kitchen tools for a healthy lifestyle. this page intentionally left blank
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Kitchen Tools for a Healthy Lifestyle
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1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 3
Jokari Company Profileby
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Innovations For Life
To sustain a competitive advantage in today's "Copycat Economy," you must break from the pack. Companies that break from the pack take customers far beyond mere satisfaction. These companies tend to go beyond the mission statement to a "higher cause." They build a pipeline of cool, compelling products and always manage to stay way ahead of their industries.
Oren Harari, author of Break from the Pack
Founded in 1974, Jokari/US is a leader in creating innovative products for the home and beyond. We have spent 36 years developing meaningful products by recognizing consumer needs and providing simple effective solutions tocommon everyday tasks.
Jokari’s latest line, Healthy Steps, helps consumers eathealthier by providing tools that assist in portioncontrol without the hassle of weighing foods orcounting calories while encouraging theconsumption of healthy foods.
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 5
Distribution
National Industry Research
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Driving Consumer Demand Transition
Personal Health(Wellness Products) 56.5%
Green Building 23.8%
Eco-Tourism 11.6%
Natural Lifestyles 5.1%
Alt Transportation 2.9%
Alternative Energy 0.2%
$209 Billion in U.S. Consumer spending in 2005
The LOHAS Consumer Trends Database™; Silver Cliff Media © Natural Marketing Institute (NMI)/Silver Cliff Media
Personal Health and The Wellness Movement are a part of a new powerful lifestyle emerging and is changing consumer product demand...Life Styles of Health & Sustainability-LOHAS. LOHAS incorporates GREEN(sustainable, earth friendly/conscious living and healthier living).The pie represents the different segments under this umbrella as relates to consumer products.
LOHAS ForecastToday $200+ Billion2010 $420 Billion2015 $845 Billion
LOHAS – What Is This New Lifestyle All About?The new focus of the US consumers is on eating right, living a more healthy lifestyle, paying closer attention to potentially harmful substances they are putting into their bodies and on protecting earth’s natural resources. This consumer is known as the LOHAS market segment (Lifestyles Of Health And Sustainability) and today it is a $200+ billion domestic market.
LOHAS consumers can be used to predict future trendsthey are forward-thinkers and major influencers in trends
1999 2000 2003 2006 2008 2010 2015
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What’s happening in the kitchen?
• Consumers are watching portions• Consumers are eating more fruits
and vegetables• Consumers are watching their
intake
25.7%
25.1%
24.1%
23.0%
23.5%
24.0%
24.5%
25.0%
25.5%
26.0%
Salt Intake Fat Sugar
Percent of Consumers who “Always” Watch Their Intake of…
42.4%
6.8%3.8%
-45.2%
1.9%
-50.0%
-40.0%
-30.0%
-20.0%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
Portion Control Low Fat Low Calorie/Light Low Carb Total Category
Dollar Sales % Change vs Prior Year by Weight Management Segment
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 9
Changes In Eating Habits Bring Opportunity
Consumer Product Demand Is Changing•Expect the broader base of U.S. consumers to look to housewares manufacturers for new products that help them eat healthier and save time in the kitchen. IHA : Trends To Watch 2008
•We are in the midst of a cultural shift driven by consumers and shoppers, not the industry…Wellness and Healthy Eating is a way of living rather than a set of product attributes.Consumer Shopping Habits Study: Hartman Group/GMDC
•Health and Wellness is not a niche market dominated by a small group of consumers…it is long term change in how consumers view their lives and the products they purchase.Consumer Shopping Habits Study: Hartman Group/GMDC
This Change Is Forcing Re-Evaluation Of Space Allocation
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Jokari Research & Data Base
Portion Measurement Guidelines Product Research
Riedel Marketing Group
Heidi Oberrieder MS,RD,LD
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 11
Summary
Program
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Innovation builds incremental sales!
Portion ControlMulti-Use
Infusers Savers
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Everyday Merchandising OptionsInline | Free-standing Rack | Displayers
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Package Highlights
Health benefit
Recipe onevery package
Detailed Benefits
Crisp clean graphics and healthy foods imagery
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Consumer Trade Promotion
Win a gym membership!
Online entry
POP/POS entry forms On package entry
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Consumer Trade Promotions - upcoming
Win cooking classes for you and a friend!
Online entry
POP/POS entry forms
On package entry
Win cooking Classes!
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Healthy Steps CommunityOnline education, support and resources
Twitter page, links to online food journals, nutrition information, USDA supported programs, recipe index and more!
Product Line
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 20
Pasta BasketMeasures, cooks, and strains one serving of pasta
Features•Measuring guide for small pasta and long pasta•Collapsible silicone cooking basket extends for larger pots•Vents for steaming and straining•Handle designed to rest on the edge of the pot while cooking and for easy handling•Silicone and nylon•Top rack dishwasher safe
Benefits•Portion Control is an effective way to manage and maintaina healthy weight•Acts as a teaching device for learning proper portion sizes•Measures 1 serving of any kind of pasta •Cook 4 pasta types in one pot!•Functions as a steamer and a strainer for cooked pasta•Also works great for vegetables and seafood
Product Information229476
Serving sizes based on FDA food labeling requirements.
Product Info 0-32368- 09476-6
Master Info 20.5 x 22.0 x 17.0 31.5 6.2 4 4L W H Wt Lbs Cube TI HI
UP C
3/ 96Inner/Master
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 21
Ice Cream ScoopDispenses one serving at a time!
Features•Measures and dispenses one serving • Push action quick release mechanism
Benefits• Fits in small pint size ice cream containers•Dispense directly into wafer or waffle cones• Functions as a teaching device for learning proper portion sizes
Product Information229494
Serving sizes based on FDAfood labeling requirements.
Product Info 0-32368- 09483-4
Master Info 22.0 x 21.0 x 11.5 27.3 5.2 6 5L W H Wt Lbs Cube TI HI
UP C
3/ 96Inner/Master
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 22
Cheese GraterGrates one serving of cheese at a time
Features•Medium size stainless-steel grates•Clear easy to read bin holds 1-2 servings• Stainless steel and food grade polypropylene, BPA-free• Top rack dishwasher safe
Benefits•Use only the cheese you need!• Portion control is an effective way to manage andmaintain a healthy weight
Product Information229501
Serving sizes based on FDA food labeling requirements.
Product Info 0-32368- 09501-5
Master Info 16.0 x 22.0 x 22.0 14.1 4.3 4 4L W H Wt Lbs Cube TI HI
UP C
3/ 96Inner/Master
BPA-Free
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 23
Butter ProTM
Measures one serving of butter at a time!
FeaturesDual heads•Knife - measuring guides for stick and cube•Scoop- specially designed to hold 1 serving• Flex spoon for easy release of butter• Food grade polypropylene• Top rack dishwasher safe
Benefits•Helps limits intake of butter•Measures 1 serving of butter for stick, cube and tub•Measures, cuts, scoops and spreads
Product Information229499
Serving sizes based on FDA food labeling requirements.
Product Info 0-32368- 09499-5
Master Info 21.0 x 13.5 x 23.5 14.7 2.4 7 3L W H Wt Lbs Cube TI HI
UP C
3/ 96Inner/Master
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 24
Starch ServerPre-portioned spoon provides precise one-serving measurement
Features•Specially sized spoon holds 1 serving •Engraved serving guide•Stylish handle •Food grade polypropylene and nylon•Top rack dishwasher safe
Benefits•Portion control is an effective way to manage andmaintain a healthy weight•Acts as a teaching device for learning proper portions
Product Information229510
Serving sizes based on USDA dietary guidelines.
Product Info 0-32368- 09510-7
Master Info 28.0 x 16.0 x 22.0 22.5 4.2 3 3L W H Wt Lbs Cube TI HI
UP C
3/ 96Inner/Master
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 25
Vegetable ServerPre-portioned spoon provides precise one-serving measurement
Features• Specially sized spoon holds 1/2 serving • Engraved serving guide• Stylish handle • Food grade polypropylene and nylon• Top rack dishwasher safe
Benefits•Helps to meet the daily requirement of vegetable servings•Vegetables provide important nutrients for overall health
Product Information229511
Serving sizes based on USDA dietary guidelines.
Product Info 0-32368- 09511-4
Master Info 27.5 x 16.0 x 22.0 21.9 4.2 3 4L W H Wt Lbs Cube TI HI
UP C
3/ 96Inner/Master
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 26
Protein ServerPre-portioned spatula provides precise one-serving measurement
Features• Specially sized spatula holds 3oz prepared protein serving• Engraved serving guide• Stylish handle • Food grade polypropylene and nylon• Top rack dishwasher safe
Benefits•Acts as a teaching device for learning proper portions• Portion control is an effective way to manage andmaintain a healthy weight
Product Information229512
Serving sizes based on USDA dietary guidelines.
Product Info 0-32368- 09512-1
Master Info 26.0 x 14.0 x 22.0 16.5 4.0 5 3L W H Wt Lbs Cube TI HI
UP C
3/ 96Inner/Master
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 27
Serving LadlePre-portioned ladle provides precise serving size measurements
Features• Specially sized ladle holds 1 serving• 3 measuring guides for cream based gravy, sauces and soups• Stylish handle accent for tabletop use• Food grade polypropylene• Top rack dishwasher safe
Benefits•Acts as a teaching device for learning proper portions• Portion control is an effective way to manage andmaintain a healthy weight
Product Information229505
Serving sizes based on FDA food labeling requirements
Product Info 0-32368- 09505-3
Master Info 29.5 x 20.0 x 22.0 25.5 5.6 3 3L W H Wt Lbs Cube TI HI
UP C
3/ 96Inner/Master
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 28
Serving SetPre-portioned pieces provide precise serving size measurements
Features• 3-piece set includes: 1 vegetable spoon, 1 starch spoon, 1 protein spatula• Each piece measures one serving of cooked food• Stylish handle accents for tabletop use
Benefits•Acts as a teaching device for learning proper portions• Portion control is an effective way to manage andmaintain a healthy weight
Product Information229496
Serving sizes based on USDA dietary guidelines.
Product Info 0-32368- 09496-4
Master Info 29.0 x 20.0 x 24.0 48.9 11.1 3 3L W H Wt Lbs Cube TI HI
UP C
3/ 96Inner/Master
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 29
Water Infuser
Features• Flow–through vents to maximize rapid flavor infusion• 3.25” in diameter designed to fit most pitcher openings• Food grade polypropylene• Top rack dishwasher safe
Benefits•Healthy alternative to sugary drinks• Flavors water naturally with fruits and herbs• Keeps fruit slices contained and pulp out of water•Reusable
Product Information229241
Makes all-natural citrus or herbal infused drinks
Product Info 0-32368- 09241-0
Master Info 28.0 x 19.5 x 11.5 15.5 8.2 3 6L W H Wt Lbs Cube TI HI
UP C
3/ 96Inner/Master
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 30
Features• Plunger handle • Spoon shaped design • Stainless steel mesh screen• Food grade polypropylene and nylon• Top rack dishwasher safe
Benefits• Tea is filled with antioxidants that help preventcell damage• Effectively steeps and presses teas•Use with teabags and loose tea•Works in small or tall cups• Fully contains tea leaves, no mess• Portable
Product Information229477
Total TeaTM InfuserMeasures, swirls, steeps and presses bagged and loose teas
Product Info 0-32368- 09477-3
Master Info 17.5 x 14.0 x 22.0 11.7 1.9 8 3L W H Wt Lbs Cube TI HI
UP C
3/ 96Inner/Master
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 31
Produce ProTM
Peels, seeds, hulls, and eyes – all in one multi-use tool
Features•Multifunctional tool replaces 3 kitchen tools!• Includes features to peel, seed, hull and eye fruits and vegetables
Benefits• Speeds prep time•Cuts down on clean-up• Fruits and vegetables are naturally low in fat and calories
Product Information229497
Product Info 0-32368- 09497-1
Master Info 20.0 x 11.0 x 24.0 14.1 2.2 8 3L W H Wt Lbs Cube TI HI
UP C
3/ 96Inner/Master
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 32
Avocado ProTM
Opens, pits, slices, scoops, & mashes – all in one multi-use tool
Features•Multifunctional tool replaces 5 kitchen tools!• Includes features to cut open, pit, slice, scoop and mash avocados
Benefits• Speeds prep time•Cuts down on clean-up•One tool performs every task for an avocado
Product Information229500
Product Info 0-32368- 09500-8
Master Info 22.0 x 23.0 x 24.0 15.9 5.2 4 3L W H Wt Lbs Cube TI HI
UP C
3/ 96Inner/Master
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 33
Citrus ProTM
Reams, zests, peels and creates garnishes– all in one tool
Features•Multifunctional tool replaces 4 kitchen tools!• Includes features to ream, zest, peel, and create citrus garnishes
Benefits• Speeds prep time•Cuts down on clean-up• Important nutrients such as potassium, calcium, andfolic acid are found in citrus fruits.
Product Information | Available 2011229502
Product Info 0-32368- 09502-2
Master Info 22.5 x 21.0 x 12.0 17.1 3.3 4 6L W H Wt Lbs Cube TI HI
UP C
3/ 96Inner/Master
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 34
Flavor SaversTM
Provides a solution for creating and storing fresh seasonings
Features• Easy fill and freeze system with attached lids•Allows for the creation and storage of fresh herbs, homemade baby foods, pestos, cooking pastes, store egg whites and more.• Includes erasable labels to label contents•Comes in a pack of 4
Benefits• Less sodium than store bought mixes• Fresh ingredients without the use of chemicalladen preservatives
Product Information229479Product Info 0-32368- 09479-7
Master Info 32.3 x 19.0 x 17.5 36.9 2.7 3 3L W H Wt Lbs Cube TI HI
UP C
3/ 96Inner/Master
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 35
Fruit PopsCreate fresh fruit treats
Features• Push up handle • Lid for easy storage• Food grade polypropylene, BPA-free• Top rack dishwasher safe
Benefits•Healthy alternative to sugary snacks•Create, store and serve frozen fruit treats• Easy fill and freeze system•Reusable
Product Information229507
Product Info 0-32368- 09507-7
Master Info 29.5 x 15.0 x 18.5 17.8 4.1 5 4L W H Wt Lbs Cube TI HI
UP C
3/ 96Inner/Master
BPA-Free
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 36
Produce SaverKeeps vegetables fresher longer
Features• 1 small bag•Breathable fabric keeps air in and light out•Handy drawstring closure allows easy access to produce
Benefits• Extends the life of fresh produce•Great for; potatoes, onions, mushrooms, garlic, carrots and more
Product Information229525
Product Info 0-32368- 09532-9
Master Info 19.5 x 13.3 x 13.0 17.1 2.5 7 5L W H Wt Lbs Cube TI HI
UP C
3/ 96Inner/Master
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 37
Produce SaversKeeps vegetables fresher longer
Features• 2 pack: 1 large, 1 small•Breathable fabric keeps air in and light out•Handy drawstring closure allows easy access to produce
Benefits• Extends the life of fresh produce•Great for; potatoes, onions, mushrooms, garlic, carrots and more
Product Information229526
Product Info 0-32368- 09526-8
Master Info 25.5 x 16.5 x 15.5 32.1 3.9 4 5L W H Wt Lbs Cube TI HI
UP C
3/ 96Inner/Master
1220 CHAMPION CR #100 | CARROLLTON | TX | 75006 | T: 214.237.0625| F: 214.540.9525| MYHEALTHYSTEPS.COM | PRICES VALID FOR 60 DAYS | ©2010 JOKARI/US, INC | PG 38
Spoon RestThe clear way to protect countertops
Features•Oversize spoon rest holds large and small utensils alike•Built-in recipe holder provides a resting place for recipes while cooking
Benefits•Healthy message on spoon rest encourages healthy eating - get healthy!•Cooking at home offers more control over the nutritional content of the meal
Product Information229506
Product Info 0-32368- 09506-0
Master Info 31.5 x 29.0 x 12.0 20.7 6.3 2 6L W H Wt Lbs Cube TI HI
UP C
3/ 96Inner/Master
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