Now chocolate not only a kids product, but it is a substitute of

sweets. In today's market chocolate has very good demand. There are many reason behind that i.e change in customer taste, change in customer view, good marketing, the way company promoting

etc. Through this presentation I have tried to understand how company present a product that consumer like to buy. I have

choused Nestle product Kit-Kat.

In the 1860sHenri Nestle ,a pharmacist developed for babies who were unable to breastfeed. People quickly recognized the value of the new product after Nestle new formula saved the Child’s life & soon Farine lactee Henri Nestle was being sold in much of Europe.

Nestle has many types of product. Such as (1)Baby foods (2)Break fast (3)Chocolate & confectionery (4)Dairy products (5)ICE cream (6)Pet care etc.

DATA COLLECTION

PRIMARY DATACollected from the retailer

USER BASED DATASECONDARY DATA

From internet and other electronic media

Nestle product Kit-kat chocolate is one of the best demandable & popular chocolate in India.

Kit-Kat is not only a chocolate but also a waffer. A new Kit-Kat Lite same taste but 50% less sugar.

Net weight 16.5g price 5 rupees. Net weight 34g price 10 rupees. Net weight 99g price 30rupees.In a packed there

are 6 fingers & each finger weight is 16.5g. Net weight 96g price 40 rupees. In a packed there

are 8 fingers & each finger weight is 8g. New Kit-Kat lite >Net weight Kit-Kat lite 16.5 gm –Rs.7only

FACTORY GODOWN

WHOLE SALER C/F AGENT

RETAILAR COUSTOMER

“HAVE A BREAK HAVE A KIT-KAT” we are very familiar with this catch-up line . Not only in India but also in the global market Nestle use this as the catch-up line of there product ‘KIT-KAT”.

Chocolate is not an essential commodity but through extreme brain work by the nestle management & heavy-duty promoting of this product they have created a huge demand for “KIT-KAT”.

Nestle is using print media & electronic media as the main path of promotion .

There are three main steps of Kit-Kat packaging , from inside they are respectively-

1.Aluminum foil cover(to prevent it from moisture, air, heat & other things)

2.Thick paper cover( to prevent heat absorption) 3.Thin paper (for product logo & company name)

Creating a successful product is an integrated job of a company.Everyone should do his part with the best he can deliver.This is an unique quality of Nestle brand, from dealer to retailer every one does his job with the best effort.Moreover the company worker give the best effort to make the product “THE BEST”.

SWOT Analysis of the Product

It is very useful technique for identifying strength, weakness, opportunity and the threat.

Strength and weakness are the internal factors

KIT-KAT is not only a chocolate but also a wafer so it can be used as tiffin.

It is very testy product.Most of people like the taste

Price is not very high.Most of people can afford it.

Good brand name.It has good promotion support

People are now more health conscious they don’t eat much chocolate.

Requires a good brand ambassador.Still price is not affordable for large portion

of rural area.Packaging known as silent sales person

hasn’t changed since it has been launched in India.

Big Indian market & high demand.People trust in Nestle brand.Change in consumer behavior, now people

think that chocolate is not only a kid’s product.

1.High competitive market.2.In rural areas demand is low.

0

20

40

60

80

100

9% 91%

YES

NO

0

10

20

30

40

50

53.33% 20% 26.66%

1-2 times a week

3-5 times a week

more than 5 times aweek

0

5

10

15

20

25

30

35

40

45

50

Amul 12.22%Cadbery 35.55%Nestle 52.22%

0

10

20

30

40

50

60

70

80

8.88% 78.88% 11.11%

Packaging

Price

Taste

Rani 31%Big-B 8.88%Sharuk 20%Sourav 7.77%Other 32.35%

0

10

20

30

40

50

60

70

80

80% 20% 0%

We like the add

We don’t like it

Can't say

1. It has been noted that the sale of kit-kat increases in winter season and decreases in summer.

CADBERY 60%NESTLE 30%AMUL 0%

010203040506070

0% 70% 30%

AmulNestle

Cadbery

Amul

Nestle

Cadbery

0%

10%

20%

30%

40%

50%

60%

60% 30% 10%

Kit-kat

Munch

Bar-one

0% 20% 40% 60% 80%

Yes 70%

No 30%

Satisfied with the margin of Kit-kat

1.Kit-Kat needs a good brand ambassador. 2.A low price pouch should b introduced e.g Rs. 2

pouch. To capture the rural market. 3.New flavors should be introduced e.g mango,

strawberry etc. 4.In festive time they should introduce different

packages and different shaped Kit-Kat.