kiva zip for upstart farmers
TRANSCRIPT
4
1,200,000+ Lenders
1,500,000+ Entrepreneurs
$650,000,000+ Loans
98% Repayment Rate
A Brief History of Kiva
6
Every day
small business loan applica3ons are rejected by banks
8,000
What’s the problem? Job creators are constrained
small business loan applica3ons are rejected by banks
7 in 10
7 The big picture vision
A hundred years ago, banking was all about human relaRonships.
Now it is all about FICO scores, credit reports and balance sheets.
Kiva Zip retains the power of modern technology and data…
…But reinserts relaRonships into today’s transacRonal financial systems.
9 Kiva Zip impact to-date
§ 1300+ small businesses supported with 0% interest loans
§ $6.3m of microloan capital deployed
§ Over 50,000 lenders have made a loan
§ 89% repayment rate (has been rising from 84% since June 2013)
§ 55% of borrowers are ethnic minoriRes
§ Over half of loans have been to women
§ 59 loans to veterans
10 Farmers - Nationwide
170+ Borrowers of 1,000 total borrowers Over 15% of total borrowers na3onwide are farmers with a 98% payment rate
Over $1M in loans raised Most popular loans on the Kiva Zip website
100% Successfully Fundraised
12
§ For business purposes only
§ Up to $10,000 for farmers
§ 0% interest, and no fees
§ Up to 36 months term
§ Grace period up to 6 months
What a Kiva Zip Loan looks like
13
• Seeds, fer3lizer, etc. in bulk • Purchasing or repairing greenhouses • Refrigerated trailers • Hoop houses and high tunnels • Repairing fences • Expansion into new food categories
• Infrastructure Improvements • Improving water technology • Seasonal labor • Market and packing supplies • Work trucks • Purchasing livestock
Farmers are using Kiva Zip to…
15 Marketing and Engagement Tool
Supporters ConnecRons Customers
Feleciai had over 500 lenders on her loan
Many of them sent her messages of support
She has increased her sales by being on Kiva Zip
19 Tips for success
• Make It Personal • Keep it Simple • Share how you’ll spend the money • Emphasize the Impact
#3 Cra` your Campaign
20 Tips for success
• Plan to let anyone who has ever supported your farm know you’re looking for backers
• Don’t have much of a network in the first place? Then build one • Most campaigns have an 80%/20% split between your network and
“the crowd”
#4 Ready your troops
22 Tips for Success
• Don’t let your campaign drag on • Stagger your updates • Maintain separate email lists • Don’t freak out (there will be a slump)
#6 Keep the Momentum