kiss me - stanford facebook class
TRANSCRIPT
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Eduardo Abeliuk Eduardo Abeliuk
Chris MockoChris Mocko
Joel DarnauerJoel Darnauer
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Dec 9, 2007Dec 9, 2007
1.8M Total Installs1.8M Total Installs
date
Source: adonomics.com
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Dec 9, 2007Dec 9, 2007
Full Moon on the QuadFull Moon on the Quad
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AFTER ONE WEEK, 72 COUNTRIES!
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New Engagement FeaturesNew Engagement Features
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The “Petri Dish” ModelThe “Petri Dish” ModelMature users
ExpandingFrontier of New/engagable
Users
Potential users
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Dec 9, 2007Dec 9, 2007
IfIf GoogleGoogle transformed what it transformed what it means tomeans to
KNOW SOMETHINGKNOW SOMETHING
then the potential ofthen the potential of FacebookFacebook isis to transform what to transform what
it means toit means to BE SOMEONEBE SOMEONE
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Dec 9, 2007Dec 9, 2007
Invite BehaviorInvite Behavior
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The Message is the MediumThe Message is the Medium
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Daily Active UsersDaily Active Users
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Saturation?Saturation?MonthlyUsers
04 05 06 07 08 09
20M
40M
60M
80M
100M
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The is theThe is theMediuMediumm
MessagMessagee
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Take-home’sTake-home’s
SimplicitySimplicity
Track growth and metrics Track growth and metrics earlyearly(where are your visitors coming from)(where are your visitors coming from)
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NOW ALMOST EVERYWHERE
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Dec 9, 2007Dec 9, 2007
Working hard on Working hard on engagementengagement
Virality Engagement