**

-------1--1------11-1Philippines-------*--*------*z*-*

*--1*--1*1----1*--1*1Iraq*--**--***----**--***

--1-1---1------1--1-1Egypt--*-*zm---*------*--*-*

-1-----1--1----1---11Argentina-*-----*--*----*---**

Page 37

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 18

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t

Overlap formulae used. * small base

EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/

NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base

-1-----1---1--1---1-1South Korea-*-----*---*--*---*-*

1---11--1-----1---1-1Syria*---*m*zm--*-----*---*-*

-------1-1-------11-1Israel-------*-*-------**-*

-------11--------11-1Latvia-------**--------**-*

-------11-------1-1-1Hungary-------**-------*-*-*

-------*-*--*------**Belgium-------*-*--*------**

---*---*--*--*-----**Indonesia---*---*--*--*-----**

8219616153312510228591396163349Other2%3%zq2%1%5%zmo1%8%zmo2%2%1%1%3%zjk2%1%2%3%2%2%1%3%zb2%bmq

849050126371973561278293911075169615451216177392None/I don't24%zqrs13%10%18%rs12%11%10%16%21%zi15%13%14%21%zc15%16%15%13%13%17%14%16%jridentify with any

jkdegother country

59404584221162479959773448315342474818088268Don't know17%zqrs6%9%12%s7%6%10%11%o16%zi11%i11%i5%9%9%12%10%11%12%14%za7%11%aio

jkps

Page 38

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 18

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t

Overlap formulae used. * small base

EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/

NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base

12--11-4113-1111-2415No answer**--**-****-****-****

Page 39

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 18

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t

Overlap formulae used. * small base

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

134415187148151372114218571241803561792392102521832292691721242517Unweighted Base

11**466342857823112013962109701232142092222143452791033222341812517Weighted Base

23325898010212819131719261515453010102121230Australia21%7%7%10%10%9%9%9%c4%14%zcg9%c12%cl7%7%13%zcg11%c9%c3%9%c11%cl9%cl

hlmhlm

-503198457914719341514121713642611102417226USA-11%p9%p11%zp5%7%11%zo9%c6%12%cgi7%c6%8%c6%19%zab9%c11%c3%10%c9%c9%cop

jcdeghijlm

1381151646997146141419221412247181415165Germany8%8%r3%6%r8%r6%7%7%fl2%4%7%l9%fl10%zfk6%3%9%fl7%l6%6%8%l7%flr

lm

-281162627689147251115141928166261410165France-6%3%7%r8%r7%6%7%3%4%5%7%6%9%8%6%6%8%6%5%7%r

-1194465587111716538153020361914129New Zealand-2%2%5%rs8%zqr5%5%6%cij1%5%i2%1%3%7%cij9%zcd7%cij3%2%8%cij7%cij5%cij

sllhijlmllllrs

1132239496460947617715617762098124Ireland11%3%6%s5%6%s6%4%4%10%zbe4%8%zeg3%7%e3%5%3%6%6%4%4%5%s

gimim

Page 40

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 19

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

11**466342857823112013962109701232142092222143452791033222341812517Weighted Base

*21163735486289271215155191271231110Spain3%4%5%4%4%4%4%4%ab3%6%ab6%ab7%abg7%abg2%6%ab4%6%abg4%1%1%4%ab

m

1168374058447724195812161236511102Canada9%3%2%4%5%r5%zn3%4%2%3%9%zbc2%3%6%c5%4%3%2%2%6%4%nr

dehiklm

-11832333055772162292024596185Holland-2%2%4%4%3%4%4%hi2%1%3%1%1%4%hi6%zah9%zab5%ahi3%2%1%3%h

ikchijkklm

-472221203442166533232813454Sweden-1%2%3%3%2%2%2%1%5%zef3%f2%1%1%*1%2%2%6%zef2%2%fs

hmghm

-941623203146*3261294-941051Italy-2%1%2%3%2%2%2%d1%2%d1%3%1%1%3%d1%-3%d2%5%zdg2%d

hjm

-1211812152941--2820-1--12--44Pakistan-2%r*2%r1%1%2%2%--1%4%zab9%zab-*--4%zab--2%r

defgkcdefgdefgkjklmm

Page 41

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 19

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

11**466342857823112013962109701232142092222143452791033222341812517Weighted Base

-94951017261-*15112116--27India-2%1%1%1%1%1%1%1%-**2%j1%*1%1%5%zab--1%

defgijkm

-1146*5161531212--3-53221Poland-2%zpq1%p1%**1%1%4%zde1%1%*1%--1%-2%1%1%1%op

fghijm

-44639918----3-1--14--18Bangladesh-1%1%1%*1%1%1%----1%-*--4%zab--1%

defgijklm

-1485991321331112-32-18Portugal-*1%1%1%1%1%1%2%zad1%1%1%1%**1%-1%1%-1%

fm

1415551213-213-32--33-17Greece10%1%*1%1%*1%1%-2%eh1%1%-1%1%--1%1%-1%

-4-8461013111211441---16Denmark-1%-1%*1%1%1%1%c1%c*1%1%*1%1%1%c---1%

-3273411141-*-1121-71-15South Africa-1%*1%**1%1%1%-*-1%*1%*-2%zjm1%-1%

Page 42

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 19

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

11**466342857823112013962109701232142092222143452791033222341812517Weighted Base

-13-1-6915----1----14--15Romania-3%zpq-*-*1%1%----*----4%zab--1%p

rdefghijklm

-3172678114--3-31---14Norway-1%*1%*1%1%*2%bcf1%2%zbc--2%cfm-1%1%cf---1%m

himfhim

-115641012--21-3141--213Malta-**1%1%*1%1%--1%*-1%*1%1%c--1%1%

-23346611---41-1113--11Japan-1%1%**1%*1%---2%zjm*-**1%zbg1%--*

j

-3341479--21-12--3-111Turkey-1%1%***1%*--1%*-*1%--1%-1%*

-3125749-111-1-3*21111Switzerland-1%**1%1%**-1%*1%-*-1%*1%1%**

-9-2-3710------2--9--10Lithuania-2%zpq-*-*1%*------*--3%zbe--*

rghijm

Page 43

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 19

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

11**466342857823112013962109701232142092222143452791033222341812517Weighted Base

-33-4469-*-1*1-1-42-9Jamaica-1%1%zq-****-*-**1%-*-1%1%-*

-2131256-1-1-----5--7Nigeria-*******-1%-*-----2%zm--*

-115-526-1-----1-2217Russia-**1%-***-1%-----*-1%1%1%*

-2113347---4---2-1--7Saudi Arabia-*******---2%zfh---1%-*--*

jm

-31-34351-1-1-41*---7Cyprus-1%q*-****1%c-*-*-1%zm**---*

-1222426-*---1--131-6China-*1%*****-*---1%--1%1%z*-*

-42--516---------6--6Somalia-1%zpq1%pq--*z**---------2%zfj--*

m

-2-2-234---------4--4Ghana-*-*-***---------1%zm--*

12-2-134-----1---2-24Bulgaria6%*-*-***-----*---1%-1%*

Page 44

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 19

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

11**466342857823112013962109701232142092222143452791033222341812517Weighted Base

-11121331-------121-4Brazil-*******1%f-------1%1%*-*

---13223-1-------12-4Mexico---*****-1%zm-------*1%m-*

--112223*1--1---11--4Kenya--******1%1%--*---1%zfm*--*

-3---123----1----2--3Afghanistan-1%zpq---***----1%----1%z--*

--1-212-3-----------3Republic of--*-***-4%zab-----------*Ireland

cdefghijkm

-12--213---------3--3Sri Lanka-**zp--***---------1%zm--*

-1-1-112-------11---2Iceland-*-*-***-------*1%zcf---*

ghjm

-11--112-----2------2Zimbabwe-**--***-----1%zm------*

Page 45

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 19

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

11**466342857823112013962109701232142092222143452791033222341812517Weighted Base

---1-1-1-----------11Philippines---*-*-*-----------1%zm*

--*1-1*1--*1--------1Iraq--**-***--*1%zm--------*

-1----11---------1--1Egypt-*----**---------*--*

---1--11----1-------1Argentina---*--**----1%zm-------*

----1-11-----1------1South Korea----*-**-----1%zm------*

-1---1-1---------1--1Syria-*---*-*---------*--*

--1---1-1-----------1Israel--*---*-1%zcf-----------*

m

-1----1-1-----------1Latvia-*----*-1%zm-----------*

-1----1-1-----------1Hungary-*----*-1%zm-----------*

Page 46

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 19

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

11**466342857823112013962109701232142092222143452791033222341812517Weighted Base

--*--*--*-----------*Belgium--*--*--1%zm-----------*

---*--*---*---------*Indonesia---*--*---*m---------*

21141813183145-23713812118449Other14%2%1%2%2%2%2%2%-1%1%3%1%1%2%1%2%3%eh3%2%2%

1559211312720418933051840294247373714365632392None/I don't11%12%27%zp13%15%18%zn14%16%cf7%15%19%cf14%19%cf22%zc11%13%14%11%24%zc18%l16%cfidentify with any

qsllldefildefiklnsother countrymlm

15346788312714120421182529203215371882124268Don't know8%11%14%zq9%10%11%10%10%cf30%za15%cf11%cf14%cf9%cf15%zcf4%13%cf17%zb3%9%c13%cf11%cf

bcdefmmcfhmmghijkm

--113134--1------4--5No answer--******--*------1%zm--*

Page 47

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 19

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1134135736021571714143178662717756124475156618656835365926772517Unweighted Base

10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base

7914922207381014972155636465494972546536230Australia8%10%t8%9%18%54%7%8%11%zl9%10%12%ze11%e8%6%12%za11%a10%a5%9%aet

f

7215010216411414472142666648555446478249226USA7%10%zt3%10%zr23%5%10%8%11%zl8%11%j13%ze8%9%7%8%10%12%za7%9%aej

dlrt

7786201451-2012140120353640494040403550165Germany7%6%7%7%6%-14%z7%6%7%6%7%7%8%5%7%8%5%7%7%

621038157--912832126314948343331345049165France6%7%3%7%zr--6%7%5%7%5%9%zef8%e5%4%5%7%7%6%7%er

7850111182-39730104244042291831324124129New Zealand7%zs3%4%5%13%-2%5%5%6%z4%8%ze7%ze5%e2%5%7%a6%a3%5%aes

547015109-29883395232928333232253332124Ireland5%5%5%5%-11%6%5%5%5%4%5%5%5%4%5%5%5%4%5%

416912991-6832565372622263527252631110Spain4%5%4%4%6%-4%5%4%4%6%zj5%4%4%5%5%5%4%4%4%j

Page 48

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 20

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base

45561191-17812176242730281633272713102Canada4%4%4%4%-6%5%5%3%4%4%5%e5%e4%e2%6%a6%a4%a2%4%ae

41441273--*60225825222218233211202385Holland4%3%4%3%--*3%3%3%4%4%4%3%3%5%zc2%3%3%3%

2431351--1341837169121714811171654Sweden2%2%1%2%--1%2%3%2%3%2%2%3%2%1%2%3%2%2%

2328645-123313371010131315117151851Italy2%2%2%2%-4%1%2%2%2%2%2%2%2%2%2%1%2%2%2%

1726440--329133210-3437--24244Pakistan2%2%1%2%--2%2%2%2%2%-1%1%5%zfg--*6%zbc2%bcd

hdfgh

819126---197195359103*42027India1%1%*1%---1%1%1%1%1%1%2%1%1%*1%3%zbc1%c

d

615318--2991353178426821Poland1%1%1%1%--1%1%1%1%1%1%*1%1%1%*1%1%1%l

4141181--171153-1117---1818Bangladesh*1%*1%3%--1%*1%*-**2%zfg---2%zbc1%fk

hd

Page 49

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 20

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base

810216--31621532844453718Portugal1%1%1%1%--2%1%*1%**1%1%*1%1%*1%1%

413215---1151427324653317Greece*1%1%1%---1%1%1%*1%1%*1%1%1%**1%

412-16--11241151771347216Denmark*1%-1%--1%1%1%1%1%*1%e1%e*1%1%1%*1%e

213115---104122-727-23915South Africa*1%t*1%---1%1%1%*-1%h*1%-1%1%1%zd1%t

78311---7587-3-11--11415Romania1%1%1%1%---*1%*1%-1%-1%zfh--*2%zbc1%

d

311113--*1031131346413614Norway*1%*1%--*1%1%1%1%*1%1%1%1%**1%1%

5949--19467-634543213Malta*1%1%zq*--1%*1%*1%-1%h*1%1%1%**1%

56111--39292-1382*3611Japan1%***--2%1%*1%*-**1%zh***1%*

Page 50

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 20

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base

38-11---54743242223411Turkey*1%-*---*1%*1%1%*1%****1%*

7429--183823233313411Switzerland1%*1%*--1%*1%**1%***1%**1%*

37-10--36445-2-8--2910Lithuania*1%-*--2%z*1%*1%-*-1%zfh--*1%zcd*j

3627--1457121-61*269Jamaica**1%*--**1%****-1%zf***1%*

52-7--16-6--3-4-1-67Nigeria**-*--**-*--1%-*-*-1%zbd*

25-7---42433--422-37Russia**-*---***1%*--1%**-**

34-71--5251-1-6---77Saudi Arabia**-*4%--****-*-1%zf---1%zbd*

3316---42334-1213217Cyprus****---***1%1%-***1%***

4215--14261*-3321136China****--1%*****-*******

Page 51

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 20

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base

33-6---4241---6---66Somalia**-*---****---1%zf---1%zbd*

22-4---2232-1-3---44Ghana**-*---****-*-*---1%z*

22-4---1313--13-2124Bulgaria**-*---*1%l*1%zj--**-****jl

14-41-13122--231-124Brazil**-*3%-1%****--***-***

1313---314---13-1214Mexico****---***---**-****

13-4---4*4-111111-24Kenya**-*---***-******-**

21-3--12222-211---33Afghanistan**-*--*****-***---*z*

2112---2121-1112-1-3Republic of****---****-****-*-*Ireland

1212---2-2----3---33Sri Lanka****---*-*----*---**

Page 52

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 20

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base

-2-2---2121-1111--12Iceland-*-*---****-****--**

2--2---2-2--11-1-1-2Zimbabwe*--*---*-*--**-*-*-*

-1-1---1--1-1---1--1Philippines-*-*---*--*-*---*--*

-1-1---1-1--1-*---11Iraq-*-*---*-*--*-*---**

-1-1---1-1----1---11Egypt-*-*---*-*----*---**

-1-1---1-1--1----1-1Argentina-*-*---*-*--*----*-*

1--1---1-1--1----1-1South Korea*--*---*-*--*----*-*

1--1----1-1---1---11Syria*--*----*-*---*---**

-1-1---1-1--1----1-1Israel-*-*---*-*--*----*-*

Page 53

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 20

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base

-1-1---1-1---1--1--1Latvia-*-*---*-*---*--*--*

-1-1---1------11---1Hungary-*-*---*------**---*

*-*----*-*----**---*Belgium*-*----*-*----**---*

*-*----*-*---*-*---*Indonesia*-*----*-*---*-*---*

1435445---3512311695181786112549Other1%2%1%2%---2%2%2%3%2%1%3%g2%1%1%2%3%zcd2%g

18620077315213428883282877275921479767114109392None/I don't18%zs14%27%zq14%11%9%23%z16%13%16%14%14%13%15%19%zf16%14%17%15%16%qsidentify with any

ghother country

12413746223221218463188593448958679477365268Don't know12%10%16%zq10%13%11%8%10%10%11%10%7%8%15%zeg11%h13%za10%11%9%11%hq

h

23-5---4141-1-4-1-45No answer**-*---****-*-1%z-*-1%z*

Page 54

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 20

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up

Yes -born

FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)

477518387357376402393240278138410809218722517Unweighted Base

46340742341739840735625232914729978578122517Weighted Base

3541354730414234301231028984230Australia8%10%8%11%8%10%12%13%z9%8%10%10%10%9%

2734402952444126201131069689226USA6%8%9%7%13%zmo11%p12%h10%6%8%11%zd11%zd11%zd9%dp

p

21391644153227262293675953165Germany4%10%zln4%10%zln4%8%ln7%10%z7%6%7%7%7%7%ln

pp

442025222627111343108544946165France10%zmo5%6%5%7%7%3%5%13%zij7%5%6%6%7%j

353521219815222893362928129New Zealand7%zkl9%zkl5%k5%k2%2%4%9%zj9%zj6%zab4%3%4%5%abc

nckl

29282218151229122065555047124Ireland6%k7%k5%4%4%3%8%z5%6%4%6%6%6%5%

1518251719172016958513938110Spain3%4%6%4%5%4%6%6%3%4%5%5%5%4%

2627101516715141766352524102Canada6%kn7%zkn2%4%4%2%4%6%5%5%4%3%3%4%bk

Page 55

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 21

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p

Overlap formulae used.

R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up

Yes -born

FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)

46340742341739840735625232914729978578122517Weighted Base

1813102161795185628262585Holland4%l3%2%5%l1%4%l2%2%6%i4%3%3%3%3%l

61417647331442126654Sweden1%3%l4%zlp2%1%2%1%1%4%zij3%zab1%ab1%1%2%abc

c

127108685562625191951Italy3%2%2%2%1%2%1%2%2%2%3%2%2%2%

264542323429149944Pakistan*1%1%1%1%6%zlm*1%1%2%1%1%1%2%p

nop

2192661242253327India1%*2%o1%1%2%*1%1%1%abc1%**1%abc

31115113-31832221Poland1%***1%3%zmn1%-1%1%zab***1%abc

opc

1-12872249106618Bangladesh*-**2%zno2%zop*1%1%1%1%1%1%1%

p

3412711--1264418Portugal1%1%**2%z**--1%1%1%1%1%

434321--31165517Greece1%1%1%1%**--1%1%1%1%1%1%

Page 56

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 21

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p

Overlap formulae used.

R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up

Yes -born

FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)

46340742341739840735625232914729978578122517Weighted Base

333242-3316---16Denmark1%1%1%1%1%1%-1%1%1%zab---1%abc

c

312442-131511115South Africa1%**1%1%*-*1%1%zab***1%abc

c

---25823315---15Romania---*1%nop2%zno1%1%1%1%zab---1%bc

pc

*334121-3955514Norway*1%1%1%*1%*-1%1%1%1%1%1%

42*412614944413Malta1%**1%*1%2%z*1%1%***1%

1112*5221475511Japan***1%*1%z1%1%**1%1%1%*

1-215231-564411Turkey*-1%*1%o*1%*-*1%***

33-41-133833311Switzerland1%1%-1%*-*1%1%1%****

--1351---822210Lithuania--*1%1%zop*---1%****

Page 57

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 21

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p

Overlap formulae used.

R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up

Yes -born

FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)

46340742341739840735625232914729978578122517Weighted Base

3*331-11-73229Jamaica1%*1%1%*-**-*****

1-15-1--361--7Nigeria*-*1%z-*--1%**--*

-1212-2-261117Russia-*1%*1%-*-******

--1123---43337Saudi Arabia--***1%---*****

3*---322-6***7Cyprus1%*---1%1%1%-*****

1-*1311-151116China*-**1%**-******

--3-3111-61--6Somalia--1%-1%***-**--*

---122--1212-4Ghana---***--****-*

-1-3-----31114Bulgaria-*-1%z-----*****

-1-1-22--22114Brazil-*-*-*1%z--*****

Page 58

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 21

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p

Overlap formulae used.

R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up

Yes -born

FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)

46340742341739840735625232914729978578122517Weighted Base

-11--31---2314Mexico-**--1%z*---**ad**

-*4---21-4***4Kenya-*1%z---**-*****

---1-3--13---3Afghanistan---*-1%z--**---*

2*1------12223Republic of***------*****Ireland

1-1-1----3---3Sri Lanka*-*-*----*---*

----12---11112Iceland----**---*****

-1-1--1--2---2Zimbabwe-*-*--*--*---*

----1-----1--1Philippines----*-----*--*

--1*-----1---1Iraq--**-----*---*

--1-------1111Egypt--*-------****

Page 59

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 21

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p

Overlap formulae used.

R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up

Yes -born

FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)

46340742341739840735625232914729978578122517Weighted Base

---1-----1---1Argentina---*-----*---*

--1-----11---1South Korea--*-----**---*

--1------1---1Syria--*------*---*

----1----1---1Israel----*----*---*

----1----1---1Latvia----*----*---*

----1----1---1Hungary----*----*---*

-*-------*---*Belgium-*-------*---*

-*-------*---*Indonesia-*-------*---*

6651751032113217111149Other1%1%1%4%zln1%2%1%1%3%ij2%2%1%1%2%

op

Page 60

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 21

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p

Overlap formulae used.

R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up

Yes -born

FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)

46340742341739840735625232914729978578122517Weighted Base

877168616045603430214173153149392None/I don't19%k17%k16%15%15%11%17%h13%9%15%17%18%z18%zd16%hkidentify with any

other country

592063315837411714120137128117268Don't know13%mo5%15%zkm7%15%zkm9%o11%h7%4%8%14%zd15%zd14%zd11%dh

ooo

2-112--1-23335No answer*-***--*-*****

Page 61

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 21

KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p

Overlap formulae used.

EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/

NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

430568449695326196702191725543748501601394396348372406124012772517Unweighted Base

35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base

2347285824147159453954454729252426328499183A. My social class7%7%6%8%8%8%11%7%7%7%8%7%9%8%6%6%6%8%7%8%7%

9535824829289521310101782203293712001501762041771905835151098B. My interests or27%53%zq51%zq42%t30%30%20%46%zn30%41%l46%l56%zj39%43%41%50%zf43%48%h45%42%44%hlleisure activities

ttopklhnopt

82325200240694012888153187300317199155181178122122542414956C. My values and23%48%zq41%qt34%t23%23%19%40%zn25%35%l42%zk48%zk38%cd44%zc42%cd43%zc30%31%42%za34%38%acoutlook

rtoplldddlnopqt

88264176232713811779165162270254164120157138135136471379850D. My personal25%39%zt36%t33%t24%22%17%35%zn27%30%38%zk38%zk32%34%37%33%33%34%37%za31%34%akviews and opinions

oplllnopt

21403445522815106504333322616203536257781158E. My ethnicity/6%6%7%6%17%zm16%zm23%zm5%8%zij8%j5%5%5%5%5%8%9%g6%6%7%6%jmethnic background

4068505973531217979425577783827463825143109252F. My religion11%10%10%8%24%zm30%zm19%zm8%13%zjk8%8%12%j15%zc11%cf6%11%cf9%6%11%9%10%cfj

pdfm

751191051467347194421401101351301126888748588256260516G. My nationality21%18%22%21%24%27%zm29%20%23%z20%19%20%22%19%21%18%21%22%20%21%20%

35876510435218294777410277503564526563202128330H. My gender10%13%13%15%t12%12%12%13%13%14%14%12%10%10%15%h13%16%gh16%gh16%za10%13%ah

t

Page 62

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 22

KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t

Overlap formulae used. * small base

EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/

NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base

751291191743920852012312216415014084767283103328231559I. My age/21%19%25%25%s13%11%12%23%zn20%22%23%23%27%zd24%e18%17%20%26%ef26%za19%22%aegeneration

opeffop

121541596149211017981448158213657J. My sexual3%r2%1%2%3%4%2%2%4%zi2%2%1%2%4%zfh1%2%4%f2%2%3%b2%brorientation

5075558527147266625710075723655413851158135293K. The TV14%11%11%12%9%8%10%12%10%10%14%zl11%14%10%13%10%9%13%12%11%12%programmes/radio I

watch or listento/the newspaper Iread

561191021584014134431051111411268580636682106244239483L. The music I16%18%21%23%zs13%o8%20%o20%zo18%21%20%19%16%23%ef15%16%20%27%zd19%19%19%folisten to

tphefhp

337759116241462946277958462515149574759258318M. The sports I9%11%12%17%zs8%8%9%13%zop10%14%13%13%12%14%12%12%14%12%5%21%zb13%blfollow

tpt

2329376714751683638555227283923323341141182N. The sports team6%4%8%s10%zs5%4%7%8%6%7%8%8%5%8%9%h6%8%8%3%11%zb7%bhI support

s

428364824321926266648293595659475233171134305O. The food I eat12%12%13%12%14%12%14%12%11%12%11%14%11%16%zc14%c11%13%8%13%11%12%c

1246234519641232926444323182022263439102142P. The technology3%7%t5%6%6%o4%6%6%5%5%6%6%4%5%5%5%6%8%zfh3%8%zb6%btI use

Page 63

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 22

KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t

Overlap formulae used. * small base

EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/

NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base

1614182615111652916171915111691218463480Q. The brand of5%s2%4%4%5%6%zm1%3%5%zj3%2%3%3%3%4%2%3%4%4%3%3%products I buy

7151395143261219286585534542647414126120115234None of these20%zqrs7%8%7%14%zm15%zm18%zm9%14%zij11%i8%5%10%c7%11%c10%10%6%9%9%9%imq

Page 64

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 22

KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t

Overlap formulae used. * small base

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

134415187148151372114218571241803561792392102521832292691721242517Unweighted Base

11**466342857823112013962109701232142092222143452791033222341812517Weighted Base

13117696383100144492592114122913141814183A. My social class11%7%5%8%8%7%7%7%f6%8%12%zcf4%10%cf7%3%10%cfi12%zc4%8%8%7%fr

imfgim

818610642936444665292125668795821141901074397131631098B. My interests or68%40%r31%50%zp44%r40%47%zo44%ch35%53%za40%c46%c37%53%za55%za38%42%c30%56%za35%44%chleisure activities

rscdehjcdehjcdehjcdehjorlmlmlmlm

5134100377339391565795285579856510015397401049358956C. My values and45%29%29%44%zr41%zr35%40%zo38%h39%45%ac37%40%h29%47%za44%za35%39%h32%40%h32%38%hooutlook

sshcehjmchmrs

41521003252613554946932447878060921238634788355850D. My personal35%33%29%38%zp32%32%35%33%c34%38%ch41%zc38%ch27%43%za36%c31%33%c24%36%c31%34%chviews and opinions

rehmcdehmor

-39284347659414545513151017164451410158E. My ethnicity/-8%q8%q5%6%6%7%7%j5%4%2%6%7%j5%5%6%4%14%zab6%5%6%jethnic background

defghijklm

-4334611131421102027142930321929245312210252F. My religion-9%10%7%14%zqs13%zn8%10%d10%12%d13%za14%ad14%za9%8%9%5%10%9%6%10%dnq

dmmdfm

Page 65

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 23

KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

11**466342857823112013962109701232142092222143452791033222341812517Weighted Base

210175182153239276410213253483536654716874233516G. My nationality17%22%22%21%19%21%20%19%29%zb26%de25%zd23%16%17%19%17%16%27%zb18%18%20%m

defghghmeghmdefghmm

268501198814718228791320281931456015362032330H. My gender15%15%15%p14%11%13%13%14%hj13%11%9%14%8%15%13%21%zb14%11%9%18%bhj13%hj

cfhjkpm

29269190203282277457182856474049947424465628559I. My age/19%20%20%22%25%25%zn20%22%c25%c23%c26%ac22%c18%23%c27%ac26%ac23%c14%24%c15%22%cngeneration

hhm

-7111919253249125492543133657J. My sexual-2%3%2%2%2%2%2%2%2%2%2%4%g1%2%2%3%g4%g1%3%2%orientation

248411168413915423851535301129473512331724293K. The TV17%10%12%14%10%12%11%11%h7%12%h17%zb15%bh5%14%h14%h12%h12%h10%h7%13%h12%hprogrammes/radio I

chlmwatch or listento/the newspaper Iread

4936317414922326040292250482847825027454430483L. The music I34%20%18%20%18%20%19%19%ch13%18%23%zc23%ch13%22%ch24%ch18%26%zc14%19%17%19%chlisten to

hllllmhlm

Page 66

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 23

KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

11**466342857823112013962109701232142092222143452791033222341812517Weighted Base

2564011010411720126052132362820463913272030318M. The sports I16%12%12%13%13%10%14%zo12%c7%17%bcg15%bc17%bc12%9%13%14%13%8%9%17%bcl13%cofollow

llgl

*272388416212015417202118820227162318182N. The sports team4%6%7%10%zps5%6%9%zo7%gl1%6%9%cgl10%gl8%l4%6%8%l7%l5%10%gl10%gl7%loI support

p

4482411411411718826031428303035513811282413305O. The food I eat32%10%7%13%r14%r10%13%o12%l5%12%13%l14%l14%l17%ac15%ac14%l11%9%10%7%12%lor

ll

1132655455785121191013161116168161510142P. The technology9%3%8%zs6%s5%s5%6%6%2%8%l5%6%7%5%5%6%8%l5%7%5%6%sI use

11313282443376615821554106471380Q. The brand of8%3%4%3%3%4%3%3%1%4%c4%cf1%7%zcf3%1%4%6%zcf1%3%7%zcf3%products I buy

gilmilmilm

16548476813110321046149815282411524024234None of these7%14%zpq14%zp5%8%q12%zn7%10%hij6%5%6%4%4%7%8%9%h11%hi16%ze17%ze13%hi9%hi

qkfghijfghijjkjnqklmklm

Page 67

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 23

KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1134135736021571714143178662717756124475156618656835365926772517Unweighted Base

10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base

7810418165--712551129473633555758384541183A. My social class7%7%6%7%--5%7%8%7%8%7%6%9%7%10%za8%7%5%7%a

383711691029126628012687932553092462532772492223422721098B. My interests or37%49%zt24%46%zr67%41%42%45%z42%45%42%59%ze43%e41%36%41%47%a51%za36%44%aeleisure activities

fgdrt

391563618953311674254711214272230211232225194280246956C. My values and37%39%21%40%zr14%16%8%38%40%40%z35%51%ze40%ef34%30%37%41%a42%za33%38%aeoutlook

fgfmr

335511707805332609220622195203203200232215174232216850D. My personal32%35%24%35%zr27%16%22%34%35%35%32%39%ze35%32%30%36%a37%a35%a29%34%aeviews and opinions

mr

639616142--1010048107402327367331192979158E. My ethnicity/6%7%6%6%--7%6%8%6%7%4%5%6%10%zfg5%4%4%11%zbc6%bcethnic background

hdl

126123372151161806117867416341104494254105252F. My religion12%zs8%13%10%6%9%4%10%10%10%11%8%11%f7%13%zfh8%9%8%14%zbc10%fm

ds

Page 68

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 24

KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base

22628867449233033916234014610511912816212683132173516G. My nationality22%20%23%20%11%19%20%19%25%zl19%24%zj20%21%21%21%21%18%20%23%c20%jl

101228253051120248762159847928510467819388330H. My gender10%16%zt9%14%r4%9%13%14%12%12%16%zj9%16%zh14%h14%h11%17%za14%12%13%hr

dt

221336575029320417131382150145114142155138108181128559I. My age/21%23%20%23%48%16%14%23%z21%22%25%27%ze20%23%20%23%a23%a27%za17%22%amgeneration

g

2929751--734213719*111827166152157J. My sexual3%2%2%2%--5%2%3%2%3%*2%h3%h4%zh3%1%2%3%2%horientation

11517547246341421766212706575698268558979293K. The TV11%12%16%zq11%17%23%10%12%10%12%12%12%13%11%11%11%12%13%11%12%qprogrammes/radio I

watch or listento/the newspaper Iread

1823005043324343481253371199811310316211794141125483L. The music I17%21%17%19%8%25%23%20%20%19%20%19%20%17%21%19%20%21%17%19%listen to

13717832286635023467228697772729585668580318M. The sports I13%12%11%13%32%20%34%z13%11%13%11%14%13%12%12%14%14%13%11%13%follow

Page 69

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 24

KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base

7210919163191614713243133403946425350375341182N. The sports team7%8%7%7%100%100%100%z7%7%8%7%7%8%7%7%8%8%8%5%7%aI support

13217229276411922473220748261708883558778305O. The food I eat13%12%10%12%19%8%13%13%11%12%12%16%zg11%11%11%14%12%13%10%12%

46966136249964293412334265739233741142P. The technology4%7%zt2%6%zr8%23%6%5%7%5%7%4%6%4%7%zf6%5%6%6%6%rtI use

384215651-663155520131326272316103080Q. The brand of4%3%5%zq3%7%-4%4%2%3%3%3%2%4%4%4%b3%2%4%b3%bproducts I buy

11910057178---148571544929416892433355100234None of these11%zs7%20%zq8%---8%9%9%8%6%7%11%gh12%zg7%7%8%13%zbc9%dh

hdlmqs

Page 70

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 24

KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up

Yes -born

FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)

477518387357376402393240278138410809218722517Unweighted Base

46340742341739840735625232914729978578122517Weighted Base

33432029302729182196867775183A. My social class7%11%zn5%7%8%7%8%7%6%7%9%9%z9%zd7%

200150206175177190127991556714083413231098B. My interests or43%37%49%o42%45%o47%o36%39%47%j46%za41%40%40%44%ableisure activities

bccjo

1951581971631509312094161600334292271956C. My values and42%k39%k46%zk39%k38%k23%34%37%49%zi41%za34%34%33%38%aboutlook

lojbcck

15812616812614412711985129508325274258850D. My personal34%31%40%zk30%36%31%33%34%39%35%33%32%32%34%views and opinions

mo

28152332263523723101534944158E. My ethnicity/6%4%5%8%o6%9%o7%i3%7%i7%5%6%5%6%ioethnic background

7838403325382734251431069087252F. My religion17%zklmno9%9%8%6%9%8%14%hj8%10%11%10%11%10%l

928877868786835862302201171158516G. My nationality20%22%18%21%22%21%23%23%19%21%20%20%20%20%

523478387256382141196129111107330H. My gender11%8%18%zmo9%18%zmo14%o11%9%13%13%13%13%13%13%im

ppo

Page 71

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 25

KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p

Overlap formulae used.

R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up

Yes -born

FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)

46340742341739840735625232914729978578122517Weighted Base

13095876111275756160335214177168559I. My age/28%zkmn23%m20%15%28%zk18%21%24%18%23%21%21%21%22%mgeneration

mn

31967121110563322181757J. My sexual1%5%zmn1%2%3%p3%p3%2%2%2%2%2%2%2%porientation

p

684148484347513938162126108104293K. The TV15%zo10%11%12%11%11%14%15%12%11%13%13%13%12%programmes/radio I

watch or listento/the newspaper Iread

9570656483105694174271201166156483L. The music I21%17%15%15%21%26%zm19%16%23%18%20%19%19%19%listen to

no

199322781886594247163147136129318M. The sports I4%23%zln5%19%zln4%21%zln17%z17%14%11%15%zd16%zd16%zd13%dlfollow

pppnp

15401447115342211995867070182N. The sports team3%10%zln3%11%zln3%13%zln12%zh8%6%6%9%8%9%7%lnpI support

ppp

664959474738343642177120112104305O. The food I eat14%k12%14%11%12%9%10%14%13%12%12%13%13%12%

Page 72

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 25

KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p

Overlap formulae used.

R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up

Yes -born

FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)

46340742341739840735625232914729978578122517Weighted Base

1228735203919152462746964142P. The technology3%7%np2%8%znp5%n10%zln5%6%7%4%7%zd8%zd8%zd6%dnpI use

p

1781411151515784239313180Q. The brand of4%2%3%3%4%4%4%3%2%3%4%4%4%3%products I buy

453539493531381924140908076234None of these10%9%9%12%9%8%11%7%7%9%9%9%9%9%

Page 73

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 25

KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p

Overlap formulae used.

EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/

NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3020326216961594840573037343115243441134175Unweighted Base

23**29**37**67*14**7**5**16836*38*55*52**27*28**39**23**32**33**41*141*182Weighted Base

1726305312651353330473716233116293127121147Football team73%90%82%79%89%81%97%80%91%78%85%72%60%81%80%72%92%95%65%86%zb81%bh(Specify)

---2---2-2--11-----22Cricket team---3%---1%-5%--4%3%-----1%1%(Specify)

2113---813234-21-1448Rugby Union team11%5%4%4%---5%2%7%4%5%15%z-5%6%-2%10%3%4%(Specify)

115----8-333213-2-168Rugby League Team4%2%14%----5%-7%5%5%8%4%7%-5%-3%5%4%(Specify)

31-1011-1531394335119817Other sports team12%3%-14%10%19%-9%7%3%6%18%13%11%9%22%2%3%22%za5%9%a(Specify sport and

team)

Page 74

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 26

KK05A - And which sport do you follow?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

12439664385901302934181710151518121411175Unweighted Base

***27**23**88*41*62*120*154*1**7**20*21**18**8**20**22**7**16**23**18**182Weighted Base

*261976254510312415171715513186161817147Football team100%95%82%87%p61%72%86%o81%83%75%86%78%84%61%65%82%83%100%75%94%81%op(Specify)

----22-2------1----12Cricket team----5%3%-1%------4%----6%1%(Specify)

-1113536-11112-1--2-8Rugby Union team-3%6%1%7%9%z2%4%-11%4%3%3%24%-6%--8%-4%(Specify)

---35268----1-331---8Rugby League Team---3%12%z4%5%5%----6%-16%12%9%---4%(Specify)

-13768914-124113-1-4-17Other sports team-2%11%8%15%13%7%9%-14%11%18%6%15%14%-8%-17%-9%(Specify sport and

team)

Page 75

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 27

KK05A - And which sport do you follow?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

819327148171414312641124432939436355424235175Unweighted Base

72*109*19**16319**16**147132*43*133*40*39**46**42*53*50*37**53*41**182Weighted Base

549316132--14710832110302837364640324134147Football team75%85%82%81%--100%z82%76%83%75%71%79%85%87%79%87%77%83%81%(Specify)

11-22--2-2-11---11-2Cricket team1%1%-1%10%--1%-1%-2%2%---3%2%-1%(Specify)

5317-8-5362-41232128Rugby Union team6%3%7%4%-50%-4%6%5%5%-9%3%5%6%5%3%4%4%m(Specify)

34-8-8-444333-2413-8Rugby League Team5%4%-5%-50%-3%8%3%7%8%6%-4%8%2%6%-4%m(Specify)

9821517--1241158252416517Other sports team12%7%10%9%90%--9%10%8%13%19%4%12%4%8%3%12%13%9%m(Specify sport and

team)

Page 76

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 28

KK05A - And which sport do you follow?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up

Yes -born

FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)

18531135124646181582917776175Unweighted Base

15**40*14**47**11**53*42*21**19**95*86*70*70*182Weighted Base

732939115031151671756161147Football team44%81%63%82%94%93%z75%72%81%75%88%z87%87%81%(Specify)

-2-----112---2Cricket team-5%z-----5%4%2%---1%(Specify)

3112-131253338Rugby Union team18%3%9%4%-1%8%4%10%6%3%4%4%4%(Specify)

12-3-252171118Rugby League Team9%5%-6%-3%12%z11%5%7%1%1%1%4%c(Specify)

42441122-1075517Other sports team29%6%28%9%6%2%6%8%-11%8%8%8%9%(Specify sport and

team)

Page 77

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 29

KK05A - And which sport do you follow?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/

NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3020326216961594840573037343115243441134175Unweighted Base

23**29**37**67*14**7**5**16836*38*55*52**27*28**39**23**32**33**41*141*182Weighted Base

1626305312651353330463716233116293127120147Football team71%90%82%79%89%81%97%80%91%78%84%72%58%81%80%72%92%95%65%86%zb81%bh

1-3541151421222-22189Arsenal5%-7%7%26%7%31%3%4%11%4%3%6%5%5%-5%7%3%5%5%m

2------511121-3-1-145Aston Villa10%------3%3%3%2%3%4%-7%-3%-3%3%3%

1--1211-2--------2112Barcelona4%--2%15%12%24%-6%z--------6%3%1%1%

--11---4-13-1--2-1-44Burnley--3%1%---2%-3%6%-4%--9%-3%-3%2%

11-1---43*-1111-1-224Celtic4%5%-2%---2%7%zj1%-1%5%4%3%-2%-5%1%2%

--1411-41-22-1-2-2145Chelsea--3%5%8%15%-2%2%-3%4%-3%-9%-6%3%3%3%

*1-2---7223-*3-*12257Dundee United2%3%-4%---4%4%5%5%-2%9%-2%3%7%5%3%4%

--131-132-11--31--124Leeds United--2%5%4%-12%2%5%-1%3%--8%3%--3%2%2%

27510---263491031747452126Liverpool7%24%12%15%---15%9%10%17%19%10%4%19%17%21%12%12%15%14%

Page 78

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 30

KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/

NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

23**29**37**67*14**7**5**16836*38*55*52**27*28**39**23**32**33**41*141*182Weighted Base

24211321204551023445541923Manchester United8%15%7%16%23%23%29%12%10%13%9%19%7%12%9%16%17%16%11%13%13%

-4-1---51--4-14----55Mansfield Town-14%-1%---3%3%--8%-3%10%----4%3%

1113---71141112*12167Newcastle2%5%4%4%---4%3%3%7%1%3%2%6%1%3%5%2%4%4%

3-21---6312-131-*1*56Rangers13%-5%2%---3%8%4%3%-2%10%3%-2%2%1%4%3%

--3----3-12---2-1--33Sheffield United--7%----2%-3%3%---4%-3%--2%1%

--*1---11-*-1-*---1*1Swansea--1%1%---1%2%-1%-3%-1%---2%*1%

-34----82213-2-132178West Ham-9%10%----5%6%6%1%5%-6%-4%8%7%1%5%4%

--1----2-11-1----1112Wolves--3%----1%-3%1%-2%----4%3%*1%

1--2---22-----1-2--22Grimsby Town3%--2%---1%6%z-----2%-5%--2%1%

346922-234612436136642125Other13%15%16%13%13%24%-14%10%15%22%7%10%22%3%12%20%17%9%15%14%

--1----11--------1-11Not specified--3%----1%3%--------3%-1%1%

Page 79

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 30

KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/

NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

23**29**37**67*14**7**5**16836*38*55*52**27*28**39**23**32**33**41*141*182Weighted Base

---2---2-2--11-----22Cricket team---3%---1%-5%--4%3%-----1%1%

---1---1-1---1-----11England---1%---1%-2%---3%-----1%*

---1---1-1--1------11Notts County---2%---1%-3%--4%z------1%1%

2113---813234-21-1448Rugby union11%5%4%4%---5%2%7%4%5%15%z-5%6%-2%10%3%4%

21-----3-2-11-2----33England8%5%-----2%-5%-3%5%-5%----2%2%

1--2---3-1111--1--3-3Wales3%--3%---2%-2%1%2%5%--6%--7%za-2%

--11---21-1-1----1112Other--4%1%---1%2%-2%-5%----2%3%1%1%

115----8-333213-2-168Rugby league4%2%14%----5%-7%5%5%8%4%7%-5%-3%5%4%

-------1-1---1-----11England-------1%-3%---4%-----1%1%

1-1----2--2-1---1--22Not specified4%-3%----1%--4%-3%---3%--1%1%

-14----5-1131-3-1-135Other-2%11%----3%-4%1%5%5%-7%-2%-3%2%3%

Page 80

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 30

KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/

NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

23**29**37**67*14**7**5**16836*38*55*52**27*28**39**23**32**33**41*141*182Weighted Base

31-1011-1531394335119817Other sports12%3%-14%10%19%-9%7%3%6%18%13%11%9%22%2%3%22%za5%9%a

1--211-31-211-2--1224Not specified5%--4%5%8%-2%2%-3%2%5%-4%--2%5%1%2%

21-7---1221282325-*7512Other7%3%-11%---7%5%1%3%16%9%11%4%22%-1%17%za4%7%a

----11---1------1--11Don't know----6%10%---2%------2%--1%*

Page 81

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 30

KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

12439664385901302934181710151518121411175Unweighted Base

***27**23**88*41*62*120*154*1**7**20*21**18**8**20**22**7**16**23**18**182Weighted Base

*261976254410312415171715513186161817147Football team100%95%82%87%p60%71%86%o81%83%75%84%78%84%61%65%82%83%100%75%94%81%op

--261368--1-1131-3--9Arsenal--9%7%3%5%5%5%--4%-3%6%15%5%-19%--5%

--131145----5-------5Aston Villa--5%3%3%2%3%3%----28%-------3%

-1--12-2------1--1--2Barcelona-4%--2%3%z-1%------4%--7%--1%

-1--3134-------4----4Burnley-4%--8%zq2%3%3%-------19%----2%

-1211311--3-------1-4Celtic-2%7%1%3%4%1%*--17%zm-------2%-2%m

---41325---1-1---12-5Chelsea---5%2%4%2%3%---4%-9%---7%9%-3%

*1*2224---7---------7Dundee United100%3%1%2%5%4%4%---32%zm---------4%

-2-1-224---2-------24Leeds United-9%-2%-3%2%2%---9%-------11%2%

Page 82

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 31

KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

***27**23**88*41*62*120*154*1**7**20*21**18**8**20**22**7**16**23**18**182Weighted Base

-6116232324-2-233-4*36326Liverpool-23%6%19%5%5%19%o16%j-31%-10%17%33%-18%3%17%27%17%14%jo

--2192617221-*33-34134223Manchester United--10%21%zp5%10%14%14%83%-2%12%19%-12%19%10%16%16%13%13%j

---41145-----------55Mansfield Town---5%2%2%3%3%-----------28%3%

-2211247---1---14---7Newcastle-9%7%2%3%4%4%4%---7%---5%57%---4%

--23124---6---------6Rangers--11%3%2%3%3%---28%zm---------3%

---3--33---3--------3Sheffield United---3%--2%2%---13%--------1%

---*11*--1----------1Swansea---1%2%1%*--19%----------1%

-2-42258------1-14128West Ham-6%-5%4%4%5%5%------4%-7%23%4%10%4%

----2112----2-------2Wolves----4%1%1%1%----10%-------1%

--2--122---2--------2Grimsby Town--10%--1%1%1%---11%--------1%

Page 83

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 31

KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

***27**23**88*41*62*120*154*1**7**20*21**18**8**20**22**7**16**23**18**182Weighted Base

-849381723-2-31163*24325Other-31%17%10%8%13%14%15%j-25%-14%7%13%30%12%5%11%17%16%14%j

-1---1-1-------1----1Not specified-4%---2%-1%-------5%----1%

----22-2------1----12Cricket team----5%3%-1%------4%----6%1%

----11-1------1-----1England----2%1%-1%------4%-----*

----11-1-----------11Notts County----2%2%-1%-----------6%1%

-1113536-11112-1--2-8Rugby union-3%6%1%7%9%z2%4%-11%4%3%3%24%-6%--8%-4%

----1123-------1--2-3England----3%2%2%2%-------6%--8%-2%

--111212-1---2------3Wales--3%1%2%3%1%1%-11%---24%------2%

-11-12-1--111-------2Other-3%3%-2%3%z-1%--4%3%3%-------1%

Page 84

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 31

KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

***27**23**88*41*62*120*154*1**7**20*21**18**8**20**22**7**16**23**18**182Weighted Base

---35268----1-331---8Rugby league---3%12%z4%5%5%----6%-16%12%9%---4%

---1--11----1-------1England---1%--1%1%----6%-------1%

---11112------2-----2Not specified---1%2%1%1%1%------10%-----1%

---14135------131---5Other---1%10%zq2%3%3%------7%12%9%---3%

-13768914-124113-1-4-17Other sports-2%11%8%15%13%7%9%-14%11%18%6%15%14%-8%-17%-9%

--121224----112-----4Not specified--3%2%3%3%1%2%----4%15%9%-----2%

-1255669-123*-1-1-4-12Other-2%9%6%12%10%5%6%-14%11%15%3%-6%-8%-17%-7%

---1--11---1--------1Don't know---1%--1%*---4%--------*

Page 85

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 31

KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

819327148171414312641124432939436355424235175Unweighted Base

72*109*19**16319**16**147132*43*133*40*39**46**42*53*50*37**53*41**182Weighted Base

549316131--14710832110302837354639324134147Football team75%85%82%81%--100%z82%75%83%75%71%79%84%87%78%87%77%83%81%

36-9--99-9--11731249Arsenal4%6%-6%--6%6%-6%--3%1%13%z5%4%3%9%5%

1423--54141-41-1-4-5Aston Villa2%4%11%2%--3%3%3%3%3%-8%3%-2%-7%-3%

-2-2--22-11---2---22Barcelona-2%-1%--1%2%-1%2%---4%---5%1%

13-4--44-4-4---4---4Burnley1%3%-3%--3%3%-3%-10%---8%z---2%

3113--44-22111212-14Celtic4%1%3%2%--3%3%-2%4%2%1%2%3%2%5%-3%2%

14-5--5414132----415Chelsea1%4%-3%--3%3%3%3%3%7%4%----7%3%3%

3316--75141*12343--7Dundee United4%3%4%4%--4%4%2%3%4%1%3%4%6%8%7%--4%

Page 86

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 32

KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

72*109*19**16319**16**147132*43*133*40*39**46**42*53*50*37**53*41**182Weighted Base

22-4--4213112-1-2114Leeds United3%2%-2%--3%1%1%2%1%3%4%-1%-5%3%1%2%

719422--26206206381056510526Liverpool10%17%19%14%--18%z15%15%15%16%8%16%24%10%13%12%19%13%14%

716122--231471569248924823Manchester United10%14%4%14%--16%z10%17%12%14%23%4%9%15%18%5%8%19%13%

14-5--55-5--5---5--5Mansfield Town1%4%-3%--3%4%-4%--11%---13%--3%

3416--75233-222132-7Newcastle4%4%3%4%--5%3%5%3%8%-5%5%4%3%9%4%-4%

4223--622331**4122*6Rangers5%2%12%2%--4%2%5%2%6%2%1%1%8%z3%5%3%1%3%

21-3--33-3---3----33Sheffield United2%1%-2%--2%2%-2%---6%z----7%1%

1*-1--1*1*1-1--1*--1Swansea1%*-1%--1%*2%*2%-3%--2%1%--1%

26-8--88-41214112248West Ham2%6%-5%--5%6%-3%3%4%1%10%2%1%5%3%9%4%

Page 87

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 32

KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

72*109*19**16319**16**147132*43*133*40*39**46**42*53*50*37**53*41**182Weighted Base

11-2--2112---2----22Wolves1%1%-1%--1%*3%1%---4%----4%1%

21-2--22-2----22---2Grimsby Town2%1%-1%--2%2%-2%----4%5%---1%

1213520--2516821347675610325Other17%12%26%12%--17%z12%19%16%9%9%14%15%14%11%15%20%6%14%

-1-1--11------1---11Not specified-1%-1%--1%1%------2%---2%1%

11-22--2-2-11---11-2Cricket team1%1%-1%10%--1%-1%-2%2%---3%2%-1%

-1-11--1-1-1-----1-1England-1%-1%5%--1%-1%-2%-----2%-*

1--11--1-1--1---1--1Notts County1%--1%5%--1%-1%--2%---3%--1%

5317-8-5362-41232128Rugby union6%3%7%4%-50%-4%6%5%5%-9%3%5%6%5%3%4%4%m

3--3-3-1212-1-21--23England4%--2%-20%-1%4%1%5%-3%-3%3%--4%2%

Page 88

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 32

KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

72*109*19**16319**16**147132*43*133*40*39**46**42*53*50*37**53*41**182Weighted Base

1212-3-3-3--111111-3Wales1%2%4%1%-17%-2%-2%--3%2%1%2%4%1%-2%

1111-2-112--11-111-2Other1%1%4%1%-13%-1%2%2%--3%1%-1%2%1%-1%

34-8-8-444333-2413-8Rugby league5%4%-5%-50%-3%8%3%7%8%6%-4%8%2%6%-4%m

1--1-1--11-1---1---1England2%--1%-7%--3%1%-3%---2%---1%

11-2-2-11-22-----2-2Not specified1%1%-1%-12%-1%2%-5%j5%-----4%-1%

13-5-5-3131-3-2311-5Other2%3%-3%-30%-3%3%2%2%-6%-4%5%2%3%-3%

9821517--1241158252416517Other sports12%7%10%9%90%--9%10%8%13%19%4%12%4%8%3%12%13%9%m

12-44--4-4-3--11-214Not specified2%2%-2%19%--3%-3%-8%--1%2%-3%2%2%

7521012--84755251315412Other10%5%10%6%66%--6%10%5%13%12%4%12%2%5%3%9%10%7%m

Page 89

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 32

KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

72*109*19**16319**16**147132*43*133*40*39**46**42*53*50*37**53*41**182Weighted Base

1--11--1-1----1---11Don't know1%--*4%--1%-1%----1%---2%*

Page 90

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 32

KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up

Yes -born

FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)

18531135124646181582917776175Unweighted Base

15**40*14**47**11**53*42*21**19**95*86*70*70*182Weighted Base

732939115031151671756161147Football team44%80%63%82%94%93%z75%72%81%74%88%z87%87%81%

-311-43-227669Arsenal-8%10%1%-7%6%-8%2%8%9%9%5%

1--3-1-3-32225Aston Villa7%--6%-2%-13%-3%3%3%3%3%

----11--12---2Barcelona----10%2%--6%2%---1%

-1-2-112113334Burnley-3%-4%-2%2%10%5%1%4%4%4%2%

121*1-2--12324Celtic5%4%5%1%5%-4%--1%3%4%a3%2%

-1-211-1123115Chelsea-2%-4%10%1%-4%4%2%3%ab1%1%3%

12-*1231-16667Dundee United7%5%-1%8%4%6%4%-1%7%8%zd8%zd4%

--12--1--21114Leeds United--9%5%--1%--3%2%2%2%2%

14381961214128826Liverpool3%9%22%17%11%17%15%6%10%15%14%12%12%14%

Page 91

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 33

KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up

Yes -born

FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)

15**40*14**47**11**53*42*21**19**95*86*70*70*182Weighted Base

24161955210139923Manchester United12%9%9%12%11%17%12%24%12%11%15%12%12%13%

-1-4--1--41115Mansfield Town-2%-8%--2%--4%1%1%1%3%

*1-3*221134337Newcastle2%3%-5%3%5%5%3%7%3%5%5%5%4%

*3-1-13*-14446Rangers3%7%-2%-2%8%2%-1%5%6%6%3%

---2-1----3113Sheffield United---3%-2%----3%2%2%1%

1--*--*1-*1111Swansea5%--1%--1%4%-1%1%1%1%1%

-2-115--352--8West Ham-4%-2%5%9%--18%5%2%--4%

-1--1--1--2222Wolves-2%--10%--3%--2%3%3%1%

---1-2---12222Grimsby Town---1%-3%---1%2%2%2%1%

-9132105-11877725Other-22%8%6%22%18%12%-6%19%8%10%10%14%c

Page 92

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 33

KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up

Yes -born

FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)

15**40*14**47**11**53*42*21**19**95*86*70*70*182Weighted Base

-----1--1-1111Not specified-----2%--5%-1%1%1%1%

-2-----112---2Cricket team-5%z-----5%4%2%---1%

-1------11---1England-2%------4%1%---*

-1-----1-1---1Notts County-3%-----5%-1%---1%

3112-131253338Rugby union18%3%9%4%-1%8%4%10%6%3%4%4%4%

-1-2--2-112223England-3%-4%--4%-7%1%2%3%3%2%

1-1---11-21113Wales9%-9%---3%4%-2%1%1%1%2%

1----1--12---2Other9%----1%--4%2%---1%

12-3-252171118Rugby league9%5%-6%-3%12%z11%5%7%1%1%1%4%c

-1----1--1---1England-3%----3%--1%---1%

Page 93

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 33

KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up

Yes -born

FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)

15**40*14**47**11**53*42*21**19**95*86*70*70*182Weighted Base

-1---111111112Not specified-2%---2%3%4%5%1%1%1%1%1%

1--3-131-5---5Other9%--6%-1%6%7%-5%---3%

42441122-1075517Other sports29%6%28%9%6%2%6%8%-11%8%8%8%9%

1--21--2-31114Not specified8%--4%6%--8%-3%1%1%1%2%

3243-*2--665512Other20%6%28%5%-1%6%--7%7%7%7%7%

-----1---1---1Don't know-----1%---1%---*

Page 94

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 33

KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p

Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/

NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

430568449695326196702191725543748501601394396348372406124012772517Unweighted Base

35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base

8923713620081451867214713322025315411113515311287412341753I feel more of a25%35%zq28%29%27%26%27%30%25%25%31%kl38%zj30%c31%c32%c37%zc27%22%32%za28%30%acconnection with

rtkldhkltpeople in myneighbourhood nowthan I did 10years ago

106135127181654112539139154183129119788593129100313291605I feel less of a30%zs20%26%s26%s22%24%19%24%23%28%zi26%i19%23%22%20%23%31%ze25%24%24%24%isconnection with

fghpeople in myneighbourhood nowthan I did 10years ago

14627718627513782308832642122872582271521931451451594785421020or I feel no41%41%38%39%46%47%45%40%44%39%40%39%44%de43%45%de35%35%40%37%44%zb41%bddifferent towards

epeople in myneighbourhood nowthan I did 10years ago

-1710281916461329-213712435335060-17-139950149Net difference-5%15%2%3%5%2%9%6%1%-4%5%19%7%9%12%15%-4%-3%8%4%6%

152737411666123514322241812152025498257139Don't know4%4%8%s6%5%3%9%6%8%zij8%zij3%4%3%3%4%5%6%12%zde6%5%6%hj

fgh

Page 95

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 34

KK06 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t

Overlap formulae used. * small base

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

134415187148151372114218571241803561792392102521832292691721242517Unweighted Base

11**466342857823112013962109701232142092222143452791033222341812517Weighted Base

296892962663194346481533576887811226027876549753I feel more of a15%21%26%35%zr32%rs28%31%31%el22%27%27%33%e39%za38%zc35%de21%26%27%28%27%30%erconnection with

sbcdejdejkljlspeople in myklmmneighbourhood now

than I did 10years ago

212390212170281324491154158483933857526805252605I feel less of a21%26%p26%p25%21%25%23%23%gh21%33%zb27%gh23%18%16%25%g27%gh25%g25%g22%29%gh24%ghconnection with

ghilmppeople in myneighbourhood nowthan I did 10years ago

41861423243594565638493549888388959312848133106751020or I feel no35%40%42%38%44%zq41%40%40%f49%f39%f41%f40%f40%f44%f27%46%f47%fm41%f45%f42%f41%fdifferent towards

people in myneighbourhood nowthan I did 10years ago

-1-26-2839638110157*-8-121484837-151713-3149Net difference-6%-6%*10%12%3%8%7%1%-6%*10%22%22%11%-5%1%2%6%-2%6%

Page 96

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 35

KK06 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

11**466342857823112013962109701232142092222143452791033222341812517Weighted Base

3602124296475122611110744516222105139Don't know30%13%zp6%pq3%4%6%5%6%dgk8%dgh1%5%k5%k3%2%13%zab6%k2%7%dgk4%3%6%dgk

qrkcdeghipqjkm

Page 97

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 35

KK06 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1134135736021571714143178662717756124475156618656835365926772517Unweighted Base

10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base

302449696846148599138753-180206172190176134246193753I feel more of a29%31%24%31%r34%4%33%34%zk22%42%zi-34%ef36%ze28%25%29%28%37%za26%30%aeconnection with

fcdikrpeople in myneighbourhood nowthan I did 10years ago

241359835225430247344-605118128156197137136150177605I feel less of a23%25%29%z23%29%28%20%14%54%zl-100%zj22%22%25%26%23%29%zb22%24%24%jlconnection with

dpeople in myneighbourhood nowthan I did 10years ago

45955012289869628721411020-2082182623202761782413141020or I feel no44%zs38%42%40%34%59%42%49%zk22%58%zi-39%38%42%42%46%zb38%36%42%41%bidifferent towards

ckspeople in myneighbourhood nowthan I did 10years ago

6190-131621-418352-206753-605627716-739-29616149Net difference6%6%-5%7%6%-24%12%20%-32%42%-100%12%13%3%-1%6%*14%2%6%

Page 98

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 36

KK06 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base

468615124*175912--2221326213243267139Don't know4%6%5%6%3%9%5%3%2%--4%4%5%8%zfg2%5%d5%d9%zbc6%dij

hdklt

Page 99

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 36

KK06 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up

Yes -born

FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)

477518387357376402393240278138410809218722517Unweighted Base

46340742341739840735625232914729978578122517Weighted Base

1381271631261118810171114472272232223753I feel more of a30%k31%k39%zk30%k28%22%28%28%35%32%za27%27%27%30%bcconnection with

lmopbckpeople in myneighbourhood nowthan I did 10years ago

1148481981191101006457308285245234605I feel less of a25%21%19%23%30%zn27%no28%h25%h17%21%29%zd29%zd29%zd24%dhconnection with

onpeople in myneighbourhood nowthan I did 10years ago

1941851601781241801371021405884093513281020or I feel no42%l45%zl38%43%l31%44%l39%41%43%40%41%41%40%41%ldifferent towards

npeople in myneighbourhood nowthan I did 10years ago

25438228-8-222857164-13-13-11149Net difference5%11%19%7%-2%-5%1%3%17%11%-1%-1%-1%6%

181219164430181418104312927139Don't know4%3%5%4%11%zmn7%o5%6%5%7%zab3%3%3%6%abc

opco

Page 100

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 37

KK06 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p

Overlap formulae used.

EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/

NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

430568449695326196702191725543748501601394396348372406124012772517Unweighted Base

35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base

501118411280501432710380122102725352707881203204406I feel more of a14%16%17%16%27%zm29%zm22%15%17%15%17%15%14%15%12%17%19%f20%zf16%17%16%fmconnection with

hpeople in mycountry now than Idid 10 years ago

961531171956641145701431541831561267811711412576308328636I feel less of a27%23%24%28%22%23%22%26%24%28%26%24%24%22%27%c28%c31%zc19%24%27%25%cconnection with

gpeople in mycountry now than Idid 10 years ago

192386269356140793212293192773863873022092462091912137086611369or I feel no54%57%55%51%47%45%49%55%zo53%51%54%58%k58%de59%de57%d51%47%54%55%54%54%dodifferent towards

pppeople in mycountry now than Idid 10 years ago

-46-42-33-831410*-243-40-74-61-54-54-25-64-44-485-105-124-230Net difference-13%-6%-7%-12%5%6%*-11%-7%-14%-9%-8%-10%-7%-15%-11%-12%1%-8%-10%-9%

17261634134492353121191812141917266639105Don't know5%4%3%5%4%o2%7%4%6%zij6%ij3%3%4%3%3%5%4%6%zf5%za3%4%aj

Page 101

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 38

KK07 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t

Overlap formulae used. * small base

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

134415187148151372114218571241803561792392102521832292691721242517Unweighted Base

11**466342857823112013962109701232142092222143452791033222341812517Weighted Base

18259143115182224331121548303531613212643234406I feel more of a9%18%17%17%14%16%16%16%18%12%22%zb15%16%14%18%11%11%20%de14%19%16%dconnection with

degikpeople in mymcountry now than I

did 10 years ago

112087229193278357547143540605442935534887644636I feel less of a12%26%25%27%24%25%26%26%gj20%28%gj19%29%gj25%19%27%j20%33%ze27%j32%ze24%25%gjconnection with

gjlmgjlpeople in mycountry now than Idid 10 years ago

72291784584926107591140407211710712713717217555155114991369or I feel no63%49%52%53%60%zq54%54%54%c57%59%c54%51%57%64%zb50%63%zb53%48%49%54%54%csdifferent towards

rscdfijcfimpeople in mymcountry now than I

did 10 years ago

*-38-28-86-79-96-133-216-1-208-30-19-11-32-23-22-24-44-10-230Net difference-3%-8%-8%-10%-10%-9%-10%-10%-2%-16%4%-14%-9%-5%-9%-8%-22%-8%-19%-5%-9%

234192723505591411011551917316124105Don't know16%7%zp6%pq3%3%4%4%4%k6%k1%4%k5%k2%2%5%k6%k3%5%k5%k2%4%kp

q

Page 102

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 39

KK07 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1134135736021571714143178662717756124475156618656835365926772517Unweighted Base

10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base

158245423647227406-347528290911418572109138406I feel more of a15%17%15%16%36%10%18%23%zk-20%zi9%16%16%15%18%14%15%16%18%16%ikconnection with

people in mycountry now than Idid 10 years ago

276355765604632-636279344137140157196147128177180636I feel less of a26%25%26%25%23%39%22%-100%zl16%57%zj26%24%25%25%24%27%26%24%25%jlconnection with

people in mycountry now than Idid 10 years ago

580781155121488821369-11241952903263503913572583473951369or I feel no55%54%54%55%41%52%55%77%zk-63%zi32%55%57%e56%51%59%za54%52%53%54%eidifferent towards

bkpeople in mycountry now than Idid 10 years ago

-117-109-34-1962-5-6406-63667-293-55-50-66-55-62-56-67-42-230Net difference-11%-8%-12%-9%13%-29%-4%23%-100%4%-48%-10%-9%-11%-7%-10%-12%-10%-6%-9%

34631689--6--23141917244213163637105Don't know3%4%6%4%--4%--1%2%4%3%4%5%z2%3%5%d5%d4%dij

klt

Page 103

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 40

KK07 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up

Yes -born

FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)

477518387357376402393240278138410809218722517Unweighted Base

46340742341739840735625232914729978578122517Weighted Base

695766566791633762240165130128406I feel more of a15%14%16%13%17%22%zm18%15%19%16%17%15%16%16%connection with

noppeople in mycountry now than Idid 10 years ago

10896100130991021127467358264235221636I feel less of a23%24%24%31%zn25%25%32%zh29%h20%24%26%27%27%25%connection with

oppeople in mycountry now than Idid 10 years ago

2652462402142032011681311898125274544261369or I feel no57%k60%zk57%51%51%49%47%52%57%j55%53%53%52%54%jdifferent towards

lmpeople in mycountry now than Idid 10 years ago

-39-39-34-74-32-10-50-37-5-119-99-104-93-230Net difference-8%-10%-8%-18%-8%-3%-14%-15%-1%-8%-10%-12%-11%-9%

2191617291314111262413736105Don't know5%2%4%4%7%zko3%4%4%4%4%4%4%4%4%o

Page 104

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 41

KK07 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p

Overlap formulae used.

EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/

NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

430568449695326196702191725543748501601394396348372406124012772517Unweighted Base

35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base

432211371288441215121011021941991047486100111122298299597I feel more of a12%33%zq28%zq18%t28%o23%33%23%17%19%27%zk30%zk20%21%20%24%27%fh31%zf23%24%24%hkconnection with

ttllghlqtpeople in othercountries aroundthe world now thanI did 10 years ago

5052531173627727895868152623751556642168146314I feel less of a14%s8%11%17%zr12%16%p11%13%16%zi16%zi11%8%12%11%12%13%16%zg11%13%12%12%isconnection with

sjjpeople in othercountries aroundthe world now thanI did 10 years ago

223374267393159943112703343074013853152212682222022007207091429or I feel no63%zrs55%55%56%53%54%48%57%56%57%56%58%61%zc63%zc63%zc54%49%51%56%58%57%cddifferent towards

ddedepeople in othercountries aroundthe world now thanI did 10 years ago

-71698412481314234616113147413735454579130153283Net difference-2%25%17%2%16%8%22%11%1%3%16%22%8%11%8%11%11%20%10%12%11%

3930286020125158704536273720233531329978178Don't know11%zrs4%6%9%s7%7%8%7%12%zij8%ij5%4%7%6%5%9%8%8%8%6%7%ijs

Page 109

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 46

KK09 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t

Overlap formulae used. * small base

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

134415187148151372114218571241803561792392102521832292691721242517Unweighted Base

11**466342857823112013962109701232142092222143452791033222341812517Weighted Base

112544232194253343524131941604650897128825838597I feel more of a9%27%r13%27%zr24%r23%25%25%zj19%15%19%29%jk21%24%26%k25%k28%jk26%k25%k21%24%jkconnection with

krpeople in othercountries aroundthe world now thanI did 10 years ago

2625011484143172265132017244022492318422424314I feel less of a15%13%15%p13%10%13%12%13%j18%eg16%ej8%11%18%zb10%14%j8%17%zeg13%10%13%12%jpconnection with

jegjmjmpeople in othercountries aroundthe world now thanI did 10 years ago

722821146450764178711743884132107126132170166541701371131429or I feel no60%49%62%zq54%62%zq57%56%56%f54%68%zc62%cd51%57%62%f49%60%f52%53%59%62%f57%fsdifferent towards

ssdfhilfipeople in othermcountries around

the world now thanI did 10 years ago

-163-61181101101722591-12437629404811403514283Net difference-6%14%-2%14%13%10%12%12%1%-1%11%18%3%13%12%17%11%12%15%7%11%

Page 110

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 47

KK09 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

WORKINGTENURESTATUSGOVERNMENT OFFICE REGION

RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-

OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

11**466342857823112013962109701232142092222143452791033222341812517Weighted Base

25137473883941476*24189103619427157178Don't know16%11%zp11%zp5%5%7%7%7%dk9%k*11%zad9%k4%k5%k11%zad7%k4%k9%k6%k4%7%dkp

qqghkmghkm

Page 111

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 47

KK09 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1134135736021571714143178662717756124475156618656835365926772517Unweighted Base

10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base

195400315664232437148420149137151145160128101182181597I feel more of a19%28%zt11%25%zr20%15%22%25%23%24%25%26%26%e23%21%21%21%27%zc24%24%erconnection with

dtpeople in othercountries aroundthe world now thanI did 10 years ago

12119140274421510820114815751816611471668589314I feel less of a12%13%14%12%22%15%11%6%32%zl8%26%zj10%14%11%15%zf12%14%13%12%12%jlconnection with

hpeople in othercountries aroundthe world now thanI did 10 years ago

65376518312469984115225911222643213063694193772783494121429or I feel no62%zs53%63%zq56%48%56%57%65%zk41%63%zi44%61%eg53%59%54%63%za59%b52%55%57%bidifferent towards

bkspeople in othercountries aroundthe world now thanI did 10 years ago

74209-9291**17329-52272-88670794657359792283Net difference7%14%-3%13%-2%1%12%19%-8%15%-1%16%12%13%6%9%7%15%12%11%

Page 112

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 48

KK09 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

Feel lessFeel lessconnection

connectionwithwith nationneighbourho

SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity

Rugby(Unio4 -1 -4 -1 -

n/leastmostleastmostLeaguFootbdepridepridiverdiver

NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base

7889361422216782883352036437726285368178Don't know7%6%12%zq6%10%13%11%4%4%5%6%4%6%7%h10%zgh4%6%8%d9%zd7%dhj

klq

Page 113

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 48

KK09 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t

Overlap formulae used. ** very small base (under 30) ineligible for sig testing

R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up

Yes -born

FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)

477518387357376402393240278138410809218722517Unweighted Base

46340742341739840735625232914729978578122517Weighted Base

10969791061101235852114389193161147597I feel more of a24%o17%19%26%no28%no30%zn16%21%35%zi26%za19%19%18%24%abconnection with

opjbccjnopeople in othercountries aroundthe world now thanI did 10 years ago

534654526048663421160149124118314I feel less of a11%11%13%12%15%12%19%zh14%h6%11%15%zd14%d15%zd12%dhconnection with

people in othercountries aroundthe world now thanI did 10 years ago

2662712622281922102041521828295745004761429or I feel no57%l67%zk62%zk55%48%51%57%60%55%56%58%58%59%57%kldifferent towards

lmplpeople in othercountries aroundthe world now thanI did 10 years ago

562325544975-81893229453729283Net difference12%6%6%13%12%18%-2%7%28%16%4%4%4%11%

35212731362728141294817270178Don't know8%5%6%7%9%o7%8%h5%4%6%8%8%9%7%h

Page 114

J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING

4 Apr 2014Table 49

KK09 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p

Overlap formulae used.