kiwanis membership: if you love your club, share it
DESCRIPTION
Presented at the 2014 Florida Kiwanis District Convention on methods for membership development through better marketing, networking, and branding of Kiwanis.TRANSCRIPT
If You Love Your Club, Share it! Presented by C. Todd SmithFlorida District Membership Chair, 2013-14
WHAT IS THE SECRET
TO MEMBERSHIP?
YOU!
100% of the people you don’t ask to join Kiwanis will not join.
YOUR CLUB’S TO DO LIST:
1. Each club must have a membership committee chair.
2. Hold regular membership committee meetings.
3. Conduct regular membership drive initiatives (suggested for October, February, May, September).
YOUR DIVISION’S TO DO LIST:
1. Each division should have previously identified growth team members.
2. Identify “new-club builder” and “club counselor” in each division.
3. Develop and implement growth plan for the division.
Take something you love
Share it with others
Make it a part of your life
Love It.
Share It.
Live It.
Is your club ready for new members?
• When do you meet?• What are your dues?• What are your membership
requirements?• How often are your service projects?• What are your service projects?
FLEXIBILE OPTIONS
Club Satellites - meet less, more service
Corporate Memberships
3-2-1- Club
For more info, attend my workshop Sat. 2:15 pm - Royal Palm II
Now that your club is ready, where do you
find potential members?
Share your story (Elevator Pitch) – Why My ClubWhat's Our Community Impact How do we do it?
and PRACTICE telling your story
Assign a PR person for every project to maximize exposure. PR before and after the event and marketing materials at the event
MEMBERSHIP IS ABOUT MARKETING
If you’ve asked everyone you know to join Kiwanis, then you need to meet some new people.
What are the top 10 key events in your community?
What are the personal characteristics that are best suited for attending each one?
Who will represent the club at which event?
Coordinate attendance at these events just like you do at an interclub.
Don’t forget to wear Kiwanis-branded apparel and have current Kiwanis marketing materials.
Networking for Members to Invite to your Recruitment Meeting
• Chamber of Commerce Expo
• Community Expo or Festivals
• HOA Neighborhood Events
• Business Club or Networking Events
• Non-profit Fairs
• Church or School Events
Ask the charities, schools, churches that you work with to help you recruit a member Visit with your local elected officials and ask them for recommendations for members
Join chamber and attend/sponsor chamber event
BUILDING PARTNERSHIPS WITH COMMUNITY PARTNERS
Sponsor a lunch and learn or CLE for local bar association or professional association (like CPAs)
Meet with clergy and ask for member recommendations
Invite your Facebook Friends to a service project – not a meeting
Reach out to SLP members and their parents
People like to help if you ask for their help
• Be involved and have a relationship with the Key Club or CKI club
• Attend last meeting of the year, host an end of year party, OR host a event to talk about continuing their K family involvement at the next level
• Start a Club Satellite for former Key Club Members in your area
Recruiting a Key Clubber?
Contact is KEY!
Does your club maintain an email database of potential members?
@Speakers at meetings, participants in events, fundraisers, golf tournament.
Spreading the word about Kiwanis is easy.
Just click “Like”.
See the new Kiwanis Brand Guide at:www.KiwanisOne.org/brandguide
Branding Matters
Plan a Membership Event:
A systematic process to organizing a membership event
1. Order the materials
2. Set up your team
3. Plan your guest event
4. Develop a prospect list
5. Mail out information (maintain email list)
A systematic process to organizing a membership event
6. Invite prospects personally
7. Hold your meeting
8. Follow up
9. Welcome new members
10. Plan your next eventWorksheets and checklists are available at
www.KiwanisOne.org/lovemyclub
