KITE HELLAS Ltd

GREECE

GREECEPopulation 10.000.000

Athens

25

Thessalonica

10

Rest of Greece

25

60 Hospitals in Greece

Number of births

»100.000 (including foreigners)

80% in Private Maternity Hospitals

LANSINOH CreamMarket Leader

LANSINOH Cream Launched in Greece in 2003

01.0002.0003.0004.0005.0006.0007.0008.0009.000

10.000

2003 2004 2005 2006 2007

40% of women breastfeed

Problem with breastfeeding

Doctors recommend milk

Lactation very low

Main Competitors Purelan Frezyderm Fissan

LANSINOH Products

LANSINOH Pads

LANSINOH Pads & CompetitionVery cheap products from Italy (€ 2,00)

LANSINOH Breast pump

Manual vs. Electronic breast pump

Leader Swing (Medela)

Market Coverage:

Midwives throughout Greece Gynecologists

Promotion of LANSINOH1. Heavy sampling2. Continuous mailing to midwives throughout

Greece3. Support and Participation in Midwives

Association Congresses & Meetings and Sponsoring Lactation Days in November every year

4. Main Sponsors of all La Leche League group activities

5. Detail Aids6. LANSINOH Note Pads

Target

Big Private Maternity Hospitals

Plans for 2008 Advertisements with 2 or 3 women magazines with

sample coupons Introduction of LANSINOH Products through major

supermarkets Introduction of LANSINOH Cream in another big

Private Hospital, “Iaso” Possible T.V. Advertising Create Awareness regarding lactation benefits

through Women Associations

KITE HELLAS Ltd

GREECE

Thank you for your attention