kitty koelemeijer

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De Customer Journey

Shopper Marketing Jaarcongres Kitty Koelemeijer Nieuwegein, 16 juni 2015

Het digitale landschap

© Kitty Koelemeijer 2015

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Digitale segmentatie

CapGemini, Digital Shopper Relevancy, 2012 © Kitty Koelemeijer 2015

© Kitty Koelemeijer 2015 CapGemini, Digital Shopper Relevancy, 2012 CapGemini, Digital Shopper Relevancy, 2012

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Distribution

Data

Devices

Technology game in e-commerce


(Koelemeijer, 2015)

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(Klaus 2013) © Kitty Koelemeijer 2015

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Niet-digitale attributen


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Beleving: Freytag Diagram

(Norton & Pine 2013) © Kitty Koelemeijer 2015

Customer journey: • Locating

• Exploring

• Dreaming

(Fitch.com) © Kitty Koelemeijer 2015

kitty koelemeijer

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