Facebook ConnectDesign Patterns & Metrics

Hiten ShahDogpatch Labs • Jan 20, 2010

“Metrics are people, too”Eric Ries, The Lean Startup

Facebook ConnectSign Up

News FeedOptimization

News FeedLanding Pages

Facebook Connect Design Patterns

Facebook Connect Sign Up

38% decrease in sign ups with Facebook Connect?!

Copywriting is the easiest, fastest way to improve your sign-up process.”Joshua Porter, Bokardo.comhttp://pea.to/socialtraction

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News Feed Optimization

Eventbrite.com JibJab.com HuffingtonPost.com Plancast.com

Source: Compete.com

“NFO (News Feed Optimization) is the new SEO”Justin Smith, Inside Facebook

NFO (News Feed Optimization) - convincing Facebook to display the Feed items that your application publishes in your users’ friends’ News Feeds.”Justin Smith, Inside Facebook

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• Measure feed story prompts & publish dialogues

• Split-test feed story copy and imagery to maximize clicks

• Feed story impression metrics are not yet accessible

Metrics for News Feeds

When someone publishes to Facebook, we see 20 clicks back to JibJab.com!”Gregg Spiridellis, JibJab

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Measure feed story prompts & publish dialogues

Split-test feed story copy and imagery

News Feed Landing Pages

http://pea.to/faces(NSFW)

The longer your link, the more you are measuring...

http://sendables.jibjab.com/view/7Lq1hpkTT7xjtk5Z?cmpid=jj_fb_self

http://bleacherreport.com/college-football?utm_source=facebook.com&utm_medium=referral&utm_campai

gn=fbc_like&ref=nf

http://mysite.com/signup?

bc=1956&iid=1098963228&ti=1263020400&cid=292136&k=K51QSB&fref=clnk_try_now&ref=nf

http://apps.facebook.com/sororitylife?action=getjob&track=R06JobFeedPop&_fb_fromhash=40031d7a

b3ec865d97272cdb8b439162

Measure visits from feed stories by variation & link

• Facebook Connect Example User Flows - http://j.mp/fbcflows

• Resources - http://j.mp/fbcresources

• Measure Facebook Connect with KISSmetrics

• http://kissmetrics.com

Measure and Improve Facebook Connect